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Pentingnya Keterampilan Public Speaking Nony Kezia Marchyta; Eddy Madiono Sutanto
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 2 (2025): August 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i2.1424

Abstract

Pendidikan Anak Usia Dini (PAUD) berperan penting dalam pembetukan kompetensi dasar anak yang meliputi perkembangan bahasa, kognitif, dan sosial-emosional. Namun, terdapat tantangan pengelolaan kualitas pendidik yang merata di Nusa Tenggara Timur (NTT). Kualifikasi dan keterampilan, termasuk keterampilan berbicara di depan umum (public speaking) menjadi suatu tantangan yang perlu diatasi. Kegiatan pelatihan public speaking bagi pendidik PAUD di bawah Yayasan Adjarmanu, Sumba Timur diadakan untuk mengatasi tantangan tersebut. Keterampilan public speaking bagi pendidik khususnya akan menentukan kualitas komunikasi instruksional dan stimulasi bahasa anak. Metode pelatihan yang digunakan yaitu daring dengan tahapan yaitu pre-test, penyampaian materi, praktik, diskusi, post-test, dan evaluasi melalui angket kuesioner. Peserta pelatihan terdiri atas 50 orang yang merupakan guru, kepala sekolah, staf, mitra, dan mahasiswa binaan. Hasil kegiatan menunjukkan adanya peningkatan akurasi pemahaman materi dari skor rata-rata 59% pada pre-test meningkat menjadi 74% pada post-test. Hasil evaluasi angket juga menunjukkan kegiatan pelatihan berjalan efektif berdasarkan rata-rata aspek kebermanfaatan 4,76, aspek kemudahan 4,57, dan aspek kepuasan sebesar 4,48 dari skala 5. Pelatihan lanjutan perlu dilakukan, tidak terbatas pada topik public speaking, sebagai upaya peningkatan kualitas dan tercapainya manfaat berkelanjutan.
The Influence of Service Quality, Price Congruence, and Product Innovation on Customer Satisfaction at WCB Coffee Shop Nony Kezia Marchyta; Joshua Ryan Suhianto; Clarissa Listya Susilo
INCOME: Innovation of Economics and Management Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v6i1.7194

Abstract

Purpose – This study aims to examine how service quality, price congruence, and product innovation contribute to customer satisfaction at WCB Coffee Shop in Central Java, particularly in the context of declining weekend sales, escalating competition, and inconsistent empirical evidence regarding the role of product innovation. Design/methodology/approach – This research employs a quantitative framework. Data were collected from 100 respondents selected through purposive sampling, and the empirical analysis was conducted using multiple linear regression. Finding/Results – Service quality and price congruence exert a significant and positive influence on customer satisfaction, confirming them as the principal drivers of consumer satisfaction. In contrast, product innovation does not show a statistically significant effect, suggesting that patrons prioritize the authenticity of coffee taste over novelty. Together, these three predictors account for 32.6% of the variance in customer satisfaction (R² = 0.326), indicating that other external determinants also play a meaningful role. Originality/Value – This study highlights that in a small-city coffee shop setting, consistent service delivery and fair pricing are more decisive levers of customer satisfaction than product innovation. The findings offer practical guidance for comparable businesses to optimize resource allocation and strategic focus.