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All Journal Agrikultura JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) EKONOMIS : Journal of Economics and Business Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Indonesian Journal of Agricultural Research JURNAL AGRICA Journal of Saintech Transfer Agro Bali: Agricultural Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Randwick International of Social Science Journal International Journal Reglement & Society (IJRS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Proceedings Series on Physical & Formal Sciences East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Utsaha: Journal of Entrepreneurship Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Majapahit Journal of Islamic Finance dan Management Baileo: Jurnal Sosial Humaniora Majapahit Journal of Islamic Finance dan Management West Science Agro AGRARIS: Journal of Agribusiness and Rural Development Research Journal of Environmental and Development Studies Indonesian Journal of Forestry Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Wibowo, Rulianda P.
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Veterinary Other

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Consumer Preference Analysis in Decision-Making to Use Beauty Clinic Services (A Case Study on WPL Aesthetic Clinic Customers in Medan) Syahfitri, Khofifah Dwi; Wibowo, Rulianda Purnomo; Rini, Endang Sulystia
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12812

Abstract

The aim of this study is to obtain empirical evidence about the ideal profile of consumer preferences and determine the importance and utility values of the attributes that shape consumer preferences in making decisions to use beauty services at WPL Aesthetic Clinic. This study uses conjoint analysis to formulate consumer preferences, assisted by SPSS software. The attributes of consumer preferences in this study include service quality, promotions, and price. The population for this study consists of customers of WPL Aesthetic Clinic, located at Jl. Beo No. 43, Sei Sikambing B, Medan Sunggal District, Medan City. The sample size for this study is 90 patients. Based on the research findings, the importance value for the service quality attribute is 38.79%, making service quality the most important attribute that significantly influences consumer preferences. The significance values for the Pearson's R and Kendall's Tau tests were below 0.05, indicating that the factors or attributes used in this study—service quality, promotions, and price—have a significant impact on influencing consumer preferences in choosing WPL Aesthetic Clinic's services.
How Beef, Chicken, and Egg Demand Elasticities Vary with Income in Indonesia. Wibowo, Rulianda Purnomo; Pebriyani, Dian; Indrawati, Titien; Khaliqi, Muhammad
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.361-384

Abstract

Regional economic factors, income levels, and the availability of substitutes influence the demand for beef, chicken, and eggs in Indonesia. Beef is considered a luxury commodity in higher-income areas and exhibits greater price sensitivity in lower-GDP regions. Chicken, a staple protein source, generally demonstrates inelastic demand but increases price sensitivity in the lower GDP areas. Eggs, being more affordable, exhibit higher price elasticity, particularly in lower-GDP regions, and often complement beef consumption. This study examines the own-price, cross-price, and income elasticities for beef, chicken, and eggs in Indonesia, comparing these effects across provinces with varying income per capita levels. The research utilized secondary data from the Central Statistics Agency, encompassing per capita commodity consumption, consumption values, and prices from 2013 to 2023 across 33 provinces. The Almost Ideal Demand System (AIDS) model analyzed the interrelated consumption of beef, broiler chicken, and eggs. Certain provinces were excluded due to data limitations, particularly in newly formed regions with insufficient historical records. The findings of this research indicate that price sensitivity, regional economic factors, and consumer preferences influence the demand for beef, chicken, and eggs. Income disparities affect substitution patterns, wherein rising chicken prices lead to increased beef consumption, while eggs complement beef and premium varieties are perceived as luxury goods. Consequently, there is a necessity for policies addressing regional economic disparities, food security, and affordability, especially as premium products such as organic eggs become more prevalent and the cost of animal proteins increases.
Dampak Sertifikasi Fairtrade Terhadap Keberlanjutan Produksi Kopi Arabika (Coffea Arabica SP) pada Aspek Sosial di Kabupaten Aceh Tengah Provinsi Aceh Ilma, Fitri; Negara, Lubis Satia; Purnama, Wibowo Rulianda; Nurbaty, Lubis Arlina
Proceedings Series on Physical & Formal Sciences Vol. 8 (2025): Prosiding Seminar Nasional Fakultas Pertanian dan Perikanan
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pspfs.v8i.1499

Abstract

Produk tanaman perkebunan yang memiliki peranan penting pada aktivitas perekonomian indonesia adalah kopi. Di mana kopi merupakan produk ekspor selain dari minyak dan gas yang merupakan sumber penghasilan negara. Kopi juga sebagai komoditas andalan pada bidang industri perkebunan yang sudah sangat mendunia. Pentingnya peranan kopi pada perdagangan dunia disebabkan nyaris seluruh negara ikut serta pada bursa kopi internasional. Tujuan penelitian ini untuk mengetahui dampak sertifikasi Fairtrade dalam melakukan praktik produksi berkelanjutan secara aspek sosial di Kabupaten Aceh Tengah Provinsi Aceh. Hipotesis pada penelitian ini diduga terdapat dampak pelaksanaan sosial terhadap keberlanjutan produksi kopi arabika melalui sertifikasi Fairtrade di Kabupaten Aceh Tengah. Metode analisis data yang dipakai adalah analisis skala Likert dan analisis keberlanjutan. Hasil penelitian menunjukan bahwa indikator aspek sosial Partisipasi dalam Kelompok Masyarakat adalah sebesar 87,14% dengan kategori sangat berkelanjutan. Keaktifan dalam mengikuti kegiatan kelompok tani sebesar 100% dengan kategori sangat berkelanjutan. Keaktifan dalam mengikuti kegiatan kelompok masyarakat sebesar 84,57% dengan kategori berkelanjutan. Keaktifan dalam kegiatan gotong royong di lingkungan sekitar sebesar 79,43% dengan kategori berkelanjutan. Hak Masa Kanak-Kanak dan Pendidikan sebesar 100% dengan kategori sangat berkelanjutan. Anak usia < 15 tahun di lingkungan sekitar bersekolah sebesar 100% dengan kategori sangat berkelanjutan. Kesehatan dan Keselamatan Kerja sebesar 100% dengan kategori sangat berkelanjutan. Memiliki alat pelindung diri adalah sebesar 100% dengan kategori sangat berkelanjutan. Menggunaan alat pelindung diri saat bekerja di kebun adalah sebesar 79,43% dengan kategori berkelanjutan. Membersihkan limbah yang ada setelah bekerja adalah sebesar 87,14% dengan kategori sangat berkelanjutan. Kesimpulan penelitian ini menunjukan nilai rata-rata keberlanjutan dalam kategori sangat berkelanjutan.
Prima Tourism Education Development Strategy Selemak Village Qaedina Tio Athira; Rulianda Purnomo Wibowo; Meilita Tryana Sembiring
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.462

Abstract

The decline in the number of visitors to Prima Wisata Edukasi over the years has resulted in the village's income not meeting the expected targets. The main issues in this study are how to formulate an effective business strategy to increase village income through tourism management and how to implement this strategy to increase visitor numbers. This study aims to develop an appropriate business strategy and analyze its implementation at Prima Wisata Edukasi. The research employs a qualitative descriptive approach to gain an in-depth understanding of the dynamics in tourism management. Informants were selected using purposive sampling and included the Head of Mantar Village, the Chairman of BUMDES, community leaders, and tourists. Data were collected through in-depth interviews and direct observations, and then analyzed thematically. The findings reveal that the success of tourism destination management is influenced by interconnected internal and external factors. Strengths such as unique tourism offerings, diverse attractions, adequate facilities, affordable prices, and strategic location serve as key potentials supported by social media promotion. However, weaknesses include limited human resource competencies, insufficient promotion, and suboptimal facility maintenance procedures. Opportunities from family tourism trends and government support should be maximized, while challenges such as limited access, disaster risks, and intense competition require mitigation strategies. Based on these findings, several implementation strategies are recommended, including strengthening educational partnerships, improving human resource competencies, optimizing promotions, and establishing facility maintenance procedures to enhance the competitiveness and sustainability of Prima Wisata Edukasi.
Analysis of the Effect of Beauty Product Marketing Mix on Buying Interest with the Use of South Korean Celebrity Brand Ambassadors as a Moderation Variable Siregar, Qurratu Ayuni; Wibowo, Rulianda Purnomo; Sembiring, Beby Karina Fawzeea
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.463

Abstract

In the highly competitive beauty product industry, companies are required to implement innovative and relevant marketing strategies to maintain and increase consumer buying interest. Recent phenomena indicate that marketing mix elements (product, price, place, and promotion) are often underutilized or focused too narrowly on a single aspect. Meanwhile, the use of brand ambassadors, particularly South Korean celebrities, has become a dominant trend, believed to build emotional appeal and enhance positive consumer perceptions. This study aims to analyze the influence of the marketing mix and brand ambassadors on buying interest, as well as examine the moderating role of brand ambassadors in this relationship. This research adopts a quantitative associative approach, using questionnaires distributed to consumers exposed to brand ambassador promotional campaigns. Data analysis was conducted using multiple linear regression and moderated regression analysis. The results indicate that both the marketing mix and brand ambassadors have a positive and significant effect on consumer buying interest. However, the role of brand ambassadors as a moderating variable in strengthening the relationship between the marketing mix and buying interest was not consistently significant. These findings emphasize the importance of an integrated marketing strategy that not only leverages the popularity of brand ambassadors but also optimizes all elements of the marketing mix in a way that is appealing, educational, and aligned with contemporary consumer needs.
Prima Tourism Education Development Strategy Selemak Village Qaedina Tio Athira; Rulianda Purnomo Wibowo; Meilita Tryana Sembiring
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.462

Abstract

The decline in the number of visitors to Prima Wisata Edukasi over the years has resulted in the village's income not meeting the expected targets. The main issues in this study are how to formulate an effective business strategy to increase village income through tourism management and how to implement this strategy to increase visitor numbers. This study aims to develop an appropriate business strategy and analyze its implementation at Prima Wisata Edukasi. The research employs a qualitative descriptive approach to gain an in-depth understanding of the dynamics in tourism management. Informants were selected using purposive sampling and included the Head of Mantar Village, the Chairman of BUMDES, community leaders, and tourists. Data were collected through in-depth interviews and direct observations, and then analyzed thematically. The findings reveal that the success of tourism destination management is influenced by interconnected internal and external factors. Strengths such as unique tourism offerings, diverse attractions, adequate facilities, affordable prices, and strategic location serve as key potentials supported by social media promotion. However, weaknesses include limited human resource competencies, insufficient promotion, and suboptimal facility maintenance procedures. Opportunities from family tourism trends and government support should be maximized, while challenges such as limited access, disaster risks, and intense competition require mitigation strategies. Based on these findings, several implementation strategies are recommended, including strengthening educational partnerships, improving human resource competencies, optimizing promotions, and establishing facility maintenance procedures to enhance the competitiveness and sustainability of Prima Wisata Edukasi.
Analysis of the Effect of Beauty Product Marketing Mix on Buying Interest with the Use of South Korean Celebrity Brand Ambassadors as a Moderation Variable Siregar, Qurratu Ayuni; Wibowo, Rulianda Purnomo; Sembiring, Beby Karina Fawzeea
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.463

Abstract

In the highly competitive beauty product industry, companies are required to implement innovative and relevant marketing strategies to maintain and increase consumer buying interest. Recent phenomena indicate that marketing mix elements (product, price, place, and promotion) are often underutilized or focused too narrowly on a single aspect. Meanwhile, the use of brand ambassadors, particularly South Korean celebrities, has become a dominant trend, believed to build emotional appeal and enhance positive consumer perceptions. This study aims to analyze the influence of the marketing mix and brand ambassadors on buying interest, as well as examine the moderating role of brand ambassadors in this relationship. This research adopts a quantitative associative approach, using questionnaires distributed to consumers exposed to brand ambassador promotional campaigns. Data analysis was conducted using multiple linear regression and moderated regression analysis. The results indicate that both the marketing mix and brand ambassadors have a positive and significant effect on consumer buying interest. However, the role of brand ambassadors as a moderating variable in strengthening the relationship between the marketing mix and buying interest was not consistently significant. These findings emphasize the importance of an integrated marketing strategy that not only leverages the popularity of brand ambassadors but also optimizes all elements of the marketing mix in a way that is appealing, educational, and aligned with contemporary consumer needs.
Analisis Keputusan Petani Menggunakan Pupuk Organik, Anorganik, dan Campuran Pada Usahatani Padi Sawah Hasugian, Hardy; Kesuma, Sinar I Indra; Wibowo, Rulianda Purnomo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19233

Abstract

The scarcity of chemical fertilizers has led to an increase in fertilizer prices, so farmers are reluctant to use chemical fertilizers that are too expensive and switch to using organic fertilizers. The application of organic fertilizers is not as a substitute for inorganic fertilizers but as a complement, so that in conventional cultivation organic fertilizers should be used in an integrated manner with inorganic fertilizers to increase soil and plant productivity in a sustainable manner. The purpose of this study was to analyze the decision of the use of organic fertilizers, inorganic fertilizers, and mixtures in rice farming in Sei Bamban Kiri village, Sei Bamban district, Serdang Bedagai Regency. Determination of the research area is done purposively. The sample size is determined by the Slovin method, which is as many as 90 respondents. The method of analysis to analyze the decision of farmers in purchasing the type of fertilizer used is multinomial logistic regression. The results showed that the age and number of family members have a big role in improving the decision of farmers to use fully organic fertilizer. Education Level, age, land area, and having a side job have a big influence in improving farmers ' decisions to use inorganic fertilizers. The level of Education, number of family members, land area, and care for the ecosystem have a big role in improving farmers ' decisions to use mixed fertilizers.
PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA, DAN PENGEMBANGAN KARIR TERHADAP PERFORMANSI KARYAWAN PT. ANGKASA PURA AVIASI Ardiansyah Toy, Jefry; Lumbanraja, Prihatin; Purnomo Wibowo, Rulianda
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 8 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i8.3247

Abstract

This study aims to analyze the influence of the work environment, work motivation, and career development on employee performance at PT. Angkasa Pura Aviasi. These variables were selected because they are considered key factors that can affect both individual and organizational productivity and success overall. The research employs a quantitative approach with data collection through a survey distributed to 100 employees from various departments and job levels within the company. The collected data are then analyzed using multiple regression analysis to examine the effect of each independent variable on the dependent variable, namely employee performance. The results indicate that the work environment, work motivation, and career development simultaneously have a significant impact on employee performance, as shown by a p-value < 0.05; the variables also demonstrate positive and significant partial effects. Specifically, work motivation has the greatest influence on employee performance, followed by career development and the work environment. These findings reinforce the theory that motivational factors and adequate opportunities for career development are crucial in enhancing employee productivity and loyalty. Furthermore, a conducive and supportive work environment plays an essential role in creating a healthy and motivating workplace atmosphere. The implications of this research provide practical insights for the management of PT. Angkasa Pura Aviasi, suggesting that they should increase their focus and investment in these factors through innovative and sustainable policies and programs. With these strategies, the company is expected to improve employee performance more effectively, ultimately supporting the achievement of the company's vision and mission, enhancing competitiveness, and ensuring long-term sustainability.
PROJECT MANAGEMENT ANALYSIS OF COMMUNITY BASED SANITATION ACTIVITIES IN LANGKAT REGENCY Abdilah Ragilia M; Wahyu Ario Pratomo; Rulianda Purnomo Wibowo
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3877

Abstract

This study analyzes project management practices and proposes strategic recommendations to minimize time addendums in the implementation of the Community-Based Sanitation (Sanimas) activities in Langkat Regency. Sanimas, initiated by the Ministry of Public Works and Housing, aims to expand access to proper sanitation through community participation. Despite its achievements, the program has faced execution challenges, particularly related to time constraints under the self-managed construction model. The research employs the Critical Path Method (CPM) to identify key activities affecting project duration. Findings indicate that delays in procurement and construction stages significantly contributed to the extension of project timelines beyond the stipulated 90 days. The total project duration based on the CPM analysis was found to be 47 days for critical path activities. This study recommends strengthening the capacity of Community-Based Implementation Team, enhancing coordination with stakeholders, integrating risk-based scheduling, and institutionalizing post-project evaluations. These strategic improvements are essential for ensuring timely and efficient implementation of future Sanimas projects.
Co-Authors Abdilah Ragilia M Agustina Agustina Andri Suryadi Prasetya Angga Satria Annisa Adawiyah Annisa Audina Purba Ar Raihan Suti Nasution Ardiansyah Toy, Jefry Atika Hidayati Batubara, Mhd. Zulfadli Beby Karina Fawzeea Sembiring Binaria Sinaga Christine Caroline Pangaribuan Christy Ardelia Tarigan David Dior J Lubis Dedy Widarta Diah Ramadhani Sigalingging Dian Pebriyani Diana Chalil Doli Muhammad Jafar Dalimunthe Dwi Rachmina Elfira Rahmadani Emalisa Emalisa Emalisa Emalisa Endang Rizkinawaty Sembiring Endang Sulistya Rini Faiz Andito Fery Putra Alam Bara Munthe Feryanto Habibulah Hakim, Tharmizi Harsanto, Willy Aria Hasman Hasyim Hasugian, Hardy Hayatunnufus Hayatunnufus Henny Crosita Limbong Herawati Herfita Rizki Hasanah Gurning, Herfita Rizki Hasanah Ibnu Afdillah Lubis Ikhsan Siregar Ilma, Fitri Indrawati, Titien Indriyanti, Tietin Inomo Pratama Intan Mulia Intan, Seli Venny Irawan, Muhammad Ari Isfenti Sadalia isfenti sadalia Iskandarini Joiverdia Arifiyanto Kellin Tarigan Kesuma, Sinar I Indra Laurensius Parsaulian Sitinjak Lindawati Lindawati Lovina Ginting Lusi Laura Pasaribu Mahatir Muhammad Mahdi Maimuddin Noor Malau, Leo Rio Ependi Meilita Tryana Sembiring, Meilita Tryana Meutia, Anna Muhammad Jufri Muhammad Khaliqi N. Nazaruddin Nadhila Rasyad Siregar Natalie Jessica Regina Surbakti Nazaruddin M Negara, Lubis Satia Nurbaty, Lubis Arlina Prihatin Lumbanraja Qaedina Tio Athira R. Rambe, Khoiru Rabbani, Ali Rahmanta Rahmanta Ginting Rahmanta Rahmanta, Rahmanta Raimon J R Hutauruk Riantri Barus Rini, Endang Sulystia Rohni A Damanik Ronald Sibuea Rosadi, Arief Fareza Safrizal Safrizal Salmiah Salmiah Sari Br Surbakti, Dian Permata Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Sepri Ginting Siahaan, Elisabet Silvia Febrina Lubis Simanjuntak, Chrismasya Rosiana Tamara Sinar Indra Kesuma Sinar Indra Kesuma SIREGAR, GALIH ARI WIRAWAN Siregar, Qurratu Ayuni Siregar, Wirda Zahra Siti Khadijah Nasution Siti Nur Arafah Sri Fajar Ayu Sugih Arto Pujangkoro Sugih Harto Pujangkoro Surbakti, Natalie Jessica Regina Suri, Tasha Ningtyas Surya Sevi Wijayanna Tobing Syafrizal Helmi Situmorang Syahfitri, Khofifah Dwi Tanti Novianti Tavi Supriana Tavi Supriana Tavi Supriana Thomson Sebayang Thomson Sebayang Wahyu Ario Pratomo Yaya Hasanah yeni absah Yeni Absah Yessi Claudia Sianipar Yusak Maryunianta Zednita Azriani