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All Journal Agro Ekonomi Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Agribisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) AL-ULUM: JURNAL SAINS DAN TEKNOLOGI Jurnal Pengabdian Al-Ikhlas Rawa Sains: Jurnal Sains STIPER Amuntai ZIRAA'AH MAJALAH ILMIAH PERTANIAN Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences PIPER Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Agrifo: Jurnal Agribisnis Universitas Malikussaleh International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Suslinawati Suslinawati
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Understanding what Business Marketing Strategy will Continue in 2022: Business Literacy Prediction Study Chadhiq, Umar; Suslinawati, Suslinawati; Dyanasari, Dyanasari; Fachrurazi, Fachrurazi; Nurcholifah, Ita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4121

Abstract

One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic scientific publications, books, and media websites that discuss marketing issues and predictions in 2022. These data are meaningless to this research without a review. An in-depth study involves a data coding system for interpreting digest data to answer the questions of this study. We focus on this literature search for publications between 2010 and 2022, considering that this period was one of the most intense periods of technological and information changes related to how businesses responded to these developments to promote their business. With the results of the study and discussion of the data findings, we can finally conclude that the understanding of business marketing strategies that will continue in 2022 is the use of the latest technological means, including artificial intelligence social media, and a number of the latest applications where it is proven that the application data is very relevant for marketing all products and services.
Co-Authors Afwan Sila Amal Fathullah Ana Zuraida Ari jumadi Kirnadi Arief Hidayatullah Arief Hidayatullah Ash'ari, Fuzi B.M.A.S. Anaconda Bangkara Caroline Caroline Defina Rozita Putri Dyanasari, Dyanasari Ellyta Ellyta Ery Niswan Fachrurazi Franciskus Antonius Alijoyo Fuzi Maulana Ash’ari Gusti Khairun Ni’mah Hadenan Towpek Hairun Hairun Ifada, Inda Ilma Ignatius Septo Pramesworo Ijah Ijah Ilhamiyah Inda Ilma Ifada Ita Nurcholifah Jacob, Jufri Laili Savitri Noor Mas Soedjono Masyhuri Masyhuri Mega Silvia Muhammad Ilmi Hidayat Naiyun Untung Utama Pandi Pangestu, Ridho Fahlevi Puput Andriani Redi Yana Kapisa Sapto Wibowo Saputri, Lidiana Sigit Sugiardi Tamjid, Muhammad Umar Chadhiq Yarna Hasiani Yuli Purbaningsih Zhorif, Naufal