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All Journal Finesta Agora Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Jurnal Manajemen Pemasaran JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Innovation in Business and Economics Jurnal Ilmiah Edunomika (JIE) Income: Innovation Of Economics And Management Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Mafaza : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa International Journal of Organizational Behavior and Policy Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri Jihapenmas
Nony Kezia Marchyta
Universitas Kristen Petra
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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PERANAN ELECTRONIC WORD OF MOUTH DAN FEAR OF MISSING OUT DALAM MEMBENTUK PURCHASE INTENTION PRODUK MIXUE DI SURABAYA Stanislaus Steven Bambang Kusumo; Yonathan Palumian; Nony Kezia Marchyta; Wilma Laura Sahetapy
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 2 (2025): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ftt4rb79

Abstract

This study examines the influence of Electronic Word of Mouth (eWOM) on purchase intention among Mixue consumers, considering the Fear of missing out (FOMO) factor. Employing a quantitative approach, the research surveyed 108 ice cream enthusiasts in Surabaya, Indonesia. Data collection was conducted through an online questionnaire using the Google Form platform. The data analysis utilized the Partial Least Square (PLS) method with SmartPLS 4.0 software to evaluate the relationships between eWOM, FOMO, and purchase intention variables. The findings indicate a positive and significant relationship between eWOM and purchase intention. Furthermore, FOMO is proven to play a mediating role in the relationship between eWOM and purchase intention. These results have important implications for digital marketing strategies, particularly in the food and beverage industry. The study highlights the importance of leveraging eWOM and FOMO mechanisms in marketing campaigns as effective strategies to drive consumer purchasing decisions. This research contributes to a deeper understanding of consumer behavior in the digital era, specifically within the Indonesian market context.
Pentingnya Keterampilan Public Speaking Nony Kezia Marchyta; Eddy Madiono Sutanto
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 2 (2025): August 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i2.1424

Abstract

Pendidikan Anak Usia Dini (PAUD) berperan penting dalam pembetukan kompetensi dasar anak yang meliputi perkembangan bahasa, kognitif, dan sosial-emosional. Namun, terdapat tantangan pengelolaan kualitas pendidik yang merata di Nusa Tenggara Timur (NTT). Kualifikasi dan keterampilan, termasuk keterampilan berbicara di depan umum (public speaking) menjadi suatu tantangan yang perlu diatasi. Kegiatan pelatihan public speaking bagi pendidik PAUD di bawah Yayasan Adjarmanu, Sumba Timur diadakan untuk mengatasi tantangan tersebut. Keterampilan public speaking bagi pendidik khususnya akan menentukan kualitas komunikasi instruksional dan stimulasi bahasa anak. Metode pelatihan yang digunakan yaitu daring dengan tahapan yaitu pre-test, penyampaian materi, praktik, diskusi, post-test, dan evaluasi melalui angket kuesioner. Peserta pelatihan terdiri atas 50 orang yang merupakan guru, kepala sekolah, staf, mitra, dan mahasiswa binaan. Hasil kegiatan menunjukkan adanya peningkatan akurasi pemahaman materi dari skor rata-rata 59% pada pre-test meningkat menjadi 74% pada post-test. Hasil evaluasi angket juga menunjukkan kegiatan pelatihan berjalan efektif berdasarkan rata-rata aspek kebermanfaatan 4,76, aspek kemudahan 4,57, dan aspek kepuasan sebesar 4,48 dari skala 5. Pelatihan lanjutan perlu dilakukan, tidak terbatas pada topik public speaking, sebagai upaya peningkatan kualitas dan tercapainya manfaat berkelanjutan.
The Influence of Service Quality, Price Congruence, and Product Innovation on Customer Satisfaction at WCB Coffee Shop Nony Kezia Marchyta; Joshua Ryan Suhianto; Clarissa Listya Susilo
INCOME: Innovation of Economics and Management Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v6i1.7194

Abstract

Purpose – This study aims to examine how service quality, price congruence, and product innovation contribute to customer satisfaction at WCB Coffee Shop in Central Java, particularly in the context of declining weekend sales, escalating competition, and inconsistent empirical evidence regarding the role of product innovation. Design/methodology/approach – This research employs a quantitative framework. Data were collected from 100 respondents selected through purposive sampling, and the empirical analysis was conducted using multiple linear regression. Finding/Results – Service quality and price congruence exert a significant and positive influence on customer satisfaction, confirming them as the principal drivers of consumer satisfaction. In contrast, product innovation does not show a statistically significant effect, suggesting that patrons prioritize the authenticity of coffee taste over novelty. Together, these three predictors account for 32.6% of the variance in customer satisfaction (R² = 0.326), indicating that other external determinants also play a meaningful role. Originality/Value – This study highlights that in a small-city coffee shop setting, consistent service delivery and fair pricing are more decisive levers of customer satisfaction than product innovation. The findings offer practical guidance for comparable businesses to optimize resource allocation and strategic focus.
Co-Authors Adhityawati Kusumawardhani Alfred Siewanto Anastasia Angelina Lomban Apriadi Cundawan April Ayu Arijanto, Kezia Virelia Chesiyana Gautama Clara Novel Dewi Astuti Dewi Astuti Eddy Madiono Sutanto Eddy Madiono Sutanto Eddy Madiono Sutanto Edwin Kangagung Fonataba, Deddy’aw Gracella Devi Widodo Hadinata, Christian Hanenkang, Axel Douglas Harjanti, Dhyah Hermawan, Surya Hindromartono, Viktor Atanto Jason Yendi Limah Joshua Ryan Suhianto Joshua Ryan Suhianto Marcellina Stefany Novira Siswandi Matthew Lay Njo Anastasia Nurwijayanti Olivia, Michelle Robert Djohari Sesilya Kempa Setevani J. Lombogia Sikomena, Angelica Stanislaus Steven Bambang Kusumo Sulianto, Cynthia Ariela Suprapto, Widjojo Susanto, Agustinus Willi Susilo, Clarissa Tanuwijaya, Kevin Tesalonika Bani Thomas Santoso Thomas Santoso Tjanra, Tamara Claudya Tiatira WIdjojo Suprapto Wijaya, Alifvia Tasya Wijaya, Evan Wilma Laura Sahetapy Yonathan Palumian