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Strategi Pemasaran Tas Lurik Bagrik Craft Menggunakan Bauran 4P (Product, Price, Place, Promotion) Septiyaningsih, Lili; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.366

Abstract

The development of the fashion industry continues to grow, one of which is bags. Bags are used by all circles of society that blend with the diversity of styles and needs. "Bagrik Craft Lurik Bag" has the advantage of being made with a modern and fashionable design of uniqueness in motifs that give an ethnic and cultural impression that raises local culture and preserves lurik fabrics. Seeing the prospect of a bag business that produces many competitors. Sellers of bag products must realize that they must use marketing strategies to maintain business and attract new consumers in order to compete. The 4P marketing strategy of product, price, place, promotion, is used to increase sales, quality improvement, and product improvement of "Bagrik Craft Lurik Bags" in order to compete with competitors and reach a wide market due to increasingly fierce market competition. The implementation of marketing strategies is very important because it builds trust between business actors and consumers, with consumer trust, businesses can survive.
PENINGKATAN PRODUKTIVITAS MY BLESSING CLOTH MELALUI TANTANGAN DAN PELUANG MANAJEMEN SUMBER DAYA MANUSIA DI ERA REVOLUSI 4.0 Javafelistca, Renasya Caesar; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.371

Abstract

The major changes occurring in the industry and economy as a result of the adoption of advanced technologies such as the internet, robotics, and artificial intelligence are challenges that need to be faced by MSMEs in the current era of the 4.0 industrial revolution, especially for those engaged in business ventures in the scope of the printing industry such as My Blessing Cloth. This era demands collaboration between humans and machines and intelligent systems to create work productivity and increase efficiency in various industrial sectors and in everyday life. So that the company's human resource management is now required to adapt new recruitment strategies to find employees who are able to manage increasingly complex technology, as well as updating employee policies to support changes in corporate culture and ways of working that are more open to innovation. The findings of this research indicate that the drive to increase My Blessing Cloth's productivity includes human resource empowerment and continuous improvement in the quality of work results so that the company is expected to be able to face and overcome all kinds of challenges and opportunities in the era of the industrial revolution 4.0.
Implementasi Analisis SWOT dalam Menentukan Marketing Strategy Usaha Sablon Kaos “My Blessing Cloth” Wardani, Fadilla Anjarika Kuswisnu; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.381

Abstract

T-shirt screen printing is one type of creative industry business whose development is quite rapid so that many people are in demand. My Blessing Cloth is one of the screen printing t-shirt printing businesses that has great prospects so that it can generate considerable profits in each order. The great prospect of this t-shirt screen printing business produces many competitors, this market competition can affect the sales level of My Blessing Cloth... SWOT analysis is used by business actors who aim to be able to identify a problem so that they get a new strategy that is suitable and can be applied for the progress of the business. Limited labor, lack of offline promotion and limited production facilities are weaknesses for My Blessing Cloth's t-shirt screen printing business. The amount of market competition, less strategic production locations and increasing material prices are threats to My Blessing Cloth. So that a marketing strategy can be found that can be applied by My Blessing Cloth in maintaining its business, namely, by maintaining the quality of its products in terms of materials and product durability, adding competent labor and more modern facilities so as to increase production output. In addition, product promotion by utilizing social media and e-commerce can attract consumer interest so that it has a positive impact on increasing sales of t-shirt screen printing products from My Blessing Cloth.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS PADI DI JAWA TIMUR Donny Indra Ardhiansyah; Eni Setyowati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14202

Abstract

Penelitian ini menganalisis faktor-faktor yang memengaruhi produktivitas padi di Jawa Timur, provinsi dengan kontribusi terbesar terhadap produksi padi nasional. Data sekunder yang digunakan mencakup luas lahan, harga pupuk, curah hujan, dan jumlah penduduk, yang dianalisis menggunakan metode Fixed Effect Model (FEM). Hasil penelitian menunjukkan bahwa luas lahan dan jumlah penduduk memiliki pengaruh signifikan terhadap produktivitas padi. Luas lahan menjadi faktor utama yang berkontribusi positif terhadap peningkatan hasil panen, sementara jumlah penduduk mendukung produktivitas melalui penyediaan tenaga kerja. Sebaliknya, curah hujan dan harga pupuk tidak memberikan dampak signifikan, yang mengindikasikan keberadaan irigasi yang memadai dan kurangnya efisiensi dalam kebijakan subsidi pupuk. Penemuan ini menekankan pentingnya pengelolaan lahan yang berkelanjutan serta kebijakan yang mendukung penggunaan teknologi pertanian untuk meningkatkan efisiensi produksi. Studi ini juga merekomendasikan penguatan kebijakan harga pupuk dan pengembangan teknologi untuk mengoptimalkan potensi produktivitas. Penelitian lebih lanjut diperlukan untuk mengeksplorasi pengaruh teknologi pertanian dan pola tanam dalam mendukung ketahanan pangan di wilayah lain.
ANALISIS PENGARUH KEMISKINAN, PERTUMBUHAN EKONOMI, INFLASI TERHADAP TINGKAT PENGANGGURAN DI COSTA RICA TAHUN 1997-2022 Zahra Setia Ar Rasyiid; Eni Setyowati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14335

Abstract

Pengangguran merupakan masalah penyerapan tenaga kerja yang masih banyak dialami di negara berkembang . Tujuan dari penelitain ini adalah untuk menganalisis pengaruh kemiskinan, pertumbuhan ekonomi, dan inflasi terhadap pengangguran di Costa Rica tahun 1997-2022. Jenis data yang digunakan adalah data time series dari tahun 1997-2022 dengan menggunakan metode analisis PAM (partial adjustment model) dengan pengolahan data menggunakan E-views. Hasil penelitian dengan menggunakan metode PAM menunjukkan bahwa variabel pertumbuhan ekonomi berpengaruh negatif dan signifikan terhadap pengangguran sedangkan kemiskinan berpengaruh positif tidak signifikan dan inflasi berpengaruh negatif tidak signifikan terhadap pengangguran. Waktu penyesuaian atau adjustment time adalah 4,4022 tahun, maka dampak jangka Panjang pertumbuhan ekonomi terhadap pengangguran dapat tercapai dalam waktu 4,4022 tahun.
ANALISIS PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN UMKM DI KOTA BOYOLALI Agung Fadhila Putra; Eni Setyowati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14485

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, khususnya dalam menciptakan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan, digital marketing, modal, dan pinjaman terhadap pendapatan UMKM. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik wawancara dan observasi terhadap pelaku UMKM. Data dianalisis menggunakan regresi linier berganda untuk mengetahui hubungan antara variabel independen dan pendapatan UMKM. Hasil penelitian menunjukkan bahwa pendidikan, digital marketing, modal, dan pinjaman memiliki pengaruh signifikan terhadap pendapatan UMKM. Digital marketing berperan dalam meningkatkan jangkauan pasar dan daya saing, sementara akses terhadap modal dan pinjaman membantu keberlanjutan usaha. Studi ini memberikan rekomendasi bagi pemangku kepentingan untuk lebih mendukung pengembangan UMKM melalui peningkatan literasi digital, akses ke pembiayaan, serta program pelatihan keterampilan bisnis.
DETERMINAN PERTUMBUHAN EKONOMI SEKTOR PERTANIAN DI KABUPATEN KARANGANYAR Ita Iva Kuriah; Eni Setyowati
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1468

Abstract

Every region throughout Indonesia plays an important role in driving national economic growth. Local governments, as parties with in-depth understanding of the actual conditions in their regions, are expected to be able to formulate policies that are in line with the needs of the community to support regional economic development. This study aims to analyze the extent of the impact of working capital credit distribution, investment credit, the size of the labor force, and the extent of agricultural land on economic growth, particularly in the agricultural sector in Karanganyar Regency. The research approach used is an empirical approach with quantitative research methods. To meet the data requirements for the research process, the researcher utilized secondary data from Karanganyar Regency for the period 2011–2023. For data analysis, the researcher used multiple linear regression analysis. The results of this study indicate that working capital loans and agricultural land area have a significant impact on economic growth in the agricultural sector in Karanganyar Regency, while investment loans and the labor force do not influence economic growth in the agricultural sector in Karanganyar Regency. The coefficient of determination indicates that the influence of the independent variables, namely working capital loans and the labor force, on the dependent variable, agricultural economic growth in Karanganyar Regency, is 83.1%, while the remaining 16.9% is influenced by other factors outside the variables studied.
Pengaruh Angka Partisipasi Sekolah, Pertumbuhan Penduduk, Dan Tingkat Pengangguran Terbuka Terhadap Kemiskinan Di Indonesia Marwatika, Arum; Setyowati, Eni
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 25, No 1 (2025)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v25i1.23602

Abstract

Poverty is an economic challenge that almost all countries struggle with globally, and Indonesia as a developing country is no exception. This study aims to assess the impact of School Enrolment Rate, Population Growth Rate, and Open Unemployment Rate on poverty in Indonesia. This study uses OLS (Ordinary Least Square) as its analysis technique, which is a scientific method that is a statistical tool used to estimate regression coefficients with least squares solution, using data on Indonesia's School Enrolment Rate, Population Growth Rate recorded at the Central Statistics Agency of Indonesia, and the last variable is the Open Unemployment Rate in all regions of Indonesia. The three elements will then be formulated in such a way that will then become variables as an analytical tool in this scientific study. The outcomes of this research conclude that the School Participation Rate (APS) has a significant influence on the poverty rate in Indonesia. In order to reduce the poverty rate in Indonesia, it is essential to recognise the vital importance of education. However, Population Growth Rate and Open Unemployment Rate do not show a significant influence on poverty in Indonesia.
The Effect of FDI, Exports, Inflation on Economic Growth of the America and India 1983–2022 Rienadi, Novariani Putri; Setyowati, Eni
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 3 : Al Qalam (Mei 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i3.5005

Abstract

This study aims to examine the influence of Foreign Direct Investment (FDI), exports, and inflation rates on economic growth in the United States and India. Economic growth is used as an indicator to determine whether a country is classified as a developed or developing country. In 2022, the United States was ranked first as the country with the highest economic growth in the world, reflected in the Gross Domestic Product (GDP) which exceeded USD 25 trillion, while India was ranked fifth with a GDP of USD 3.4 trillion. In the global economy, globalization has brought many positive impacts, one of which is economic openness. This includes international trade without physical barriers and increased foreign investment in various countries. As a result, countries have adjusted their economic policies in response to globalization to encourage economic growth. In addition, external factors have become a focus for countries in managing their economies due to the economic interdependence between countries. By comparing the United States and India, this study seeks to understand the differences in economic growth and policies implemented by these two countries. The Partial Adjustment Model (PAM) approach is used to analyze the United States and India using time series data from 1983 to 2022, which allows understanding the short-term and long-term impact of the independent variables on the dependent variable. The results reveal that in the United States, Foreign Direct Investment and inflation rate significantly affect economic growth, while exports have no effect. In contrast, for India, only Foreign Direct Investment has an impact on economic growth, while exports and inflation rate have no significant effect.
Determinasi Nilai Ekspor Di Lima Negara Asia Tenggara Albidin, Verendra Noveta; Setyowati, Eni
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.8467

Abstract

Tujuan dari penelitian ini adalah untuk mengestimasi faktor-faktor yang memengaruhi nilai ekspor di lima negara Asia Tenggara, yaitu Singapura, Malaysia, Indonesia, Vietnam, dan Thailand pada periode 2014-2023. Variabel-variabel independen yang dianalisis dalam studi ini terdiri dari Produk Domestik Bruto (PDB), Indeks Harga Konsumen (IHK), inflasi, serta suku bunga. Metode yang diterapkan dalam penelitian ini adalah regresi data panel dengan menggunakan tiga pendekatan, yaitu Common Effect Model (CEM), Fixed Effect Model (FEM), dan Random Effect Model (REM). Hasil pengujian Chow dan Hausman menunjukkan bahwa model terbaik yang digunakan adalah Fixed Effect Model (FEM). Berdasarkan hasil estimasi, variabel PDB berpengaruh positif signifikan terhadap nilai ekspor, sedangkan IHK berpengaruh negatif signifikan. Variabel inflasi dan suku bunga tidak berpengaruh signifikan terhadap nilai ekspor di lima negara tersebut. Temuan ini memperkuat teori bahwa pertumbuhan ekonomi melalui PDB dapat mendorong peningkatan ekspor, sementara kenaikan harga domestic yang tercermin dalam IHK dapat menurunkan daya saing produk ekspor di pasar internasional.
Co-Authors Aditama, Rifki Yudha Affan Bagus Santoso Agung Fadhila Putra Agus Dwi Anggono Agustin, Haslinda Yasti Ainafaid, Deviani Aji, Farhan Wahyu Aksel Rizky Ramadhan* Albidin, Verendra Noveta Amrina Rosada Andriyani, Rachma Fadia Anisa, Aulia Nurul Anma Dias Vidiana Annisa Nur Hidayah Arbaul Fauziah Atfinia, Neiska Syifa Azhar Alam AZIZAH, SALWA NUR Bagas Aji Ramadhan Daryono Soebagiyo Daryono Soebagyo Daryono Subagyo Dewi, Reny Fitria Dhea Nabilla Rossani Didik Iman Margatot Didit Purnomo Dita Wulandari DL, Wuryaningsih Donny Indra Ardhiansyah erna wati Fadhitama Farhan Saputra Fajar Rini Suhadi Fajar Widayat Novianto Fajar Widayat Novianto, Fajar Widayat Fatimah NH, Siti Favian Ardine Agathon Fifi Ramadanti Fiky Nila Mustika Fitya Mukti, Diah Afriani Handayani, Sri Hasmarin, Maulidyah Indira Herry Purnama Ibrahim Sorie Kamara Ika Silvitasari Ilham Hamdallah Inda Fresti Puspitasari Indra Din Maris Istiqomah, Hafizhah Nur Ita Iva Kuriah Javafelistca, Renasya Caesar Juliansyah, Onny Karel Milliano Hendika Khoiriyah, Sheni Umi Lia Sunny Nuraini Luh Putu Ratna Sundari Maharani, Inez Angela Eva Mahbuba, Laila Ayu Marwatika, Arum Maulidah IH Maulidiyah Indira Hasmarini Maulidyah Indira Hasmarini Mu’awanah, Elfi Muhammad Arif Muhammad Hasanudin, Muhammad Muhammad Muntahibun Nafis, Muhammad Muntahibun Muhammad Sholahuddin Muhsin, Fikri Zakaria Muhtadi Muhtadi Musrikah, Musrikah Mustika, Fiky Nila Muzakki Dwi Zulna, Aakif Niastuti, Shintia Nizam, Renaldi Sahrul Novia Atina Titania Nurcholis, Achmad Fauzan Zain Ardhi Nurul Pratiwi Oktaviani, Raihanah Aisyah Pertiwi, Mayang Umi Pramono, Wisma Angger Purwanto, Nanang Purwantoro - Puspita, Hapsari Ayu Putri, Tasya Berliana Rafiq Azzam Al Afif Renita, Ayu Repik Febriansah Rienadi, Novariani Putri Rini Kuswati S Soepatini Safira, Aulia Sari, Riana Julihan Sari, Sandra Dwita Septiyaningsih, Lili Setyawan, Sidiq Sholati, Saharani Neitha Siti Aisyah Siti Fatimah NH Siti Fatimah Nurhayati Siti Masitoh Sitti Retno Faridatussalam Sri Rahayu Ningsih Suratman, Asyifa Syauqi T Triyono Taman, Mona Refaat Tanti Azizah Tiara Oktafia Parastika Trian Gigih Kuncoro Vigita Liliyawati Denata Wardani, Fadilla Anjarika Kuswisnu Widawati, Yesi Wiguna, Aditama Chandra Wijayanto, Adi Winarno, Yoga Surya Nugroho Wuri Nur Indah Sari Yustika Supriyani Zahra Setia Ar Rasyiid