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Yesi Indian Ariska
Universitas Dehasen Bengkulu
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Memanfaatkan E-Commerce Dalam Meningkatkan Pemasaran Kopi Desa Belitar Seberang kecamatan Sindang Kelingi Kabupaten Rejang Lebong Provinsi Bengkulu Yudi Irawan Abi; Yesi Indian Ariska; Nia Indriasari; Iswidana Utama Putra; Hasan Abdulah
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4318

Abstract

The development of technology, communication devices that make everyone who has a smartphone connected to the internet makes it easier for prospective buyers to find the desired item through their communication device. a very promising opportunity to be developed. The implementation of this community service aims to apply e-commerce to the sale of these coffee products. In the application of e-commerce to coffee products, it is necessary to provide insight to business actors to maintain product quality because it relates to buyer trust, providing complete and fast information, openness to information from customers and the existence of coupons and discounts for regular customers Transparency of product delivery information, trace the existence of the goods sent and good cooperation between the seller and the buyer must be maintained properly. Vigilance against online fraud is also information that needs to be given to business actors in the implementation of this community service. So that at the end of the implementation of this community service, understands online business opportunities, can compete healthily, gain the trust of its customers. the creation of social media accounts and e-commerce interfaces. The product marketing process went quite well as indicated by the addition of the number of visitors on social media accounts after 2 months. Marketing continues to be carried out by utilizing other social media.
Analysis of the Development of the Human Development Index Kepahiang Regency 2017-2021 Nirta Vera Yustanti; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1306

Abstract

The purpose of this study is to provide an overview of the development of human development of Kepahiang Regency in the last five years, namely from 2017 to 2021. It is expected to provide additional information that can help the Kepahiang Regency government in making decisions on what programs can be implemented in Kepahiang Regency to realize a prosperous society in all aspects. The data used was sourced from skunder data obtained from the website of the Central Statistics Agency (BPS) Kepahiang Regency. The data includes population, education and economic data. Data collection in this study through documentation methods. Overall, the Human Development Index of Kepahiang Regency increased from 2017 to 2021. The HDI value of Kepahiang Regency in 2021 was included in the medium welfare category in 2017 with a value of 60.66 and until 2021 it was also in the medium category with its HDI value of 68.62.
The Effect of Social Media Promotion and Physical Evidence on Staying Decisions at Grage Hotel Bengkulu Shintya Nurhofifah; Merri Anitasari; Yesi Indian Ariska
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4170

Abstract

Along with the development of communication technology, almost all activities are carried out using technology ranging from communication, shopping transactions, promotions and others, so that it can facilitate the dissemination of information.. This study aims to find out the effect of promotion on social media and physical evidence on the decision to stay at the Grage Hotel Bengkulu. The method used in this study was a survey method with a quantitative approach. In this study the data analysis technique used was multiple linear regression. The population in this study were visitors to the Grage Hotel Bengkulu with a sample of 60 respondents. The results of this study are social media promotion factors that have a significant effect on the decision to stay at the Grage Hotel Bengkulu with a significance value of 0.009 <0.05. The physical evidence factor has a significant effect on the decision to stay at the Grage Hotel Bengkulu with a significance value of 0.000 <0.05. Social media promotion factors and physical evidence have a significant effect on the decision to stay at the Grage Hotel Bengkulu. This is evidenced by the statistical results of the F test of social media promotion factors and physical evidence obtained a significance value of 0.000 <0.05.
The Influence of Lifestyle and Product Quality on Consumer Purchasing Decisions at Bandung Distro Manna South Bengkulu Jiri Tri Putra; Ermy Wijaya; Yesi Indian Ariska
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.4455

Abstract

The purpose of this study was to determine the influence of Lifestyle and product quality on consumer purchasing decisions in Bandung Distro Manna Bengkulu Selatan. The sample in this study were 65 consumers who shop at Bandung Distro Manna Bengkulu Selatan. The sampling technique is accidental sampling technique. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing. The results of the Lifestyle analysis have a significant effect on consumer purchasing decisions at Bandung Distro Manna Bengkulu Selatan, this is evidenced by the results of the t test showing the tcount value is greater than ttable (6.256 > 1.669) and a significant value of 0.000 <0.05 means H_0 is rejected and H_a is accepted. Product quality has a significant effect on consumer purchasing decisions at Bandung Distro Manna Bengkulu Selatan, this is evidenced by the results of the t test showing the tcount value is greater than ttable (4.477 > 1.669) with a significant value of 0.000 <0.05 meaning H_0 is rejected and H_a is accepted. Lifestyle (X_1) and product quality (X_2) together have a significant effect on consumer purchasing decisions (Y) in the Bandung Distro Manna Bengkulu Selatan, this is evidenced by the F test showing the value of Fcount > Ftable (146.677 > 3.15) with a significant value of 0.000. The results of multiple regression have the equation Y = 7.005 + 0.512 (X_1) + 0.295 (X_2) + e, because the direction of the regression is positive, it means that if lifestyle and product quality increase, purchasing decisions at Bandung Distro Manna Bengkulu Selatan will also increase. Lifestyle is more influential than product quality on purchasing decisions because the lifestyle regression value of 0.512 is greater than the product quality regression value.
Implementation of community economic empowerment by utilizing yards based on organic vegetable planting with an environmental perspective Nurzam Nurzam; Yesi Indian Ariska; Iswidana Utama Putra; Rinto Noviantoro; Anzori Anzori
Central Community Development Journal Vol. 2 No. 2 (2022): December 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v2i2.195

Abstract

Community empowerment is one of the strategies in efforts to implement community development based on the principle of democracy, in which the community is encouraged to place itself proportionally and become the main character in improving their own standard of living by accessing and utilizing available resources on a sustainable basis. Empowering the community through the use of yards program activities are one of the efforts that can be made to increase accessibility and availability of food independently and sustainably, and is oriented towards increasing community's income. RT 32 RW 07 Sawah Lebar Village in Bengkulu City is one of the potential areas for the development of organic farming-based yard utilization program, but it has not been optimally implemented due to several constraints, including the lack of knowledges, lack of facilities and infrastructure in producing their own fertilizer. Therefore, through community service activities, it is expected to be able to support and increase food self-sufficiency and the community's economy. This activity was carried out on October 8 2022 at RT 32, RW 07, Sawah Lebar Village, Bengkulu City. In this activity several stages of activity were used, namely planning and preparation, socialization about optimizing the use of yard land, and demonstrations of making compost and liquid organic fertilizer, as well as assistance in planting good commodities to be planted in the yard. This program was attended by residents and the local village government. Activities carried out concurrently between socialization and training in making compost and liquid organic fertilizer through presentation of material accompanied by discussions related to optimizing yards. From the results of the implementation of this activity it can be concluded that community economic empowerment can be carried out through optimizing the yard by planting vegetables and medicinal plants as an effort to support the availability of food and family medicines, as well as being useful for adding environmental aesthetic value, family hobbies, as well as the preservation of biological resources and the environment.
Digital entrepreneurship and accounting training for students at SMKN 3 Central Bengkulu Rinto Noviantoro; Yesi Indian Ariska; Muhammad Rahman Febliansyah; Nadya Putri Wulan Dary; Ridha Tri Desita; Mogi Apriansyah
Central Community Development Journal Vol. 2 No. 2 (2022): December 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v2i2.196

Abstract

Community empowerment is one of the strategies in efforts to implement community development based on the principle of democracy, in which the community is encouraged to be able to place themselves proportionally and become the main actors in improving their own standard of living by accessing and utilizing available resources on an ongoing basis. Community empowerment through activity programs. Training entrepreneurship and digital accounting for students of smk n3 bengkulu central, but there are several obstacles where students do not know the basis for starting entrepreneurship in the digital globalization era, so with the existence of business marketing opportunities in the digital world era, they are honed in training from an early age in order to understand in this all-sophisticated digital era. This program was carried out at SMK N 3 Bengkulu Tengah by students and teachers at SMK N 3 Bengkulu Tengah through presentation of material accompanied by discussions related to optimizing entrepreneurship and digital accounting. Through optimizing media and digital networks in fostering an entrepreneurial spirit it is also
PELATIHAN PEMASARAN ONLINE MELALUI MARKETPLACE SERTA SOSIALISASI ASPEK HUKUM BAGI PELAKU USAHA ES KRIM PADA SMK DANGAU DATUK KOTA BENGKULU Yesi Indian Ariska; Sri Handayani; Neri Susanti; Lena Elfianty; Erpan Syahputra
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.8827

Abstract

Kegiatan pengabdian kepada masyarakat (PKM) ini bekerjasama dengan SMK Dangau Datuk Kota Bengkulu yang mempunyai bermacam usaha akantetapi dalam hal ini Tim PkM memilih usaha Eskrim untuk dijadikan mitra. Kurangnya pemahaman tentang aspek hukum dalam bertransaski secara online serta ketidaktahuan mitra dan peserta dalam membuat dan mengoperasikan toko online pada Marketplace. Dengan permasalahan tersebut, solusi yang ditawarkan yakni melakukan sosialisasi dan pelatihan pembuatan akun media sosial Marketplace. Adapun metode dalam kegiatan PkM ini diawali dengan tahap persiapan, tahap pelaksanaan dan tahap pelaporan yang direncanakan dalam jangka waktu 6 bulan selesai. Hasil dan luaran dari kegiatan PkM ini adalah mitra telah memahami mengenai sistem pemasaran bisnis online dan dapat mengetahui mengenai aspek hukum apa yang boleh dan tidak boleh dalam dunia bisnis online, serta dengan adanya pelatihan pembuatan akun media sosial untuk marketplace pelaku usaha/mitra dapat mengoperasikan dan dimanfaatkan dalam kegiatan usahanya. Kata Kunci: Pemasaran Bisnis Online Marketplace, Aspek Hukum
PERBAIKAN KEMASAN PRODUK MAKANAN RINGAN “KriptaL” PADA SYFam Food KOTA BENGKULU Sulisti Afriani; Yesi Indian Ariska; Nirta Vera Yustanti; Ellya Revolina; Lena Elfianty
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.11121

Abstract

Kemasan suatu produk merupakan hal yang sangat perlu diperhatikan oleh produsen/penjual, karena berkaitan dengan menjaga kualitas dari produk agar tetap terjaga sampai ke tangan konsumen baik dari higenitas, kualitas dan masa penyimpanan yang lebih lama.. SYFam Food sebagai industri rumahan yang memproduksi dan menjual makanan ringan dari bahan dasar umbi talas sudah melakukan pengemasan produknya dengan kemasan plastik transparan dan diberi logo secara sederhana namun belum lengkap semua informasi yang seharusnya konsumen butuhkan. Sehubungan dengan hal tersebut maka pengabdian kepada masyarakat dilakukan untuk memberikan wawasan terhadap kemasan atau packaging dan label produk yang sesuai dengan SNI (Standar Nasional Indonesia) untuk makanan kepada SYFam Food Kota Bengkulu selaku produsen dari makanan ringan KriptaL. Kegiatan ini dilakukan pada tanggal 2 Oktober 2023 yang dihadiri oleh pemilik. Metode pelaksanaan dari pengabdian masyarakat ini melalui pemaparan materi terkait tentang kemasan dan label produk, metode kedua dengan cara berdiksusi dengan pemilik. Setelah pengabdian dilakukan harapanya adalah kedepannya SYFam Food lebih baik lagi dalam pengemasan produknya. . Abstract The packaging of a product is something that really needs to be considered by the manufacturer / seller, because it is related to maintaining the quality of the product so that it is maintained to the hands of consumers both from hygiene, quality and longer storage period. SYFam Food as a home industry that produces and sells snacks from taro tubers has packaged its products with transparent plastic packaging and is given a logo simply but not complete all the information that consumers should need. In connection with this, community service is carried out to provide insight into packaging and product labels in accordance with SNI (Indonesian National Standard) for food to SYFam Food Bengkulu City as the producer of KriptaL snacks. This activity was carried out on October 2, 2023, which was attended by the owner. The implementation method of this community service is through the presentation of related material about product packaging and labels, the second method is by discussing with the owner. After the dedication is carried out, the hope is that in the future SYFam Food will be even better in packaging its products. Kata kunci: Kemasan, Produk, Label Produk
The Relationship Of Multiple Role Conflict On Work Stress Of State Civil Services (Asn) At The Health Office Of Kaur District Hesty Novita; Sulisti Afriani; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i1.61

Abstract

This study aims to find out how the dual role conflict correlation toward work stress on State Civil Apparatus (ASN) in Health Office of Kaur Regency. The data collection method used a questionnaire and documentation. From the total population, a sample of 32 people was taken with a saturated sampling method. The data analysis method used was the quantitative analysis method with Spearman Rank correlation. There is also a significant correlation between multiple role conflicts and work stress of State Civil Apparatus(ASN) in Health Office of Kaur Regency.
Kriptal Consignor's Efforts To Increase Competitiveness Through Consignment Sales System Yesi Indian Ariska; Nirta Vera Yustanti; Siti Hanila
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6134

Abstract

The consignment sales system is one of the marketing strategies that can be carried out by business actors to expand market reach because with this system business actors do not move alone in making sales. This consignment system is a system where business actors who have goods leave the goods/products to the shop owner (consignee). This research was conducted to provide an overview of the consignment sales system carried out by KriptaL business actors and provide an overview of the impact of consignment sales on the competitiveness of KriptaL products. This research uses observation, interview and documentation methods to explain the data, while the object of research is the KriptaL snack business in Bengkulu City. Based on the research conducted and discussion, it can be concluded that in the KriptaL business the consignor sales agreement is in accordance with the agreement including the agreement regarding the price level, the amount of commission or reward, the number of products entrusted and returns on sales, KriptaL consignor business in increasing competitiveness has a positive impact on the KriptaL business and the store. Where this can be seen from the expansion of the marketing network, the increase in turnover of business actors, in terms of profit or profit and more advanced technology.
Co-Authors Annisah Oktariani Arius Mariono Desti Rupita Sari ELLYA REVOLINA, ELLYA Epa Dui Rahayu Erpan Syahputra Eska Prima Monique Damarsiwi Gayatri, Ida Ayu Made Er Meytha Gempita Amellia Juniarti Hasan Abdulah Herfianti, Meiffa Hesty Novita Ida Anggriani Ida Ayu Made Er Maytha Gayatri Ida Ayu Made Gayatri Imron Imron Iswidana Utama Putra Jiri Tri Putra Karona Cahya Susena, Karona Cahya Lena Elfianty Lena Elfianty Lina Yuniarti Merri Anitasari Mogi Apriansyah Muhammad Abdi Pratama Muhammad Rahman Febliansyah Nadya Putri Wulan Dary Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nirta Vera Yustanti Nurzam Peni Juniarti Povo Satya Afitri Rahayu Ervina Ridha Tri Desita Sandy Septe Anugrah Sherly Gustianti Shintya Nurhofifah Siti Hanila Sri Handayani Sulisti Afriani Suprian fikril Mukmin Tawakal, Anzori Tito Irwanto Virdha Sapta Rini Wagini Wijaya, Ermy Yudi Irawan Abi Yun Fitriano