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Business Sustainability Analysis of the Social Forestry Program in West Sumatra Province Rachmina, Dwi; Herawati; Feryanto; Mahdi; Wibowo, Rulianda Purnomo; Azriani, Zednita
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 10 No. 2: July-December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v10i2.550

The global community recognizes social forestry as a way to improve community welfare through sustainable forest programs. In Indonesia, this program aims to involve local communities in forest management, providing multiple benefits such as forest preservation, improved livelihoods, and poverty reduction. This study aims to analyze the sustainability of a social forestry program for both Community Forest (CF) and non-Community Forest (non-CF) schemes (Village Forests and Community Plantation Forests). The research was conducted in Sijunjung, Solok, Padang Pariaman Regencies, and Padang City, involving a sample of 33 CF participants and 65 non-CF participants selected through snowball sampling. The data were collected through direct interviews and focus group discussions (FGDs) at provincial and regency levels. The business sustainability assessment utilized multidimensional indicators (MDS) across three dimensions: economic, social, and institutional and analyzed using Rap_MForest. The findings revealed that social forestry program had a moderate level of sustainability in all dimensions; however, the social dimension showed lower sustainability, owing to limited community participation and ineffective empowerment of non-group members. The sustainability index of CF scheme was higher than the non-CF (VF and CPF). The CF model emerged as the more adaptable and comprehensive approach, promoting both environmental conservation and socioeconomic development. Therefore, prioritizing the institutional strengthening of VF and CPF became crucial. In addition, enhancing the active role and involvement of group members in the social forestry program within the social dimension was also essential. To enhance sustainability, efforts should be focused on strengthening mentoring and counseling programs for social forestry groups involved in state forest and community plantation initiatives.

The Influence of Attitude, Subjective Norms, Perceived Behavioral Control, Environmental Concern and Environmental Awareness on the Purchase Intention of Palm Cooking Oil in Medan City Meutia, Anna; Wibowo, Rulianda Purnomo; Rahmanta, Rahmanta
West Science Agro Vol. 3 No. 01 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i01.1541

The growth of environmental awareness and sustainable consumer behavior has become an important issue in recent years. In the city of Medan, as one of the major cities in Indonesia, cooking oil consumption is an integral part of people's daily lives. However, the production and use of cooking oil also has a significant impact on the environment. This study aims to find out how consumer behavior towards the intention to buy environmentally friendly palm cooking oil. The analysis method used is Partial Least Square – Structural Equation Modelling (PLS-SEM) using the SmartPLS version 4 application and sampling technique by means of judgement sampling or purposive sampling consisting of 100 respondents. The results of this study show that Environmental Awareness is the most significant influence on the purchase intention of housewives in environmentally friendly palm cooking oil products. Furthermore, it was followed by Perception Behavior Control and Subjective Norms which had a positive and significant effect on the Purchase Intention of environmentally friendly palm cooking oil. Meanwhile, Attitude and Environmental Concern did not have a significant effect on the Purchase Intention of palm cooking oil in Medan City.

Consumer Preference Analysis in Decision-Making to Use Beauty Clinic Services (A Case Study on WPL Aesthetic Clinic Customers in Medan) Syahfitri, Khofifah Dwi; Wibowo, Rulianda Purnomo; Rini, Endang Sulystia
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12812

The aim of this study is to obtain empirical evidence about the ideal profile of consumer preferences and determine the importance and utility values of the attributes that shape consumer preferences in making decisions to use beauty services at WPL Aesthetic Clinic. This study uses conjoint analysis to formulate consumer preferences, assisted by SPSS software. The attributes of consumer preferences in this study include service quality, promotions, and price. The population for this study consists of customers of WPL Aesthetic Clinic, located at Jl. Beo No. 43, Sei Sikambing B, Medan Sunggal District, Medan City. The sample size for this study is 90 patients. Based on the research findings, the importance value for the service quality attribute is 38.79%, making service quality the most important attribute that significantly influences consumer preferences. The significance values for the Pearson's R and Kendall's Tau tests were below 0.05, indicating that the factors or attributes used in this study—service quality, promotions, and price—have a significant impact on influencing consumer preferences in choosing WPL Aesthetic Clinic's services.

How Beef, Chicken, and Egg Demand Elasticities Vary with Income in Indonesia. Wibowo, Rulianda Purnomo; Pebriyani, Dian; Indrawati, Titien; Khaliqi, Muhammad
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.361-384

Regional economic factors, income levels, and the availability of substitutes influence the demand for beef, chicken, and eggs in Indonesia. Beef is considered a luxury commodity in higher-income areas and exhibits greater price sensitivity in lower-GDP regions. Chicken, a staple protein source, generally demonstrates inelastic demand but increases price sensitivity in the lower GDP areas. Eggs, being more affordable, exhibit higher price elasticity, particularly in lower-GDP regions, and often complement beef consumption. This study examines the own-price, cross-price, and income elasticities for beef, chicken, and eggs in Indonesia, comparing these effects across provinces with varying income per capita levels. The research utilized secondary data from the Central Statistics Agency, encompassing per capita commodity consumption, consumption values, and prices from 2013 to 2023 across 33 provinces. The Almost Ideal Demand System (AIDS) model analyzed the interrelated consumption of beef, broiler chicken, and eggs. Certain provinces were excluded due to data limitations, particularly in newly formed regions with insufficient historical records. The findings of this research indicate that price sensitivity, regional economic factors, and consumer preferences influence the demand for beef, chicken, and eggs. Income disparities affect substitution patterns, wherein rising chicken prices lead to increased beef consumption, while eggs complement beef and premium varieties are perceived as luxury goods. Consequently, there is a necessity for policies addressing regional economic disparities, food security, and affordability, especially as premium products such as organic eggs become more prevalent and the cost of animal proteins increases.

Analysis of the Effect of Beauty Product Marketing Mix on Buying Interest with the Use of South Korean Celebrity Brand Ambassadors as a Moderation Variable Siregar, Qurratu Ayuni; Wibowo, Rulianda Purnomo; Sembiring, Beby Karina Fawzeea
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.463

In the highly competitive beauty product industry, companies are required to implement innovative and relevant marketing strategies to maintain and increase consumer buying interest. Recent phenomena indicate that marketing mix elements (product, price, place, and promotion) are often underutilized or focused too narrowly on a single aspect. Meanwhile, the use of brand ambassadors, particularly South Korean celebrities, has become a dominant trend, believed to build emotional appeal and enhance positive consumer perceptions. This study aims to analyze the influence of the marketing mix and brand ambassadors on buying interest, as well as examine the moderating role of brand ambassadors in this relationship. This research adopts a quantitative associative approach, using questionnaires distributed to consumers exposed to brand ambassador promotional campaigns. Data analysis was conducted using multiple linear regression and moderated regression analysis. The results indicate that both the marketing mix and brand ambassadors have a positive and significant effect on consumer buying interest. However, the role of brand ambassadors as a moderating variable in strengthening the relationship between the marketing mix and buying interest was not consistently significant. These findings emphasize the importance of an integrated marketing strategy that not only leverages the popularity of brand ambassadors but also optimizes all elements of the marketing mix in a way that is appealing, educational, and aligned with contemporary consumer needs.

Analysis of the Effect of Beauty Product Marketing Mix on Buying Interest with the Use of South Korean Celebrity Brand Ambassadors as a Moderation Variable Siregar, Qurratu Ayuni; Wibowo, Rulianda Purnomo; Sembiring, Beby Karina Fawzeea
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.463

In the highly competitive beauty product industry, companies are required to implement innovative and relevant marketing strategies to maintain and increase consumer buying interest. Recent phenomena indicate that marketing mix elements (product, price, place, and promotion) are often underutilized or focused too narrowly on a single aspect. Meanwhile, the use of brand ambassadors, particularly South Korean celebrities, has become a dominant trend, believed to build emotional appeal and enhance positive consumer perceptions. This study aims to analyze the influence of the marketing mix and brand ambassadors on buying interest, as well as examine the moderating role of brand ambassadors in this relationship. This research adopts a quantitative associative approach, using questionnaires distributed to consumers exposed to brand ambassador promotional campaigns. Data analysis was conducted using multiple linear regression and moderated regression analysis. The results indicate that both the marketing mix and brand ambassadors have a positive and significant effect on consumer buying interest. However, the role of brand ambassadors as a moderating variable in strengthening the relationship between the marketing mix and buying interest was not consistently significant. These findings emphasize the importance of an integrated marketing strategy that not only leverages the popularity of brand ambassadors but also optimizes all elements of the marketing mix in a way that is appealing, educational, and aligned with contemporary consumer needs.

Analisis Keputusan Petani Menggunakan Pupuk Organik, Anorganik, dan Campuran Pada Usahatani Padi Sawah Hasugian, Hardy; Kesuma, Sinar I Indra; Wibowo, Rulianda Purnomo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19233

The scarcity of chemical fertilizers has led to an increase in fertilizer prices, so farmers are reluctant to use chemical fertilizers that are too expensive and switch to using organic fertilizers. The application of organic fertilizers is not as a substitute for inorganic fertilizers but as a complement, so that in conventional cultivation organic fertilizers should be used in an integrated manner with inorganic fertilizers to increase soil and plant productivity in a sustainable manner. The purpose of this study was to analyze the decision of the use of organic fertilizers, inorganic fertilizers, and mixtures in rice farming in Sei Bamban Kiri village, Sei Bamban district, Serdang Bedagai Regency. Determination of the research area is done purposively. The sample size is determined by the Slovin method, which is as many as 90 respondents. The method of analysis to analyze the decision of farmers in purchasing the type of fertilizer used is multinomial logistic regression. The results showed that the age and number of family members have a big role in improving the decision of farmers to use fully organic fertilizer. Education Level, age, land area, and having a side job have a big influence in improving farmers ' decisions to use inorganic fertilizers. The level of Education, number of family members, land area, and care for the ecosystem have a big role in improving farmers ' decisions to use mixed fertilizers.

Analysis of the Health Level of Regional Development Banks Before and During the Covid-19 Pandemic Using the RGEC Approach in the Sumatra Region Batubara, Mhd. Zulfadli; Sadalia, Isfenti; Wibowo, Rulianda Purnomo
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7272

This study aims to analyze the health level of regional banks before and during the pandemic period 2017-2022 in the Sumatra region. Sampling in this study were all regional development banks in the Sumatra region, totaling 8 banks. This research analysis uses the RGEC method (Risk Profile, Good Corporate Governance, Earnings and Capitals). The results of this study indicate that the health level of regional development banks for the 2017-2022 period is 90.38%, overall the condition of the Bank is in a very healthy condition while for bank health in the pre-covid period (2017-2019) of 89.30% and during the pandemic period (2020-2022) of 91.52%, from the results of this study it is stated that there is a growth in the level of bank health before and during the pandemic of 2.22%. This study also analyzed the T test to find differences before and during the pandemic using variables (NPL, LDR, ROA, NIM and CAR) for the LDR, NIM and CAR variables showed significantly different while for the GCG variable using the Wilcoxon test it was found to be significantly different before and during the pandemic.

Socioeconomic Dimensions of Food Price Fluctuations and Regional Inflation in Indonesia: Insights from Java and Sumatra Siregar, Wirda Zahra; Wibowo, Rulianda Purnomo; Siahaan, Elisabet
Baileo: Jurnal Sosial Humaniora Vol 3 No 2 (2026): January 2026 (On Process)
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol3iss2pp332-352

This study investigates the socioeconomic dynamics of food price volatility and its asymmetric impacts on regional inflation across Java and Sumatra, Indonesia’s two most economically influential islands. The research aims to analyze the short- and long-term effects of food commodity price fluctuations on regional inflation, compare the structure and magnitude of price transmission mechanisms between the two regions, and identify key commodities that drive inflation disparities. Using a quantitative explanatory approach integrated with sociological interpretation, monthly time-series data from 2020 to 2024 across six provinces are analyzed through ADF stationarity tests, VAR/VECM models, Granger causality, impulse response functions, and variance decomposition, complemented by sociological indicators such as logistics index, GRDP per capita, and household food expenditure ratio. The findings show that short-term inflationary pressures stem mainly from price shocks in red chili, shallots, and cooking oil, while long-term persistence is driven by dependence on rice, beef, and chili. Inflation in Java is largely demand-driven, whereas Sumatra’s inflation reflects supply-side constraints and weak market integration. The study’s novelty lies in combining macroeconomic modeling with regional sociological analysis, offering a socioeconomic inflation dynamics framework that reframes inflation as a socially embedded process. The research advances economic sociology by linking inflation behavior with social structure, regional inequality, and policy responsiveness.

The Influence of Attitude, Subjective Norms, Perceived Behavioral Control, Environmental Concern and Environmental Awareness on the Purchase Intention of Palm Cooking Oil in Medan City Meutia, Anna; Wibowo, Rulianda Purnomo; Rahmanta, Rahmanta
West Science Agro Vol. 3 No. 01 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i01.1541

The growth of environmental awareness and sustainable consumer behavior has become an important issue in recent years. In the city of Medan, as one of the major cities in Indonesia, cooking oil consumption is an integral part of people's daily lives. However, the production and use of cooking oil also has a significant impact on the environment. This study aims to find out how consumer behavior towards the intention to buy environmentally friendly palm cooking oil. The analysis method used is Partial Least Square – Structural Equation Modelling (PLS-SEM) using the SmartPLS version 4 application and sampling technique by means of judgement sampling or purposive sampling consisting of 100 respondents. The results of this study show that Environmental Awareness is the most significant influence on the purchase intention of housewives in environmentally friendly palm cooking oil products. Furthermore, it was followed by Perception Behavior Control and Subjective Norms which had a positive and significant effect on the Purchase Intention of environmentally friendly palm cooking oil. Meanwhile, Attitude and Environmental Concern did not have a significant effect on the Purchase Intention of palm cooking oil in Medan City.

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