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All Journal Media Ekonomi dan Manajemen JIET (Jurnal Ilmu Ekonomi Terapan) UNEJ e-Proceeding JRMSI - Jurnal Riset Manajemen Sains Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Jurnal Manajemen dan Bisnis Kreatif Cakrawala Repositori Imwi International Journal of Social Science and Religion (IJSSR) International Journal Of Science, Technology & Management (IJSTM) Journal of Community Service and Engagement Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Study & Management Research Jurnal Pengabdian Masyarakat Akademisi International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Inkubis: Jurnal Ekonomi dan Bisnis The Es Economics and Entrepreneurship eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Investasi Islam Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business Multidisciplinary Indonesian Center Journal International Journal of Digital Marketing Science Proceedings International Conference on Economic Business and Social Science
Riski Taufik Hidayah
Telkom University
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The Influence of Service Quality, Product Price, Corporate Image of Telkomsel Mobile Customer Loyalty Company Kurniawan, Dede; Ariyanti, Maya; Hidayah, Riski Taufik
International Journal of Entrepreneurship and Business  Management Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v4i2.1642

Abstract

Purpose – The purpose of this study is to find out how the influence of corporate image, service quality, product price and customer satisfaction on Customer Loyalty.The object used in this study is Telkomsel customers in the work area of the Telkomsel Karawang Branch.Methodology/approach – The method used for sampling is probability sampling. The number of samples was determined using a statistical approach, using the Slovin formula. The collection of sample data will be obtained through the distribution of questionnaires to Telkomsel customers. And the research method used is a quantitative abbreviation with the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique Findings – It was found that from ten hypothesis testing showed that nine hypotheses were accepted in this study and one hypothesis was rejected. . Product prices have a significant effect on customer satisfaction. Prices that are considered commensurate with the benefits increase customer satisfaction but Product price has no significant effect on customer loyalty.  
The Influence of Attitude and Trust in Green Banking on Customer Interest in Opening an Account: Case Study of PT Bank Central Asia Tbk Permana, Frianka Bagja; Hidayah, Riski Taufik
The Es Economics and Entrepreneurship Vol. 4 No. 02 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i02.840

Abstract

This study aims to analyze the factors that influence customer interest in using green banking services, specifically when opening an account at BCA. Using a quantitative approach and the SEM-PLS method with a sample of 385 respondents, the study found that the variables Green Perceived Value, Green Trust, Environmental Concern, Perceived Consumer Effectiveness, Perceived Environmental Integrity, and Collectivism have a significant effect on Green Purchase Intention. Meanwhile, Green Perceived Risk does not show a significant effect. This finding confirms the importance of environmental values and trust in encouraging the adoption of sustainable banking services.
Driving Tourist Loyalty in Bandung Halal Tourism Through Digital Halal Literacy and Destination Attributes Riski Taufik Hidayah
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1848

Abstract

Purpose – This study aims to examine the roles of Digital Halal Literacy and Halal Destination Attributes in influencing Tourist Satisfaction and Tourist Loyalty within the context of halal tourism in Bandung. Methodology/approach – This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Data were collected from 250 Muslim tourists who had visited halal tourism destinations in Bandung through structured questionnaires distributed both online and offline. Findings – The findings reveal that Digital Halal Literacy and Halal Destination Attributes significantly influence Tourist Satisfaction and Tourist Loyalty. Halal Destination Attributes show the strongest effect on Tourist Satisfaction, highlighting the importance of halal-friendly facilities and services in shaping positive tourism experiences. The results also indicate that Tourist Satisfaction significantly strengthens Tourist Loyalty, while Digital Halal Literacy enhances tourists’ trust and confidence through reliable halal-related digital information. Novelty/value – This study contributes to halal tourism literature by integrating informational and destination-related factors in explaining Tourist Satisfaction and Tourist Loyalty, particularly within the context of Bandung as an emerging halal tourism destination
THE INFLUENCE OF SOCIAL MEDIA ACTIVITIES ON BRAND LOYALTY OF KOPI KENANGAN MEDIATED BY INTENTION OF CONTINUED USAGE INTENTIONS Vionita Qatrunnada; Riski Taufik Hidayah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1043

Abstract

Social media activities carried out by coffee brands are often used, especially to create loyalty among consumers, but challenges and effectiveness need to be considered to maximize the company's potential. This study aims to determine the brand experience created through social media marketing activities to build brand loyalty. This study will examine social media marketing on the Kopi Kenangan account, sensory brand experience, affective brand experience, behavioral brand experience, intellectual brand experience, value consciousness, brand consciousness, continued usage intention, and brand loyalty, based on the journal by Kumar & Hsieh (2024) titled “How do social media marketing activities affect brand loyalty?” The mediating role of brand experience and Ismail (2017) with the title “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness.” The research method used is quantitative, conducting a survey using Google Forms with a sample size of 400 respondents, consisting of Kopi Kenangan consumers who consistently purchase Kopi Kenangan products and recommend Kopi Kenangan products. Descriptive analysis was then conducted based on structural equation modeling and partial least squares data using SmartPLS. The results showed that social media activities influence Kopi Kenangan brand loyalty through brand experience. The results were statistically analyzed using a significance level of 0.05. The researcher found that the calculated t-value was greater than the table t-value (7.577 > 1.65). In other words, social media activities influence brand loyalty. Kopi Kenangan can maximize strategies to enhance brand loyalty through social media activities, which can also serve as a reference for future strategic development.
The Influence of Social Media Marketing Activities Instagram on The Purchase Intention of Ultra Milk Products Vania Amelia; Riski Taufik Hidayah
International Conference on Economic Business and Social Science Vol. 2 No. 1 (2024): Proceeding International Conference on Economic Business and Social Science (IC
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/icebss.v2i1.24

Abstract

Packaged beverages, including liquid milk, are widely favored among Indonesians for their convenience and accessibility, with Ultra Milk being a notable brand. Despite a sales surge in the third quarter of 2023, Ultra Milk's standing in the Top Brand Award has declined over the past two years. To explore this trend, the author examines the impact of Instagram's Social Media Marketing Activities (SMMA) on Ultra Milk's purchase intention. This quantitative study employs structural equation modeling (SEM-PLS) analysis using SmartPLS 4.0, with 100 respondents chosen through purposive sampling based on specific criteria. Questionnaires were distributed via Google Forms. The findings reveal a positive association between SMMA and brand equity. Moreover, brand equity positively influences electronic word-of-mouth (e-WOM), which subsequently affects customer purchase intention. Additionally, SMMA has a direct impact on customers' purchase intentions. These insights shed light on the role of social media marketing in shaping consumer behavior towards Ultra Milk.
The Influence of Hospital Brand Image, Sharia Service Standards, and Psychospiritual Factors on Patient Loyalty in Indonesian Sharia Hospitals Fatnan Setyo Hariwibowo; Maya Ariyanti; Maria Apsari Sugiat; Riski Taufik Hidayah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4353

Abstract

This study examines the impact of hospital brand image, Sharia service standards, and psychospiritual factors on patient loyalty in Sharia hospitals. Sharia hospitals in Indonesia are growing amid demand for Islam-aligned healthcare. Revenue and patients rise yearly but miss targets: 12-15 percent growth versus 20 percent goal, and 5-7 percent versus 15 percent. This signals loyalty issues involving brand image, Sharia quality, religiosity, trust, attitudes, and satisfaction. The aim is to analyze their interactions. Quantitative surveys with purposive sampling target patients from the past three years. Structural Equation Modeling analyzes 315 responses. Results reveal brand image drives Sharia standards; religiosity and trust form attitudes; standards and attitudes build satisfaction, the top loyalty predictor. Direct paths are significant; satisfaction variance is 53.1 percent, and loyalty 34.8 percent, via mediation. Improving brand and Sharia elements raises satisfaction and loyalty for growth targets. Prioritize digital marketing and spiritual care for retention.
The Seren Taun Experience: A Catalyst for Sustainable Cultural Tourism and Visitor Loyalty in West Java Riski Taufik Hidayah; Simerjeet Singh Bawa; Gusni Gusni; Eristy Minda Utami
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5606

Abstract

This study examines the impact of engaging in the Seren Taun ritual at the Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) on tourist loyalty, with an emphasis on Memorable Tourism Experiences (MTEs) within three indigenous communities: Ciptagelar, Sinaresmi, and Ciptamulya. This study investigates how MTEs influence tourist loyalty by exploring destination image, visitor engagement, and cultural interaction. A quantitative method was utilized involving 200 participants who attended Seren Taun, with data collected through Google Forms. The application of Structural Equation Modeling (SEM) through the PLS technique, utilizing SmartPLS 4.0, facilitated the assessment of reliability, validity, and correlation analysis. The results demonstrate that MTEs play a crucial role in improving destination image and fostering cultural interaction, yet they do not markedly boost visitor engagement. The influence of MTEs on loyalty intention is significant, underscoring the importance of enhancing destination image and cultural engagement to promote the growth of cultural tourism in Geoparks. The research highlights the significance of cultural interaction and MTEs in fostering tourist loyalty. Rituals such as Seren Taun enhance visitors' ties to the local culture and encourage sustainable tourism, positively impacting local economies.
The Influence Of Social Media Marketing Activities On Brand Loyalty Through Cognitive Engagement, Emotional Engagement, Brand Trust And Brand Equity Affiya Yunishafira; Maria Apsari Sugiat; Riski Taufik Hidayah
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 5 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.432

Abstract

This study aims to examine the influence of social media marketing (SMM) consisting of entertainment, interaction, trendiness, customization, and electronic word of mouth (eWOM) on brand loyalty for GT Man underwear products. Additionally, it explores the mediating roles of cognitive engagement, emotional engagement, brand trust, and brand equity in enhancing the relationship between SMM and brand loyalty. A quantitative approach was employed using structural equation modeling-partial least squares (SEM-PLS) through SmartPLS 4.0. Data were collected from 400 social media users familiar with GT Man to test both direct and indirect effects among the proposed constructs. The findings indicate that all dimensions of SMM significantly affect the mediating variables and brand loyalty. The strongest direct effect is found between SMM and brand trust, suggesting that consistent, authentic, and responsive social media communication builds greater trust in GT Man. In terms of mediation, cognitive engagement and brand trust serve as the most influential mediators in the formation of brand loyalty. While emotional engagement and brand equity have relatively weaker indirect effects, they still play a significant role in strengthening the impact of SMM. This research contributes to the theoretical understanding of how psychological engagement and brand perceptions shape loyalty in a digital environment. Practically, it suggests that GT Man should develop more educational, emotionally resonant, and interactive social media content to reinforce trust, perceived value, and long-term customer loyalty.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, ONLINE REPUTATION, DAN ELECTRONIC WORD OF MOUTH TERHADAP NIAT KUNJUNGAN ULANG PADA AKOMODASI WISATA GLAMPING DI KABUPATEN BANDUNG Riyan Hadithya; Riski Taufik Hidayah
Jurnal Investasi Islam Vol. 7 No. 1 (2026): Jurnal Investasi Islam
Publisher : LP2M Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jii.v7i1.2420

Abstract

Sektor pariwisata glamping di Kabupaten Bandung mengalami pertumbuhan yang signifikan, terutama setelah pandemi, karena wisatawan semakin menyukai akomodasi luar ruangan yang dekat dengan alam. Meskipun mengalami pertumbuhan pesat, para pengelola masih menghadapi tantangan dalam mempertahankan pengunjung dan mendorong kunjungan ulang, yang penting bagi keberlanjutan bisnis. Penelitian ini bertujuan menyelidiki pengaruh Customer Relationship Management (CRM), Online Reputation, dan Electronic Word of Mouth (eWOM) terhadap niat kunjungan ulang wisatawan pada akomodasi glamping di Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara daring kepada wisatawan yang pernah mengunjungi akomodasi glamping di wilayah tersebut, menggunakan teknik purposive sampling. Analisis regresi linear berganda dilakukan dengan bantuan SPSS 29 untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa eWOM berpengaruh positif dan signifikan terhadap niat kunjungan ulang (Sig = 0,003), sedangkan CRM (Sig = 0,528) dan Online Reputation (Sig = 0,552) tidak menunjukkan pengaruh yang signifikan. Ketiga variabel secara bersama-sama menjelaskan 33,1% variasi niat kunjungan ulang (Adjusted R Square = 0,331), sementara 66,9% sisanya dipengaruhi oleh variabel lain di luar model penelitian ini. Temuan ini menegaskan bahwa dalam konteks glamping, ulasan dan rekomendasi digital dari sesama wisatawan memiliki peran yang lebih dominan dibandingkan strategi hubungan pelanggan maupun reputasi online destinasi. Hasil ini memberikan implikasi praktis bagi pelaku bisnis glamping untuk memprioritaskan strategi pengelolaan eWOM guna meningkatkan loyalitas dan mendorong kunjungan ulang wisatawan di tengah persaingan industri pariwisata alam yang semakin ketat.
Service Quality, Customer Experience, and Customer Loyalty in the B2B Heavy Equipment Industry: Evidence from PT Hexindo Adiperkasa Tbk Azmi Rasyid; Riski Taufik Hidayah
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i3.399

Abstract

Background: Intensifying competition in the heavy equipment industry--driven by the expansion of Chinese brands such as Sany and XCMG--has led to declining market share for PT Hexindo Adiperkasa Tbk (HAP), the sole distributor of Hitachi Construction Machinery in Indonesia. In this context, understanding the determinants of customer loyalty in business-to-business (B2B) settings becomes strategically critical. Objective: This study analyzes the influence of service quality (SQ) and customer experience (CE) on customer loyalty (CL), with brand image (BI), customer satisfaction (CS), and perceived value (PV) as mediating variables in the B2B heavy equipment industry. Methods: A quantitative descriptive-causal approach was applied. Data were collected from 150 existing customers of PT HAP Jakarta Branch via structured online questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Results: Service quality significantly influences brand image, customer satisfaction, customer loyalty, and perceived value. Perceived value is the only variable with a direct significant effect on customer loyalty, whereas customer experience, brand image, and customer satisfaction do not directly drive loyalty in this context. All sixteen mediation hypotheses were rejected. Conclusion: In B2B heavy equipment markets, service quality enhances loyalty primarily through perceived value rather than emotional or satisfaction pathways, underscoring the need for HAP to strengthen functional value delivery and streamline purchasing procedures.
Co-Authors Adi Santoso Adityas, Rizqullah Bagus Adriansyah, Irfan Affiya Yunishafira Akmal, Muhammad Fiqri Delfi Alamsyah, Rachel Anggraini Alfaiza, Salsabila Aisyah Amalia, Gina Ilma Arif, Muhammad Ade Azmi Rasyid Bidari Saputri HS Bobby Fadillah, Muhammad Dede Kurniawan Deden Saepudin Dedi Iskamto Dewitasari, Ni Ketut Ayu Eristy Minda Utami Eristy Minda Utami Eti Jumiati Faronsyah, Airul Septian Fatnan Setyo Hariwibowo Febriana, Danny Gusni Gusni Hermita Putri Johan Tanaya Josefanny Dike Mewengkang Krisna, Septian Abi Lita Liani Kintradinata M. Rifki Mulyana Maria Apsari Sugiat Maya Ariyanti Muhammad Zaky Hidayatullah Mulyana, M. Rifki Nurvita Trianasari Perdana, Jajang Adi Permana, Frianka Bagja Rafidah, Ghina Ramadhan, Ilham Agsan Ratih Hendayani Ratna Komala Putri Resmi, Diana Sitha Risman Syafarullah Riyan Hadithya Salsabila, Sabina Alya Saputra, Muh Reza Amal Simerjeet Singh Bawa Siti Julaeha, Siti Sofia, Karlina Suhada, Wiwin Sunarya, Yaya Teguh Iman Santoso Utami, Eristy Minda Vania Amelia Veronita, Rika Vionita Qatrunnada Wardianti, Shiffa Intania Winingsih, Nyimas Bayu