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Determinants of Strategy Agility and Performance of Micro, Small and Medium Enterprises Halal Industry Helmalia, Helmalia; Masdupi, Erni; Rasyid, Rosyeni
International Journal of Islamic Studies Higher Education Vol. 4 No. 1 (2025): March
Publisher : Islamic Studies and Development Center in collaboration with Department of Islamic Education Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/insight.v4i1.197

Abstract

The growing halal industrial food and beverage business has not yet reflected competitive performance. Micro, small and medium enterprises in this sector often face challenges in the form of operational efficiency and low financial literacy, thus affecting their competitiveness. This study aims to analyze the effect of agility strategies on the performance of micro, small and medium enterprises in the halal industry. This research uses a quantitative approach through a survey with simple linear regression data analysis techniques. The object of research is halal-certified micro, small and medium enterprises, with data obtained from the Ministry of Religious Affairs, the Ministry of Cooperatives and micro, small and medium enterprises, the Central Bureau of Statistics, and the Ministry of Tourism and Creative Economy. The results show that the agility strategy allows micro, small and medium enterprises to operate more flexibly and responsively to market changes and meet strict halal standards.   These findings form the basis for micro, small and medium enterprises in improving operational efficiency in order to strengthen the competitiveness of micro, small and medium enterprises in local and global markets. With the ability to adapt and innovate quickly according to the needs of the halal industry market in Indonesia.
Servitization dan Firm Performance Pada Usaha Bengkel: Risk-Taking sebagai Pemediasi Tanjung, Vero; Masdupi, Erni
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1307

Abstract

The rapid increase in private vehicle use has also boosted the growth prospects of repair shops in Indonesia. In this context, service plays a crucial role in creating new revenue streams for businesses while contributing to improved company performance. However, risk-taking is crucial in bridging the gap between the concept and implementation of this strategy. This study aims to identify the influence of service on company performance in repair shops in West Sumatra, with risk-taking as a mediating variable. Using quantitative methods, this study collected data from 80 repair shops in West Sumatra and analyzed it using a Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results show a positive and significant relationship between servitization and risk-taking, as well as between risk-taking and company performance. Furthermore, servitization has also been shown to have a positive and significant effect on company performance. Further findings indicate that risk-taking mediates the positive and significant relationship between servitization and company performance. Thus, this study confirms that servitization and risk-taking play a significant role in improving company performance. This research contributes to the broader understanding of business models, particularly in the repair shop sector, where the concept of service is generally studied more in the context of manufacturing companies. This research highlights how servitization can shape firm performance through its mediating role in risk-taking.
Servitization dan Firm Performance Pada Usaha Bengkel: Risk-Taking sebagai Pemediasi Tanjung, Vero; Masdupi, Erni
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1307

Abstract

The rapid increase in private vehicle use has also boosted the growth prospects of repair shops in Indonesia. In this context, service plays a crucial role in creating new revenue streams for businesses while contributing to improved company performance. However, risk-taking is crucial in bridging the gap between the concept and implementation of this strategy. This study aims to identify the influence of service on company performance in repair shops in West Sumatra, with risk-taking as a mediating variable. Using quantitative methods, this study collected data from 80 repair shops in West Sumatra and analyzed it using a Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results show a positive and significant relationship between servitization and risk-taking, as well as between risk-taking and company performance. Furthermore, servitization has also been shown to have a positive and significant effect on company performance. Further findings indicate that risk-taking mediates the positive and significant relationship between servitization and company performance. Thus, this study confirms that servitization and risk-taking play a significant role in improving company performance. This research contributes to the broader understanding of business models, particularly in the repair shop sector, where the concept of service is generally studied more in the context of manufacturing companies. This research highlights how servitization can shape firm performance through its mediating role in risk-taking.
HOTEL DESTINATION IMAGE AND HALAL - FRIENDLY SERVICE AND STAFF ON REVISIT INTENTION:A SYSTEMATIC LITERATURE REVIEW Hendri, Naldi; Wardi, Yunia; Masdupi, Erni; Abror, Abror; Dwita, Vidyarini
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.669

Abstract

ABSTRACTThis study aims to systematically identify, review, and assess the literature on the image of destination hotels and halal staff services in order to increase intention to return to hotels in Indonesia and provide an agenda for future research. The current study assesses existing revisit intentions on the topic, reveals limitations and gaps in the current literature, and suggests potential studies to further advance knowledge in this area. This research uses Systematic Literature Review. This study uses the keywords destination hotel image, halal staff service and intention to return. The research found 236 articles in the search using Science Direct and the help of other applications such as Mendeley, VOSViewer which were then filtered into 33 selected articles to be analyzed descriptively. Content analysis, assisted by Microsoft Excel, is used for review and analysis purposes. The findings show that affective destination image is positively related to intention to revisit and recommend , as well as to construct a series of product/service offering scenarios and then test the product/service offering scenario that best meets visitor expectations and also increases visitor satisfaction levels and their intention to return. Keywords: hotel destination i mage ; halal-friendly services and staff; re visit intention ; systematic literature review
Model Bisnis Berkelanjutan dan Isu Strategi Pengembangan Model Bisnis Berkelanjutan pada UKM: Tinjauan Literatur Sistematis Sebrina, Nurzi; Masdupi, Erni; Syahrizal, Syahrizal
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1914

Abstract

The United Nations established the Sustainability Development Goals (SDGs) in 2015 as the 2030 Sustainability Development Agenda, which provided a comprehensive framework to guide global efforts toward a more sustainable and inclusive future while addressing socioeconomic and environmental issues. As a result, businesses, particularly small and medium-sized enterprises (SMEs) as part of large corporations, are intensely interested in transforming business models towards sustainability. This article investigates the development of articles on sustainable business models (SBM), specifically SBM in SMEs. The study was conducted using articles obtained from the Elsevier Scopus database.The analysis was carried out using bibliographic research techniques using VOSviewer software and content analysis. Based on the study conducted, it was found that SBM had been discovered between 2002 and 2003, although relatively few articles about business models were found, namely 827 out of 16,784 business model documents. Meanwhile, there are far fewer Scopus documents on SBM for SMEs, namely 19 articles, most of which are systematic literature reviews and case studies. Content analysis shows that SBM in SMEs needs to consider adaptation to uncertain environmental and institutional contexts. Regarding strategic content, the need to maintain symbiotic relationships with stakeholders, founder values, social and environmental values, leadership, value-based competencies, and manager commitment is essential for SBM. Developing a sustainable business model for SMEs is carried out by integrating sustainability into its value chain.
Pengaruh Kompetensi Aparatur, Komitmen Organisasi, Transparansi dan Partisipasi Masyarakat terhadap Akuntabilitas Pengelolaan Dana Desa Fitra, Halkadri; Syofyan, Erfrizal; Masdupi, Erni; Mulyani, Erly; Taqwa, Salma; Halmawati, Halmawati
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1906

Abstract

This research aims to examine the influence of apparatus competency, organizational commitment, transparency and community participation on accountability in managing village funds in Agam Regency, West Sumatra Province. This type of research is quantitative research, with data collection using primary data, namely distributing questionnaires to respondents. The research population was heads of village financial affairs throughout Agam Regency with samples taken using the full sampling method totaling 92 samples. The data processing method in this research is the multiple linear regression analysis method. The results of this research show that the variables of apparatus competency, organizational commitment and community participation have a positive but not significant effect on accountability in managing village funds, while transparency has a positive and significant effect on accountability in managing village funds.
Peningkatan Kapasitas Pemasaran Online dan Desain Merek Produk Batik Eco Print Dwita, Vidyarini; Masdupi, Erni; Rasyid, Rosyeni; Abror, Abror; Patrisia, Dina; Gusti, Mia Ayu
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06780

Abstract

Kegiatan Pengabdian Nagari Matua Hilia dilaksanakan sebagai upaya meningkatkan kapasitas ibu-ibu PKK dalam memasarkan produk batik eco print. Topik ini dipilih karena produk batik eco print memiliki potensi ekonomi tinggi, namun pemasarannya masih terbatas sehingga belum optimal meningkatkan kesejahteraan masyarakat. Metode pengabdian dilakukan melalui pelatihan pemasaran online, pendampingan desain merek, serta bimbingan usaha agar mitra memiliki keterampilan praktis dan strategi pemasaran yang lebih efektif. Hasil kegiatan menunjukkan bahwa persepsi dan niat menggunakan pemasaran online berada pada kategori baik, menandakan adanya penerimaan yang positif terhadap teknologi pemasaran digital. Namun, kemampuan mendesain merek dan praktik pemasaran masih perlu diperkuat agar daya saing produk meningkat. Secara umum, program ini memberikan dampak positif terhadap kesiapan dan motivasi mitra dalam mengembangkan usaha batik eco print. Kesimpulannya, penguatan kapasitas melalui pelatihan dan pendampingan terbukti penting dalam mendorong kemandirian ekonomi masyarakat. Keberlanjutan program memerlukan dukungan lanjutan agar hasil yang dicapai dapat berkembang secara konsisten.
The Effect of Health, Safety, Security, and Environment (HSSE) on Employee Performance at PT Pelabuhan Indonesia (Persero) Regional 2 Teluk Bayur with Job Satisfaction as an Intervening Variable Hafid Gisen Parastra; Erni Masdupi
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 5 No. 1 (2026): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v5i1.1512

Abstract

This study examines the effect of Health, Safety, Security, and Environment (HSSE) on employee performance at PT Pelabuhan Indonesia (Persero) Regional 2 Teluk Bayur, with job satisfaction as an intervening variable. Using a quantitative approach and the variance-based Structural Equation Modeling Partial Least Squares (SEM-PLS) method, data were collected via questionnaires from 150 permanent employees. The analysis included tests of convergent and discriminant validity, composite reliability, and hypothesis testing through path coefficients and bootstrapping. The findings show that Health and Safety, Security, and Environment each have a significant positive effect on employee performance (T-statistics > 1.96; P-values < 0.05). Job satisfaction also significantly influences employee performance and mediates the relationship between Health and Safety and employee performance. However, job satisfaction does not significantly mediate the relationships between Security and employee performance, nor between Environment and employee performance. The R-square value of 0.781 indicates that HSSE and job satisfaction explain 78.1% of the variance in employee performance, with the remainder attributable to factors outside the model. Overall, the results confirm that effective HSSE implementation enhances employee performance both directly and indirectly through increased job satisfaction. The study recommends that organizations strengthen safety culture, adopt technology-based security systems, foster a comfortable and environmentally friendly workplace, and attend to employees’ psychological well-being to sustainably improve job satisfaction and productivity.
The Effect Of Investment Knowledge, Investment Motivation and Technological Advancements On Student Investment Interest in the Capital Market Nailal Husna; Masdupi, Erni; Yanuarta, Ramel
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8606

Abstract

This study investigates the influence of investment knowledge, investment motivation, and technological advancement on students' investment interest in the capital market. The research involved 116 students from the Faculty of Economics and Business at Bung Hatta University. Data were analyzed using multiple linear regression via Stata 17. The findings show that all three variables significantly and positively affect investment interest. These results imply the importance of enhancing students' financial education and leveraging technological tools to foster early investment behavior. Keywords: Investment Knowledge, Investment Motivation, Technological Advancement, Investment Interest, Capital Market, Student Behavior, Financial Education, Regression Analysis
Effectiveness of product photography in improving consumer engagement on digital media platforms Erni Masdupi; Tri Kurniawati; Halkadri Fitra; Dini Faisal
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 12 No. 1 (2026): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020266893

Abstract

This study aimed to analyze the improvement of product photography knowledge and skills among craftsmen and partners of the Pinjaik Patah Embroidery Gallery, BUMNag Panampuang Saiyo, Agam Regency, West Sumatra, following product photography training for digital marketing purposes. A qualitative descriptive approach was employed. Data were collected through direct interviews, observation, and documentation of product photographs before and after the training. The evaluation focused on three key aspects of product photography, namely lighting and contrast, background selection, and object arrangement and composition. Product photographs published on the gallery’s Instagram account were used as the primary evidence of skill development. The findings revealed improvements in participants’ understanding and application of product photography techniques. Post-training photographs demonstrated better lighting utilization, stronger visual contrast, more consistent background selection, and improved photo composition, resulting in more attractive and persuasive product presentations for digital marketing. Product photography training effectively enhanced the basic competencies of MSME craftsmen and partners, enabling them to produce higher-quality visual content and strengthen their digital marketing performance through social media platforms.