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Strengthening Ombudsman Authority in Recommendation Implementation: An Analysis of Public Service Accountability Dyah Adriantini Sintha Dewi; Fadil Muhammad; Dilli Trisna Noviasari; Prihatin Dwihantoro
International Journal of Law and Society Vol 5 No 1 (2026): International Journal of Law and Society (IJLS)
Publisher : NAJAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59683/ijls.v5i1.237

Abstract

Although the Ombudsman of the Republic of Indonesia (ORI) is legally authorised to supervise public services and issue recommendations to address maladministration, the implementation of those recommendations remains inconsistent, revealing a gap between their normative binding force and their practical enforceability. This study aims to analyse the normative construction and weaknesses of the legal framework governing the implementation of ORI recommendations under Law No. 37 of 2008 on the Ombudsman of the Republic of Indonesia, Law No. 25 of 2009 on Public Services, and Law No. 23 of 2014 on Regional Government, and to formulate policy directions for strengthening ORI's authority. This research employs normative juridical research using statute, conceptual, and comparative approaches. The study employs primary, secondary, and tertiary legal materials, supplemented by official Ombudsman reports, and examines them through argumentative legal reasoning and norm–implementation gap analysis. The findings show that the main weakness lies not in the absence of legal recognition of ORI recommendations, but in the weak executorial design, indirect sanction mechanisms, fragmented follow-up responsibilities, and defensive bureaucratic culture that undermine compliance. Lawrence M. Friedman's legal system theory reveals that these weaknesses arise from problems in legal substance, structure, and legal culture. At the same time, Institutional Reputation Theory shows that concerns over credibility, trust, legitimacy, and symbolic exposure also influence compliance. This study concludes that strengthening ORI requires clearer executorial follow-up mechanisms, harmonised inter-institutional responsibilities, stronger sanction activation, and reputationally responsive compliance strategies. Although limited to normative analysis, this article offers originality by integrating legal system analysis and institutional reputation to explain the enforcement gap of ORI recommendations.
Optimalisasi Digital Marketing melalui Pendampingan Branding dan Pengembangan Media Promosi Digital pada UMKM Dusun Mertan Sukmasetya, Pristi; Dwihantoro, Prihatin; Sasongko, Dimas; Nugroho, Setiya; Nurlatifah, Lusiana; Fita Megandini, Wirani
Smart Dedication: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Smart Dedication : Jurnal Pengabdian Masyarakat
Publisher : SMART SCIENTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70427/smartdedication.v3i2.334

Abstract

Perkembangan ekonomi digital mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk tidak hanya mengandalkan pola pemasaran konvensional, tetapi juga membangun kehadiran digital yang terencana. Kegiatan pengabdian masyarakat ini dilaksanakan di Dusun Mertan, Desa Paremono, Kecamatan Mungkid, Kabupaten Magelang, dengan mitra pelaku UMKM produk rempeyek petho dan keripik tempe. Permasalahan utama mitra meliputi keterbatasan media promosi digital, belum optimalnya identitas merek, kemasan produk yang masih sederhana, serta keterbatasan pengetahuan dalam membuat konten pemasaran. Program ini bertujuan meningkatkan kapasitas mitra dalam memanfaatkan digital marketing sebagai strategi pemasaran dan penguatan branding produk. Metode pelaksanaan dilakukan melalui observasi, identifikasi kebutuhan, perencanaan solusi bersama mitra, pelatihan, pendampingan praktik, pengembangan packaging, pembuatan media sosial dan marketplace, serta evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kesiapan mitra dalam menggunakan kanal digital, tersedianya akun promosi dan penjualan online, tersusunnya konsep konten pemasaran, serta perbaikan kemasan dan identitas produk. Kegiatan ini menegaskan bahwa pendampingan digital marketing yang praktis dan kontekstual dapat menjadi strategi pemberdayaan UMKM lokal agar lebih adaptif, kompetitif, dan berkelanjutan.