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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Kesehatan Masyarakat Edukasi MEDISAINS Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan Jurnal Menara Medika Jurnal Pengabdian kepada Masyarakat Nusantara Golden Childhood Education Journal (GCEJ) Journal of Law, Poliitic and Humanities Journal of Public Representative and Society Provision Jurnal Penelitian Ilmu Pendidikan Indonesia Technology and Informatics Insight Journal Amkop Management Accounting Review (AMAR) Jurnal Ilmu Pendidikan dan Pembelajaran Al-ATHFAL: Jurnal Pendidikan Anak AL-ATHFAL: Jurnal Pendidikan Anak International Significance of Notary Finance Jalujur: Jurnal Pengabdian Masyarakat
Kholifah Kholifah
Jurusan Ilmu Administrasi Bisnis
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Journal : Amkop Management Accounting Review (AMAR)

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Stimulus-Organism-Response Framework in Action: Exploring the Impact of Shopee's AR Features on Prosumer Behaviour in Beauty Products Kholifah, Kholifah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2613

Abstract

This study aims to analyse the influence of Augmented Reality (AR) technology in the Shopee e-commerce platform, specifically the BeautyCam feature, on consumer behaviour in the beauty product sector. Using the Stimulus-Organism-Response (SOR) model, this study examines how AR technology as an external stimulus affects consumer perceptions and emotions, which in turn impact purchasing decisions and prosumer engagement. The main focus is on the consumer experience in selecting products such as lipstick, foundation, and skincare without physically trying them, as well as the role of AR in enhancing trust and personalisation in shopping. Respondents consist of active Shopee users who have used the AR feature and contributed to reviews or content related to beauty products. The research was conducted through an online questionnaire combining qualitative and quantitative data. The expected results include identifying the positive influence of AR on self-confidence, consumer satisfaction, prosumer engagement, and consumer loyalty. These findings are expected to provide strategic recommendations for Shopee and other e-commerce platforms in optimising the use of AR technology to enhance shopping experiences and the effectiveness of beauty product marketing.Top of Form
User Generated Content and Generation Z Tourists’ Visit Intention: Evidence from the Newly Inaugurated Kebumen Geopark, Indonesia Apidana, Yordan Hermawan; Prasetyo, Anton; Kholifah, Kholifah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3257

Abstract

This study examines the influence of user-generated content on Generation Z tourists’ visit intention toward Geopark Kebumen through the Stimulus Organism Response framework. Emotional and factual user-generated content were conceptualized as external stimuli affecting trust in user-generated content and the destination image as organismic states, which, in turn, influence visit intention as the response. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling, based on 315 valid responses from active social media users aged 17–28 years. Results show that emotional content significantly enhances destination image, trust, and visit intention, while factual content affects destination image and trust but has no direct influence on intention. Trust in user-generated content emerges as the strongest predictor of both destination image and visit intention, confirming its central role as a cognitive-affective bridge in the decision process. The findings validate the Stimulus Organism Response framework for digital tourism behavior and emphasize the importance of authenticity, emotional resonance, and credibility in shaping Generation Z travel decisions. The study contributes to theory development in digital destination marketing and provides managerial insight for promoting geotourism through authentic, emotionally engaging, and trustworthy user-generated content.
Co-Authors Afriantoni Afriantoni Annisa, Nor Anton Prasetyo Apriatni Endang Prihatini Arifin Fauzi Lubis Astuti, Tulus Puji Azmi, Muhammad Haikal Diaz, Nandaru Donny Kristanto Mulyantoro Fadillah, Muhammad Arief Hanifatul Hasanah, Uum Heri Mahyuzar Heri Mahyuzar Ikrimah, Ikrimah Iksan, Ricki Riyanto Indriana Warih Windasari Khasan Setiaji Laksonowati, Setyo Mahanani Mahyuzar, Heri Mawaddah Mawaddah, Mawaddah Nina Farliana Nugraheti Sismulyasih SB, Nugraheti Sismulyasih Nurhasanah, Adinda Pradita, Nanang Rahmat Hidayat Rijali, Ahmad Runjati Sadiq, Muhammad Rauuf Sapitri, Marini SULIYANAH SULIYANAH Supriyaningsih, Supriyaningsih Ta'adi, Ta'adi Taadi Taadi Trifiyanto, Kabul Tuti Sukini, Tuti Uligraff, Debby Kristiani Widayanto Widayanto Yordan Hermawan Apidana