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All Journal Agrikultura JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis EKONOMIS : Journal of Economics and Business Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Indonesian Journal of Agricultural Research JURNAL AGRICA Agro Bali: Agricultural Journal Randwick International of Social Science Journal International Journal Reglement & Society (IJRS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Utsaha: Journal of Entrepreneurship Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Majapahit Journal of Islamic Finance dan Management Baileo: Jurnal Sosial Humaniora Majapahit Journal of Islamic Finance dan Management West Science Agro AGRARIS: Journal of Agribusiness and Rural Development Research Journal of Environmental and Development Studies Indonesian Journal of Forestry Research
Wibowo, Rulianda Purnomo
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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STRATEGI PENGEMBANGAN DIGITAL MARKETING PADA PT. X DENGAN MENGGUNAKAN METODE SOSTAC Simanjuntak, Chrismasya Rosiana Tamara; Nazaruddin, Nazaruddin; Wibowo, Rulianda Purnomo
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3850

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui strategi pengembangan digital marketing pada PT X dengan menggunakan Metode SOSTAC. Jenis penelitian ini adalah kualitatif deskriptif. Informan dalam penelitian ini adalah direktur, marketing manager terdiri masing –masing satu orang teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan studi dokumentasi (kepustakaan). Metode analisis data menggunakan pengumpulan data, reduksi data (data reduction) penyajian data (data display) dan penarikan kesimpulan (conclusion drawing) metode SOSTAC meliputi situation, objective, strategy, tactic, action, controlling yang merupakan sebuah sistem sebagai dasar untuk melaksanakan langkah-langkah dan menciptakan rencana serta digunakan sebagai metode dengan mempertimbangkan kelebihan dan kekurangan perusahaan serta memanfaatkan peluang dan mengurangi ancaman yang ada. Meningkatkan promosi melalui melalui marketplace dan whatsapp, PT X juga melakukan strategi yaitu berdasarkan STP (Segmentation, Targeting dan Positioning). Taktik yang dijalankan dalam strategi digital marketing adalah 4C marketing mix yang terdiri dari consumer value, cost to customer, convenience, communication. Actions (implementasi strategi) sampai saat ini PT X masih belum menggunakan biaya promosi untuk media sosial dan marketplace, strategi digital marketing masih belum berjalan sesuai dengan yang diharapkan, komunikasi masih satu arah, produk yang diposting masih belum banyak memberikan respon dari para konsumen maupun calon konsumen, untuk SDM media social kami masih memiliki keterbatasan baik mengenai ide-ide konten di media sosial maupun dalam membuat deskripsi di produk tersebut.
The Use of Technology Acceptance Model (TAM) to Analyze Consumer Acceptance Towards E-Commerce Websites. A Case of the Plantage.id Digital Transformation Solution Harsanto, Willy Aria; Matondang, Nazaruddin; Wibowo, Rulianda Purnomo
Journal of Environmental and Development Studies Vol. 4 No. 2 (2023): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v4i2.13144

Abstract

Industry 4.0 has shifted business processes from traditional to digital systems and forced companies to take strategic steps to become more sustainable, one of which is e-commerce technology. A key element in getting consumers to accept and be interested in using e-commerce is the availability of a user-friendly e-commerce platform. This study intended to examine how the Technology Acceptance Model (TAM) theory's application analyzes consumer acceptability and adoption of the e-commerce website. The number of users that have completed transactions on the e-commerce (Plantage.id) website between January 2021 and August 2022 serves as the population and sample in this causal quantitative study. SEM-PLS, using the software SmartPLS, is used for data analysis. The results showed a positive and significant relationship between a significant relationship website; meanwhile, the influence of perceived ease of use on attitude towards using, perceived usefulness on behavioral intention, and attitude towards using on behavioral intention showed insignificant effects. The results of this study align with the Technology Acceptance Model (TAM) theory, which states that the perceived ease of use and perceived usefulness are the main factors that are important for users in determining the acceptance and actual usage of a new information technology system such as e-commerce. The higher these two factors, the greater the chance consumers can accept and use the systems.
Analisis Permintaan dan Persaingan Ekspor Pisang Indonesia, Filipina dan Thailand di Pasar China dengan Menggunakan Model Almost Ideal Demand System (AIDS) Sari Br Surbakti, Dian Permata; Supriana, Tavi; Wibowo, Rulianda Purnomo
Agro Bali : Agricultural Journal Vol 7, No 1 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i1.1558

Abstract

Pisang adalah salah satu komoditas unggulan ekspor buah di Indonesia. Pasar utama untuk pisang Indonesia adalah China. Indonesia bukan satu satunya negara eksportir pisang di pasar China melainkan terdapat negara lain yaitu Filipina dan Thailand. Penelitian ini bertujuan untuk menganalisis persaingan antara negara pemasok pisang di pasar China seperti Indonesia, Filipina dan Thailand menganalisis faktor-faktor yang mempengaruhi permintaan pisang di pasar China dengan menggunakan Model Almost Ideal Demand System (AIDS). Penelitian ini menggunakan data time series kuartal 1 tahun 2013 hingga kuartal 4 tahun 2022. Hasil penelitian menunjukkan bahwa nilai elastisitas harga sendiri pisang Indonesia dan Thailand bersifat elastis, sedangkan pisang Philipina bersifat inelastis. Pisang Indonesia bersaing dengan pisang Filipina hal ini dibuktikan dengan nilai elastisitas silang yang positif (substitusi) sedangkan pisang Thailand dan Indonesia memiliki hubungan saling melengkapi (komplementer). Variabel yang berpengaruh signifikan terhadap permintaan pisang di pasar China yaitu harga pisang Indonesia, Filipina, Thailand dan total nilai impor pada pangsa pasar Indonesia, harga pisang Indonesia, Filipina, Thailand dan total nilai impor pada pangsa pasar Filipina, harga pisang Indonesia, Filipina, dan total nilai impor pada pangsa pasar Thailand. 
Analysis of Rice Price Volatility in Medan City, Indonesia Wibowo, Rulianda Purnomo; Pebriyani, Dian; Indriyanti, Tietin
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2216

Abstract

One of the primary challenges faced by government policies concerning agricultural commodities is maintaining food price stability. Instability in food prices can have significant economic, political, and social repercussions. This study provides an in-depth analysis of rice price fluctuations on a daily basis, offering a clearer understanding of rice price volatility in Medan. Through seasonality and volatility analysis, this research examines the changing trends in rice prices and their associated fluctuations. It is revealed that rice prices in Medan peak in February, and  the lowest rice prices occur in December. The rice prices were more volatile before the pandemic than after it. During the pre-pandemic period, the correlation between the prices of various food items was relatively low, meaning that the prices of different commodities were not strongly linked. However, in the post-pandemic period, the correlation between rice prices and other food items in Medan became more significant, suggesting that the prices of rice were more closely tied to those of other essential foodstuffs. Although rice price volatility in Medan is generally low throughout most of the year, the government should focus particular attention on the months between October and February, when volatility tends to be higher due to factors such as seasonal demand spikes and external influences like weather conditions. By proactively managing supply and demand, ensuring adequate rice stocks, and supporting local rice production, the Medan government can more effectively navigate periods of heightened volatility and ensure that rice prices remain stable and affordable for all consumers
ANALYSIS RISK AND RETURN OF CROPS PORTFOLIO Wibowo, Rulianda Purnomo; Pebriyani, Dian
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.901

Abstract

Agricultural sector is exposed to risk especially risk in crop price or production volatility. The cropping pattern or mixed cropping is a diversification strategy which is considered as an approach to reduce the risk in agriculture farming. This research was conducted to analyze the combination of two plant types, namely vegetable crops and food crops. Portfolio combine longbean and spinach as vegetable crop portfolio and paddy and corn as food crop portfolio. The risk analysis method is used to calculate expected return, standard deviation and coefficient variation. This research also analyzes the choice of portfolio based on preference using Stochastic Efficiency with Respect to A Fuction (SERF). The results showed that with the aim of reducing the risks from farming, combination of spinach with longbean and paddy with corn can reduce risks and provide greater income. Moreover, at various levels of risk preference, the vegetable portfolio is more preferred than food crops portfolio. This study result implies a potential development for vegetable crops vertical farming in Medan.
Strategi Bisnis dalam Menghadapi Persaingan Data Center Pasca Pandemi di Indonesia (Studi Kasus: PT. XYZ Medan) Rosadi, Arief Fareza; Wibowo, Rulianda Purnomo; Sembiring, Meilita Tryana
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1633

Abstract

This research aims to determine the internal and external factors in the PT XYZ Medan data center, so as to obtain the right alternative business strategy by knowing the current position of the PT the best center in Indonesia. Data was collected through interviews with top management of PT XYZ Medan. The method used is the IFE Matrix, EFE Matrix, IE Matrix, SWOT and QSPM Matrix to determine appropriate alternative data center business strategies. The results of the research show that the company's main strength factor is the data center which has the best level of security and has been certified by ISO 27001:2013 ISMS (Information Security Management System). Apart from that, the results of the IE matrix show that the position of the PT XYZ Medan Data Center is in quadrant I, namely Growth (concentration through vertical integration) and the best strategy obtained is optimizing service, quality and affordable prices in order to retain customers.
UNLEASHING THE POTENTIAL OF THE INDONESIAN TIMBER LEGALITY ASSURANCE SYSTEM FOR LEGALITY ASSURANCE, PERFORMANCE, AND GLOBAL COMPETITIVENESS Khaliqi, Muhammad; Wibowo, Rulianda Purnomo; Novianti, Tanti; Malau, Leo Rio Ependi; R. Rambe, Khoiru
Indonesian Journal of Forestry Research Vol. 12 No. 2 (2025): Indonesian Journal of Forestry Research
Publisher : Association of Indonesian Forestry and Environment Researchers and Technicians

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59465/ijfr.2025.12.2.287-297

Abstract

Indonesia has responded to the timber certification obligation imposed by importing countries, particularly the European Union, by implementing the Indonesian Timber Legality Assurance System (Sistem Verifikasi Legalitas Kayu-SVLK). This study aimed to evaluate the impact of the SVLK policy on the state of the Indonesian forestry industry and the performance of Indonesian wood goods, mostly plywood, in the international market. Secondary data on Indonesian wood product exports, classified under HS Code 4412, were utilized in this investigation. The analysis revealed that comparative advantage (RCA) analysis was used to assess the competitiveness of Indonesian wood products, while panel data analysis was utilized to assess the impact of the SVLK policy on Indonesian wood export performance. The implementation of SVLK enhanced the value of Indonesian plywood exports; however, the increase was still relatively small compared to other major exporting countries. According to the estimation results, the use of SVLK had a positive impact on the Indonesian plywood trade in the international market. However, Indonesia's ability to increase its market share was still critical so that the Indonesian plywood industry could maximize the potential for expansion in demand for plywood.
Co-Authors Andri Suryadi Prasetya Ar Raihan Suti Nasution Atika Hidayati Batubara, Mhd. Zulfadli Beby Karina Fawzeea Sembiring Binaria Sinaga Christine Caroline Pangaribuan Diah Ramadhani Sigalingging Dwi Rachmina Elfira Rahmadani Emalisa Emalisa Endang Rizkinawaty Sembiring Feryanto Harsanto, Willy Aria Hasman Hasyim Hasugian, Hardy Henny Crosita Limbong Herawati Indrawati, Titien Indriyanti, Tietin Intan, Seli Venny Irawan, Muhammad Ari Isfenti Sadalia isfenti sadalia Kellin Tarigan Kesuma, Sinar I Indra Lovina Ginting Lusi Laura Pasaribu Mahdi Maimuddin Noor Malau, Leo Rio Ependi Meilita Tryana Sembiring, Meilita Tryana Meutia, Anna Muhammad Jufri Muhammad Khaliqi N. Nazaruddin Natalie Jessica Regina Surbakti Nazaruddin M Pebriyani, Dian R. Rambe, Khoiru Rahmanta Rahmanta Ginting Rahmanta Rahmanta, Rahmanta Rini, Endang Sulystia Rosadi, Arief Fareza Safrizal Safrizal Salmiah Salmiah Sari Br Surbakti, Dian Permata Satia Negara Lubis Satia Negara Lubis Siahaan, Elisabet Simanjuntak, Chrismasya Rosiana Tamara Sinar Indra Kesuma Siregar, Qurratu Ayuni Siregar, Wirda Zahra Siti Nur Arafah Sri Fajar Ayu Sugih Harto Pujangkoro Surbakti, Natalie Jessica Regina Suri, Tasha Ningtyas Surya Sevi Wijayanna Tobing Syahfitri, Khofifah Dwi Tanti Novianti Tavi Supriana Tavi Supriana Thomson Sebayang yeni absah Zednita Azriani