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Journal : Journal of Management and Administration Provision

The Effect of Product Quality, Promotion, and Design on the Purchase Decision of Fipper Brand Footwear Products in Surabaya Saddam, Muhammad; Noor, Asmirin; Kuswandi, Kuswandi
Journal of Management and Administration Provision Vol. 5 No. 2 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i2.562

Abstract

The purpose of this study was to determine the effect of product quality, promotion, and design on purchasing decisions for Fipper brand footwear products in Surabaya, both individually and simultaneously. In addition, this study also attempted to identify the factors that most influence purchasing decisions for Fipper footwear products. The independent variables used are Product Quality (X1), Promotion (X2), and Design (X3), while the dependent variable is Purchase Decision (Y). In this study, the sample taken was 100 people in Surabaya who use Fipper brand footwear products using random sampling techniques. Data collection was carried out by indirect observation and distributing questionnaires to Fipper product users in Surabaya. This study uses Multiple Linear Regression Analysis based on SPSS software. From the results of the T-Test analysis, it is known that product quality (X1) and promotion (X2) do not have a significant effect on purchasing decisions for Fipper footwear products in Surabaya. On the other hand, the design variable (X3) has a significant effect on purchasing decisions, so that design is the main factor influencing consumer decisions. In addition, an R² value of 0.585 or 58.5% was obtained. This means that product quality, promotion, and design together have a positive influence on purchasing decisions for Fipper brand footwear products.
Co-Authors Agus Suheri Aisy, Mu’ammar Nur Aji Mulyana Akhmal, Akhwanul Alfin Al Khoiri Ali Altway Amanda, Shakilla Nadya Annas Wiguno, Annas Arifiyanto, Nono Dwi Aswat, Amarilla Baehaqi BUSTANUL ARIFIN Chifni, Mohammad Dedi Mulyadi Diah Ayu Sanggarwati Donny Oktavian Syah Dwi Antoro Suryo Widodo Fajriah, Nurul Fatimah Malini Lubis Finsa Nurpandi Fitriana Nasution Fitrianty, Rifda Garnita, Camiliya Fakhriyah Gustian Gustian HARIYANTO HARIYANTO Hayat, Raynor Hayati, PK Dewi Haykal, Muhammad Husin Hermawati, Elok Hidayat, Cecep Taupik Irza, Lydia Nur Jatiningrum, Citra Dwi Kevin, Alfin Kirana Utami, Tanti Lamatokan, Sisca Lazuardi , Sofyan Lutviani, Metya Madianwati, Shifa Salsabilla Maesarah, Aolia Margono Margono Marta, Nini Maulana, Saepul Mega Andini, Mega Miftahul Jannah MUHAMMAD SAID Muhyin, Muhyin Nasichin, Mohammad Nasril, Nasril Nofiarli, Nofiarli Noor, Asmirin Nur, Himan Nurmariam, Yuli Permatasari, Ira Pratama, Arizka Wahyu Purwati, Heni Kartika Indah Rahmadhan, Widiarto Rizal, Desca Mochamad Saddam, Muhammad Saifuddin Saifuddin Saifullah Saifullah Sakur Jaelani, Muammad Sasmyta Oliyani Sirait, Edison P Sobali, Utep SRI RAHAYU Subagiyo Subagiyo Sudirman Sudirman Sunyoto Sunyoto Suryanto, Salsa Octaviani Susianto Susianto Susilawati, Eli Sutoyo Sutoyo Tarmuji, Muhammad Anton Taufiq Hanafi , Azizan M TEDDY SETIADY Trisnawan, Naufal Nafis Triyana, Putri Tsani, Musmuliadi Ufia, Silfi Urmila, Rafiatul Usnawati , Ulya Winarti, Euis Yansyach, Aldi Yudiansyah, Fakhrian Yulia Irawati, Yulia