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All Journal Value Added : Majalah Ekonomi dan Bisnis JURNAL PERSPEKTIF BEA DAN CUKAI Akademika : Jurnal Keagamaan dan Pendidikan Jurnal Manajemen dan Bisnis Jayakarta Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Solidaritas: Jurnal Pengabdian Dinamika Jurnal Manajemen Dan Bisnis Ekonomi International Journal of Management Research and Economics Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Jurnal Manajemen Dayasaing Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Agus Sriyanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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Membangun Kemandirian Ekonomi Masyarakat dengan Bank Sampah Agus Sriyanto; Nora Adira Brabo; Ifan Haryanto; Arif Nur Hidayat; Iis Torisa Utami
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1106

Abstract

Strategy to build public awareness so that they can be 'friends' with waste to get direct economic benefits from waste. Waste banks cannot stand alone but must be integrated with the 4R movement (recycle, reuse, reduce, and replace), namely the activity of treating waste by reusing, reducing, recycling, and replacing so that the direct benefits felt are not only economic, but also the development of a clean, green and healthy environment. In this activity, collaboration with existing waste banks in the environment so that the results are more optimal. The result is good enthusiasm from the community so that this activity runs according to plan.
Pengaruh Promosi, Kualitas Pelayanan dan Suasana Toko Terhadap Keputusan Pembelian (Studi pada Konsumen Toko Buku Gramedia Cabang Plaza Bintaro di Tangerang Selatan) Satrio Widhi Nugroho; Agus Sriyanto
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 2 (2025): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i2.3058

Abstract

The purpose of this study was to determine the effect of promotion, service quality and store atmosphere on purchasing decisions at the Gramedia Bookstore in Plaza Bintaro. The population in this study were consumers of the Gramedia Bookstore in Plaza Bintaro who made purchases. The sample in this study amounted to 100 respondents. The data were processed using the help of the SPSS 26 statistical analysis program and Microsoft Excel 2013. The results of the study were that promotion, service quality and store atmosphere partially had a significant effect on purchasing decisions at the Gramedia Bookstore in Plaza Bintaro.
Pengaruh Promosi, Citra Merek, dan E-Service Quality terhadap Keputusan Pembelian: Studi pada Pengguna Platform Shopee di Jakarta Selatan Abdullah Khalil Mukhtar; Agus Sriyanto
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 2 (2025): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i2.3069

Abstract

This study aims to determine whether promotion influence purchase decisions, brand image influence purchase decisions, e-service quality influence purchase decisions. This research includes quantitative research. The research sample used incidental sampling with a total of 99 respondents. Data were analyzed with SPSS 30. The result of this study were that promotion had an effect on purchase decisions, brand image had an effect on purchase decisions, e-service quality not had an effect on purchase decisions.
How Social Media Marketing, Key Opinion Leaders, and e-WOM Shape Consumers' Purchase Decisions for Azarine Products Khairunisa, Nur Fitra; Nora Andira Brabo; Agus Sriyanto
Jurnal Manajemen Dayasaing Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Globally, skincare and cosmetic products are not only a necessity but also a part of lifestyle. Consumers are becoming more selective in choosing products that suit their needs and preferences. Azarine Cosmetic is one of the local beauty brands that has successfully captured consumer attention by offering products tailored to Indonesian skin conditions and tropical climate. Social media marketing, KOLs, also e-WOM play a crucial role in shaping consumer purchasing behavior, particularly within the beauty sector. This study seeks to analyze how social media marketing, KOLs, also e-WOM on the purchasing decisions regarding to Azarine products. Employing a quantitative methodology, the study gathers survey data from participants aged 17 and older who are active on social media, follow Azarine products, and are familiar with the KOLs endorsing them. All 182 respondents meet the criteria to be included in the research sample. The dataset undergoes statistical processing through multiple regression analysis, facilitated by SPSS version 29 to ensure accurate interpretation of results. The findings indicate that social media marketing, KOLs, and e-WOM significantly influence consumer purchasing decisions, both independently and in conjunction. Additionally, the analysis demonstrates that these factors account for 82.8% of the variation in consumer purchasing decisions.
Integrasi Nilai Islami dalam Manajemen Pendidikan Anak Usia Dini: Pendekatan Permainan di TK Aisyiyah Kedunggudel Budi Sunariyanto; Agus Sriyanto; Elyaum Farihah; Alan Lutfi Gesang Saputra
Akademika : Jurnal Keagamaan dan Pendidikan Vol. 21 No. 1 (2025): Akademika: Jurnal Keagamaan dan Pendidikan | June 2025
Publisher : IAIN Datuk Laksemana Bengkalis, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/jkp.v21i1.1064

Abstract

This study aims to examine the integration of Islamic values into early childhood education management through a play-based approach at TK Aisyiyah Kedunggudel. The research used a qualitative case study method. Data were collected through in-depth interviews, observations, and documentation. The findings show that Islamic games such as asmaul husna cards, prayer movement guessing, and prophetic story drama effectively instill values of honesty, responsibility, empathy, and love for Allah and the Prophet. These games are systematically integrated into the daily lesson plans and supported by structured management, including value documentation through children's portfolios. Islamic play also significantly enhances children’s spiritual and social intelligence. However, challenges remain, such as limited game media and teachers’ skills in designing contextual games. The study recommends strengthening teacher capacity and developing an Islamic play-based curriculum to improve the overall quality of early childhood education management.
Memanfaatkan Potensi Enceng Gondok sebagai Bahan Baku Pupuk Kompos untuk Meningkatkan Ekonomi Masyarakat Villa Mutiara Serpong, Kota Tangerang Selatan Agus Sriyanto; Dian Anubhakti; Arif Nur Hidayat
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.339

Abstract

Mutiara Serpong Villa Complex, located in Pondok Jagung Timur Village, South Tangerang, is surrounded by the BSD City area. This area faces environmental problems due to the uncontrolled growth of water hyacinth (Eichornia Crassipes) in the surrounding lakes and swamps, causing irrigation disruption and decreasing water quality. Water hyacinth is known as a weed that damages the aquatic environment, but it also has positive potential as a raw material for organic fertilizer. This program aims to overcome the problem of the spread of water hyacinth by utilizing the plant into organic compost. Water hyacinth compost contains high nutrients, helps improve soil properties, and improves the quality and quantity of plants. This initiative is expected to provide environmental benefits while increasing the income of the surrounding community through the use of water hyacinth as organic fertilizer. Community Service Activities at the Mutiara Serpong Villa Complex use several methods that aim to provide understanding and skills about making compost from water hyacinth to the local community. There are five main stages: Socialization, Counseling, Training and Practice, Observation and Evaluation, Sustainability. This method is designed to increase active community participation and the sustainability of water hyacinth compost use as a beneficial environmental solution.
The Influence of Product Quality, Trust, and Service Quality on Consumer Satisfaction: (Study of Vivan Robot Product Users in Jakarta) Agus Sriyanto; Riko Ulanda
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1705

Abstract

To find out the influence of product quality which partially influences consumer satisfaction, to find out the influence of trust which partially influences consumer satisfaction, to find out the influence of service quality which partially influences consumer satisfaction of Vivan robot product users in Jakarta. The population in this research are consumers who visit and purchase Vivan Robot products in DKI Jakarta, both individuals and shops. The exact number of population members is not known. The number of samples in this study was 96 respondents. The results of the observations that have been obtained are the product quality. partially has a significant effect on Consumer Satisfaction, Trust partially has a significant effect on Consumer Satisfaction, Service Quality partially has a significant effect on Vivan Robot Consumer Satisfaction.
PENGARUH KEPUASAN NASABAH DALAM PENGGUNAAN KARTU KREDIT PADA PT BANK UOB JAKARTA Zahrina Lutfiana; Agus Sriyanto; Ismail, Habib
Jurnal Manajemen & Bisnis Jayakarta Vol 5 No 02 (2024): Vol. 05 No. 02 Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v5i02.213

Abstract

The rapid development of technology is very influential on economic conditions in a country. Especially in the banking sector. The impact is a shift in people's behavior in consuming a good or service. The existence of this technological transformation must be addressed wisely, especially banks by innovating, efficiency and effectiveness of service services to customers. Banks need to improve Trust, Service Quality and Brand image in order to be competitive. This bank continues to strive to provide services in order to satisfy its customers. Bank UOB is a company engaged in banking that has its head office in Jakarta and branch offices in several other cities in Indonesia. The more advanced technological developments, many people are looking for an item or tool that is flexible, efficient and can be used whenever needed without having to waste so much time. In this era, banking increasingly refers to efforts to achieve social, economic progress, by making new products, providing better service quality and instilling trust and a good brand image in customers.This study aims to prove and analyze the effect of trust, service quality, brand image on the satisfaction of Bank UOB Jakarta credit card users. The study population is all UOB Bank credit card users, sampling is carried out by probability sampling with the random sampling method, Data analysis using SPSS 23 the number of samples used was 70 respondents from 230 populations. The results proved that trust has a significant positive effect on UOB Bank credit card user satisfaction, service quality has a significant positive effect on UOB Bank credit card user satisfaction, brand image has a significant positive effect on UOB Bank credit card user satisfaction.
Pengaruh Brand Awareness, Promotion, Consumer Behaviour terhadap Purchase Intention pada Esperto Barista Course Jakarta Barat Julian Bongsoikrama; Agus Sriyanto; Ajeng Larassati
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.5255

Abstract

The purpose of this research is to find out the influence of Brand Awareness, Promotion, and Consumer Behaviour on Purchase Intention. This research is an explanatory research. The population used in this research are the customers of Esperto Barista Course, which is 1,202 people in total. Data collected using questionnaire. While sampling method used is simple random sampling with 100 respondents. Data is analyzed using SPSS 20. The result of this research is brand awareness affects the purchase intention, promotion affects the purchase intention, and consumer behavior affects the purchase intention. The findings of this study are in line with previous research, which states that brand awareness plays a critical role in shaping consumers' perception and trust toward a product or service. High brand awareness increases the likelihood of consumers considering the brand when making purchasing decisions. Moreover, effective promotional strategies significantly increase visibility and stimulate interest, which can lead to higher purchase intentions. In the context of Esperto Barista Course, promotional activities such as discounts, online advertisements, and social media marketing have shown a positive influence on attracting potential customers. Furthermore, consumer behavior—shaped by factors such as lifestyle, motivation, perception, and learning—demonstrates a direct relationship with purchase intention. The more a brand aligns with the values and expectations of its target consumers, the more likely they are to make a purchase. In this study, it was observed that respondents who had a strong personal interest in coffee culture and barista skills were more inclined to enroll in the course. These insights are valuable for Esperto Barista Course in refining their marketing strategies, aligning brand messaging with consumer values, and optimizing promotional tools to enhance customer engagement and conversion.
Co-Authors Abdullah Khalil Mukhtar Ajeng Larassati Alan Lutfi Gesang Saputra Arif Nur Hidayat Astrid Dita Hakim Budi Sunariyanto Dermawan Chasan Dian Anubhakti Dicky Arisudhana Elizabeth Elyaum Farihah Habib Ismail, Habib Hakam Ali Niazi Hidayat, Ravindra Safitra Ifan Haryanto Iis Torisa Utami Julian Bongsoikrama Khairunisa, Nur Fitra M.Jusmansyah Marsanto Adi Nurcahyo Maruji Pakpahan Muchlisin, Muchammad Arif Muhamad Jusmansyah Nora Adira Brabo Nora Andira Brabo Riko Ulanda SAID Satrio Widhi Nugroho Vildayanti, Rina Ayu Warto Yugi Setyarko Yuni Kasmawati Zahrina Lutfiana