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All Journal Jurnal Komunikasi JURNAL SAINS PEMASARAN INDONESIA Jurnal Harkat : Media Komunikasi Gender Jurnal Studi Komunikasi dan Media Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Animation & Games Studies ProTVF Jurnal Politik Profetik PRofesi Humas MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi SINTECH (Science and Information Technology) Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Common Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Riset Komunikasi Tonika: Jurnal Penelitian dan Pengkajian Seni Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia PERSPEKTIF Tourism Reserch Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Ekobis : Ekonomi Bisnis & Manajemen TECHNO-SOCIO EKONOMIKA Journal of Music Science, Technology, and Industry (JOMSTI) Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Virtuoso: Jurnal Pengkajian dan Penciptaan Musik International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Jurnal Komunikasi dan Media The International Journal of Politics and Sociology Research Jurnal Komunikasi Global Jurnal Review Politik Jurnal Ilmu Pendidikan dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi HUMANUS : Jurnal Sosiohumaniora Nusantara Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
S. Kunto Adi Wibowo
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Analisis Marketing Viral dan Branding Produk Lokal Aqua dan Le Minerale di Instagram Abdullah, Fathan Auzan; Wibowo, Kunto Adi; Rahmawan, Detta
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 1 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i1.2264

Abstract

Perusahaan minuman lokal Aqua dan Le Minerale mempergunakan platform media sosial Instagram sebagai alat untuk mengiklankan produk mereka serta berinteraksi dengan konsumen. Penelitian ini membahas dan meneliti bagaimana brand minuman lokal tersebut memanfaatkan media sosial, terutama Instagram, untuk memperkuat strategi pemasaran mereka, dengan fokus pada penerapan konsep Viral Marketing dari Rayport. Metode penelitian ini menggunakan pendekatan analisis kuantitatif untuk menjawab pertanyaan penelitian, dengan mengambil sampel sebanyak 103 unggahan melalui teknik purposive sampling. Data yang terkumpul dianalisis menggunakan coding book dan coding sheet. Uji Mann-Whitney mengungkapkan perbedaan yang signifikan pada engagement berupa jumlah komentar dan likes antara konten product information dan merupakan konten yang sering di unggah dibandingkan dengan konten lainnya. Strategi promosi yang paling sering digunakan adalah teknik giveaway, kedua brand tersebut menggunakan teknik giveaway, meskipun Aqua lebih banyak menggunakan teknik giveaway dibandingkan Le Minerale. Analisis lebih lanjut menunjukkan perbedaan yang signifikan pada tingkat engagement antara konten event dan entertainment, dimana konten event cenderung memiliki engagement yang lebih tinggi.
Personal Branding pada Konten Feeds Fashion Blogger @tamaradai dan @elikaboen di Instagram Winata, Cecilia Liusca; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3044

Abstract

Thanks to the emergence of Instagram as a social media platform, the popularity of fashion bloggers has been increasing, and they have utilized the power of Instagram to build their personal branding based on their expertise in specific fields. By effectively building and promoting their personal branding, fashion bloggers can enhance their visibility, attract new followers, and generate higher income and engagement rates. This research aims to analyze the content of two prominent fashion bloggers, @tamaradai and @elikaboen, on Instagram. The study examined 128 photo posts obtained through sample size calculation. Hypothesis testing was conducted using quantitative descriptive statistical analysis and Pearson Chi-Square test with IBM SPSS software version 26. Data collection involved observing image-based fashion blogger content and manually coding the data using a coding book. The findings indicate that the fashion theme is the most dominant in the content feeds of both fashion bloggers, and the majority of posts do not contain hashtags or mentions of brands or other entities. The statistical analysis results demonstrate a significant relationship between certain image content categories and the external relationship category, particularly in terms of tag usage and mentions with '@'.
Political Voice of Gen Z and the Power of Social Media X in 2024 Ramadhina, Az-zahra Mutiara Syofi; Fuady, Ikhsan; Wibowo, Kunto Adi
Jurnal Review Politik Vol. 15 No. 1 (2025): June
Publisher : Fakultas Ushuluddin dan Filsafat UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jrp.2025.15.1.105-121

Abstract

This study aims to identify how social media mechanism X affects the political participation of gen Z during the 2024 elections and how a model can be built to explain this mechanism. Survey method was used by distributing questionnaires with convenience sampling method which resulted in 446 samples. The research framework shows the mediating role of political knowledge, bridging social capital, self-efficacy, and outcome expectation between the use of social media X and gen Z political participation. Model fit was determined using Lisrel 8.50 software, while direct and mediation hypotheses were tested using SmartPLS 3 software. 5 out of 8 direct hypotheses showed significance. On the other hand, 3 out of 5 path analyses were accepted. As a result, the use of social media X has a positive influence on gen Z's political participation with the mediation of bridging social capital, self-efficacy, and outcome expectations.
Pengaruh Behavioral Attitude Terhadap Slacktivism Engagement pengguna media sosial di Jawa Barat Firjarahman, Muhammad Deryl Khansa; Pratamawaty, Benazir Bona; Wibowo, Kunto Adi; Cholifah
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 21 No. 1 (2024): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institute of Social and Political Science Jakarta (Institut Ilmu Sosial dan Ilmu Politik Jakarta - IISIP Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/jisip.v21i1.89

Abstract

Penelitian ini melaporkan hasil  pengujian  slacktivism di Jawa Barat, Indonesia, dengan tujuan menggambarkan bagaimana keterlibatan (engagenment) masyarakat terhadap slacktivism dan variabel apa saja yang mempengaruhinya. Penelitian ini merupakan adopsi secara parsial dari penelitian  Noland (2020) dengan judul Like, Share, Retweet: Testing Competing Models of the Theory of Planned Behavior to Predict Slacktivism Engagement yang difokuskan mengukur pengaruh behavioral attittude terhadap behavioral intention dan pengaruh behavioral intention terhadap slacktivitsm engagement. Metode yang digunakan ialah survey kepada sampel  yang dipilih dengan teknik purposive sampling dengan  analisis  regresi linier sederhana dan Moderated Regression analysis.  Temuan penelitian menunjukkan bahwa keterlibatan dalam media sosial untuk tujuan politik pada tingkat slacktivsm   dalam kategori rendah, hanya pada nilai di bawah 3 dari skala maksimum 5. Kondisi tersebut  dipengaruhi  behavioral attitude melalui moderasi secara penuh oleh behavioral intention. Hal ini  mengkonfirmasi keberlakukan temuan penelitian Noland (2020), tentang peranan  behavioral intention sebagai moderator, dan menunjukkan pentingnya behavioral intention dalam memahami partisipasi politik online di Indonesia.   
Comparison Of Media Framing Of The Cancellation Of Ferdy Sambo's Death Sentence On Online News Portals In Indonesia Hanif, Raden Muhammad Ciptaning; Bajari, Atwar; Wibowo, S. Kunto Adi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 3 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.12898

Abstract

The online news portal covering the case of Ferdy Sambo's death sentence being overturned is one example of an issue that has received widespread attention from the public and the media. Differences in media framing of this issue can influence public perception and shape public opinion. Therefore, this study aims to compare the media framing of the news coverage of Ferdy Sambo's death sentence cancellation on the online news portals detik.com and kompas.com. Using content analysis and the framing model of Semetko Valkenburg, this study compares the perspectives of the news based on five framing elements: Conflict Frame, Economic Consequences, Human Interest Frame, Responsibility Frame, and Morality Frame. This study also uses a positivistic paradigm and deductive method to analyze the events surrounding Ferdy Sambo's death sentence through two leading online media outlets in Indonesia. The results of the study show significant differences in the use of the Conflict, Human Interest, Responsibility, and Morality frames between (detik.com) and (kompas.com), but there are no significant differences in the use of the Economic Consequences frame.  
Co-Authors Aaliyah Aulia Rivai Abdullah, Fathan Auzan Adiprasetio, Justito Alicia Laurence Efendi Aliifa, Dzikrifa Ningtyas Alyssa, Luthfia Nur Arshad Denanindra Hutomo Arum, Yumna Nahdah Asep Suryana Atwar Bajari Azman Hamdika Syafaat Benazir Bona Pratamawaty Bianti, Sabila Riska Brigitta Jocelyn Septiandra Catherine Novitasari Sihaloho Cholifah Dadang Rahmat Hidayat Dafina Shafa Salsabil Darmansyah, Sarah Stephanie Detta Rahmawan Detta Rahmawan, Detta Engkus Kuswarno Eni Maryani Erlambang, Muhammad Fandy Esther Aurellia Christie Fadhia Hayya, Aqiella Fajar, Hafizhah Ainul Fauzi, Muhammad Ilham Firjarahman, Muhammad Deryl Khansa Galuh Aulia Ramadhanti Hanif, Raden Muhammad Ciptaning Henny Sri Mulyani Rohayati Hertantiningsih, Tifanny Hilmi Dafa Rabani Ikhsan Fuady Ira Mirawati Iwan Iwan Izzati, Raihan Sabili Jasmin Jannatania Kholifatul Mafiroh Kimberly Batsheva Lasut M Aulia Akbar Maharani Bening Maharani Dewanti Setiaputri Meidita, Chairunnisa Tri Moch Armien Syifaa Sutarjo Muhammad Fandy Erlambang Naftalene, Eliza Najma Najma Pandan Yudhapramesti Priyatna, Adry Alim Pudyaning Putri Noor Qolbi Purnomo, Chyntia Dewi Ramadhina, Az-zahra Mutiara Syofi Ratih Anbarini Reksa Anggia Ratmita Rifki Nur Priyansyah Salsabil, Dafina Shafa Shanti, Ni Ketut Rahma Pratiwi Sihite, Manda Chrisencia Simanjuntak, Clesia Sari Mastiur Sri Seti Indriani Suka, Kiran Rianetta Ginting Syafirah, Nuryah Asri Theogene, Rutambuka Wibowo, Damar Dhiyaan Hafidz Winata, Cecilia Liusca Yusril Zafallah