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Journal : JPLED

Linguistic Landscape Analysis of Commercial Space: A Case Study of Tokio 「とこや」 Barber Shop Signage in Bali and Bing Pop Restaurant Signage in Literacy and Learning Perspective Budi, Imanuel Setyo; Launingtia, I Gusti Ayu Niken; Pramesti, Putu Dewi Merlyna Yuda
Journal of Practice Learning and Educational Development Vol. 5 No. 3 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i3.526

Abstract

This study analyzes the linguistic landscape in commercial spaces with a case study of two business signs in Indonesia, namely Tokio 「とこや」Barber in Bali and Bing Pop Restaurant in Probolinggo. This study aims to reveal how the use of language and visual elements in signboards reflects identity, marketing strategies, and local socio-cultural dynamics. The method used is qualitative descriptive with a semiotic and sociolinguistic approach, through field observation and visual documentation. The results of the analysis show that the Tokio 「とこや」Barber signboard utilizes Japanese linguistic aesthetics and characters to build an exclusive and modern image, while Bing Pop uses popular language styles and bright colors that reflect a local and friendly approach. Both signboards show a shift in the function of commercial spaces as a place to express global and local linguistic and cultural identities. Furthermore, this study highlights the educational value of the linguistic landscape, as it encourages public literacy in recognizing multilingual expressions, cultural diversity, and the role of visual language in shaping perception. Thus, the linguistic landscape not only represents the language used, but also becomes a visual communication medium that influences public perception of a brand or business space, while fostering broader awareness of language learning and cultural literacy.
Co-Authors ., I DEWA AYU NOVIANTARI ., I Gede Agung Bayu Pramana ., I Gede Puspa Antara ., Ni Komang Trysnadewi Dyah Susilawati ., Ni Kt Ari Jijiv Liani ., Ni Luh Erawati ., Ni Luh Suparmi ., Ni Made Adnya Rosita Dewi ., Novi Kusuma Dewi Luh Aisyah Annurillah Wahyu Putri Anak Agung Ayu Indah Jayanti . Anak Agung Ayu Indah Jayanti ., Anak Agung Ayu Indah Jayanti Antartika, I Kadek Apriliana Rahayu , Ni Luh Putu Budi, Imanuel Setyo DEDDEH KRSNA PUTRA, A. Md. . Desak Made Adriani . Desak Made Adriani ., Desak Made Adriani Dewa Ayu Asri Juliani Engel Bertha Halena Gena G.A.A DIAN PRAMANDARI . Gede Satya Hermawan Gede Satya Hermawan, S.S.,M.Si . Gede Sukarpa . Gede Sukarpa ., Gede Sukarpa Hermawan, Gede Satya I Dewa Ayu Inten Setiawati . I Dewa Ayu Inten Setiawati ., I Dewa Ayu Inten Setiawati I DEWA AYU NOVIANTARI . I Gede Agung Bayu Pramana . I Gede Puspa Antara . I Gusti Ayu Niken Launingtia, I Gusti Ayu Niken I Kadek Wiarta . I Kadek Wiarta ., I Kadek Wiarta I Made Agus Nugraha Arta Wiguna I Made Budiarsa I Made Wahyu Biantara . I NENGAH SERIASA . I Nengah Sudipa I Nengah Suriana . I Nengah Suriana ., I Nengah Suriana I Nyoman Pasek Hadi Saputra, S.Pd. . I Nyoman Pasek Hadi Saputra, S.Pd., M.Pd . I Putu Gede Sutrisna . I Wayan Sadyana Ida Ayu Agung Pradnyamita Dewi Ida Bagus Made Ludy Paryatna Kadek Eva Krishna Adnyani Kadek Noviani Dewi . Kadek Putra Aryantika . Kadek Putra Aryantika ., Kadek Putra Aryantika KADEK RIA INDRIANI . Ketut Agus Murdani . Ketut Agus Murdani ., Ketut Agus Murdani Ketut Indira Sukma Yanthi Komang Ayu Pradnya Paramitha Komang Sanjaya Tanaya . KOMANG TRI BUDI UTAMI . KOMANG TRI RATNA PURNAMI . Komang Windi Wahana Putra Luh Gede Fitria Budiani Luh Putu Ariestini Mulya Utami . Luh Putu Ariestini Mulya Utami ., Luh Putu Ariestini Mulya Utami Luh Putu Ita Purwanti . Luh Putu Ita Purwanti ., Luh Putu Ita Purwanti Luh Putu Triyanti Ariestiana Dewi . Luh Putu Triyanti Ariestiana Dewi ., Luh Putu Triyanti Ariestiana Dewi M.Pd ., I Nyoman Pasek Hadi Saputra, S.Pd., M.Pd M.Pd S.S. Ida Bagus Rai . NI G.A. KADEK YOGI PURNAWATI . Ni Gusti Komang Marseni . Ni Kadek Novia Sukaningsih . Ni Kadek Novia Sukaningsih ., Ni Kadek Novia Sukaningsih Ni Ketut Nanda Trisna Dewi . Ni Ketut Rini Karunia Dewi . Ni Ketut Rini Karunia Dewi ., Ni Ketut Rini Karunia Dewi Ni Komang Ari Putri Yanti . Ni Komang Ari Putri Yanti ., Ni Komang Ari Putri Yanti Ni Komang Trysnadewi Dyah Susilawati . Ni Kt Ari Jijiv Liani . Ni Luh Erawati . NI LUH MAHENI SWANDARI . NI LUH MEGA ASTARIATI . NI LUH PUTU PUTRI NOPITARANI . NI LUH PUTU UTAMI PUTRI . Ni Luh Suparmi . Ni Luh Sutami . Ni Luh Sutami ., Ni Luh Sutami Ni Luh Sutjiati Beratha Ni Made Adnya Rosita Dewi . NI MADE MASYUNI . Ni Made Rima Lelyanti . Ni Nengah Suartini Ni Nengah Suartini Ni Nyoman Padmadewi NI PUTU EKA ERNAWATI . Ni Putu Era Marsakawati NI PUTU EVAYANI . NI WAYAN ADE FITRIANI . Ni Wayan At Pramita Dewi NI WAYAN DESIARI . Novi Kusuma Dewi Luh . Nyoman Sri Ulandari . Nyoman Sri Ulandari ., Nyoman Sri Ulandari Pradnyamita Dewi, Ida Ayu Agung PUTU CICILIA SEPTIPANI . PUTU INDAH BUDI SUSARI . PUTU JULI HARTINI . PUTU MAHENDRA SUMOMURTI . PUTU MAHENDRA SUMOMURTI ., PUTU MAHENDRA SUMOMURTI PUTU MEGA PRIMAYANTI . Rani Rafikasari Margarina Resita Permatasari . Resita Permatasari ., Resita Permatasari Rima Andriani Sari Rizqyana Saraswati . Rizqyana Saraswati ., Rizqyana Saraswati S.Pd. I Nyoman Pasek Hadi Saputra . S.S. M.Pd Ida Ayu Sukma Wirani . S.S.,M.Si ., Gede Satya Hermawan, S.S.,M.Si Santha Teresa Br Manurung Yeni Rahman Yeni Yeni