Article Per Year (5 Year)
p-Index From 2020 - 2025
5.26
P-Index
This Author published in this journals
All Journal Jurnal AGROTEKNOLOGI Agrointek agriTECH Jurnal Agroindustri UNEJ e-Proceeding Pro Food Jurnal Ilmiah Rekayasa Pertanian dan Biosistem SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Agroindustrial Technology Journal AGRITEKNO, Jurnal Teknologi Pertanian Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdidas International Journal on Food, Agriculture and Natural Resources (IJFANRES) Journal La Lifesci Agroindustrial Journal Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Jurnal Ilmiah Pengabdian dan Inovasi Warta LPM Journal of Fisheries & Marine Jurnal Penelitian Sains dan Teknologi Indonesia
Nita Kuswardhani
Jurusan Teknologi Hasil Pertanian, Fakultas Teknologi Pertanian, Universitas Jember, Jl. Kalimantan 37, Kampus Tegal Boto, Jember 68121
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : UNEJ e-Proceeding

 1 
COSTUMER SATISFACTION ANALYSIS OF RICE BRAN COFFEE PRODUCTS Winda Amilia; Clara Septaria Melinda; Andrew Setiawan Rusdianto; Nita Kuswardhani; Miftahul Choiron
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Legendaris Koka is a company that provides various kinds of coffee innovations, one of them is ricebran coffee is located on Jl. Letjen. Panjaitan No. 22 Jember Regency. Rice bran coffee is a coffee blended with rice bran after roasting process with the aim of creating a distinctive taste and aroma from the combination of coffee and rice bran. The purpose of this research is to determine the attributes of importance and the value of suitability of importance on performance and consumer satisfaction "Legendaris Koka" ricebran coffee product. Implementation of this research is analyzing data from consumer questionnaires ricebran coffee Legendary Koka using Importance Performance Analysis (IPA) methods to determine the value of suitability of importance in the performance and Customer Satisfaction Index (CSI) methods to determine the value of customer satisfaction. The method Importance Performance Analysis (IPA) shows that the main priority attributes to improve their performance are those in quadrant I, that is a taste attribute with a suitability value of 83.221%. The results of Customer Satisfaction Index (CSI) is 74.529% with the predicate satisfied. Keywords: Rice Bran Coffee, Healthy drink, Customer Satisfaction, marketing, Customer Satisfaction Index
Co-Authors Ahmad Nafi' Ahmad Subayri Alfarisy, Fariz Kustiawan Ali Wafa Andi Eko Wiyono Andi Eko Wiyono, Andi Eko Aris Munandar Baity Nur Jannah Bertung Suryadharma, Bertung Clara Septaria Melinda Darmaningrum, Sindy Rosa Dian Purbasari Dinasty Alfajar Rizky Dinda Putri Prameswari Dwika Mayang Sari EKA RURIANI Ekky Audina Rusita Faqih A, Abdillah Fatimatuz Zahra Fitria Riany Eris Fuad Sauqi Isnain Gusna Merina Haidar Ali Hana, Dania Mazidatul Hendy Firmanto Herlina . Herry Purnomo Herry Purnomo, Bambang Hidayatulloh Hidayatulloh Hifdzil Adila Ida Bagus Suryaningrat Ida Bagus Suryaningrat Idah Andriyani Indah Nalurita Intan Kartika Setywati Izzeta, Muhammad Izzeldin Khumairoh, Luthfi Afrilia Larasati R, Khosyi M. Abd. Nasir Mahardika, Nidya S Mahardika, Nidya Shara Maharlika Pemuda Bhakti Nagara Mahendra, Enggar Lantang Melinda Lady Plus Miftahul Choiron Muhammad Syaiful Adzim Munandar, Aris Nidya Shara Mahardika Nidya Shara Mahardika Ninik Rizky Hastuti Novita Fitri Yulian Nugraha, Bima Arya Nurhayati Nurhayati Nurmalasari, Marsa Suci Purnomo, Bambang Hery Putri, Azizah Rayya Kartiko Qurrotun A’yuni R. Dio Alif Pratama Rahayu, Supratiana Rahmawati, Elis Ramadani, Fadillah Sauma Rifdah Atikah Rizki Agustian Rizky Chandra Ardi Wardhana Rusdianto, Andrew Setiawan Safitri, Putri Listia Salsabila, Adine Rara Sapta, Muhammad Sadam Putra Sulistyani, Ika Suryaningrat, Ida Bagus Bagus Suwasono, Sony Utami, Sabrina Dinda Winda Amilia Wiyono, Andi E Yuli Wibowo Yumni, Syafiya Zata