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Construction of Reading Meaning for Application User Wattpad Indonesia Genny Gustina Sari; Welly Wirman; Vindriana Adios
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.414

Abstract

Wattpad is an application for reading mobile comes to help people to read and share their story by reading. This study aims to determine how the user of Wattpad makes sense about reading activity and how the meaning of Wattpad for them to use Wattpad as media. This research uses qualitative descriptive methods with a phenomenology-virtual approach. The subject of the research consisted of three Wattpad ambassadors in Indonesia selected by the purposive technique. The results of this research are the meaning of reading by the user is (1) Habit, this explains about reading as an activity they have started since the child until now and that becomes activity as habitually for the informants. (2) Necessary, that means the informants need to read every time (3) Addictive, that's the information means addict to read and find some books that they like. Meanwhile, the meaning of Wattpad as media, find two means there are (1) Second After Books, that's mean Wattpad only alternative media for reading. (2) Jumping Stone, it means Wattpad as the platform to meet the user masterpiece to the readers and make them be a real writer.
DINAMIKA RESEPSI AUDIENS DALAM TAYANGAN STAND-UP COMEDY MENS REA OLEH PANDJI PRAGIWAKSONO Mutia Novela Sari; Genny Gustina Sari; Lintang Arum Bagasati; Syahnaz Savitri
Jurnal Ilmu Komunikasi dan Bisnis Vol 11 No 2 (2026): April 2026
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/fqceec72

Abstract

Perkembangan industri kreatif mendorong hiburan tidak lagi dipahami sekadar sebagai sarana rekreasi, tetapi juga sebagai medium dalam menyampaikan kritik sosial dan politik. Salah satu bentuk hiburan yang berkembang dalam konteks ini adalah stand-up comedy yang kerap digunakan untuk mengangkat berbagai isu sosial, hukum, dan politik. Salah satu pertunjukan yang menarik untuk dikaji adalah tayangan Mens Rea yang dibawakan oleh komika Pandji Pragiwaksono.Penelitian ini bertujuan untuk memahami bagaimana audiens memaknai pesan yang disampaikan dalam tayangan tersebut melalui perspektif analisis resepsi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan kerangka analisis encoding–decoding Stuart Hall. Data diperoleh melalui Focus Group Discussion (FGD) yang dilakukan secara bertahap untuk melihat bagaimana posisi pembacaan audiens terhadap tayangan tersebut serta kemungkinan terjadinya perubahan pemaknaan selama proses diskusi berlangsung.Hasil penelitian menunjukkan bahwa resepsi audiens terhadap tayangan Mens Rea terbagi ke dalam tiga posisi pembacaan, yaitu dominan, negosiasi, dan oposisi. Posisi negosiasi menjadi yang paling dominan karena audiens menerima kritik sosial yang disampaikan, namun tetap menyesuaikannya dengan nilai budaya dan pandangan pribadi. Diskusi juga menunjukkan adanya dinamika pemaknaan, di mana sebagian audiens mengalami pergeseran posisi pembacaan setelah menonton ulang tayangan dan mendengarkan pandangan peserta lain. Temuan ini menunjukkan bahwa pemaknaan audiens terhadap pesan media bersifat dinamis.  
ANALISIS RESEPSI AUDIENS TERHADAP NILAI KELUARGA DALAM FILM HOME SWEET LOAN Tiara Shafa Salsabila; Genny Gustina Sari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi II Juli - Desember 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Films not only function as a form of entertainment but also as a medium of representation that builds meaning about social reality, including family values. The film Home Sweet Loan represents the dynamics of Indonesian families through economic conflicts, responsibilities among family members, individual sacrifices, and complex family relationships. This study aims to analyze how audiences interpret the representation of family values in the film Home Sweet Loan based on Stuart Hall's reception analysis perspective. The research uses a qualitative approach with a reception analysis method. Data were collected through Focus Group Discussions (FGD) involving 23 participants and in-depth interviews with eight informants selected using purposive sampling techniques. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions according to Miles and Huberman, while data validity was tested using source triangulation and method triangulation. The research results show that audiences understand family as a space of moral responsibility, a space of devotion as well as individual burden, and a relationship built through support, conflict, and role division. Based on Stuart Hall's encoding-decoding theory, three reception positions were found: dominant-hegemonic position, negotiated position, and oppositional position. The negotiated position is the most dominant because the audience still acknowledges the importance of family solidarity, but begins to negotiate the limits of individual sacrifice according to their social experiences. Audience interpretation is influenced by social background, life experiences, and the cultural values each individual holds, so the meaning produced regarding family representation in film is diverse and dynamic. Keywords: Reception Analysis; Stuart Hall; Family Values; Home Sweet Loan; Encoding Decoding