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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JBTI : Jurnal Bisnis : Teori dan Implementasi Asia-Pacific Management and Business Application Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Jurnal Teologi Amreta Bulletin of Community Engagement Journal of Social Research Inkubis: Jurnal Ekonomi dan Bisnis Journal of Economics, Entrepreneurship, Management Business and Accounting SOROT: Jurnal Pengabdian Kepada Masyarakat Sinergi International Journal of Economics JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vifada Management and Social Sciences Indonesian Journal of Humanities and Social Sciences Jurnal Dinamika Manajemen Nidhomul Haq : Jurnal Manajemen Pendidikan Islam
Murpin Josua Sembiring
Universitas Ciputra Surabaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Social Sciences Other

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Employee Performance Evaluation at PT WIKA Based on Service Quality and Customer Satisfaction Ayulita Purnama Sari; Murpin Josua Sembiring; David Sukardi Kodrat
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6547

Abstract

Purpose: This study aims to evaluate customer satisfaction with employee performance at PT WIKA based on service quality dimensions using Service Quality (SERVQUAL) and Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) based decision support system approaches. Research Methodology: This study employed a quantitative descriptive method by integrating SERVQUAL with the MOORA decision-support system. Data were collected through questionnaire-based surveys distributed to 100 PT WIKA customers using 20 service quality indicators representing the tangibility, reliability, responsiveness, assurance, and empathy dimensions. The analysis compared customer perception and expectation scores to identify satisfaction gaps and determine the priority service dimensions. Results: The findings revealed that the average SERVQUAL satisfaction ratio was 1.01, indicating that overall service performance generally met customer expectations. A total of 14 out of 20 indicators (67%) were categorized as satisfactory, while six indicators (33%) remained unsatisfactory. Furthermore, the MOORA analysis identified reliability as the most dominant service quality dimension contributing to customer satisfaction and employee performance evaluations. Conclusions: Overall, customers were satisfied with the employee performance at PT WIKA. However, several indicators related to responsiveness and service consistency require improvement to enhance customer satisfaction. Limitations: This study was limited to a single company and a specific customer sample, which may reduce the generalizability of its findings. In addition, the weighting process in the MOORA method is determined subjectively. Contributions: This study contributes to service quality and human resource management literature by integrating SERVQUAL and MOORA in evaluating employee performance and supporting service improvement decision-making
Financial Well-Being and Self-Efficacy in Sandwich Generation: The Role of Mindfulness Yuyun Karystin Meilisa Suade; Wirawan Endro Dwi Radianto; Murpin Josua Sembiring
Vifada Management and Social Sciences Vol. 4 No. 1 (2026): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/pw3n6566

Abstract

Purpose: Financial Mindfulness is essential for complementing self-confidence in managing personal finances to achieve financial well-being. This study aims to investigate how individuals' self-efficacy influences their mindfulness in making prudent financial decisions, thereby attaining financial well-being. The research subjects are members of the Sandwich Generation, who face the dual financial burden of caring for aging parents and supporting children, often experiencing stress and complexity in financial management. Research Design and Methodology: This study employs a quantitative design with a sample of 281 respondents from the Sandwich Generation in Indonesia. Data were analyzed using Structural Equation Modelling - Partial Least Square (SEM-PLS) with SMARTPLS Version 3. Findings and Discussion: The findings indicate that Financial Self-Efficacy positively influences Financial Mindfulness, Financial Mindfulness positively impacts Financial Well-Being, and Financial Self-Efficacy positively affects Financial Well-Being. Additionally, Financial Mindfulness has been found to positively mediate the effect of Financial Self-Efficacy on Financial Well-Being, which is a novel contribution of this research Implications: The managerial implications of these findings are valuable for financial planners, financial institutions, and policymakers focusing on the financial well-being of the Sandwich Generation in Indonesia.
Pengaruh Omnichannel Marketing terhadap Kepuasan Pelanggan dan Minat Beli Ulang Pada Pakaian Kasual Wanita Di Surabaya Novianagta Kurniantoro; Murpin Josua Sembiring
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5453

Abstract

Penelitian ini bertujuan untuk menguji pengaruh keunggulan saluran online dan offline terhadap kepuasan pelanggan serta minat beli ulang pakaian kasual wanita di Surabaya. Variabel independen dalam penelitian ini adalah keunggulan saluran online dan keunggulan saluran offline, sedangkan variabel dependennya adalah minat beli ulang. Kepuasan pelanggan dihipotesiskan sebagai variabel mediator dalam hubungan antara keunggulan saluran dan minat beli ulang. Populasi penelitian adalah konsumen pakaian kasual wanita di Surabaya yang telah berbelanja baik secara online maupun offline dalam enam bulan terakhir. Analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa baik keunggulan saluran online maupun offline secara signifikan mempengaruhi kepuasan pelanggan. Lebih lanjut, kepuasan pelanggan terbukti memediasi hubungan antara keunggulan saluran dan minat beli ulang. Temuan ini mengindikasikan pentingnya strategi omnichannel marketing bagi pelaku bisnis pakaian kasual wanita di Surabaya dalam meningkatkan kepuasan pelanggan dan mendorong minat beli ulang.
Route-to-Market Capability, Marketing Execution, and Organizational Performance in FMCG Distribution: The Moderating Role of Competitive Intensity Hartono Tjong; Murpin Josua Sembiring; David Sukardi Kodrat
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.214

Abstract

Background: FMCG distributors in emerging markets must adapt their route-to-market (RTM) strategies to market changes; however, this adaptation often compromises operational consistency, which is crucial for maintaining sales performance and outlet loyalty. This creates a dilemma between flexibility and stability that has not yet been fully addressed within the distribution capability framework. Objective: This study investigates RTM capability as a higher-order organizational construct comprising five integrated first-order dimensions and examines how this capability drives organizational performance through marketing execution quality, conditioned by competitive intensity. Methods: This study employed PLS-SEM using data collected from 300 employees of Indonesian FMCG distribution companies. Results: The findings reveal that RTM capability significantly and positively influences marketing execution, which, in turn, significantly enhances organizational performance (p < 0.001). Marketing execution partially mediates the RTM–performance relationship (VAF = 42.2%), while competitive intensity moderates the RTM–execution relationship, amplifying execution returns under conditions of highly competitive rivalry. Conclusion: This study advances the Resource-Based View (RBV) and Dynamic Capabilities Theory by specifying the execution mechanism through which distributor-level capability generates organizational performance and by identifying competitive intensity as a boundary condition governing this mechanism.
Sustainability in the Hospitality Sector: Leveraging Development Value as a Mediating Variable Pamuji Gesang Raharjo; Parlagutan Silitonga; Anti Ruslan Darawanti; Murpin Sembiring
Jurnal Dinamika Manajemen Vol. 17 No. 1 (2026): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v17i1.37574

Abstract

Amidst the recent challenges the declining hospitality industry faces, this study focuses on enhancing employer branding sustainability in the hotel sector post the COVID-19 pandemic. The research targets hotel employees who have graduated from hospitality vocational schools and colleges. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, the results highlight the pivotal role of Development Value as a mediator in promoting sustainability within the hotel industry. This underscores the critical importance of hotel management in prioritizing the cultivation and recognition of development value among employees, where management of hotels can effectively enhance their sustainability practices. Inclusion of Development Values as a mediator is a novelty of this research. Employee development is the core that affects the sustainability of employer branding, and it is a strategic step to improve employer branding. Improvements were made to increase the fluency of sentences, consistency in the use of terms, and to clarify some parts to make them easier to understand
The Effect of Entrepreneurial Marketing on SME Business Performance: Moderated by Soft Lean Practices Lisnawati Mantero; Murpin Joshua Sembiring; Tommy Christian Efrata
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4096

Abstract

In dynamic competition, SMEs need adaptive strategies such as entrepreneurial marketing and lean practices. This study examines the effect of entrepreneurial marketing and business performance by considering the role of soft lean practices and environmental turbulence as moderating variables. Using an explanatory quantitative methodology with a cross-sectional survey approach, this study involved 198 SMEs out of a total of 225 SMEs surveyed through purposive sampling. The theoretical framework of the study was built based on five theories: resource-based view theory, dynamic capabilities theory, contingency theory, entrepreneurship theory, and organizational learning theory. The results of the structural model analysis indicate that entrepreneurial marketing has a dominant positive influence (β = 0.782, t = 22.035, p < 0.001) on business performance. Soft lean practices show a substantial positive influence (β = 0.647, t = 7.216, p < 0.001), with a significant interaction effect (β = 0.213) between the two variables. The strong synergistic relationship (r = 0.866) confirms the importance of integrating these two practices. The evaluation of the model fit showed satisfactory results with SRMR values of 0.085 and NFI of 0.662. These findings contribute to the development of business strategies that integrate entrepreneurial marketing and soft lean practices.
Decision Support-Based Energy Benchmarking for Operational Efficiency in FMCG Manufacturing Rudy Hartono Prayogo; Murpin Josua Sembiring; Damelina Basauli Tambunan
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5420

Abstract

The Fast-Moving Consumer Goods (FMCG) industry faces increasing pressure to improve operational efficiency due to rising energy costs, intense market competition, and growing sustainability requirements. This study aims to develop and implement a decision support-based energy benchmarking framework to evaluate energy performance, identify efficiency gaps, and support operational improvement initiatives in an FMCG manufacturing facility. A quantitative case study approach was employed using 24 months of operational and energy consumption data collected between January 2023 and December 2024. The analysis utilized normalized energy intensity indicators, comparative performance evaluation, and descriptive statistical benchmarking techniques to assess production output, energy consumption, and energy costs. The results indicate that while production output increased by 30.61%, total energy costs rose disproportionately by 70.66%, revealing significant energy efficiency gaps. Diesel consumption exhibited greater variability than natural gas, contributing substantially to cost fluctuations and highlighting opportunities for operational optimization. The benchmarking results further identified waste heat recovery and energy source optimization as priority improvement strategies. The study concludes that integrating energy benchmarking with decision support principles provides a practical and data-driven framework for enhancing operational efficiency and supporting sustainable energy management in FMCG manufacturing environments.
The Role of Glocalization Strategies in Enhancing the Global Reach of Javanese Pop Music Narayanasandhy, I Wayan M. Dhamma; Sembiring, Murpin Josua; Kodrat, David Sukardi
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29185

Abstract

Javanese Pop Music holds substantial potential for global recognition; however, its international reach remains limited due to the absence of well-structured glocalization strategies. This study aims to evaluate the effectiveness of cross-cultural adaptation, digital streaming platforms, international collaboration, and fan community engagement in promoting the globalization of Javanese Pop Music. A quantitative approach was employed through a survey of 100 music industry practitioners, with data analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) across nine variables measured by 39 indicators. The findings reveal that cross-cultural adaptation and the use of music streaming platforms do not exert significant direct effects on the globalization of Javanese Pop Music, but have significant indirect effects through brand image and fan engagement. In contrast, fan communities and international collaboration demonstrate positive and significant direct influences on global reach. The limited moderating roles of market orientation and local government support further indicate that the globalization of Javanese Pop Music is shaped more strongly by relational and participatory mechanisms, particularly brand image development, sustained fan engagement, and cross-national collaboration networks, than by cultural adaptation or digital access alone. Accordingly, this study provides empirical evidence that the globalization of Javanese Pop Music can be strengthened through stronger brand image formation, sustained fan engagement, and adaptive cross-national collaboration within an evolving digital music ecosystem.
The Effect of Learning Innovation and Digital Transformation on Student Quality: The Mediating Role of Self-Directed Learning Fernando Belo; Murpin Joshua Sembiring Gurky; David Sukardi Kodrat
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1780

Abstract

Purpose – Indonesian universities expanded digital learning platforms after 2020, yet many undergraduates still fail to convert that access into consistent, self-managed study behavior. Prior research disagrees on whether digitalization improves student-level outcomes, leaving unresolved whether learning innovation and digital transformation actually improve student quality directly, or only through self-directed learning. This study tests seven hypothesized paths linking learning innovation and digital transformation to student quality, directly and through self-directed learning as a mediator, grounded in Self-Determination Theory. Design/methodology/approach – A positivist, cross-sectional survey of 312 undergraduate students at a private university in Surabaya, Indonesia, following an 85-respondent pilot test, analyzed with Partial Least Squares Structural Equation Modeling in SmartPLS 4, supported by Confirmatory Tetrad Analysis, a Cross-Validated Predictive Ability Test, and a full collinearity assessment. Findings – The measurement model showed strong reliability and validity, and the structural model explained a substantial share of variance in student quality. Learning innovation and digital transformation both significantly raised student quality directly, and learning innovation significantly raised self-directed learning, which in turn significantly raised student quality and significantly mediated the learning-innovation-to-quality relationship. Digital transformation, however, showed no significant relationship with self-directed learning, so self-directed learning did not mediate the digital-transformation-to-quality relationship. Originality/Value – The findings show learning innovation and digital transformation reach student quality through two distinct routes rather than one shared mechanism, extending Self-Determination Theory into a digitally mediated higher education setting and clarifying that pedagogical innovation, not digital access alone, is the stronger lever for building student autonomy.
Strategic Innovation-Oriented Leadership, Knowledge Sharing, and Innovative Work Behaviour Rodiah Astuti; Murpin Sembiring; Tony Antonio
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1854

Abstract

Purpose – Human capital's effect on innovative work behaviour has been reported as both absent and significant across studies. This study tests whether knowledge sharing behaviour explains this contradiction as a boundary condition, alongside strategic innovation-oriented leadership's tested direct and indirect effects on innovative work behaviour. Design/methodology/approach – Data from permanent employees across regional water utility enterprises in East Java, Indonesia, were analysed with PLS-SEM, confirmatory tetrad analysis, the cross-validated predictive ability test, and Necessary Condition Analysis. Finding/Results – Strategic leadership built employee capability and independently shaped innovative behaviour; capability alone did not reliably predict innovative behaviour, and a formal test found no significant mediation through capability. The capability-behaviour link was conditional on knowledge sharing, turning positive at higher levels and negative, as an indicative estimate, at lower levels. Strategic leadership further emerged as the necessary condition with the lowest bottleneck threshold among the three antecedents tested. Originality/Value – The findings help reconcile part of the inconsistency in the intellectual capital literature by identifying knowledge sharing as a theoretically grounded boundary condition, and they demonstrate the value of pairing sufficiency and necessity logic in explaining when, not merely whether, human capital capability matters for innovation.
Co-Authors Adhitya Ginting Ahmad Junaedi Anang Firmansyah Anti Ruslan Darawanti Ardissalma, Jasmine Ayulita Purnama Sari Bagusranu Wahyudi Putra Bramantyo, Paskalis Dio Burhan Bungin Christian Herdinata Christina Whidya Utami Damelina B. Tambunan Daud, Nahu David Sukardi Kodrat Didin Fatihudin Erwin R. Tan Febri, Timotius Fernando Belo Hartono Tjong Henry Susanto Pranoto Iis Holisin J.E. Sutanto J.E. Sutanto Liliana Dewi Lisnawati Mantero Moch. Mahsun Musriha Narayanasandhy, I Wayan M. Dhamma Nina Agustin Chrystinasari Novianagta Kurniantoro Novianagta Kurniantoro Pamuji Gesang Raharjo Parlagutan Silitonga Putra, Bagusranu Wahyudi Reni Fitriani Rismawati br Sitepu Rodiah Astuti Romauli Nainggolan Rosita Indrawati Rudy Hartono Prayogo Satriyo, Cindy Charisma Siahaan, Salmon Charles P. T. Soetedja, Venny Sutanto, J. E. Tommy C. Efrata Tony Antonio Victor Christianto Wahyudi, Alexander Welko Marpaung Whidya Utami Wirawan ED Radianto Wuryani, Eny Yobellino, Kevin Marsekal Yulius Hari Yuwono Marta Dinata Yuyun Karystin Meilisa Suade