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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan International Journal of Humanities Education and Social Sciences Jurnal Social Library Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service Implementation
Sentika, Sarah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying Arissaputra, Rivaldi; Sultan, Mokh Adib; Hurriyati, Ratih; Gaffar, Vanessa; Asmara, Maisa Azizah; Sentika, Sarah
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.11

Abstract

Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negative e-WOM on online impulse buying. E-commerce users sometimes act impulsively in purchasing after seeing some responses contained in e-WOM as information about the products. Positive product responses are not enough to convince e-commerce users to act impulsively, considering negative product responses is also an essential consideration for e-commerce users. This research uses a quantitative approach using a survey method of 315 respondents sampled from the population of e-commerce users in West Java, which was processed using smartPLS. This study found that e-commerce quality directly impacts online impulse buying, positive e-WOM, and negative e-WOM. Positive e-WOM does not directly impact online impulse buying, while negative e-WOM does. Another result shows that negative e-WOM successfully mediates the relationship between e-commerce quality and online impulse buying, while positive e-WOM fails to moderate the relationship between e-commerce quality and online impulse buying. This research contributes to e-commerce and consumer behaviour knowledge, serving as a reference for scholars by exploring how e-commerce quality relates to online impulse buying through positive and negative e-WOM among e-commerce users.
Co-Authors Ade Sobandi, Ade Adib Sultan, Mokh Ami Kamila Arissaputra, Rivaldi Askalani R, Muhammad Syakib Asmara, Maisa Azizah Asqalani Rifai, Muhammad Syakib Desmantyo, Pandu Sapto Islamiati, Sisilia Dwina JOELIATY JOELIATY, JOELIATY Kamila, Ami Mokh Adib Sultan, Mokh Adib Muhammad Syakib Asqalani Rifai Nabilah, Syifa Syaliya Nurhasanah Nurhasanah Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Putu Nurwita Pratami Wijaya, Ni Ratih Hurriyati Rifai, M Syakib A Rifai, Muhammad Syakib Asqalani Rivaldi Arissaputra Rivaldi Arissaputra Rusinzika, Sandra Sena Rahma Amelia Sisilia Dwina Islamiati Solihati, Ratna Asri Sopiani , Windi Syifa Syaliya Nabilah Vanessa Gaffar Wa Ode Zusnita Muizu Winda Gafrilia Prianka Yulianti, Siska Dewi Yunizar Yunizar Yunizar Yunizar, Yunizar