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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Central Community Development Journal

Yesi Indian Ariska

Universitas Dehasen Bengkulu

Author-ID : 3031768

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The Effect Of Service Quality And Price Toward Customer Satisfaction In Spa Services At Emi Salon Of Seluma Regency Sherly Gustianti; Eska Prima Monique Damarsiwi; Yesi Indian Ariska
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

The sample in this study was 50 customers of Emi Salon of Seluma Regency. The sampling technique is accidental sampling technique. The data were collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 2.465 + 0.353X1 + 0.519 X2 + e, the coefficient of determination of adjust R square is 0.708. This means that X1 (service quality) and X2 (price), have a contribution to customer satisfaction (Y) of 70.8% while the remaining 29.2% is influenced by other variables not examined in this study. Service quality has a partially significant effect on consumer satisfaction at Emi Salon in Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Price has a partially significant effect on consumer satisfaction at Emi Salon Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Service quality and price have a significant effect simultaneously on consumer satisfaction at Emi Salon of Seluma Regency, this is evidenced by a significant value of 0.000 <0.05

The Effect of Celebrity Endorser and Brand Image on Vivo Smartphone Purchase Decision (Study on the Community of Sukaraja District, Seluma Regency) Peni Juniarti; Ermy Wijaya; Yesi Indian Ariska
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.441

The purpose of this study was to determine whether there is a simultaneous influence of celebrity endorser and brand image on Vivo Smartphone purchasing decisions in the Sukaraja District, Seluma Regency. The sample in this study was 100 people from Sukaraja District, Seluma Regency. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. From the calculation of the multiple linear regression equation, it can be seen that X1 (celebrity endorser) and X2 (brand image) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 18.497 + 0.187X1 + 0.381 X2 + e. The coefficient of determination of R square is 0.356. This means that celebrity endorser (X1) and brand image (X2) affect the purchasing decision of Vivo Smartphone (Y) by 54.4% while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis made proves that there is an effect. The test results for the X1 variable (celebrity endorser) show a significance value of 0.000 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant influence on purchasing decisions (Y). Variable X2 (brand image) shows a significance value of 0.000 < 0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant influence on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that jointly celebrity endorser (X1) and brand image (X2)) have a positive and significant influence on decisions purchase (Y).

The Relationship Of Multiple Role Conflict On Work Stress Of State Civil Services (Asn) At The Health Office Of Kaur District Hesty Novita; Sulisti Afriani; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit ADM Bengkulu

This study aims to find out how the dual role conflict correlation toward work stress on State Civil Apparatus (ASN) in Health Office of Kaur Regency. The data collection method used a questionnaire and documentation. From the total population, a sample of 32 people was taken with a saturated sampling method. The data analysis method used was the quantitative analysis method with Spearman Rank correlation. There is also a significant correlation between multiple role conflicts and work stress of State Civil Apparatus(ASN) in Health Office of Kaur Regency.

Edukasi Dan Motivasi : Learn Dan Happy Fun Pada Masa Pandemi Covid-19 Pada Lembaga Kesejahteraan Sosial Anak (Lksa) Guyub Rukun Bengkulu Wagini Wagini; Ida Ayu Made Er Meytha Gayatri; Karona Cahya Susena; Mimi Kurnia Nengsih; Yesi Indian Ariska
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda Bengkulu

Pemberlakuan Learning From Home (LFH) pada masa Pandemi membawa dampak pada semua sektor, begitu juga sektor pendidikan. Penerapan LFH tidak mudah, dikarenakan terbatasnya fasilitas dan pemahaman tentang konsep pembelajaran. Anak-anak pada Lembaga Kesejahteraan Sosial Anak (LKSA) juga merasakan hal yang sama dalam penerapan LFH. Oleh karena itu untuk membantu pemberian pemahaman dibutuhkan pendampingan yang dilakukan dengan metode sosialisasi dan demonstrasi. Adapun manfaat pendampingan yang dilakukan tidak hanya pada pemahaman konsep LFH namun juga memberikan motivasi kepada anak-anak yang sebelumnya enggan untuk mengikuti pembelajaran menjadi lebih antusias dengan konsep Learn and Happy Fun.

New Normal: Membangkitkan Ekonomi Warga Di Rt 34 Komplek Green Palm Melalui Gerakan Belanja Di Warung Tetangga Karona Cahya Susena; Mimi Kurnia Nengsih; Wagini Wagini; Ida Ayu Made Er Maytha Gayatri; Yesi Indian Ariska
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda Bengkulu

Kegiatan pengabdian pada masyarakat ini dilatarbelakangi oleh akibat dari adanya pandemi maka warga RT 34 Komplek Green Palm Estate mengalami dampak ekonomi yang sebagian besar pekerjaan mereka sebagai wirausaha. Solusi yang ditawarkan untuk permasalahan mitra yaitu warga RT 34 Komplek Green Palm Estate, melalui kegiatan pelatihan dan pendampingan untuk mensukseskan gerakan belanja di warung tetangga. Kegiatan awal yang dilakukan adalah mensosialisasikan pentingnya gerakan belanja di warung tetangga, kemudian dilanjutkan dengan mengajarkan pihak warung untuk mempromosikan dagangannya lewat media sosial seperti whatsApp Grup, facebook dan instagram. Berafiliasi dengan grab dan maxim yang salah satu contohnya, mereka bisa menggunakan aplikasi “GrabMart” untuk mempermudah pelayanan. Dalam kegiatan pelatihan dan pendampingan ini diharapkan membangkitkan perekonomian warga RT 34 Komplek Green Palm Estate. Kata Kunci: New Normal, Bangkitnya Perekonomian, Gerakan Belanja di Warung Tetangga

The Influence of Motivation, Compensation, and Participatory Leadership Styles on Employee Performance at PT. Kusuma Raya Utama of Central Bengkulu Muhammad Abdi Pratama; Ida Anggraini; Yesi Indian Ariska
Jurnal Fokus Manajemen Vol 1 No 1 (2021): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.503 KB)

The aim of this study is to determine the influence of work motivation, compensation and participatory leadership style on employee performance at PT Kusuma Raya Utama of Central Bengkulu. The sampling method using saturated sampling is a sampling technique when all members of the population are used as samples. The analysis method uses multiple linear regression analysis and its components are processed by the SPSS program.The results showed that motivation, compensation and participatory leadership style had a positive and significant influence on employee performance at PT. Kusuma Raya Utama of Central Bengkulu which indicated the coefficient value of the three independent variables (X) was positive and the value of sig. 0.000 is below 0.05 (0.000<0.05), so the value of Fcount is greater than Ftable (1257.621>2.71). Motivation has a positive and significant influence on employee performance which is indicated by the positive motivation coefficient and the sig value. 0.000 is below 0.05 (0.000<0.05), so the value of t countis greater than t table (2.678>1.66277). Compensation has a positive and significant influence on employee performance which is indicated by a positive compensation coefficient and a sig value. 0.009 is below 0.05 (0.009<0.05), so the value of tcount is greater than t table (9.143>1.66277). Participatory leadership style has a positive and significant influence on employee performance which is indicated by the coefficient value of the positive participatory leadership style and the sig value. 0.000 is below 0.005 (0.000 <0.005), so the value of t count is greater than t table (2.678>1.66277)..

Pendekatan Bisnis Model Canva dalam Analisis Strategi Pengembangan Usaha UMK KeriptaL Kota Bengkulu Yesi Indian Ariska; Nirta Vera Yustanti; Desti Rupita Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3443

This study aims to provide an overview of Canva's business model and provide a business transformation model for UMK KriptaL. This research was conducted at UMK KriptaL in Bengkulu City with its main production activity being the production of Taro Chips. This study uses a descriptive method with a qualitative approach, namely explaining and providing a more in-depth description of the situation and process for developing a cryptic MSE business. The main respondents in this research were UMK Kriptal business actors and employees by collecting data through in-depth interviews. The results of the study show that the UMK Kriptal business transformation model is a strategy that can be carried out to develop a business that will be obtained by maintaining the current Consumer Segments (CS) and Key Resources (Key Resources / KY). Things to add in the development of Kriptal UMK, namely on the Benefits Offered (Value Proposition/VP) by adding a website and social media promotions to the Customer Development block (Customer Relationship/CR).UMK Kriptal obtain Revenue Streams (Revenue Steams/RS) if there is innovation in the form of product sales new for example mocaf flour As well as maintaining existing collaborations and trying to add new collaborations for example cooperation with expedition services so that shipping costs can be cheaper on Partnerships (Key Partners).

Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Di Kantor Dinas Pemberdayaan Masyarakat Dan Desa (Dpmd) Provinsi Bengkulu Epa Dui Rahayu; Ida Ayu Made Er Meytha Gayatri; Yesi Indian Ariska
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3599

Employee performance is the quality and number of individual consequences or combinations in exclusive actions caused by the characteristic capacity obtained from learning interactions and to perform better.The purpose of the study was to determine the effect of work discipline on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD), to determine the effect of work motivation on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD). This study aims to determine the effect of work discipline and work motivation on employee performance at the Bengkulu Province Office of Community and Village Empowerment (DPMD). The sample in this study was 44 employees, data collection using questionnaires and data analysis methods used multiple linear regression, determination test, and hypothesis testing.The results for the multiple regression equation show a positive regression direction with the equation Y = 8.747 + 0.797 (X1) + 0.732 (X2) + e, meaning that if there is an increase in work discipline and work motivation, the performance of employees in the community and village empowerment office (DPMD) Bengkulu Province will also increase. Work discipline has a significant effect on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD) because the value shows the t count of 2,954 with a significant level of 0.003 < from 0.05. Work motivation has a significant influence on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD) because it shows a t count of 2.525 > t table with a significant level of 0.012 < from 0.050. The test results conclude that there is a significant influence between work discipline and motivation on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD) together because the F arithmetic value > F table (152,915 > 3,133) with a significant value of 0.000 < 0.05.

An Analysis Of Production Cost Calculating For Determining The Selling Price Of Kue Tat Cik Jum Home Industry In Bengkulu City Annisah Oktariani; Yun Fitriano; Yesi Indian Ariska
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 1 (2023): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i1.3595

Businesses with an SME background have increased, especially in the Home Industry which is centered on traditional food, one example is Kue Tat Cik Jum. The method used is descriptive quantitative using the full costing method for calculating the production cost and determining the selling price using the full cost pricing method. The purpose of this study was to find out how the calculation for determining the production cost at the home industry Kue Tat Cik Jum of Bengkulu City. The results of this study indicate that the calculation of the production cost carried out according to Kue Tat Cik Jum in 2021 is IDR 19.832 and in 2022, it is IDR. 20,950, - therefore the profit earned in 2021 is Rp. 2.168, - per fruit and the profit earned in 2022 is Rp. 1,050, - per fruit. While the calculation of production cost of uses the full costing method in 2021 of Rp. 24.444, -, in 2022 it is Rp. Rp. 21.703, -, therefore the profit earned in 2021 is Rp. 6.056, - per fruit and in 2022 it is Rp. 6,797,- per fruit, with a profit from determining the selling price of 25%. There is a difference between the calculation of production cost of carried out Kue Tat Cik Jum and the calculation of production cost using the full costing method in 2021 the difference is IDR 2.612, and in 2022 the difference is IDR 1.753, the difference in this calculation is due to the calculations made by Kue Tat Cik Jum does not take into account factory overhead costs, such as electricity and water costs.

Pengaruh Kemampuan Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Pengadilan Agama Tais Kelas II Kabupaten Seluma Sandy Septe Anugrah; Ida Ayu Made Gayatri; Yesi Indian Ariska
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3666

Institution must try to encourage its employees to work well so that they can achieve the best performance. To create high employee performance, of course, there are several things that must be considered by the agency, such as work ability and work motivation. The purpose of this study is to determine the effect of work ability and work motivation on employee performance at Tais Religious Court Class II of Seluma Regency. The sample in this study was 33 employees at Tais Religious Court Class II, of Seluma Regency. The data collection used a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equation Y = 8.650+0.334X1+0.478X2. The coefficient of determination of the Adjusted R square value is 0.455. This means that X1 (work ability), and X2 (work motivation) affect employee performance (Y) by 45.5% while the remaining 54.5% is influenced by other variables not examined in this study. The results of F test show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that X1 (work ability) and X2 (work motivation) have a positive and significant effect on employee performance (Y). Work ability has a positive and significant effect on employee performance because the significant value is 0.041 < 0.05, work motivation has a positive and significant effect on employee performance because the value is 0.007 < 0.05.

Co-Authors Annisah Oktariani Arius Mariono Desti Rupita Sari ELLYA REVOLINA, ELLYA Epa Dui Rahayu Erpan Syahputra Eska Prima Monique Damarsiwi Gayatri, Ida Ayu Made Er Meytha Gempita Amellia Juniarti Hasan Abdulah Herfianti, Meiffa Hesty Novita Ida Anggriani Ida Ayu Made Er Maytha Gayatri Ida Ayu Made Gayatri Imron Imron Iswidana Utama Putra Jiri Tri Putra Karona Cahya Susena, Karona Cahya Lena Elfianty Lena Elfianty Lina Yuniarti Merri Anitasari Mogi Apriansyah Muhammad Abdi Pratama Muhammad Rahman Febliansyah Nadya Putri Wulan Dary Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nirta Vera Yustanti Nurzam Peni Juniarti Povo Satya Afitri Rahayu Ervina Ridha Tri Desita Sandy Septe Anugrah Sherly Gustianti Shintya Nurhofifah Siti Hanila Sri Handayani Sulisti Afriani Suprian fikril Mukmin Tawakal, Anzori Tito Irwanto Virdha Sapta Rini Wagini Wijaya, Ermy Yudi Irawan Abi Yun Fitriano

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