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All Journal KEUNIS Measurement : Jurnal Akuntansi Owner : Riset dan Jurnal Akuntansi ABDIMAS SILIWANGI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Penkomi : Kajian Pendidikan dan Ekonomi TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society Jurnal Abdi Panca Marga Islamic Accounting and Finance Review eCo-Fin Indonesian Journal of Business Analytics (IJBA) Jurnal Akuntansi dan Keuangan JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) JUMAD Journal Management, Accounting, & Digital Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Relasi : Jurnal Ekonomi International Journal of Community Service Implementation Jurnal Ekonomi, Manajemen, Akuntansi
Ahmad Iskandar Rahmansyah
Universitas Panca Marga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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PENGUATAN PEMASARAN DIGITAL UMKM PRO FARM MELALUI SOSIALISASI, PELATIHAN, DAN MARKETPLACE ONLINE Amani, Tatik; Rahmansyah, Ahmad Iskandar; Widayanto, Aries Budi; Masluha, Siti
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 6 No 2 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 2 (Oktober 2025)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v6i2.3525

Abstract

Pro Farm, a producer of goat-manure organic fertilizer in Dringu, Probolinggo, faces marketing constraints due to reliance on offline sales and local promotions. This community program aims to strengthen competitiveness through a simple, measurable, capacity-fit digital marketing rollout. The intervention comprised three stages: (1) socialization to align understanding, select priority channels (Instagram, Shopee, Tokopedia, Lazada), and set performance indicators; (2) training on promotional content and account management—product photography, short video, copywriting, scheduling, and responsive service; and (3) assisted setup of social media and online stores, including storefront curation, product descriptions, reply templates, and daily operating procedures. Results indicate improved organizational readiness: objectives, posting cadence, content pillars, and style standards were agreed; an active Instagram account and marketplace shops present clear information with consistent calls to action; the service flow from comments to chat to checkout was shortened; and weekly metric tracking began (follower growth, reach, storefront visits, chat–order ratio, review quality). Findings emphasize that digital adoption depends less on budget and more on consistent execution, continuous learning, and role governance. Recommended next steps include strengthening social proof, optimizing keywords, testing content variants, fostering local collaborations, and securing accounts via two-factor authentication and access management. The three-stage model is replicable for agribusiness MSMEs with local adaptations, enabling market expansion, revenue growth, and business sustainability, grounded in field data and customer needs.
Pengaruh Profitabiltas, Likuiditas, dan Leverage Terhadap Nilai Perusahaan Pada Perusahaan Sektor Properti dan Real Estate Periode 2021-2023 Tatik Amani; A. Hidayatullah; Ahmad Iskandar Rahmansyah
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2350

Abstract

Adanya kenaikan dan penurunan pada harga saham mengakibatkan para investor mempertimbangkan kembali untuk menginvestasikan dana pada perusahaan tersebut, yang tentu dapat berpengaruh terhadap nilai perusahaan. Sebab itu, sangat penting bagi suatu perusahaan dalam memperhatikan nilai perusahaannya, sehingga perusahaan tersebut berhasil mempertahankan investor lamanya serta menarik perhatian para investor yang baru.  Tujuan studi ini yakni guna meninjau hubungan profitabilitas, likuiditas, dan leverage terhadap nilai perusahaan pada sektor properti dan real estat yang terdaftar di Bursa Efek Indonesia. Metode penelitian kuantitatif dengan pendekatan deskriptif dipakai dalam studi ini, dengan analisis data yang dilakukan menggunakan software Smart PLS 4. Studi ini mendapati bahwasanya profitabilitas tidak dapat mempengaruhi nilai perusahaan, hal ini mengindikasikan nilai ROA dalam penelitian ini menunjukkan nilai negatif. Dapat diartikan profitabilitas terjadi penurunan pada nilai profitabilitas perusahaan. Variabel likuiditas dan leverage berdampak negatif signifikan pada nilai perusahaan, hal ini memperlihatkan semakin tinggi tingkat likuiditas, semakin rendah kemampuan perusahaan dalam melunasi hutang karena menurunnya profitabilitas. Selain itu, peningkatan leverage dapat menimbulkan efek negatif pada nilai perusahaan, sedangkan penurunan leverage dapat berdampak positif.
Co-Authors A. Hidayatullah Abd Haris, Abd Abdul Basit Abdul Basit Alief Muhammad Amani, Tatik Amani, Tatik Andre Dwi Handoko Aprilia Hartanti Bahri, Mohammad Saiful Cahyono, Davit Dani Hari Tunggal Prasetiyo Dewi Anggun Oktaviani Dhany, Umi Rahma Dwi Iryaning Handayani Fitriana, Laila Ghalda, Hisbinnisa Hasna Aulia Hadiyanto, Mohammad Haris, R Abdul Hartawan Abdillah Hendra, Joni Hermanto Hidayati, Febtri Darma Hisbinnisa Hasna Aulia Ghalda Hudzafidah, Khusnik Iskak Elly Jeni Susyanti Judi Suharsono Junaidi Junaidi Khusnik Hudzafidah Khusnik Hudzafidah Krisnawati, Titin M. Syarif Hidayatullah Elmas Mas Ahmad Baihaqi Mauliddiansari, Ayu Tista Mohammad Iskak Elly Mohammad Ridwan Muhammad Miqdad Muhammad Nabil Murni, Cahyasari Kartika Nasya Salsabila Balqis Nurhidayati Nurhidayati Pramana, Zalfa' Nur Auliya Putri Prasetiyo, Dani Hari Tuggal Putra, Yahya Adhani Rahman Wiyono, Agung Abdul Rohmad Fauzi Siti Maria Wardayati Siti Masluha Suharsono, Judi Suyani, Ida Sugeng Titik Musriati Tito, Sama’ Iradat Widayanto, Aries Budi Widianita, Nadia Putri Wilamsari, Feni Yekti Rahajeng