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All Journal Media Ekonomi dan Manajemen JIET (Jurnal Ilmu Ekonomi Terapan) UNEJ e-Proceeding JRMSI - Jurnal Riset Manajemen Sains Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Jurnal Manajemen dan Bisnis Kreatif Cakrawala Repositori Imwi International Journal of Social Science and Religion (IJSSR) International Journal Of Science, Technology & Management (IJSTM) Journal of Community Service and Engagement Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Study & Management Research Jurnal Pengabdian Masyarakat Akademisi International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Es Economics and Entrepreneurship eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Digital Business Multidisciplinary Indonesian Center Journal International Journal of Digital Marketing Science
Riski Taufik Hidayah
Universitas Telkom Bandung, Indonesia
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Pengaruh Social Media Terhadap Brand Equity Dan Purchase Intention Pada Produk Teh Gelas Adityas, Rizqullah Bagus; Hidayah, Riski Taufik
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Teh Gelas sebagai salah satu produk teh siap minum yang menduduki peringkat keempat Top Brand Index 2023, menggunakan berbagai strategi media sosial untuk mendorong minat beli konsumen. Perlu dilakukan penelitian yang lebih mendalam untuk memahami bagaimana pemasaran media sosial dapat memengaruhi perilaku pelanggan dan pada akhirnya mempengaruhi minat beli mereka. Tidak ada penelitian sebelumnya di Indonesia yang menghitung ekuitas merek, minat beli, dan variabel pemasaran media sosial secara bersamaan. Inilah sebabnya penelitian ini berfokus pada produk Teh Gelas yang menurunkan penjualan dari 2019 hingga 2023. Pengaruh media sosial terhadap minat beli dan ekuitas merek pada produk teh gelas adalah tujuan penelitian ini. Digunakan regresi linear sederhana dan program SPSS 23. Dengan jumlah sampel sebanyak 384 responden, populasi yang digunakan terdiri dari konsumen yang memiliki pengetahuan tentang produk Teh Gelas, dengan syarat bahwa mereka memiliki pengalaman dalam pembelian dan konsumsi produk tersebut, tanpa memperhatikan faktor geografis atau demografis. Dalam penelitian ini, Metode pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Hasil analisis data menunjukkan bahwa responden memberikan tanggapan yang sangat positif terhadap variabel sosial media, brand equity, dan purchase intention. Lebih lanjut, temuan dari penelitian juga mengungkapkan bahwa sosial media memiliki pengaruh positif dan signifikan terhadap brand equity dan purchase intention. Kata Kunci-social media, purchase intention, brand equity
Pengaruh Green Marketing Terhadap Loyalitas Pelanggan Dengan Customer Satisfaction Pada Starbucks Coffee Kota Bandung Saputra, Muh Reza Amal; Hidayah, Riski Taufik
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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The Influence of Service Quality, Product Price, Corporate Image of Telkomsel Mobile Customer Loyalty Company Kurniawan, Dede; Ariyanti, Maya; Hidayah, Riski Taufik
International Journal of Entrepreneurship and Business  Management Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v4i2.1642

Abstract

Purpose – The purpose of this study is to find out how the influence of corporate image, service quality, product price and customer satisfaction on Customer Loyalty.The object used in this study is Telkomsel customers in the work area of the Telkomsel Karawang Branch.Methodology/approach – The method used for sampling is probability sampling. The number of samples was determined using a statistical approach, using the Slovin formula. The collection of sample data will be obtained through the distribution of questionnaires to Telkomsel customers. And the research method used is a quantitative abbreviation with the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique Findings – It was found that from ten hypothesis testing showed that nine hypotheses were accepted in this study and one hypothesis was rejected. . Product prices have a significant effect on customer satisfaction. Prices that are considered commensurate with the benefits increase customer satisfaction but Product price has no significant effect on customer loyalty.  
The Influence of Attitude and Trust in Green Banking on Customer Interest in Opening an Account: Case Study of PT Bank Central Asia Tbk Permana, Frianka Bagja; Hidayah, Riski Taufik
The Es Economics and Entrepreneurship Vol. 4 No. 02 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i02.840

Abstract

This study aims to analyze the factors that influence customer interest in using green banking services, specifically when opening an account at BCA. Using a quantitative approach and the SEM-PLS method with a sample of 385 respondents, the study found that the variables Green Perceived Value, Green Trust, Environmental Concern, Perceived Consumer Effectiveness, Perceived Environmental Integrity, and Collectivism have a significant effect on Green Purchase Intention. Meanwhile, Green Perceived Risk does not show a significant effect. This finding confirms the importance of environmental values and trust in encouraging the adoption of sustainable banking services.
The Influence of Hospital Brand Image, Sharia Service Standards, and Psychospiritual Factors on Patient Loyalty in Indonesian Sharia Hospitals Hariwibowo, Fatnan Setyo; Ariyanti, Maya; Sugiat, Maria Apsari; Hidayah, Riski Taufik
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4353

Abstract

This study examines the impact of hospital brand image, Sharia service standards, and psychospiritual factors on patient loyalty in Sharia hospitals. Sharia hospitals in Indonesia are growing amid demand for Islam-aligned healthcare. Revenue and patients rise yearly but miss targets: 12-15 percent growth versus 20 percent goal, and 5-7 percent versus 15 percent. This signals loyalty issues involving brand image, Sharia quality, religiosity, trust, attitudes, and satisfaction. The aim is to analyze their interactions. Quantitative surveys with purposive sampling target patients from the past three years. Structural Equation Modeling analyzes 315 responses. Results reveal brand image drives Sharia standards; religiosity and trust form attitudes; standards and attitudes build satisfaction, the top loyalty predictor. Direct paths are significant; satisfaction variance is 53.1 percent, and loyalty 34.8 percent, via mediation. Improving brand and Sharia elements raises satisfaction and loyalty for growth targets. Prioritize digital marketing and spiritual care for retention.
Driving Tourist Loyalty in Bandung Halal Tourism Through Digital Halal Literacy and Destination Attributes Riski Taufik Hidayah
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1848

Abstract

Purpose – This study aims to examine the roles of Digital Halal Literacy and Halal Destination Attributes in influencing Tourist Satisfaction and Tourist Loyalty within the context of halal tourism in Bandung. Methodology/approach – This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Data were collected from 250 Muslim tourists who had visited halal tourism destinations in Bandung through structured questionnaires distributed both online and offline. Findings – The findings reveal that Digital Halal Literacy and Halal Destination Attributes significantly influence Tourist Satisfaction and Tourist Loyalty. Halal Destination Attributes show the strongest effect on Tourist Satisfaction, highlighting the importance of halal-friendly facilities and services in shaping positive tourism experiences. The results also indicate that Tourist Satisfaction significantly strengthens Tourist Loyalty, while Digital Halal Literacy enhances tourists’ trust and confidence through reliable halal-related digital information. Novelty/value – This study contributes to halal tourism literature by integrating informational and destination-related factors in explaining Tourist Satisfaction and Tourist Loyalty, particularly within the context of Bandung as an emerging halal tourism destination
THE INFLUENCE OF SOCIAL MEDIA ACTIVITIES ON BRAND LOYALTY OF KOPI KENANGAN MEDIATED BY INTENTION OF CONTINUED USAGE INTENTIONS Vionita Qatrunnada; Riski Taufik Hidayah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1043

Abstract

Social media activities carried out by coffee brands are often used, especially to create loyalty among consumers, but challenges and effectiveness need to be considered to maximize the company's potential. This study aims to determine the brand experience created through social media marketing activities to build brand loyalty. This study will examine social media marketing on the Kopi Kenangan account, sensory brand experience, affective brand experience, behavioral brand experience, intellectual brand experience, value consciousness, brand consciousness, continued usage intention, and brand loyalty, based on the journal by Kumar & Hsieh (2024) titled “How do social media marketing activities affect brand loyalty?” The mediating role of brand experience and Ismail (2017) with the title “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness.” The research method used is quantitative, conducting a survey using Google Forms with a sample size of 400 respondents, consisting of Kopi Kenangan consumers who consistently purchase Kopi Kenangan products and recommend Kopi Kenangan products. Descriptive analysis was then conducted based on structural equation modeling and partial least squares data using SmartPLS. The results showed that social media activities influence Kopi Kenangan brand loyalty through brand experience. The results were statistically analyzed using a significance level of 0.05. The researcher found that the calculated t-value was greater than the table t-value (7.577 > 1.65). In other words, social media activities influence brand loyalty. Kopi Kenangan can maximize strategies to enhance brand loyalty through social media activities, which can also serve as a reference for future strategic development.
Co-Authors Adi Santoso Adityas, Rizqullah Bagus Adriansyah, Irfan Akmal, Muhammad Fiqri Delfi Alamsyah, Rachel Anggraini Alfaiza, Salsabila Aisyah Amalia, Gina Ilma Arif, Muhammad Ade Bawa, Simerjeet Singh Bidari Saputri HS Bobby Fadillah, Muhammad Dede Kurniawan Deden Saepudin Dedi Iskamto Dewitasari, Ni Ketut Ayu Eristy Minda Utami Eti Jumiati Faronsyah, Airul Septian Febriana, Danny Gusni, Gusni Hariwibowo, Fatnan Setyo Hermita Putri Johan Tanaya Josefanny Dike Mewengkang Krisna, Septian Abi Lita Liani Kintradinata M. Rifki Mulyana Maria Apsari Sugiat Maya Ariyanti Muhammad Zaky Hidayatullah Mulyana, M. Rifki Nurvita Trianasari Perdana, Jajang Adi Permana, Frianka Bagja Rafidah, Ghina Ramadhan, Ilham Agsan Ratih Hendayani Ratna Komala Putri Resmi, Diana Sitha Risman Syafarullah Riyan Hadithya Riyan Hadithya Salsabila, Sabina Alya Saputra, Muh Reza Amal Siti Julaeha, Siti Sofia, Karlina Suhada, Wiwin Sunarya, Yaya Teguh Iman Santoso Utami, Eristy Minda Veronita, Rika Vionita Qatrunnada Wardianti, Shiffa Intania Winingsih, Nyimas Bayu Yunishafira, Affiya