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All Journal Jurnal Teknik ITS IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Agrointek Jurnal Optimasi Sistem Industri Jurnal Studi Manajemen dan Bisnis PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Indonesian Journal of Information System CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SISFO JISO : Journal of Industrial and Systems Optimization Indonesian Journal of Innovation Studies Automotive Experiences Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Indonesia Sosial Teknologi Journal of Artificial Intelligence and Digital Business Jurnal Standardisasi
Putu Dana Karningsih
Departemen Teknik Industri Institut Teknologi Sepuluh Nopember
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Journal : Automotive Experiences

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An Investigation of Pull and Push Factors in the Commercialization Policy of Electric Motorcycles in Indonesia Nando, Fiky Two; Gunarta, I Ketut; Karningsih, Putu Dana
Automotive Experiences Vol 8 No 2 (2025)
Publisher : Automotive Laboratory of Universitas Muhammadiyah Magelang in collaboration with Association of Indonesian Vocational Educators (AIVE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ae.13989

Abstract

The ongoing energy crisis underscores the pressing need for more efficient energy utilization, particularly in the transportation sector. In this regard, the shift from conventional fossil fuels to electric vehicles (EVs) is essential for achieving both environmental sustainability and energy efficiency. Several developing countries, including Indonesia, have introduced regulations to promote EV adoption. However, electric motorcycle sales remain stagnant due to persistently low adoption rates. The primary challenge lies in the limited success of commercialization efforts, which continues to hinder broader market penetration in Indonesia. This study aims to identify research opportunities that can support the commercialization of EVs in Indonesia and to explore the push and pull factors influencing this process. An exploratory approach is employed, incorporating bibliometric analysis using R 4.3.1, a scoping literature review, and in-depth interviews with EV experts. The bibliometric analysis highlights the considerable development potential of electric motorcycle commercialization. From in-depth interviews with eleven experts, forty-four influencing factors were identified: twenty-nine of which are newly emerging factors, and fifteen are already established in the literature. Among these, four pull factors were confirmed, while twelve push factors were consistently highlighted by the experts. “Inexpensive product price for consumers” emerged as the most dominant pull factor in accelerating electric motorcycle commercialization, whereas the provision of incentives was the most frequently emphasized push factor driving supportive commercialization policies.
Co-Authors Adinda Sushmita Dewanti Adithya Sudiarno Aditia Shofyan, Rizal Aditya Rahadian Fachrur Adji Sepvian Fadillah Budiono Ahmad Syamsuri Amelia Santoso Anda Iviana Juniani Arie Diputra Ersam Arif Budi Sulistyo Ariyani, Made Laksmi Atmam Abdha Arianandha Bambang Prasetya Benhard Panangian Budi Siswanto Budisantoso Wirjodirdjo Chatarina Dian Indrawati Danar Agus Susanto David Dwi Harjanto Dewanti Anggrahini Dewanti Anggrahini Dewanti Anggrahini Dewanti Anggrahini Dewinta Cahya Mardiatilla Dodgalih Nur Muhammad Dwa Desa Warnana Edi Winarno Emielda Rizqiah Ervina Ahyudanari Farah Widyan Hazmi Fauzillah Indriani Fauziyah Fatma Ningrum Fiky Two Nando Gede Bima Nugraha Hari Supriyanto Hari Supriyanto Hari Supriyanto Henry Pariaman I Ketut Gunarta I Nyoman Pujawan Iffan Maflahah Imandio Wicaksono Inggrit Febriani Sulistiono Putri Inggrita Putri Kusuma Wardani Irene Malilung Sitanggang Iwan Vanany Jayadinata Lukito, Alvin Kurniati, Nani Lestari, Nastiti Puji Maria Anityasari Mokh. Suef Mokhamad Suef Moses Laksono Singgih Muhammad Ryan Nur Haq Nani Kurniati Nastiti Puji Lestari Novi Dwi Jayanti Novi Dwijayanti Petrus Setya Murdapa Ragil Sudaryanto Ridho Bayuaji Rindi Kusumawardani Rindi Kusumawardani Rizal Indrawan Rizaldy Rizki Pratama Rohmatuka, Moh. W. Samira Alvandi Satria Khalif Isnain Satria Khalif Isnain Septi Ayu Angrayni Sherina Amalia Permatasari Sofyan Atsauri Sutikno Sutikno Udisubakti Ciptomulyono Udisubakti Ciptomulyono Valiana Gamma Krestanti Wicaksono, Bagas Wahyu Wijdani Anindya Hadi Winda Puspitasari Winda Puspitasari Wiwin Widiasih Yuanita Kumala Dewi Yudha Prasetyawan Yudha Prasetyawan Yuniasri, Riskyta Yusita Mega Kuncoro