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All Journal Dia: Jurnal Administrasi Publik JHP17 (Jurnal Hasil Penelitian) Journal of Health Policy and Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Dinamika Administrasi Bisnis International Journal of Social and Management Studies (IJOSMAS) ABDI MASSA: Jurnal Pengabdian Nasional Formosa Journal of Applied Sciences (FJAS) Indonesian Journal of Advanced Research (IJAR) GEMAH RIPAH: Jurnal Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Social Society Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends International Journal of Artificial Intelligence for Digital Marketing
Ayun Maduwinarti
Dosen Pengajar Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya
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Pengaruh Brand Image dan Sales Promotion terhadap Keputusan Pembelian menggunakan Aplikasi OVO Di Royal Plaza Surabaya Kolifah, Siti; Maduwinarti, Ayun; Nasution, Uthe
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4061

Abstract

The rapid development of the world of information and communication technology increases competition in the business world. Currently with technology digital server-based payment system offered by fintech, users can transact directly with their business partners. Only by making digital payment transactions via smartphone. The purpose of this study was to examine the effect of Brand Image and Sales Promotion on purchasing decisions using OVO applications at Royal Plaza Surabaya. This study uses quantitative methods and sampling techniques conducted through purposive sampling with 100 respondents. The results of this study indicate that 1) Brand Image has a positive and significant effect on purchasing decisions using OVO at Royal Plaza Surabaya; 2) Sales Promotion has a positive and significant influence on purchasing decisions using OVO at Royal Plaza Surabaya; 3) Brand Image and Sales Promotion simultaneously have a positive and significant influence on purchasing decisions using OVO at Royal Plaza Surabaya.Keywords: Brand Image, Sales Promotion, Purchasing Decisions
PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN CORPORATE IMAGE TERHADAP LOYALITAS KONSUMEN Seleman, Gabriela Ernawati; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2288

Abstract

This study analyzes of the effect of customer relationship marketing and corporate image to customer loyalty. The object of this study is Bank Jatim in Surabaya. The research problem refers to competition in the banking industry had rapidly gave freedom to customers indetermining the choice to use their services, so if the value received was not as expected then the customers were easy to move to another bank, which was considered in accordance with the customers wishes. So bank must used the strategic who can building customers loyalty. Customer relationship marketing and corporate image was some strategic to make customers loyalty. The research used 100 respondent, and the respondent were client of the Jatim branch in Untag Surabaya. Data was collected using observation dan questionnaires. The results showed that customer relationship  marketing and corporate image was influence on customer loyalty of bank Jatim. Keywords: Customer relationship marketing, corporate image and loyalty
Jurnal Dinamika Administrasi Bisnis Ardian, Asep Aan; Andayani, Sri; maduwinarti, ayun
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2671

Abstract

Surabaya is an area have all kinds of cafe. Among many cafe in Surabaya one angkringan Jogja Mak Joss having decoration using the concept of ethnic Indonesian Java. So as to create a perception of different received by consumers Mak Joss Surabaya angkringan store.The purpose of this study to know the store atmosphere consumer perception of Java.            In this research using samples from 100 respondents with the accidental sampling and collecting data using a questionnaire.This is the kind of research quantitative. An analysis of the data used was the multiple linear regression analysis, correlation, determination, a partial and simultaneous. The results of the analysis shows that store atmosphere and perception buyers in angkringan Jogja Mak Joss Surabaya very attaching with the java and feel calm and comfort, Based on the conclusion of this analysis expected angkringan Jogja Mak Joss Surabaya can increase elements store atmosphere Java as general interior, exterior, store layout, the interior of display capable of influence the perceptions the purchase of those who are good in its implementation. Keywords: Store Atmosphere Java , General Interior , Exterior , Store Layout , The Interior Of Display , Consumer Perceptions
PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS ELIZABETH DI SURABAYA TIMUR Suryandari, Septi Eka; Maduwinarti, Ayun; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2159

Abstract

Elizabeth bag products are brand bag that has become the symbol of “prestige” for lovers bags. A brand bags are already quite prominent in Indonesia. In this study tried to see how much influence variable product design and quality of the purchasing decision. The sample used was the visitors who shopped in the store bag Elizabeth Surabaya and aged 18 years and older. The results showed the product design and product quality and significant positive influence on purchasing decisions and product quality vareabel the dominant influence on the purchase decisions. Keyword: Design product, quality product, purchasing decisions
Pengaruh Atribut Toko terhadap Keputusan Pembelian di Toko Ritel Alfamart Cabang Sidoarjo Dinata, endric Sayogo; Maduwinarti, ayun; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2218

Abstract

With so many retail companies that grow around Sidoarjo region, especially in the area of Sidoarjo branch Alfamart, requires customers to choose one as a retail shop. If the views of factors - factors that exist, it is in the shop Alfamart it is still not optimal in increasing consumer purchasing decisions disbandingkan with retail tokko that are nearby. This study aimed to determine whether the location, price and service influence on purchase decisions in Alfamart Branch of Sidoarjo and analyze the most dominant factor in influencing purchasing decisions on purchase decisions Alfamart Branch of Sidoarjo. The population in this study are those who have visited and shopped at the store Alfamart Branch of Sidoarjo. Samples taken as many as 88 respondents using Convenience Sampling techniques (sampling intentionally). Based on the research results, obtained the following regression equation: Y = 4.321 + 0.073 X1 - 0.103 0.091 X2 + X3.There is a positive and significant influence of the independent variables are location and service to the customer's purchase decision dependent variable. And there are no significant negative effects and of the independent variable is the price of the dependent variable purchase decision. Through testing coefficient of determination (R ²) obtained a value of 0.660 means that the independent variable of location, price and service impact by 66, 0% of the dependent variable purchasing decisions of buyers in Alfamart Branch of Sidoarjo, while 34.0% is influenced by other variables.Keywords: Location, Price, Service and Purchase Decision
PENGARUH LOKASI, BRAND IMAGE, DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI WARCET MAS GIMBAL PONOROGO Palupi, Elfira; Pujianto, Agung; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4058

Abstract

A businessman should be able to think creatively about how to create various products that are different from the other and how to build a good perspective of the product to the consumer. By considering the location factors which are not just strategic but also accessible, easy to recognize and one of the examples is a culinary business. Nowadays, business competition became tighter and the company should pay attention to anything that is could influence consumer judgment when a buy a product. This research tries to explain the significance of the location factor, brand image and product variations toward a consumer purchasing decision. Such as in Warcet  Mas Gimbal. Warcet Mas Gimbal is located at Kh. Ahmad Dahlan Kec. Ponorogo Kab. Ponorogo. This research uses quantitative with survey and questionnaire as an instrument. The population in this research were all the consumer who is already visited at the Warcet Mas Gimbal Ponorogo. The data of research use non-probability sampling. By using a purposive sampling technique among 100 respondents. The data were analyzed using multiple linear regression techniques.The result of the research shows, all independent variables that are location, brand image, and product diversity are having a positive impact on the independent variable. That positive impact is a buying decision by the consumer.Keywords          : location, brand image, product diversity and purchasing decision.
Analisis Komparatif Tingkat Harga dan Varian Produk Terhadap Keputusan Pembelian (Studi kasus pada minuman Tong Tji dan AMK di Surabaya) Kartikasari, Erika; Pujianto, Agung; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4624

Abstract

This study aims to determine differences in prices and product variants in purchasing decisions at Tji Tong and AMK. Quantitative research methods with survey questionnaires as instruments. The consumer research population once bought Tong Tji and AMK in Surabaya. The research sample used a non-probability sampling method with a purposive sampling technique of 96 respondents. The data analysis technique used to answer hypotheses is the independent sample t test.The results showed that the independent variables, namely price and product variants, had differences in the dependent variable in purchasing decisions. The significant value of the price variable is 0.003 and the significant value of the product variant variable is 0.009 and the dependent variable is the purchase decision has a significant value of 0.007. All significant value variables smaller than 0.05 mean that the independent price variables and product variants have differences in purchasing decisions at Tong Tji and AMK.Keywords : Comparative Analysis,price,TongTji product variants,AMK.
PENGARUH KUALITAS PRODUK, DESAIN PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN TAS MEREK EXSPORT DI SURABAYA Dinha, Niaza; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4632

Abstract

Abstrack The bussiness world is growing rapidly everyday. This situation make the enterpreneurs doing varrious efforts to create a superior product to make consumers buy their products. The entrepreneurs need the right strategy to create a product with a good quality and different with the products from their competitors. The aims of this research is to find out and analyze the influence of product quality, product design, and brand image on purcase decision of Exsport bag in Surabaya. The type of research used is quantitaive. The data was collected by quesionnare. The population in this research is consumers which have bought the Exsport bags in Surabaya. The sample that used is non probability sampling methods with purposive sampling technique, with a sample of 96 respondents. The data analysis methods used is multiple regression anaylsis, t test, adn F test.The result of this research shows that all the independent variabels that are product quality, product design, and brand image both partially and simultanously are having a positive and significanly on the dependent variable that is purcase decision. Keywords : Product Quality, Product Design, Brand Image, Purchase Decision
Pengaruh Harga Inovasi Produk Dan Promosi Melalui Media Online Instagram Terhadap Keputusan Pembelian (Survey Pada Konsumen Di Toko Handmade Shoes Surabaya) Agustin, Alfianti; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5405

Abstract

ABSTRACT               The company must determine the marketing strategy used to compete. The marketing strategy applies the target market and marketing mix or better known as 4P (product, place, price and promotion). Companies are competing to dominate market share. By having a unique product, consumers will be interested, in this way the company will dominate the market. The purpose of this study was to determine the effect of Price, Product Innovation and Promotion on Consumer Purchasing Decisions in Surabaya Handmade Shoes Stores. As for supporting this research, the authors use quantitative methods with survey research using questionnaires as instruments. The population in this study were consumers who bought bags and shoes at the Handmade Shoes Store in Surabaya. The sample of this study used a non-probability sampling method (non-random sampling) with a purposive sampling technique of 100 respondents. The data analysis technique used is multiple regression analysis. The results of this study indicate that all independent variables namely Price, Product Innovation and Promotion through Instagram Online Media have a positive influence on the dependent variable namely the Purchasing Decision.Keywords: Price, Product Innovation, Promotion and Purchasing Decisions.
Pengaruh Customer Relationship Management (CRM), Desain Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Swarovski Galaxy Mall Surabaya Safitri, Elly Dwi; Pratiwi, Ni Made; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5868

Abstract

ABSTRACTCustomers are one of the valuable assets for the company, especially because loyal customers tend to have a fairly high commitment to the level of customer satisfaction. Maintaining customer satisfaction is not easy nowadays because there are many competitors in the same field. Thus, conditions like this make the company always evaluate feedback from customers so that the company can retain customers. So the author is interested in the research title "The Influence of Customer Relations Management (CRM), Product Design and Service Quality on Customer Satisfaction at Swarovski Galaxy Mall Surabaya. The purpose of this study to determine the effect of Customer Relationship Management (CRM), product design, service quality on customer satisfaction in buying Swarovski in Galaxy Mall Surabaya. This research is quantitative approach. Samples method using a purpose sample techniq that is determine samples with consideration or certain criteria. The number  samples for this researches are 100 respondent. The data coleccting technique is questionaire by Google Drive Form in order fielled by respondent. This research shows the results that Customer Relationship Management (CRM), product design, service quality have a positive and significant effect on customer satisfaction. Keywords: Customer Relationship Management (CRM), design product, and service quality, customer satisfaction.
Co-Authors Agustin, Alfianti Alamsyah - Arbiantoro, Tri Ardian, Asep Aan Astutik, Ayu Dwi Damayanti, Inka Dinata, endric Sayogo Dinha, Niaza Dwianjani, Lucyandra Puspita Erni Puspanantasari Putri, Erni Puspanantasari Fatimatus Zahro, Fatimatus fuad hidayat, fuad Gusmao, Cristino Handoko, V Rudy Handoko, V. Rudy Handoko, V.Rudy Hariyanto, Shofia Az-zahra Hastuti, Nurjanah Fitri Izza, Nurrohmatul Jamhari, Jamhari Kartikasari, Erika Kolifah, Siti Laily, Viqrul Nadia Nur Latifah, Siti Suryani Nur Lilis Wahyuni, Lilis Maharani, Fadilla Riska Maryono, Bambang Edy Muhammad Khoirul Muhammad Taali Mulyati, Awin Mulyati, Diana Juni Nandini, Sifatul Putri Nasution, Ute Chairuz M. Nasution, Uthe Ni Made Pratiwi, Ni Made Novaria, Rachmawati Nuryana, Amiatun Palupi, Elfira Polisoa, Mila Utary Pratiwi, Ni Made Ida Prihatinta, Triana Pujianto, Agung Rahayu Sihmawati, Rini Rudy Handoko Rudy Handoko, V Rusdiana, Novita Safitri, Elly Dwi Salsabila, Aflyah Seleman, Gabriela Ernawati Setyaningrum, Salsabila Veronica Sri Andayani Sri Handayani SUDALHAR SUDALHAR sukristyanto, Agus Suryandari, Septi Eka Titik Suryani Tiurma Wiliana Susanti Panjaitan Utomo, Pambudi Vilda, Septiana Widayanti, Lisa Windi Nopriyanto Yuwono, Sapta Bagas Putra