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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Journal of Management, Economic, and Accounting Central Community Development Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Social Sciences Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Journal of Applied Financial Management (JAFM) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Iswidana Utama Putra
Universitas Dehasen Bengkulu
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The Influence Of Group Elderly And Agricultural Extension Workers On The Participation Of Group Members In Air Latak Village, Seluma Barat District, Seluma Regency Risky Afandra; Nurzam Nurzam; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i4.847

Abstract

Agriculture is a vital sector for economic development and food security in Seluma Regency, Bengkulu Province. The local government actively supports this sector through various assistance programs (seeds, pesticides, agricultural machinery, and replanting) for farmer groups, such as those distributed by the Agriculture Office in Air Latak Village, West Seluma District. Farmer groups serve as formal forums for farmers to increase productivity, implement technology, and strengthen their bargaining position. To optimize the role of these groups, the leadership of the leader is crucial in leading, motivating, and coordinating activities, as well as bridging the interests of members with agricultural extension workers and government agencies. This study is titled “The Role of Farmer Group Leader Leadership and Agricultural Extension in Increasing Member Participation in the Tani Farmer Group in Air Latak Village, West Seluma District.” The purpose of this study is to analyze the influence of group leader leadership (X1) and agricultural extension (X2) on member participation (Y). This research used a quantitative approach with a total of 80 respondents who are active members of farmer groups. Data were collected through a Likert‑scale questionnaire and analyzed using validity tests, reliability tests, multiple linear regression analysis, t‑test, F‑test, and the coefficient of determination (R²).The results of the study show that Leadership of the farmer group leader (X1) has a positive and significant effect on member participation, with a regression coefficient of 0.341 and a significance value of 0.002 < 0.05. Agricultural extension (X2) has a positive and significant effect on member participation, with a regression coefficient of 0.427 and a significance value of 0.000 < 0.05. Simultaneously, both variables have a significant effect on member participation with an F‑test significance value of 0.000. The regression equation obtained is: Y = 8.142 + 0.341X1 + 0.427X2 The coefficient of determination (R²) is 0.584, meaning that 58.4% of the variation in member participation can be explained by group leader leadership and agricultural extension, while the remaining 41.6% is influenced by other factors outside this study.
Marketing Strategies for SMEs to Boost Sales of Moringa Leaf Sticks in Air Kering Village Angga Trio Febriansyah; Nurzam Nurzam; Iswidana Utama Putra; Kenny Steward Putra
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i2.698

Abstract

The rapid growth of the culinary business sector has led to an increasing interest among the community in establishing food-based enterprises. This condition has encouraged the development of the Moringa Leaf Stick product business in Air Kering Village. This business operates in the culinary sector with a focus on producing snack foods in the form of moringa leaf sticks, which have nutritional value and competitiveness as healthy snacks. The development of this business is driven by the fulfillment of basic human needs for food as well as market opportunities for processed products based on natural and local ingredients.The purpose of this study is to identify and analyze the marketing strategy of the Moringa Leaf Stick product in Air Kering Village. The analytical method used is an analysis of internal and external factors, which are then mapped into a SWOT Matrix. The number of samples in this study was 45 respondents, consisting of 10 internal respondents and 35 external respondents.The results of the SWOT analysis show that the highest value is in the S–O (Strength–Opportunity) quadrant with a score of 6.72. This value was obtained from the calculation of strength and opportunity scores, indicating that the Moringa Leaf Stick business is able to maximize its internal strengths by taking advantage of existing external opportunities. Based on these results, the marketing strategy position of the Moringa Leaf Stick product in Air Kering Village is in Quadrant I, which means that the appropriate strategy to be implemented is the S–O strategy (supporting a growth strategy), where the business is in a strong condition and has significant opportunities to develop sustainably.
Co-Authors Aditia Kurniawan Aji Sudarsono Andriyani Prawitasari Angga Trio Febriansyah Bara Calang Dewa Bella Augusta Aryati Cindy Ramadani Dennis Rydarto Tambunan Dinda Yulistin Dwiki Kurniawan Ferda Oktavia Gilang Fajar Utama Hasan Abdulah Heru Ramdhani Ida Anggriani Ida Anggriani Ida Ayu Made E M Gayatri Jusuf Wahyudi Kenny Steward Putra Kresnawati Kresnawati Kurniati Karim Listika Listika Lydia Gustina Putri M. Ronaldo Aprilio Melly Susanti Melly Susanti Miswan Basrudin Bondar Muhammad Rahman Febliansa Muhammad Syukur Al Hidayat Neri Susanti Nia Indriasari Nirta Vera Yustanti Nopriansah Nopriansah Nurzam Olan Rizki Pongki Resmala Puteri Rama Triansyah Putra Resty Oktarisna Reza, Heru Kreshna Risky Afandra Siti Munawaroh Sri Wahyuni Sulisti Afriani Suswati Nasution Suwarni Tawakal, Anzori Tharisa Qhumayira Tiara Mayang Sari Tito Irwanto Tri Seira Febrisa Tri Wahyu Ningsih Wagini Wijaya, Ermy Yeni Herlina Yesi Indian Ariska Yessinia Febiola Nainggolan Yolan Agung Pratama Yudi Irawan Abi