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All Journal Agrikultura JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Indonesian Journal of Agricultural Research JURNAL AGRICA Agro Bali: Agricultural Journal Randwick International of Social Science Journal International Journal Reglement & Society (IJRS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Utsaha: Journal of Entrepreneurship Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Majapahit Journal of Islamic Finance and Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management West Science Agro AGRARIS: Journal of Agribusiness and Rural Development Research Journal of Environmental and Development Studies Journal of Ekonomics, Finance, and Management Studies
Wibowo, Rulianda Purnomo
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Analysis of the Effect of Beauty Product Marketing Mix on Buying Interest with the Use of South Korean Celebrity Brand Ambassadors as a Moderation Variable Siregar, Qurratu Ayuni; Wibowo, Rulianda Purnomo; Sembiring, Beby Karina Fawzeea
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.463

Abstract

In the highly competitive beauty product industry, companies are required to implement innovative and relevant marketing strategies to maintain and increase consumer buying interest. Recent phenomena indicate that marketing mix elements (product, price, place, and promotion) are often underutilized or focused too narrowly on a single aspect. Meanwhile, the use of brand ambassadors, particularly South Korean celebrities, has become a dominant trend, believed to build emotional appeal and enhance positive consumer perceptions. This study aims to analyze the influence of the marketing mix and brand ambassadors on buying interest, as well as examine the moderating role of brand ambassadors in this relationship. This research adopts a quantitative associative approach, using questionnaires distributed to consumers exposed to brand ambassador promotional campaigns. Data analysis was conducted using multiple linear regression and moderated regression analysis. The results indicate that both the marketing mix and brand ambassadors have a positive and significant effect on consumer buying interest. However, the role of brand ambassadors as a moderating variable in strengthening the relationship between the marketing mix and buying interest was not consistently significant. These findings emphasize the importance of an integrated marketing strategy that not only leverages the popularity of brand ambassadors but also optimizes all elements of the marketing mix in a way that is appealing, educational, and aligned with contemporary consumer needs.
Analisis Keputusan Petani Menggunakan Pupuk Organik, Anorganik, dan Campuran Pada Usahatani Padi Sawah Hasugian, Hardy; Kesuma, Sinar I Indra; Wibowo, Rulianda Purnomo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19233

Abstract

The scarcity of chemical fertilizers has led to an increase in fertilizer prices, so farmers are reluctant to use chemical fertilizers that are too expensive and switch to using organic fertilizers. The application of organic fertilizers is not as a substitute for inorganic fertilizers but as a complement, so that in conventional cultivation organic fertilizers should be used in an integrated manner with inorganic fertilizers to increase soil and plant productivity in a sustainable manner. The purpose of this study was to analyze the decision of the use of organic fertilizers, inorganic fertilizers, and mixtures in rice farming in Sei Bamban Kiri village, Sei Bamban district, Serdang Bedagai Regency. Determination of the research area is done purposively. The sample size is determined by the Slovin method, which is as many as 90 respondents. The method of analysis to analyze the decision of farmers in purchasing the type of fertilizer used is multinomial logistic regression. The results showed that the age and number of family members have a big role in improving the decision of farmers to use fully organic fertilizer. Education Level, age, land area, and having a side job have a big influence in improving farmers ' decisions to use inorganic fertilizers. The level of Education, number of family members, land area, and care for the ecosystem have a big role in improving farmers ' decisions to use mixed fertilizers.
Analysis of the Health Level of Regional Development Banks Before and During the Covid-19 Pandemic Using the RGEC Approach in the Sumatra Region Batubara, Mhd. Zulfadli; Sadalia, Isfenti; Wibowo, Rulianda Purnomo
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7272

Abstract

This study aims to analyze the health level of regional banks before and during the pandemic period 2017-2022 in the Sumatra region. Sampling in this study were all regional development banks in the Sumatra region, totaling 8 banks. This research analysis uses the RGEC method (Risk Profile, Good Corporate Governance, Earnings and Capitals). The results of this study indicate that the health level of regional development banks for the 2017-2022 period is 90.38%, overall the condition of the Bank is in a very healthy condition while for bank health in the pre-covid period (2017-2019) of 89.30% and during the pandemic period (2020-2022) of 91.52%, from the results of this study it is stated that there is a growth in the level of bank health before and during the pandemic of 2.22%. This study also analyzed the T test to find differences before and during the pandemic using variables (NPL, LDR, ROA, NIM and CAR) for the LDR, NIM and CAR variables showed significantly different while for the GCG variable using the Wilcoxon test it was found to be significantly different before and during the pandemic.
Co-Authors Andri Suryadi Prasetya Ar Raihan Suti Nasution Atika Hidayati Batubara, Mhd. Zulfadli Beby Karina Fawzeea Sembiring Binaria Sinaga Christine Caroline Pangaribuan Christy Ardelia Tarigan Diah Ramadhani Sigalingging Dian Pebriyani Dian Permata Sari Br Surbakti Dwi Rachmina Elfira Rahmadani Emalisa Emalisa Endang Rizkinawaty Sembiring Endang Sulistya Rini Fadli Feryanto Habibulah Hasman Hasyim Hasugian, Hardy Hendra Frizky Novando Henny Crosita Limbong Herawati Ibnu Afdillah Lubis Indrawati, Titien Inomo Pratama Intan Mulia Intan, Seli Venny Irawan, Muhammad Ari Isfenti Sadalia isfenti sadalia Iskandarini Kellin Tarigan Kesuma, Sinar I Indra Laurensius Parsaulian Sitinjak Lovina Ginting Lusi Laura Pasaribu Mahdi Maimuddin Noor Meilita Tryana Sembiring, Meilita Tryana Meutia, Anna Muhammad Jufri Muhammad Khaliqi N. Nazaruddin Natalie Jessica Regina Surbakti Nazaruddin Matondang Pebriyani, Dian Rahmanta Rahmanta Rahmanta Ginting Rahmanta Rahmanta, Rahmanta Rini, Endang Sulystia Ronald Sibuea Safrizal Safrizal Salmiah Salmiah Satia Negara Lubis Satia Negara Lubis Silvia Febrina Lubis Sinar Indra Kesuma Siregar, Qurratu Ayuni Siti Nur Arafah Sri Fajar Ayu Sugih Arto Pujangkoro Sugih Harto Pujangkoro Surbakti, Natalie Jessica Regina Suri, Tasha Ningtyas Surya Sevi Wijayanna Tobing Syafrizal Helmi Situmorang Syahfitri, Khofifah Dwi Tavi Supriana Tavi Supriana Thomson Sebayang Wike Vivi Willy Aria Harsanto yeni absah Yeni Absah Yessi Claudia Sianipar Zednita Azriani