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Journal : Journal of Applied Studies in Language

The interpretation of verbal and visual signs in education advertisements: submission of new university students Komang Dian Puspita Candra; I Gusti Ayu Vina Widiadnya Puspita Putri
English Vol 3 No 1 (2019): June 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.176 KB) | DOI: 10.31940/jasl.v3i1.1158

Abstract

The existence of advertisement cannot be separated from a verbal and nonverbal signs; this case also appeared in education advertisement, especially for submission new university student that used by the college as a form of promotion. A good advertisement will consider the use of verbal and nonverbal sign, so that, the prospective students understand the meaning of signs that will be transmitted by the advertiser. The common phenomenon is about the ability of people in understanding the advertisement. The prospective students sometimes difficult catch the meaning of the advertisement. This study is a semiotic research by using advertisement of submission new students in Indonesia as a data source. This study was conducted to find out the types of signs and the meaning behind the series of a sign who appeared in the advertisement, so that it can be known whether advertisement have used a sign in accordance or not. In an effort to data collection, observation with note taking technique was applied in methodology. Then data were analyzed qualitatively using the theory of semiotic by Barthes (1998), theory of meaning by Leech (1974) and several supporting theory such as theory from Leech (1966) about English Advertising, Pierce (2007) about the sign and images and theory proposed by Cazanave (2000) about the color. The data presented in the form of formal and non-formal. The results of the analysis found that these advertisements have been using a verbal and visual sign in well proportioned. Verbal sign consist of linguistic features such as the used of verb and adjective dominantly in lexical choice. There were four types of sentence structure found namely declarative, interrogative, imperative and exclamative sentence. It also used figurative language and abbreviation which has a correlation with the context. Besides the conceptual meaning to give information, from the sign there was also hidden message behind it. Visual sign consist of symbol, icon, index and color that make different reaction for every advertisement. These signs have important role in conveying the purposes of advertiser such as to persuade, command and give some information to public. It can be said that the use of verbal and visual aspects in these advertisement are in a right combination.
Co-Authors Abrahams, Ivana Victorya Maharani Adriana Sara Anak Agung Ayu Dian Andriyani Anone, Nanda Jesica Natalia Yuliani Arisuta, Putu Yudi Arundati, Ni Luh Made Usha Ayuningsih, Ni Luh Kade Dewi Sri Cahyani Putri Utami, Ni Putu Desak Putu Eka Pratiwi Desak Putu Eka Pratiwi, Desak Putu Dewi, Ni Komang Nira Dewi, Ni Nyoman Pipin Purnama Dewi, Putu Diah Puspita Dewi, Sang Ayu Kadek Pitria Dharmayanti, Ni Nyoman Trisna Dika Putri Kartikasasi Dika Putri Kartikasasi Febriola, Ni Kadek Nia Gede Irwandika . Habriani, Nana Murti Hadisaputra, Andreas Avellino I Dewa Ayu Devi Maharani Santika I Dewa Ayu Devi Maharani Santika I Dewa Ayu Devi Maharani Santika I Dewa Ayu Md A Wahyu Linda Dewi I G B Wahyu Nugraha Putra I Gusti Bagus Niko Ari Putra I Gusti Bagus Wahyu Nugraha Putra I Gusti Bagus Wahyu Nugraha Putra I Gusti Ngurah Anom I Gusti Ngurah Pedi Pradjana I Kadek Aditya Dinata I Komang Sulatra I Komang Sulatra I Made Dwiaji Darmana I Made Tamba I Putu Ade, Pratama I Putu Andri Permana I Putu Yudi Pranata I Wayan Juniartha Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova Winarta Ida Bagus Gde Nova Winarta Ida Bagus Gde Nova Winarta Ida Bagus Gde Nova, Winarta Ida Bagus Gede Nova Winarta Ida Bagus Gede Nova Winarta Ida Bagus Putra Yadnya Kadek Dwi Darmawan Sutrisna Putra Katarina Ade Kusuma, Katarina Kendran, Ni Kadek Kendran Damayanti Ketut Endang Sri Utami Komang Dian Puspita Candra Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Dian Puspita, Candra Larasati, Kadek Dwi Lis Julianti Luh Sintia Herianti Made Henra Dwikarmawan Sudipa Made Suarjana Maharani, Putu Devi Meilasari, Ni Luh Putu Nevik Mete, Aloysius Andelo Miun, Erasmus Roberto Ni Kadek Ardianti Ni Kadek Ayu Pratiwi Anjani Ni Kadek Dwi Safitri Ni Kadek Indah Setya, Dewi Ni Kadek Intan Permata Sari Dewi Ni Kadek Lili Anto Nela Ni Kadek Misiantari Ni Kadek, Nefiari Ni Komang Trisna Arisedani Ni Luh Putu Nevik Meilasari Ni Made Sutariani Ni Made Verayanti Utami Ni Nyoman Sri Cintya Parmita Ni Putu Ayu Diantari Ni Putu Ayu Diantari Ni Putu Belina Putri Ni Putu Eva Kharismayanti Ni Putu Mirah Handayani Ni Wayan Meidariani NI WAYAN SUASTINI Nova Winarta, Ida Bagus Gede Nugraha, Luh Putu Natasya Dewi Pandini, Komang Tria Pratama Putra, Komang Yoshika Pratiwi, Ni Putu Jenny Prizelia , Devya Ayu Putra, I Gusti Bagus Wahyu Nugraha Putra, I Gusti Ngurah Bagus Wahyu Nugraha Putu Nur Ayomi Putu Subakthiasih Putu Yudi Arisuta Raharjo, Yusuf Muflikh Rifaldo Antonio Nicholas Vianey Robert Kristian Adinata Sang Ayu Kadek Pitria Dewi Santika, I Dewa Ayu Maharani Sara, Adriana Savitri, Ni Luh Gede Retno Setiawati, Yunita Pingky Siut, Afrilasiana Sri Rwa Jayantini, I Gusti Agung Sudiyono, Boyke Adimas Triyogo Syamsiar, Syamsiar System, Administrator Wayan Nurita Widiadnya, I Gusti Ngurah Bagus Yoga Winarta, IB Gde Nova Winarta, Ida Bagus Gde Nova Winartha, Ida Bagus Gde Nova Yesika Cindhe Puspa Yohanes Kapistrano Agung Yundari, Yundari