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Genny Gustina Sari
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Veterinary Other

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Journal : Science, Technology, and Communication Journal

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Communicating customer value in sustainable fashion: Strategies and implications review for ethical consumerism Zurani, Ikhma; Sari, Genny Gustina; Samudra, Mohd Rendy; Aliya, Fibriyani Nur
Science, Technology, and Communication Journal Vol. 6 No. 2 (2026): SINTECHCOM Journal (February 2026)
Publisher : Lembaga Studi Pendidikan dan Rekayasa Alam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59190/stc.v6i2.363

Abstract

The fast fashion industry, with its penchant for consumerism, trash, and greenhouse gas emissions, is primarily responsible for environmental damage. Slow fashion is a movement that aims to promote more responsible consumerism through its emphasis on sustainable practices, ethical manufacture, and long-lasting design. In order to express sustainable ideals to consumers in the fashion industry, this study examines successful sustainability communication tactics. As a result of being impacted by honesty, equity, and repurposed goods, slow fashion customers place a premium on ethical business methods, environmental consciousness, and classic style. Constructal level theory, meanwhile, shows that while abstract messages reach more people, sustainability-conscious consumers are more receptive to concrete ones. However, despite the continued ineffectiveness of organisational green marketing, attitudes towards green products among Generation Z are driving sustainable behaviour. The environmental problems caused by rapid fashion necessitate more stringent regulations and consumer education, particularly in Vietnam. The findings of this study can help fashion industry stakeholders and policymakers tackle sustainability issues.
Co-Authors ., Safri Abdul Aziz Adios, Vindriana Aftania Herlina Ahmad Tamrin Sikumbang Aliya, fibriyani Nur Andella Dekrin Andry Sulistyani Arifin, Mohd Yahya Mohammed Aurora Agustin Azahari, Helmi Azura, Nur Azura, Sayyida Azzmi, Muhammad Bagasati, Lintang Arum Beri, Okta Daniel Susilo Deviani Fauzi Efni Noor Salam Ersa Putri, Winda Fahira, T. Salwa Firzal, Yohannes Fitri Hardianti Gasela Hardianti Gasela Hardianti Genny Ervina Gusti Gun Faisal Gusti, Genny Ervina Hadisty, Hadisty Handoko, Tito Hesti Asriwandari Hevi Susanti Ikhma Zurani Indah Kus Pratiwi Ismandianto Ismsrwan " Iwantono Iwan Barnawi Jody Harryawan M. Eka Prasetya Hasibuan Marda Al Hayyuni Marisando Simarmata Marta, Rustono Meria Octavianti, Meria Mia Lestari Moenix Philberta Valentina Muhammad Musthafalmi Muhammad Valiant Dwinanda Musthafalmi, Muhammad N. Nurjanah Nurjanah Pebrizon " Prayogi " Puji Rianto Putra, Riswanto Adi Ramadona, Muhammad Rizki Rasyida Darman Ratna Noviani Rendi Prayuda Riauan, Muhd Ar. Imam Ringgo Eldapi Y Ringgo Eldapi Yozani Ringgo Eldapy Yozani Risman, M. Hafiz Robby Christian, Robby Roryn Astri Panggabean Rusmadi Awza S, Halimatussa’diyah Safri . Salwa Fahira Samudra, Mohd Rendy Sari, Mutia Novela Sariyanto " Savitri, Syahnaz Setiawati, Titin Sharah Aidha Matroni Sulistyani, Andry Surya, Santhiana Susanti, Nesa Suyanto Suyanto Suyanto Tegar Pangestu Roberto Tri Melisa Selviani Tutut Ismi Wahidar Vindriana Adios Wahyudi, Risky Welly Wirman Welly, Nifki Setya Wening Udasmoro Yeni Anggreni Yesicha, Chelsy Yohannes Firzal Yose Fratama