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Ariska, Yesi Indian
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PELATIHAN PEMASARAN ONLINE MELALUI MARKETPLACE SERTA SOSIALISASI ASPEK HUKUM BAGI PELAKU USAHA ES KRIM PADA SMK DANGAU DATUK KOTA BENGKULU Yesi Indian Ariska; Sri Handayani; Neri Susanti; Lena Elfianty; Erpan Syahputra
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.8827

Abstract

Kegiatan pengabdian kepada masyarakat (PKM) ini bekerjasama dengan SMK Dangau Datuk Kota Bengkulu yang mempunyai bermacam usaha akantetapi dalam hal ini Tim PkM memilih usaha Eskrim untuk dijadikan mitra. Kurangnya pemahaman tentang aspek hukum dalam bertransaski secara online serta ketidaktahuan mitra dan peserta dalam membuat dan mengoperasikan toko online pada Marketplace. Dengan permasalahan tersebut, solusi yang ditawarkan yakni melakukan sosialisasi dan pelatihan pembuatan akun media sosial Marketplace. Adapun metode dalam kegiatan PkM ini diawali dengan tahap persiapan, tahap pelaksanaan dan tahap pelaporan yang direncanakan dalam jangka waktu 6 bulan selesai. Hasil dan luaran dari kegiatan PkM ini adalah mitra telah memahami mengenai sistem pemasaran bisnis online dan dapat mengetahui mengenai aspek hukum apa yang boleh dan tidak boleh dalam dunia bisnis online, serta dengan adanya pelatihan pembuatan akun media sosial untuk marketplace pelaku usaha/mitra dapat mengoperasikan dan dimanfaatkan dalam kegiatan usahanya. Kata Kunci: Pemasaran Bisnis Online Marketplace, Aspek Hukum
PERBAIKAN KEMASAN PRODUK MAKANAN RINGAN “KriptaL” PADA SYFam Food KOTA BENGKULU Sulisti Afriani; Yesi Indian Ariska; Nirta Vera Yustanti; Ellya Revolina; Lena Elfianty
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.11121

Abstract

Kemasan suatu produk merupakan hal yang sangat perlu diperhatikan oleh produsen/penjual, karena berkaitan dengan menjaga kualitas dari produk agar tetap terjaga sampai ke tangan konsumen baik dari higenitas, kualitas dan masa penyimpanan yang lebih lama.. SYFam Food sebagai industri rumahan yang memproduksi dan menjual makanan ringan dari bahan dasar umbi talas sudah melakukan pengemasan produknya dengan kemasan plastik transparan dan diberi logo secara sederhana namun belum lengkap semua informasi yang seharusnya konsumen butuhkan. Sehubungan dengan hal tersebut maka pengabdian kepada masyarakat dilakukan untuk memberikan wawasan terhadap kemasan atau packaging dan label produk yang sesuai dengan SNI (Standar Nasional Indonesia) untuk makanan kepada SYFam Food Kota Bengkulu selaku produsen dari makanan ringan KriptaL. Kegiatan ini dilakukan pada tanggal 2 Oktober 2023 yang dihadiri oleh pemilik. Metode pelaksanaan dari pengabdian masyarakat ini melalui pemaparan materi terkait tentang kemasan dan label produk, metode kedua dengan cara berdiksusi dengan pemilik. Setelah pengabdian dilakukan harapanya adalah kedepannya SYFam Food lebih baik lagi dalam pengemasan produknya. . Abstract The packaging of a product is something that really needs to be considered by the manufacturer / seller, because it is related to maintaining the quality of the product so that it is maintained to the hands of consumers both from hygiene, quality and longer storage period. SYFam Food as a home industry that produces and sells snacks from taro tubers has packaged its products with transparent plastic packaging and is given a logo simply but not complete all the information that consumers should need. In connection with this, community service is carried out to provide insight into packaging and product labels in accordance with SNI (Indonesian National Standard) for food to SYFam Food Bengkulu City as the producer of KriptaL snacks. This activity was carried out on October 2, 2023, which was attended by the owner. The implementation method of this community service is through the presentation of related material about product packaging and labels, the second method is by discussing with the owner. After the dedication is carried out, the hope is that in the future SYFam Food will be even better in packaging its products. Kata kunci: Kemasan, Produk, Label Produk
Sambut Tahun Baru Belajar Investasi Seru Bersama Siswa/i SMKN Negeri 3 Bengkulu Tengah Fitriano, Yun; Ariska, Yesi Indian; Tambunan, Dennis Rydarto; Yulianti, Oni; Harwini, Dewi
Jurnal Dehasen Mengabdi Vol 3 No 1 (2024): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i1.5867

Abstract

Technological changes and developments must be utilized by all groups, not only for consumption but can be used as a tool for investment, investment in this case is stock and capital market investment which can be done by all groups, including students. The problem that occurs at SMKN 3 Central Bengkulu is that students and teachers do not yet fully understand investment in the capital and stock markets. With this problem, the community service team consisting of lecturers from the Faculty of Economics and Business, Dehasen University, Bengkulu, in collaboration with the Indonesian Stock Exchange, representatives of Bengkulu, provided material regarding the capital and stock markets. The solution that the community service team can provide at SMKN 3 Central Bengkulu is to provide assistance in operating the applicationProfits Anywhere which has been downloaded by students and teachers on their respective smartphones. In this case, the method used is preparation, observation and presentation of the FGD. With this activity, students and teachers understand more about capital and stock market transactions and the importance of cultivating an entrepreneurial spirit in life and will later be able to gain profits without just relying on job vacancies from the government and private sectors.
Sosialisasi Pengembangan Produk Usaha Jahit Ibu Noni Di Kelurahan Lempuing Kecamatan, Ratu Agung Kota Bengkulu Radilli, Putri; Afriani, Sulisti; Zoniarti, Zoniarti; Yustanti, Nirta Vera; Ariska, Yesi Indian
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6286

Abstract

This community service activity aims to optimize the management of making school clothes and pants in the Small and Medium Industry environment. The main focus of this program is to improve the efficiency of the production process and expand the reach of product marketing through technology and digital marketing strategies. The methods used are survey and observation, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is that raw materials in the form of fabric are an important highlight for convection business people In addition to raw materials, the sewing process is also a challenge for convection entrepreneurs. Because the sewing process also affects the results of the product, for example from the neatness of the stitches, the ability of tailors to translate consumer wishes with the products produced. So convection entrepreneurs must really pay attention to the quality of the stitches of their products.
PEMANFAATAN DIGITAL MARKETlNG SYRUP JAHE MERAH DANGAU DATUK DI KOTA BENGKULU Wahyudi , Jusuf; Efendi, Yanto; Ariska, Yesi Indian; Yustanti, Nirta Vera; Azuwandri, Azuwandri
Jurnal Semarak Mengabdi Vol 2 No 1 (2023): JANUARI
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v2i1.91

Abstract

Perkembangan tekhnologi beriringan dengan kemajuan ilmu pengetahuan,berdampak pada pergeseran pemasaran yang dilakukan dari yang konvensional ke digital marketing. Dangau Datuk yang merupakan salah satu UMKM yang salah satu produk yang dihasilkan adalah Syrup Jahe Merah, selama ini produk ini pemasaranya masih terbatas dan masih menggunakan cara-cara konvesional seperti titip jual, permasalahan lain yang dihadapi adalah masih kurangnya pengetahuan tentang digital marketing dan teknik branding dan banyak nya pesaing dengan produk sejenis. Oleh sebab itu pengabdian ini bertujuan untuk memberikan pemahaman, pendampingan terhadap kendala dan kekurangan yang ada sehingga bisa diperbaiki kedepannya, mulai dari teknik marketing dengan digital marketing maupun design branding. Setelah pengabdian ini dilakukan dilihat dari hasil evaluasi terhadap peserta pada UMKM Dangau Datuk sudah memahai tentang digital marketing, memanfaatkan media sosial untuk pemsaran sehingga diharapkan jangkaun pasar yang lebih luas.
Kriptal Consignor's Efforts To Increase Competitiveness Through Consignment Sales System Yesi Indian Ariska; Nirta Vera Yustanti; Siti Hanila
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6134

Abstract

The consignment sales system is one of the marketing strategies that can be carried out by business actors to expand market reach because with this system business actors do not move alone in making sales. This consignment system is a system where business actors who have goods leave the goods/products to the shop owner (consignee). This research was conducted to provide an overview of the consignment sales system carried out by KriptaL business actors and provide an overview of the impact of consignment sales on the competitiveness of KriptaL products. This research uses observation, interview and documentation methods to explain the data, while the object of research is the KriptaL snack business in Bengkulu City. Based on the research conducted and discussion, it can be concluded that in the KriptaL business the consignor sales agreement is in accordance with the agreement including the agreement regarding the price level, the amount of commission or reward, the number of products entrusted and returns on sales, KriptaL consignor business in increasing competitiveness has a positive impact on the KriptaL business and the store. Where this can be seen from the expansion of the marketing network, the increase in turnover of business actors, in terms of profit or profit and more advanced technology.
The Effect Of Brand Image, Digital Marketing, Product Quality And Price On Purchasing Decisions Of Indomie Products Stiawan, Erix; Ariska, Yesi Indian; Zoniarti, Zoniarti
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.619

Abstract

Indomie continues to adapt trends and consumer preferences by launching product variants that suit local tastes or follow certain food trends to help Indomie remain relevant in the market. The purpose of this study is to determine the effect of brand image, digital marketing, product quality and price on purchasing decisions of Indomie products. This type of research is quantitative. The data collection method in this study used a questionnaire technique, with a sample of 125 respondents. The results showed that multiple linear regression Y = 0.246 + 0.351 X1 + 0.114 X2 + 0.457 X3 + 0.072 X4 + 0.193. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the brand image variable (X1), digital marketing (X2) product quality (X3), price (X4), the value is 0 (zero), on purchasing decisions (Y) indomie products. The results showed that the brand image test (XI) showed a t count of 8,248> t table 1,657 and a sigfinication of 0.000<0.05, so the results of Ha are accepted and Ho is rejected, meaning that brand image has a positive and significant effect on purchasing decisions of indomie products. The digital marketing test results (X2) show t count 3.652> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that digital marketing has a positive and significant effect on purchasing decisions of indomie products. The results of the product quality test (X3) show t count 10.060> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that product quality has a positive and significant effect on purchasing decisions of indomie products. The price test results (X4) show t count 2.550> t table 1.657 and sigfinication 0.012<0.05, then the results of Ha are accepted and Ho is rejected, meaning that price has a positive and significant effect on purchasing decisions of indomie products. Based on the comparison of Fcount with Ftable, the value of Fcount is greater than Ftable, namely 13,136>2.29, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between brand image (X1), digital marketing (X2) product quality (X3), price (X4) on purchasing decisions (Y) indomie products. This can be seen at a significance level of 0.000 <0.05
Analysis Of Internal Control System For Merchandise Investory At Ahass 6804 Quantum Penarik Motor Riesti, Lorenza; Wagini, Wagini; Ariska, Yesi Indian
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7436

Abstract

The purpose of the study is to find out the internal control system for merchandise inverntory at Ahass 6804 Quantum Penarik Motor village Penarik, regency Teramang Jaya, district Mukomuko. The data collection method was carried out using interview, observation and documentation methods. The analytical methods used is Qualitative and Comparative analysis. The research results show that there is no conformity between Mulyadi’s theory (2016:488) and the conditions that occur in Ahass 6804 Quantum Penarik Motor shop for organizational elements, because according to Mulyadi’s theory the physical inventory count must be carried out by a special committee formed from werehouse employees. Meanwhile, what happened at the Ahass 6804 Quantum Penarik Motor shop was that the physical calculations were carried out directly by the werehouse department. For elements of the authorization system,recording procedures and employees, there is conformity and non-coformity between Mulyadi’s theory (2016:488) with the Ahass 6804 Quantum Penarik Motor shop, suitability is found in the list of physical inventory count results signed by the chairman of thr physical inventory count committee and the recording of the results of the physical inventory count based on a physical cound card whose veracity has been checked. There is a compatibility between Mulyady’s theory (2016:488) Ahass 6804 Quantum Penarik Motor shop puler for elements of healthy practice, because with Ahass 6804 Quantum Penarik Motor shop the physical calculation card for merchandise inventory has been numbered sequentially, inventory checking has been carried out twice by the inventory counting section and then by inventory checking.
Pengolahan Sampah Rumah Tangga dalam Rangka Menambah Nilai Ekonomis serta Peningkatan Ekonomi Keluarga Ariska, Yesi Indian; Damarsiwi, Eska Prima Monique; Febliansyah, M. Rahman; Arif, Hilda Meisya; Susanti, Neri
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1097.285 KB)

Abstract

Along with the increase in population and high consumption patterns, the production of waste also increases every day, with an increase in waste production, there will be a buildup of waste that has a lot of negative impacts. To reduce the negative impact, the community service team, Lecturers of the Faculty of Economics, Dehasen University, carried out, (10) community service / counseling and socialization about household waste processing which was later expected to add economic value, (2) Inviting women on Jalan Merawan 14a RT 29 Sawah the width of the Ratu Agung sub-district, Bengkulu City to utilize and be creative with household waste into more valuable crafts. The targets who participate in this outreach/socialization are housewives who do not have knowledge about waste recycling processing. This community service activity has been running with methods and targets so that the results of housewives on Jalan Merawan 14a RT 29, Sawah Lebar, Ratu Agung District, Bengkulu City have knowledge about organic and organic waste and have been able to make craft creations that have economic value
Membentuk Masyarakat Berjiwa Wirausaha Dalam Rangka Kegiatan Launching Kampung Moderasi Beragama Di Desa Jayakarta Bengkulu Tengah Suryani, Reni; Ariska, Yesi Indian
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4760

Abstract

Wirausaha adalah seseorang yang menciptakan bisnis baru dengan menanggung sebagian besar risiko dan menikmati sebagian besar imbalan. Seorang wirausaha umumnya dipandang sebagai inovator, sumber ide, barang, jasa, atau bisnis baru. Dalam menjalankan wirausaha mandiri penting untuk kita berjiwa moderasi beragama, karena sikap kita terhadap orang lain dapat terjalin dengan baik, tidak melebih- lebihkan dan tidak ekstrim. Sikap moderat seringkali dijadikan sebagai alternatif yang bagus dalam berbagai persoalan. membentuk jiwa wirausaha penting untuk masyarakat berjiwa moderasi beragama karena sikap kepada orang lain dapat terjalin dengan baik. rendahnya minat kewirausahaan di masyarakat karena faktor kendala masyarakat yang sulit menemukan ide, motivasi, modal dan pelatihan kerja. hal tersebut dianut oleh sebagian besar masyarakat. Kegiatan membentuk jiwa wirausaha kepada masyarakat dapat mendorong dan memberi solusi untuk masyarakat yang kurang memiliki minat dalam berwirausaha. Pentingnya wirausaha di dalam masyarakat tersebut tidak hanya seledar menjadi alat untuk melakukan perbaikan dan perubahan dalam kualitas hidup diri dan masyarakat, tetapi wirausaha juga dibuktikan dapat berperan signifikan di dalam mewujudkan kualias masyarakat dan bangsa. Kata kunci: Wirausaha, Moderasi, masyarakat
Co-Authors Abi, Yudi Irawan Afitri, Povo Satya Annisah Oktariani Arif, Hilda Meisya Arius Mariono Azuwandri, Azuwandri Damarsiwi, Eska Prima Monique Delvia Okmawati, Venti Desti Rupita Sari Efendi, Yanto ELLYA REVOLINA, ELLYA Epa Dui Rahayu Erpan Syahputra Febliansyah, M. Rahman Gayatri, Ida Ayu Made Er Meytha Gempita Amellia Juniarti Gustianti, Sherly Handayani, Sri Hanila, Siti Harwini, Dewi Hasan Abdulah Herfianti, Meiffa Hesty Novita Ida Anggriani Ida Ayu Made Er Maytha Gayatri Ida Ayu Made Gayatri Imron Imron Iswidana Utama Putra Jiri Tri Putra Juniarti, Peni Jusuf Wahyudi Karona Cahya Susena Kurniati Karim Lena Elfianty Lina Yuniarti Melly Susanti Merri Anitasari Merri Anitasari Mogi Apriansyah Muhammad Abdi Pratama Muhammad Rahman Febliansyah Nadya Putri Wulan Dary Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nirta Vera Yustanti Nurzam Peni Juniarti Povo Satya Afitri Radilli, Putri Rahayu Ervina Reza, Heru Kreshna Ridha Tri Desita Riesti, Lorenza Sandy Septe Anugrah Sapitri, Wulan Sari, Desti Rupita Sherly Gustianti Shintya Nurhofifah Siti Hanila Sri Handayani Stiawan, Erix Sulisti Afriani Sulisti Afriani, Sulisti Supriadi, Toni Suprian fikril Mukmin SURYANI, RENI Tambunan, Dennis Rydarto Tawakal, Anzori Tito Irwanto Venti Delvia Okmawati Virdha Sapta Rini Wagini Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Ermy Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zoniarti Zoniarti