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All Journal Politika: Jurnal Ilmu Politik Komunikator JSW (Jurnal Sosiologi Walisongo) Komuniti : Jurnal Komunikasi dan Teknologi Informasi INJECT (Interdisciplinary Journal of Communication) Jurnal Bakti Masyarakat Indonesia Madaniya Community Empowerment COMMICAST Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Borobudur Communication Review Abdimas Indonesian Journal Prosiding University Research Colloquium Jurnal Indonesia Sosial Teknologi Jurnal Audiens Jurnal Ilmiah Sistem Informasi Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora Dedikasi Nusantara
Dwihantoro, Prihatin
Universitas Muhammadiyah Magelang, Magelang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Digitalisasi Kesenian Njanen: Strategi Pelestarian Kebudayaan Melalui Platform Sosial Media Prihatin Dwihantoro; Dwi Susanti; Pristi Sukmasetya; Rayinda Faizah
Madaniya Vol. 4 No. 1 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.363

Abstract

Indonesia adalah negara dengan keberagaman budaya tradisional yang tersebar di penjuru daerah. Keanekaragaman budaya Indonesia mempunyai nilai sehingga perlu dilestarikan. Kehadiran kesenian tradisional di sebagian daerah Indonesia yang sudah jarang ditemukan, generasi muda sudah mulai meninggalkannya, karena cenderung lebih suka mempelajari budaya dari luar. Dalam situasi seperti saat ini, perilaku budaya terutama generasi muda perlu mendapatkan perhatian serius. Kemajuan teknologi di era global belum sepenuhnya dimanfaatkan secara tepat sebagai bentuk media digitalisasi dan promosi kesenian tradisional. Kesenian Njanen adalah kesenian tradisional yang bernafaskan Islam, mirip dengan shalawatan. Njanen (Njajai Unen-Unen) yang berarti berbagai macam bahasa dijadikan sebagai alat berdakwah, perlu adanya nguri-uri kebudayaan dengan digitalisasi kesenian di Seloprojo menjadi salah satu solusi dalam pelestarian serta promosi kesenian tradisional yang bertujuan untuk menyadarkan masyarakat bahwa kesenian warisan leluhur harus selalu dijaga dan terus dilestarikan. Pemanfaatan platform digital sebagai media global perlu dilakukan sehingga bisa menjangkau khalayak yang lebih luas, terutama generasi millenial. Dengan program pendampingan dan pelatihan digitalisasi kesenian Njanen ini para peserta pelatihan memperoleh pengetahuan dan pemahaman baru terkait platform digital yang dapat dimanfaatkan sebagai media untuk mempromosikan kesenian tradisional khususnya Njanen di Seloprojo.
Negotiating City Identity through Creative Economy Aulia Suminar Ayu; Prihatin Dwihantoro; Ghozian Aulia Pradhana
JSW (Jurnal Sosiologi Walisongo) Vol 5, No 2 (2021)
Publisher : Faculty of Social and Political Sciences - UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jsw.2021.5.2.7281

Abstract

Creative economy is not only contributed toward social welfare but also creates identity. This case study takes place in Kendal Regency Central Java Province. The purposes of this study are to observe the creative economy landscape, to give initial data and conceptual input for the Kendal Regency Government to conceptualize their city branding. As exploratory research, this research is using mixed methods. Quantitative descriptive data was gathered by the survey on the creative economy subsectors. Qualitative data were taken from non-participant observation, semistructured interviews, and literature review. This exploratory study found that 10 of 16 creative economy subsectors have existed in Kendal Regency. They are visual communication design; product design; film, animation, video; photography; craft art; culinary; fashion; art performance; and music. These clusters can be used as city identity to formulate city branding, especially the craft art; culinary, film, animation, video; and art performance. Unfortunately, these potential resources were not involved on city branding created by the local government. In symbolic interactionism, people and their environment influence each other in culture-making processes. And so, in the processes of city branding. All the elements of the city should be in synergy to make a city branding. But it is not found in Kendal Regency. __________The original draft of this article has been presented at the 6th International Conference on Social and Political Sciences (ICoSaPS) 2020, Strengthening Resilient Society in The Disruptive Era, Surakarta, October 7-8th, 2020.
Membangun Pondasi Pendidikan: Upaya Meningkatkan Literasi dan Numerasi di SD Negeri Purborejo, Temanggung Prihatin Dwihantoro; Pristi Sukmasetya; Laela Dian Angraeni
Madaniya Vol. 4 No. 4 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.681

Abstract

Kegiatan pengabdian ini dilaksanakan dengan menggabungkan kegiatan Kampus Mengajar dalam lingkup pendidikan dasar untuk meningkatkan keterampilan literasi dan numerasi di kalangan siswa SD Negeri Purborejo, Temanggung. Pendekatan yang digunakan melibatkan mahasiswa sebagai mitra guru yang berkolaborasi dalam pengembangan strategi pembelajaran inovatif. Program ini berhasil menciptakan lingkungan pembelajaran yang memotivasi siswa untuk meningkatkan literasi dan numerasi mereka. Keterlibatan mahasiswa sebagai mitra guru membawa pengalaman belajar yang menyenangkan dan interaktif. Strategi pembelajaran inovatif, termasuk penerapan teknologi, telah meningkatkan minat belajar siswa dan keterampilan pemecahan masalah mereka. Selain itu, program ini juga memberikan kontribusi positif terhadap perkembangan guru dalam menerapkan metode pembelajaran yang efektif.
Influencer Marketing for Brands: Akun Instagram @raffinagita1717 dalam Menggaet Fans Rans Cilegon FC Aldoni Pratama Susanto; Prihatin Dwihantoro
Jurnal Audiens Vol. 4 No. 1 (2023): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v4i1.7

Abstract

Media sosial dimanfaatkan oleh klub sepak bola untuk meningkatkan kepercayaan dan membangun image di mata masyarakat. Penelitian ini bertujuan meneliti penggunaan instagram @raffinagita1717 sebagai alat komunikasi yang efektif untuk manajer tim sepak bola dalam mengelola klub Rans Cilegon FC. Metode dalam penelitian ini menggunakan jenis pendekatan kualitatif dengan melakukan pendekatan analisis konten unggahan instagram pribadi manajer Rans Cilegon FC. Hasil dari penelitian ini menunjukkan bahwa, manajer Rans Cilegon memanfaatkan akun instagram sebagai sarana komunikasi antara pemilik klub dan pengikutnya. Dalam penelitian ini menungkapkan bahwa konten unggahan di instagram dapat mempengaruhi pembaca untuk mengikuti instagram dan bagaimana mereka bereaksi terhadap semua unggahannya. Selain itu, diperoleh hasil bahwa beberapa konten unggahan foto atau gambar dapat menarik perhatian para pengikutnya sehingga dalam hal ini secara tidak langsung dapat menciptakan umpan balik yang baik kepada pendukungnya.
Schoolaboration: Effort to improve students’ skills in creating social media content in SMA Muhammadiyah Muntilan Fadillah Sandy; Annis Azhar Suryaningtyas; Prihatin Dwihantoro; Dwi Susanti; Lintang Muliawanti
Community Empowerment Vol 8 No 7 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9743

Abstract

Digital literacy includes not only the ability to find and share information, but also the skills to create digital content. These activities aim to improve the creativity and build content on social media. As a response to this phenomenon, a school collaboration program was conducted at SMA Muhammadiyah 1 Muntilan. The program included a socialization and training on social media content. The socialization discussed the basic concepts of content on social media, including content selection, consistency, and timing. The results of these activities are the improvement of digital content creativity and 20 videos of school’s profile created by students of SMA Muhammadiyah 1 Muntilan.
Excellent service and digital marketing program for the Borobudur Homestay Village Association Prihatin Dwihantoro; Dwi Susanti; Rayinda Faizah; Sekar Amalia Putri; Nasywa Fildza Nabila
Community Empowerment Vol 8 No 11 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10194

Abstract

This community service activity aims to improve the quality of services of the Borobudur Homestay Village community and digital marketing education. The method for this program goes through several stages, namely observation and socialization, training and mentoring, as well as creating a video profile and website for Kampung Homestay Borobudur. The results of this program show an increase in understanding and competence regarding service excellent and digital marketing. Apart from that, a website and company profile have been developed to support the implementation of digital marketing.
Empowering KWT Mekarsari Bigaran through the ant sugar digital branding program for market expansion Dwi Susanti; Rayinda Faizah; Prihatin Dwihantoro; Tiffani Anggi Amelia; Dessy Nurmala Sari
Community Empowerment Vol 8 No 12 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10198

Abstract

The urgency of developing the Bigaran BALKONDES was expanded with the involvement of the Mekarsari Women's Farmers Group (KWT) to produce new products, one of which was Ant Sugar. Currently, KWT Mekarsari does not yet have a concept about the characteristics and advantages of Ismi ant sugar products and there are no plans for a market expansion program via digital platforms. The aim of this service activity is to focus on solving product production and management problems in several stages with the ultimate aim of increasing market share through digital branding and marketing. Service activities are carried out by implementing digital marketing training and social media management and organizational management training. The result of this activity is the availability of a new brand from KWT Mekarsari, namely Gula Semut Mekarsari with new packaging. Apart from that, social media is also available as a digital marketing tool via the Instagram account @gulasemut.mekarsari.
Pengaruh Motif Penggunaan Media Terhadap Kepuasan Pengguna (Survei Pada Pengakses Akun Instagram @ussfeed) Adam Kusumo Aji; Prihatin Dwihantoro
Jurnal Audiens Vol. 5 No. 2 (2024): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i2.374

Abstract

Motif penggunaan media sosial dan kepuasaan pengguna media sosial merupakan satu hal yang berkaitan. Penelitian ini, bertujuan untuk membahas tentang pengaruh motif penggunaan media sosial instagram @ussfeed terhadap kepuasan pengakses akun. Teori yang digunakan dalam penelitian ini adalah teori Uses and Gratifications. Penulis menggunakan metode kuantitatif dengan menggunakan teknik purposive sampling. Pengumpulan data melalui kuisioner kepada pengguna instagram yang pernah mengakses atau mencari konten pada akun instagram @ussfeed. Rumus ‘Lemeshow’ digunakan untuk menentukan ukuran sample dengan margin of error sebesar 10% dari 100 responden. Hasil dari penelitian menunjukan bahwa penggunaan media berpengaruh secara signifikan terhadap kepuasan pengguna akun instagram @ussfeed. Hasil ini menegaskan bahwa pengguna Instagram @ussfeed cenderung mencari dan menggunakan akun @ussfeed untuk mendapatkan informasi yang relevan, baik tentang peristiwa dan kondisi lingkungan sekitar, maupun informasi yang berkaitan dengan keadaan dunia. Dominasi motif informasi dalam mempengaruhi kepuasan pengguna menunjukkan bahwa konten yang disajikan oleh @ussfeed telah memenuhi kepuasan pengakses akun tersebut.
Analyzing Tourism Promotion and Service Tactics for Wanurejo Village’s Visitor Growth Rosdiana, Anggita Cahya; Dwihantoro, Prihatin; Fitri, Shakira Insanu
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/umygrace.v3i1.531

Abstract

Tourism is a sector that can increase the amount of state revenue. This sector is used as an economic activity that accommodates many employment opportunities for the surrounding community, so as to increase income and community welfare. Like the Tourism Village in Borobudur, Magelang Regency, this tourism village develops several attractions in the form of natural tourism, cultural community activities and craft centers. This research targets to identify the situation of Wanurejo village tourism gadgets within the new everyday generation, secondly to find out the promoting strategy to growth the number of site visitors, thirdly to find out tourism offerings geared toward growing the wide variety of traveler traffic. This study makes use of descriptive-qualitative research whilst data series techniques use interviews, remark, and documentation. Wanurejo Tourism Village are several potentials such as tourism, arts, culinary, crafts, village events, and homestays. The result of the research obtained are that wanurejo village implements a promotion strategy in the new normal era using conventional and online strategies, social media and website are one of the media used in promoting wanurejo tourist village.
Representation of Juvenile Delinquency Factors in the Movie "Dua Garis Biru" Putr, Sekar Amalia; Dwihantoro, Prihatin
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/umygrace.v3i1.532

Abstract

Juvenile delinquency is one of the problems in Indonesia that must receive immediate attention, because the quality of future human resources is in the hands of today's youth. With the sophistication of technology, it should be easier for teenagers to express and learn. Like now, a movie can also be an educational land for its audience. The purpose of this study is to analyze the factors that influence juvenile delinquency in the film Dua Garis Biru. This research uses descriptive qualitative method with content analysis. The results of this study are found two outline factors, namely external and internal factors that represent juvenile delinquency factors. In this study, the analysis method used is the semiotic analysis of Charles Sanders Pierce.
Co-Authors Adam Kusumo Aji Adi Nur Vianto Aftina Nurul Husna Agung Vinia Rahma Ahmad Amirudin, Ahmad Alan Kusuma Alan Kusuma Aldoni Pratama Susanto Annis Azhar Suryaningtyas Ardhin Primadewi Aulia Suminar Ayu Ayu, Aulia Suminar Della Anindita Putri Dessy Nurmala Sari Dwi Susanti Fitri, Shakira Insanu Ghozian Aulia Pradhana Ika Arthalia Ilham Nova Rizal, Muhammad Indrastoto, Bagaskoro Kusumo Kamay, Faizal Kusuma, Alan Laela Dian Angraeni Lintang Muliawanti Lokantara, I Gede Wyana Lokantara, I Gede Wyana Maharani, Devi Maimunah Maulana, Rizky Akbar Moch Imron Rosyidi Muhammad Ngizzuddin Alfaruqi Nasywa Fildza Nabila Putr, Sekar Amalia Rafsanjani, Sherlya Rayinda Faizah Rayinda Faizah Resa Arif Yudiyanto Rizka Rahmawati Rofi Abul Hasani Rosdiana, Anggita Cahya Rosyidi, Moch. Imron Safira Ayu Muthi'ah Salsadila Arsuliyanti Sandy, Fadillah Sekar Amalia Putri Sophia Ikhsanti Sukmasetya, Pristi Susanti, Dwi Tiffani Anggi Amelia Utuh Setyaning Janji Wardani, Elsa Anggita Zahwa Dwi Larasati