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All Journal Buletin Udayana Mengabdi Jurnal IPTA Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Jurnal Bali Membangun Bali Journal of Tourism and Economic Journal of Social Research Jurnal Pendidikan Indonesia (Japendi) Asian Journal of Social and Humanities International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Open Access DRIVERset
I Gusti Putu Bagus Sasrawan Mananda
Udayana University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Unveiling Potentials and Overcoming Obstacles: Exploring the Feasibility of Green-Hybrid Conference Management Post-Covid-19 in Bali Diah Permana Tirtawati; I Nyoman Sunarta; I Gusti Putu Bagus Sasrawan Mananda; Agung Suryawan Wiranatha
Jurnal Kajian Bali (Journal of Bali Studies) Vol 14 No 1 (2024): ARTICULATING IDENTITY
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i01.p06

Abstract

Over the past four decades, Bali has emerged as a leading MICE (Meetings, Incentives, Conferences, Exhibitions) tourism destination. This study examines the feasibility of organizing green-hybrid conferences in Bali post Covid-19, focusing on identifying key potentials and obstacles for effective management. Employing qualitative methods, utilizing interviews and document analysis, the research assesses infrastructure, human resources, and logistical aspects relevant to hosting such conferences. Bali demonstrates adequate infrastructure and human resources but encounters challenges like technological limitations and logistical dependence. These findings shed light on the complexities of implementing green-hybrid conference management post-pandemic. The study’s limitation lies in its focuses solely on Bali, thus potentially limiting generalizability. Nonetheless, it emphasizes collaborative stakeholder efforts and sustainable practices integration in conference management. It highlights the importance of investing in technology and local capacity building to improve feasibility. Future research could explore other destinations’ experiences regarding long term economic and environmental impacts of green-hybrid conference initiatives.
Impact of Brand Image and Quality of Service on Satisfaction and Loyalty of Tourists Visiting Atlas Beach Fest Bali Ni Putu Yumita Arie Puteri; Ni Ketut Arismayanti; I Gusti Putu Bagus Sasrawan Mananda
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

Atlas Beach Fest is a popular tourist destination located on the beach in the Canggu tourism area. Atlas Beach Fest is one of the world's largest tourist destinations, offering a combination of relaxation, entertainment, and cultural exploration. Due to changes in tourist behavior when traveling, it is important to carry out research on visitor behavior analysis. Therefore, this research aims to examine the influence of brand image and service quality on the satisfaction and loyalty of tourists visiting Atlas Beach Fest. This research method uses a quantitative approach with a sample of 204 respondents. This research employs accidental sampling as its sampling technique, and collects data through the distribution of questionnaires, interviews, observation, and a literature review. The data analysis technique uses structural equation modeling (SEM) with SmartPLS 3.3.3. The results of this study indicate that: (1) brand image has a positive and significant effect on tourist satisfaction; (2) service quality has a positive and significant effect on tourist satisfaction; (3) tourist satisfaction has a positive and significant effect on tourist loyalty; (4) brand image has a positive and significant effect on tourist loyalty; (5) service quality has a positive and significant effect on tourist loyalty; (6) brand image has a positive and significant effect on tourist loyalty mediated by tourist satisfaction; and (7) tourist satisfaction has a positive and significant effect on tourist loyalty mediated by tourist satisfaction.
Marketıng Strategy Of Tolıre Lake As A Tourıst Destınatıon In Ternate Cıty, North Maluku Safitri Mustadin; I Gusti Putu Bagus Sasrawan Mananda; I Made Sendra
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

This research aims to identify marketing strategies through factors that are strengths, weaknesses, opportunities and threats in influencing the level of tourist visits as well as formulating appropriate strategies to be implemented in increasing tourist visits at the Lake Tolire Tourist Attraction. The method used is qualitative research with thematic analysis techniques. Determining informants in this study used purposive sampling and the technique for determining respondents used Accedential Sampling which involved 100 tourists as respondents. The research results show that the total IFAS score is (2.800) and the total EFAS score is (2.789), which means that the tourist attraction of Lake Tolire is currently in quadrant V, namely in a developing position. Alternative marketing strategies in the SWOT analysis obtained six strategies, Strategy (SO) Exploring Potential and strengthening natural authenticity, historical and traditional values ​​and local community culture as a tourist attraction and optimizing digital promotion of the Lake Tolire tourist attraction. Strategy (WO) Improve the facilities and infrastructure of the Tolire Lake tourist attraction and increase tourism human resources. Strategy (ST) Product Innovation for tourism and the creative economy, and Strategy (WT) Establishing collaboration with Stakeholders.
Marine Tourism Potential of Jikomalamo Beach Ternate, North Maluku Province Rivaldi A. Gani; I Gusti Putu Bagus Sasrawan Mananda; I Made Adikampana
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.364

Abstract

This research aims to assess the potential and governance of tourism to formulate participation management strategies for the marine touris attraction of Jikomalamo Beach in Ternate. Data for this research were obtained through observation methods, focus group discussions, and in-depth interviews. The data were analyzed using qualitative descriptive analysis, IFAS, EFAS analysis, and SWOT analysis, which resulted in participation management strategies. The results of this research shows that the strengths of Jikomalamo management include community participation in destination management, potential for underwater tourism, management of water sport facilities, and the existence of a dive center management. Meanwhile, the weaknesses of Jikomalamo Ternate include the absence of a tourism management organization (pokdarwis), lack of management of human resources quality, lack of stakeholder involvement, and the absence of a tourist information center. Based on the Internal External (IE) matrix, it is known that the position of Jikomalamo Beach management is in quadrant one which is strong. where the strategy used is Growth strategy. Based on the SWOT analysis, it is known that there are six alternative participatory management strategies to be applied, namely community engagement strategy, human resource development, establishment of management organizations, collaboration among stakeholders, and improvement of tour packages.
PENGARUH VIRAL MARKETING TIKTOK TERHADAP KEPUTUSAN BERKUNJUNG KE M BLOC SPACE JAKARTA SEBAGAI WISATA BELANJA Gusti Alia, Meliana; Sasrawan Mananda, IGPB.; Dewi, LGLK.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p06

Abstract

The popularity of TikTok has soared since the COVID-19 pandemic. In Indonesia alone, users of the Tiktok platform have reached 22 million active users each month. One of the tourist attractions in DKI Jakarta that is currently visited by users of the social media platform Tiktok is M Bloc Space Jakarta. The method used is a mixed-method data analysis technique, which includes quantitative descriptive analysis and qualitative descriptive analysis. The sampling technique was purposive sampling, with a total of 100 respondents. Data collection techniques were carried out by means of observation, interviews, questionnaires, literature studies, and documentation. Data testing was carried out using the validity test, reliability test, linearity test, heteroscedasticity test, t test, and coefficient of determination test with SPSS version 25.0 for Windows. The results of the existing phenomena indicate that TikTok viral marketing has a positive effect on the decision to visit M Bloc Space Jakarta, with the results of the significance analysis test value of 0.000 0.05. The magnitude of the coefficient of determination is 75%. Other findings suggest that visitors who visit bring up new behaviours, namely an interest in shopping, so that M. Bloc Space Jakarta can be said to be one of the attractions for shopping tourism in the city of Jakarta.
FAKTOR YANG MEMPENGARUHI MOTIVASI WISATAWAN NUSANTARA BERKUNJUNG KE PANTAI PASUT, TABANAN Hadi, Aneisya Audeslina; Sudana, I Putu; Sasrawan Mananda, IGPB.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p07

Abstract

This research focuses on the factors that influence the motivation of tourists to visit Pasut Beach, a popular tourist attraction in Tabanan Regency that gained attention on social media in 2018. The study involved 130 domestic tourists who had previously visited Pasut Beach. Data was collected through observation, questionnaires, interviews, literature review, and documentation. Factor analysis was conducted using SPSS for Windows Version 25 to analyze the data. The findings revealed that the majority of respondents were female, aged between 17 and 25 years old, unmarried, had a high school diploma or equivalent education, and were students from East Java. Most tourists spent less than IDR 100,000 during their visit. Common tourist activities included taking selfies, using motorized vehicles, and obtaining information through social media platforms. Six motivating factors for visiting Pasut Beach were identified: self-fulfillment, relationship, escape from routinity and relaxation, romance moment, family bonds, and prestige. Additionally, three attracting factors for visitors were identified: product and facilities, information about the destination, and natural scenery. The study concluded that “self-fulfillment” was the most influential factor motivating domestic tourists to visit Pasut Beach, while the availability of diverse “product and facilities” was the dominant factor attracting them.
Marine Tourism Potential of Jikomalamo Beach Ternate, North Maluku Province Rivaldi A. Gani; I Gusti Putu Bagus Sasrawan Mananda; I Made Adikampana
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.364

Abstract

This research aims to assess the potential and governance of tourism to formulate participation management strategies for the marine touris attraction of Jikomalamo Beach in Ternate. Data for this research were obtained through observation methods, focus group discussions, and in-depth interviews. The data were analyzed using qualitative descriptive analysis, IFAS, EFAS analysis, and SWOT analysis, which resulted in participation management strategies. The results of this research shows that the strengths of Jikomalamo management include community participation in destination management, potential for underwater tourism, management of water sport facilities, and the existence of a dive center management. Meanwhile, the weaknesses of Jikomalamo Ternate include the absence of a tourism management organization (pokdarwis), lack of management of human resources quality, lack of stakeholder involvement, and the absence of a tourist information center. Based on the Internal External (IE) matrix, it is known that the position of Jikomalamo Beach management is in quadrant one which is strong. where the strategy used is Growth strategy. Based on the SWOT analysis, it is known that there are six alternative participatory management strategies to be applied, namely community engagement strategy, human resource development, establishment of management organizations, collaboration among stakeholders, and improvement of tour packages.
Impact of Destination Image and Quality Service on Tourist Satisfaction and Loyalty at Malalayang Beachwalk, Manado, North Sulawesi Emmanuella Felice’anna Dije Karisoh; I Wayan Suardana; I Gusti Putu Bagus Sasrawan Mananda
International Journal of Technology and Education Research Vol. 2 No. 01 (2024): January - March, International Journal of Technology and Education Research(IJ
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i01.1072

Abstract

Tourism is a key sector in Indonesia’s economy, contributing up to USD 20 billion annually. With its diverse natural landscapes and cultural heritage, Indonesia has prioritized five key tourism destinations, including North Sulawesi. Malalayang Beachwalk, which opened in October 2022, features impressive views and attractions but has faced complaints about its facilities and services, such as unwelcoming vendor behavior and high parking fees, which have impacted tourist satisfaction. This study aims to examine how the destination image and service quality affect tourist satisfaction and loyalty at Malalayang Beachwalk. Utilizing a quantitative explanatory approach and SmartPLS 3.0 for analysis, the research surveyed 100 domestic tourists who visited between October 2022 and May 2024. The findings demonstrate that both the destination image and service quality significantly and positively influence tourist satisfaction and loyalty. Additionally, tourist satisfaction has a notable impact on loyalty. These results suggest that improving both the destination image and service quality at Malalayang Beachwalk can boost tourist satisfaction and loyalty, leading to more repeat visits. The study provides valuable insights for management to address current issues and better meet tourist expectations, thereby supporting the successful growth of the tourism destination.
Exploring Sustainable Tourism Through the Theory of Planned Behavior: A Study in Pemuteran Tourism Village, Buleleng, Bali Sekar, Maria Tabitha; I Gusti Putu Bagus Sasrawan Mananda; Ni Putu Ratna Sari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

Unsustainable tourism can cause environmental damage, cultural degradation, and socio-economic inequality. Pemuteran Tourism Village in Bali applies sustainable tourism principles to balance economic benefits, environmental preservation, and community empowerment. This study aims to analyze tourist behavior in supporting sustainable tourism in the destination using Theory of Planned Behavior (TPB) as the theoretical framework. A quantitative approach was used with a sampling of 100 respondents, namely foreign tourists who have visited Pemuteran Tourism Village and have an interest in sustainable tourism. The sampling technique applied was purposive sampling, with data collection through questionnaires. Data were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS software, supported by qualitative descriptive analysis. The results showed that tourists' intention to participate in sustainable tourism, as predicted by the TPB model, comprising attitudes, subjective norms, and perceived behavioral control significantly influences their actual behavior in practicing sustainable tourism at the destination.
Resilience in Bali's Accommodation Businesses Amidst COVID-19 Pandemic: A Survival Analysis Ni Made Inna Dariwardani; I Wayan Suardana; I Nyoman Sunarta; I Gusti Putu Bagus Sasrawan Mananda; Ignatius Cahyanto
Jurnal Kajian Bali (Journal of Bali Studies) Vol 15 No 1 (2025): New Dimensions of Bali Tourism
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p07

Abstract

This study aims to estimate the survival rate of the accommodation industry in Bali during the COVID-19 pandemic crisis using a dataset comprising 3,378 accommodations in Bali. Two distinct survival analysis methodologies were employed: the Kaplan-Meier and log-rank tests. This study will also employ a qualitative analysis to examine the cultural characteristics of accommodation business resilience in Bali. Based on the patterns revealed in this research, hotels in operation for the last 10 years will have a 70% survival rate, in contrast with hotels in operation for over 40 years which have a 25% survival rate. This is especially the case of hotels that remain in operation during the COVID-19 pandemic. The initial 15-year period of business operations is identified as a critical juncture. Moreover, a notable discrepancies in survival rates was found across groups defined by specific variables, including the number of rooms, business scale, business typology, and location. Local culture is also discovered to be a crucial factor that enhances business adaptability and community ties, providing resilience.
Co-Authors AA. Sagung Amega Indra Theresa Ade Sri Anisha Br Sitepu Adela Vania Angwyn Agung Suryawan Wiranatha Akbar Isawatul Jariah Akrom, Akrom Alda Chairini Angga Suputra Jayadi Ardilla Nathaurisia Axel Christine Pratama Ayu Kusuma Camelia Agatha Mahayu Putri Christian Hamonangan Sinaga Citra Juwitasari Danang Purnomo Deannisa Hakika Putri Dewi, LGLK. Dewi, Luh Gede Leli Kusuma Diah Permana Tirtawati Diana Martalia Drs. I Wayan Darsana,M.Ed . Emmanuella Felice’anna Dije Karisoh Evitauli Pangaribuan Gede Eka Sucita Darma Gusti Alia, Meliana Hadi, Aneisya Audeslina I Gede Adhi Suputra Arimbawa PG. I Gede Cahaya Adi Putra I Gede Noviana Putra I Gede Putra Binawa I Gusti Putu Pandu Fariska I Ketut Antara I Ketut Suwena I Made Adikampana, I Made I Made Sendra I Made Sendra I N. ARIANA I Nyoman Sudarta I Nyoman Sudiarta I Nyoman Sunarta I Nyoman Sunarta I P. Sudana I Putu Andre Adi Putra Pratama I PUTU SUDANA I Wayan Darsana I Wayan Darsana I Wayan Kartimin I Wayan Suardana I Wayan Suardana Ida Ayu Dyana Prawerti Ida Bagus Made Mahendra Ignatius Cahyanto Ignatius Cahyanto Intan Permatasari Liyanti Jontinus Naibaho Juwitasari , Citra Kadek Sandra Putri Dewanti Kresnanda Yuliono Kristina Valentina Br Siregar L.G.L.K Dewi L.P.R. Prema Darayanti Luh Gede Leli Kusuma Dewi M. SUKANA MADE KUSUMA NEGARA Mardi Ulises Simanjuntak Maria Melani Rosalina Hutabarat N M. Ariani Nani Eunike Manoach Ni Gusti Ayu Susrami Dewi Ni Kadek Ayu Marini Sarasdiyanthi Ni Ketut Arismayanti Ni Komang Rahayu Wulan Dewi Ni Made Adi Yanti Putri Ni Made Inna Dariwardani Ni Made Inna Dariwardani Ni Made Oka Karini Ni Made Rena Prilian Ni Putu Eka Mahadewi Ni Putu Masni Nistari Ni Putu Ratna Sari Ni Putu Ratna Sari Ni Putu Yumita Arie Puteri Nur Annisa Fitri Nurman Hadipratama Putu Agus Wikanatha Sagita Putu Ayu Nugraheni Putu Yolanda Yuniari Putu Yurika Selly Novia Renita Sri Lestari Rivaldi A. Gani Safitri Mustadin Sekar, Maria Tabitha SUDANA SUDANA W. Citra Juwitasari Wiwin Roy Jaya Saragih Yayu Indrawati Yohanes Kristianto Zyendira Amanda Zanuar