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All Journal Dia: Jurnal Administrasi Publik JHP17 (Jurnal Hasil Penelitian) Journal of Health Policy and Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Dinamika Administrasi Bisnis International Journal of Social and Management Studies (IJOSMAS) ABDI MASSA: Jurnal Pengabdian Nasional Formosa Journal of Applied Sciences (FJAS) Journal of Scientific Research, Education, and Technology Indonesian Journal of Advanced Research (IJAR) GEMAH RIPAH: Jurnal Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Social Society Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends International Journal of Artificial Intelligence for Digital Marketing
Ayun Maduwinarti
Dosen Pengajar Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Evaluation of the Collaborative Capability of the Local Government in the Implementation of Collaborative Governance in the Hazardous and Toxic Waste (B3) Control Program in Dumai City wahyuni, lilis; Rudy Handoko, V; Maduwinarti, Ayun
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 4 (2025): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i4.476

Abstract

The management of hazardous and toxic waste (B3) presents a major challenge in environmental governance, particularly in industrial areas such as Dumai City. Although regulations such as Dumai City Regional Regulation No. 5 of 2017 have been established, the evaluation of the local government’s collaborative capability in B3 waste control remains suboptimal. This study formulates the research question: how can the collaborative capability of the local government be evaluated in the implementation of Collaborative Governance within the B3 control program in Dumai City? The theoretical framework applied is the Collaborative Capability Evaluation Theory, which consists of four key dimensions: relational, structural, resource, and adaptive capacities. This research employs a qualitative case study approach using interviews, observations, and documentation techniques. The findings indicate that the local government’s collaborative capability is at a moderate level. The main barriers lie in inter-actor trust, inter-agency coordination, and limited resources. Strengthening the four dimensions of collaborative capability is essential to achieving effective, participatory, and sustainable environmental governance in Dumai City.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO Hastuti, Nurjanah Fitri; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.108

Abstract

Currently, in the culinary industry this has happened. Companies now see greater business opportunities through the use of internet media as a promotional tool. With increasingly advanced technology, the internet is no longer a strange thing in product marketing. The company always pays attention to product quality, consumer needs, packaging and effective promotions. Many business promotions are now turning to social media because the majority of internet users in Indonesia are active in the trade and services sectors. Marketing strategies via social media can increase sales without large costs. Consumers also find it easier to get information about the products they want through technology which is part of e-commerce, which is the way companies communicate, promote and sell products via the internet. In Indonesia, in this globalization era, business competition is getting tighter with ongoing technological developments. The aim of conducting this line research is to find out whether knowledge of Promotion, Social Media, Service Quality influences Purchase Decisions at Fittara Coffee Sidoarjo. This type of research uses quantitative methods. The population is all buyers who have made transactions at Fittara Coffee Sidoarjo with a sample size of 100 respondents from distributing questionnaire statements via Google Form. The results obtained state that Social Media Promotion and Service Quality simultaneously have a positive and significant effect on purchasing decisions at Fittara Coffee Sidoarjo. Testing this hypothesis concluded partially that Social Media Promotion had a positive and significant influence on Purchasing Decisions, and Service Quality had a positive and significant influence on Purchasing Decisions.
THE INFLUENCE OF LIVE STREAMING SHOPPING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS ON OVERSIZE FASHION THROUGH THE SHOPEE MARKETPLACE Setyaningrum, Salsabila Veronica; Pratiwi, Ni Made Ida; Maduwinarti, Ayun
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.110

Abstract

Oversize fashion has become a popular trend among users of this e-commerce platform. Various types of oversized fashion products ranging from t-shirts, blouses, tunics, to dresses. Many shop users choose oversize fashion because it is easy to wear, not complicated, not tight on the body and gives a stylish and trendy impression. There is a challenge in creating a balance between style and proportion so that it still looks attractive and not too big. The purpose of this research is to examine live streaming shopping (X1) and customer reviews (X2) on purchasing decisions (Y) for oversized clothes through the Shopee marketplace. Live streaming shopping is becoming an increasingly popular marketing method due to its interativity and ability to display products directly, which helps consumers understand product details and quality. Customer reviews, as a form of previous user reviews, play an important role in building trust and providing relevant information to potential buyers. This research uses quantitative methods, this data is available through an e-questionnaire using g-from which was distributed to 130 respondents who had purchased oversized fashion through Shopee. The hypothesis was tested through multiple linear analysis. The study results show that live streaming shopping has a positive effect on purchasing decisions, showing that the more interesting and informative it is, the higher the consumer's likelihood of making a purchase. Apart from that, customer reviews were found to have a positive and relevant relationship to purchasing decisions. Positive reviews from previous customers can increase the confidence of new consumers and encourage them to make a purchase
Business Governance and Collaboration in Village-Owned Enterprises (BUMDes) in Efforts to Improve Market Performance in The Madiun Residential Maduwinarti, Ayun; Taali , Muhammad
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.304

Abstract

During the Covid-19 pandemic, almost all economic sectors are experiencing a downturn, so the district and city governments in Madiun are taking tactical steps, namely accelerating economic recovery through optimizing Village-Owned Enterprises (BUMDes) and Micro, Small, and Medium Enterprises (UMKM). which is seen as effective in sustaining the community's economy. So this research wants to examine the governance of BUMDes, which drives alliance business collaboration with MSMEs and other business managers to improve marketing performance. Descriptive quantitative research collected data using a questionnaire that was distributed to 78 administrators and documented data on the management of BUMDes and UMKM in the Madiun area. The results of the descriptive statistical analysis show that the management of BUMDes to improve market performance is carried out by strengthening collaboration with UMKM, using IT and innovation in the procurement of joint business stalls. Business collaboration with UMKM and individual businesses has also proven capable of improving marketing performance, which since collaboration has increased profitability, expanded marketing areas, and increased the number of market segments. So it can be concluded that improving business governance and alliance business collaboration driven by BUMDes can improve marketing performance.
Administrative Policy of The Regional Customs and Excise Office of East Java I on Purchase Decisions Through Intensity of Use of Online Marketing Media Maduwinarti, Ayun; Taali , Muhammad
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.305

Abstract

The development of digital technology was followed by the use of the Internet as an online marketing medium which is classified as effective and reaches a large number of Internet user communities. Market traffic for both exports and imports has increased rapidly because purchasing decisions through online transactions are seen as providing convenience. This study aims to analyze the tasks of monitoring, controlling, and limiting the traffic of goods and their influence on purchasing decisions which are intervened by the intensity of using online marketing. Respondents were taken purposively in the community who use marketing media and online transactions. The analysis was carried out through a structural equation model (SEM) using AMOS 20.0. The results of the research prove that supervision has an effect on consumer decisions to buy which is intervened by the intensity of use of online marketing media, and control has an effect on buying decisions which is intervened by the intensity of use of online marketing media, and the intensity of use of online marketing media has an effect on buying decisions. However, the results of this study cannot prove that there is a limiting influence on purchasing decisions that are intervened by the intensity of using online marketing media and cannot prove that supervision, control, and restrictions by the Office of the Directorate General of Customs and Excise directly affect buying decisions.
Evaluation of Independent Learning Curriculum Policies Implemented in Natural Schools in Indonesia Taali , Muhammad; Darmawan, Arief; Maduwinarti, Ayun
International Journal of Social and Management Studies Vol. 4 No. 3 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i3.346

Abstract

Nature school is a new concept in education that utilizes and protects nature for life as a medium for learning and character building. This study aims to evaluatively examine the curriculum in natural schools in accordance with the issuance of the independent learning program policy. This qualitative research uses a descriptive-explorative approach, and the analysis is carried out interpretively. The results of this study indicate that natural schools implement the 2013 curriculum which is integrated with the thematic curriculum which has been integrated with the religious education model in the teaching and learning process. In an evaluative process, the implications and outputs show that natural schools are better able to apply the principle of independent learning as a quality policy, whereas in public schools the principle of self-learning is reported to be still a formality and does not yet have measurable suggestions, due to the readiness of the education staff. This is what distinguishes the typical curriculum in natural schools which applies the principle of independent learning to the pattern applied in public schools. Researchers found that there was a development of program development interaction patterns in natural schools that absorbed the independent learning program, namely connecting between elements in each principle of achieving learning outcomes and their long-term impact.
The Broken Bridge of Collaboration: Unpacking Poverty Politics in Eastern Indonesia Onga, Fiko; Handoko, V. Rudy; Maduwinarti, Ayun
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 4 (2025): Vol. 4 No. 4 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i4.969

Abstract

This study investigates the implementation of Collaborative Governance in poverty alleviation programs in Bolaang Mongondow Timur Regency, North Sulawesi. Grounded in a constructivist paradigm, the research adopts a qualitative case study approach. Data were collected through in-depth interviews, observations, document analysis, and focus group discussions involving stakeholders from five key sectors: government, business, academia, civil society, and media. The findings reveal that although a formal structure (TKPKD) has been established to facilitate coordination, its effectiveness has been compromised following the issuance of Presidential Regulation No. 163/2024, which dissolved the existing institutional framework without providing operational guidelines for its replacement (BPPK). The study identifies a paradox of collaboration: formal documents and coordination mechanisms exist, yet genuine multi-actor interaction remains limited. The involvement of non-government actors is mainly instrumental and symbolic, with civil society and media often excluded from meaningful deliberation. The research concludes that Collaborative Governance in the region remains characterized by a top-down administrative logic rather than an inclusive, transformative practice. A key recommendation is the institutionalization of regular, deliberative, and open multi-actor forums supported by accurate and transparent data systems. This study contributes theoretically by offering a localized adaptation of the Pentahelix model, enriched by institutional improvisation and contextual wisdom.
Technopreneurial Strategies Using Digitalization and Innovation to Strengthen Student Loyalty Maduwinarti, Ayun; Mahendra, I.G.N. Andhika; Cahyono, Dwi; Gusmao, Cristino
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.693

Abstract

This study aims to explore the interaction between service quality and digital transformation in reconstructing students' loyalty in higher education, with a specific focus on academic and non-academic services at Indonesian universities. The theoretical framework integrates service quality dimensions, digital transformation concepts, and loyalty models to provide a comprehensive understanding of how these factors shape students' loyalty in the digital era. Utilizing a Grounded Theory approach, data were collected through in-depth interviews with students, faculty members, and administrative staff. Data analysis involved open coding, axial coding, and selective coding to develop Digital-Service Synergy Theory explaining the loyalty reconstruction process. Findings indicate that while both service quality and digital transformation significantly influence student loyalty, their interaction creates a more complex dynamic that determines overall satisfaction and loyalty. Key factors influencing effectiveness include e-learning system quality, instructor responsiveness, technical support, and digital anxiety management. The study provides insights into optimizing the synergy between traditional service quality and digital transformation to enhance student loyalty and offers practical solutions for implementation challenges in higher education institutions.
Co-Authors Agustin, Alfianti Alamsyah - Arbiantoro, Tri Ardian, Asep Aan Arief Darmawan Astutik, Ayu Dwi Damayanti, Inka Dinata, endric Sayogo Dinha, Niaza DWI CAHYONO Dwianjani, Lucyandra Puspita Erni Puspanantasari Putri, Erni Puspanantasari Fatimatus Zahro, Fatimatus fuad hidayat, fuad Gusmao, Cristino Hariyanto, Shofia Az-zahra Hastuti, Nurjanah Fitri Izza, Nurrohmatul Jamhari, Jamhari Kartikasari, Erika Kolifah, Siti Laily, Viqrul Nadia Nur Latifah, Siti Suryani Nur Lilis Wahyuni, Lilis Maharani, Fadilla Riska Mahendra, I.G.N. Andhika Maryono, Bambang Edy Muhammad Khoirul Muhammad Taali Mulyati, Awin Mulyati, Diana Juni Nandini, Sifatul Putri Nasution, Ute Chairuz M. Nasution, Uthe Ni Made Pratiwi, Ni Made Novaria, Rachmawati Nuryana, Amiatun Onga, Fiko Palupi, Elfira Polisoa, Mila Utary Pratiwi, Ni Made Ida Prihatinta, Triana Pujianto, Agung Rahayu Sihmawati, Rini Rudy Handoko Rusdiana, Novita Safitri, Elly Dwi Salsabila, Aflyah Seleman, Gabriela Ernawati Setyaningrum, Salsabila Veronica Sri Andayani Sri Handayani SUDALHAR SUDALHAR sukristyanto, Agus Suryandari, Septi Eka Titik Suryani Tiurma Wiliana Susanti Panjaitan Utomo, Pambudi Vilda, Septiana Widayanti, Lisa Windi Nopriyanto Yuwono, Sapta Bagas Putra