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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara DEVOSI Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ekonomi Trisakti Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Innovation Research and Knowledge JURNAL ABDIKARYASAKTI Business and Entrepreneurial Review Media Riset Akuntansi Auditing & Informasi Media Riset Bisnis & Manajemen Golden Ratio of Data in Summary Jurnal Ilmiah Dan Karya Mahasiswa journal of social and economic research
Fatik Rahayu
Universitas Trisakti
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE INFLUENCE OF ANTECEDENTS OF BRAND EQUITY ON THE FAST FOOD INDUSTRY. Afifah Wulandari; Fatik Rahayu
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.15166

Abstract

This study aims to analyze the effect of Brand Awareness, Perceived Quality and Brand Association on Brand Equity in the Fast Food Industry. The method used is non-probability sampling using purposive sampling technique. Sampling was done by distributing questionnaires to 200 respondents. Respondents in this study are consumers who use beauty products and active social media users. Hypothesis testing was carried out using the Structural Equiation Model (SEM) with the help of AMOS24. The results showed that Brand Awareness, Perceived Quality and Brand Association had a positive effect on Brand Equity.
The Role of Social Media Influencers in Increasing Tourists’ Visit Intention in Indonesian Marine National Park Luki Adiati Pratomo; Fatik Rahayu; Raymond Siregar; Dwi Hartini Rahayu; Kahti Ramadhia Risde; Prameshwari Dinda Lisanti
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.41201

Abstract

This study aims to determine the role of influencers in encouraging tourists' desire to visit the Indonesian Marine National Park. This research will measure the influencer's source characteristics and subjective norms influencing attitudes toward marketing communication and risk perception. Finally, it will investigate the effect of risk perception on tourists' visit intention. 190 respondents of consumers familiar with tourism influencers serve as the data for the analysis of covariant-based SEM. This research finds that source characteristics and subjective norms positively influence attitudes toward marketing communication. Attitude toward marketing communication does not affect the perceived risk of consumers. Otherwise, the perceived threat does not affect consumer visit intention. Implications and further research are provided.
Exploring Creative Business Ideas and Business Opportunities for Bina Amanah Cordova Entrepreneurship School Students Deasy Aseanty; Fatik Rahayu; Muhamad Yudhi Lutfi; Aji Kusuma Wijaya
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i2.8086

Abstract

Business success depends on the success of creating and realizing creative ideas in executing them. Basically, everyone is born with natural talents. Realizing your abilities and potential, and managing your talents effectively, is a good start if you want to become a successful entrepreneur. To move a business towards change and innovation, creativity is needed which produces brilliant ideas. Innovation in business development can emerge from reliance on internal creativity. Innovation and creativity are two concepts that are closely related and cannot possibly appear in humans in an instant. Educating and preparing students to be more creative and creative is the main thing. If they choose to become entrepreneurs, they must also strive to foster greater creativity and innovation so that their company can develop and grow.
KONSEKUENSI DARI GREEN LIFESTYLE, PRODUCT KNOWLEDGE, DAN COMMUNITY Prita Pramesti; Yaneva Anindita Dwi Cahyaningrum; Fatik Rahayu
Jurnal Ekonomi Trisakti Vol. 2 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v2i2.14303

Abstract

Tujuan penelitian ini adalah menganalisis peran gaya hidup hijau, pengetahuan produk, dan komunitas dalam meningkatkan niat beli hijau. Prosedur pengambilan sampel diaplikasikan dengan teknik purposive sampling yang diberikan kepada 200 responden yang pernah membeli produk hijau selama 6 bulan terakhir. Data dianalisis menggunakan metode Structural Equation Model (SEM) melalui program AMOS. Hasil dari penelitian ini menunjukan bahwa green lifestyle, product knowledge, dan community berpengaruh secara positif terhadap green purchase intention.
MENINGKATKAN CONSUMER SATISFACTION MELALUI UTILITARIAN VALUE, TECHNICALITY, DAN PERCEIVED RISK TERHADAP PENGGUNAAN MOBILE PAYMENT Yaneva Anindita Dwi Cahyaningrum; Prita Pramesti; Fatik Rahayu
Jurnal Ekonomi Trisakti Vol. 2 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v2i2.14316

Abstract

Tujuan penelitian ini yakni menguji dan menganalisis faktor-faktor yang dapat meningkatkan kepuasan konsumen melalui nilai utilitas, teknis, dan risiko yang dirasakan terhadap penggunaan mobile payment. Berdasarkan situasi saat ini kemajuan teknologi informasi dalam bidang industri keuangan telah mengalami perubahan dari konvensional menjadi digital yang dapat digunakan untuk mendukung transaksi yang dilakukan para konsumen. Penelitian ini dilakukan menggunakan data primer berupa kuesioner. Teknik pengambilan sampel yang digunakan yaitu purposive sampling yang diberikan kepada 210 responden yang telah menggunakan layanan mobile payment. Data dianalisis menggunakan Structural Equation Model (SEM) melalui program AMOS. Hasil penelitian ini menunjukkan bahwa nilai utilitas memiliki pengaruh positif terhadap kepuasan konsumen, teknis tidak berpengaruh negatif terhadap kepuasan konsumen, dan risiko yang dirasakan tidak berpengaruh negatif terhadap kepuasan konsumen. Temuan dari penelitian ini yaitu terdapatnya peran moderasi variabel gender dalam hubungan teknis dan risiko yang dirasakan dengan kepuasan konsumen. Penelitian selanjutnya diharapkan dapat menambahkan variabel lain yang dapat mempengaruhi kepuasan konsumen.
MENINGKATKAN MINAT MENONTON FILM DI BIOSKOP MELALUI SIKAP PENONTON MELALUI PENGELOLAAN ATTITUDE TERHADAP INTENTION TO WATCH MOVIES Alpha Janitra Firdaus; Repsa Haularizki; Fatik Rahayu
Jurnal Ekonomi Trisakti Vol. 2 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menganalisis perilaku konsumen dalam meningkatkan minat menonton film dalam konteks pembelian pembelian tiket bioskop. Data primer digunakan dalam penelitian ini dalam bentuk kuesioner. Purposive sampling digunakan sebagai prosedur pengambilan sampel yang diberikan kepada 202 responden yang menonton film di bioskop. Data dianalisis menggunakan SEM melalui program AMOS. Penelitian ini menunjukkan hasil bahwa perilaku konsumen memiliki pengaruh positif terhadap minat untuk menonton film di bioskop. Perilaku konsumen dapat meningkatkan minat menonton film secara langsung. Penelitian ini menemukan terdapatnya peran variabel attitude, subjective norms, perceived behavioral control, electronic word of mouth dan involvement dalam meningkatkan intention to watch movies. Penelitian selanjutnya diharapkan dapat menambahkan variabel lain yang dapat mempengaruhi minat menonton film di bioskop.
PENGARUH BRAND AWARENESS, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP BRAND EQUITY PADA PRODUK PASTA GIGI Tiana Agnesia; Iis Afriani Rachman; Fatik Rahayu
Jurnal Ekonomi Trisakti Vol. 2 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v2i2.14914

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa pengaruh brand awareness, perceived quality dan brand loyalty terhadap brand equity pada produk pasta gigi. Penelitian merupakan studi cross-sectional yang mana data diperoleh dengan menyebarkan kuesioner penelitian dengan menggunakan 5-point skala likert kepada 150 responden di Jabodetabek yang merupakan pelanggan produk pasta gigi. Alat analisis yang digunakan dalam penelitian ini adalah structural equation modelling (SEM) untuk melihat arah pengaruh dan signifikansi brand awareness, perceived quality dan brand loyalty terhadap brand equity pada produk pasta gigi. Hasil penelitian diperoleh bahwa brand awareness mempunyai pengaruh positif dan signifikan terhadap brand equity. Selajutnya, perceived quality mempunyai pengaruh positif dan signifikan terhadap brand equity. Terakhir, brand loyalty mempunyai pengaruh positif dan signifikan terhadap brand equity. Semua hasil dari penelitian ini selaras dengan hasil penelitian sebelumnya. Berdasarkan hasil penelitian, perusahaan produk pasta gigi harus meningkatkan kesadaran pelanggan terhadap brand pasta gigi mereka, meningkatkan kualitas brand pasta gigi dan meningkatkan loyalitas dari pelanggan terhadap brand pasta gigi untuk meningkatkan nilai brand pasta gigi di benak konsumen.
THE INFLUENCE OF ANTECEDENTS OF BRAND EQUITY ON THE FAST FOOD INDUSTRY. Afifah Wulandari; Fatik Rahayu
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.15166

Abstract

This study aims to analyze the effect of Brand Awareness, Perceived Quality and Brand Association on Brand Equity in the Fast Food Industry. The method used is non-probability sampling using purposive sampling technique. Sampling was done by distributing questionnaires to 200 respondents. Respondents in this study are consumers who use beauty products and active social media users. Hypothesis testing was carried out using the Structural Equiation Model (SEM) with the help of AMOS24. The results showed that Brand Awareness, Perceived Quality and Brand Association had a positive effect on Brand Equity.
Konsekuensi Environmental Concern dan Social Influence pada Skincare Ramah Lingkungan Satiti Satiti; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1279

Abstract

This study aims to analyze the influence of environemental concern dan social influence on purchase intention and willingness to pay for the purchase of eco-friendly skincare products. Sampling in this study used purposive sampling technique by selecting samples, which are individuals who have purchased eco-friendly skincare products in the past year. The research was conducted by distributing questionnaires online to obtain primary data. The validity test and reliability test were conducted to test the instrument for each indicator. The data analysis method used to test the hypothesis in this study is the Structural Equation Model (SEM).
Anteseden Kesadaran Konsumen pada Pengguna Transportasi Online Lina Lina; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1282

Abstract

This research aims to test and analyze the influence of brand love, brand trust, brand commitment on consumer awareness of online transportation users. The sample used in this research was 250 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this research are (1) Brand Love has a positive effect on Consumer Awareness (2) Brand Trust has a positive effect on Consumer Awareness (3) Brand Commitment has a positive effect on Consumer Awareness. It is hoped that this research can develop insight and knowledge, especially in the field of marketing management, especially regarding brand love, brand commitment, brand trust and consumer awareness and is expected to be used as a means of developing knowledge.
Co-Authors Adelia Widiyawati Adi Sukmanti Adiati Hardjanti Adilla Triamanda Adita Rosdiana Afifah Wulandari Ahmad Rayyan Aiman Zharfani Siregar AJi Kusuma Wijaya Alfira Adna Alisha Tsaabithahasna Wahyudi Alpha Janitra Firdaus Alpha Janitra Firdaus Alvania Ayuningtyas Alya Kamila Putri Amalina, Nurhafifah Anisya Dewi Kusmardianto Anugrah Dheza Al-Aziz Araminta Edria Padma Putri Aseanty, Deasy Aurelia Lalita Kirana Jayananda Ayu Ekasari B. Medina Nilasari Bhatara Febryanto Brina Sitanggang De Gala Cicilia Bangun Darra Pradita Hidayat Devina Winanda Dhafa Zulfikar Alfarissy Mawardi Dian Octaviani Drajat Roni Sumantri Etty Murwaningsari Fadhel Audia Yusran Gloria Bunyamin Adelina Grace Intan Irinawati Gunarto Gunarto Hartini Rahayu, Dwi Ice Nasyrah Noor Iis Afriani Rachman Iis Afriani Rachman Juber Bornop Sibagariang Justin Matthew Kahti Ramadhia Risde Kania Syifa Karenindya Puspitasari Indriasto Karin Apriliana Khansa Fara Wijanarko Kintania Nadhirah N Kurniawati Kurniawati Lina Lina Luki Adiati Pratomo Lux Firdaus Fauzi Maria Christina Marshella Shafira Putri Siwalette Michelle Ester Arinda Jaya Mirabel Zahra Mochammad Rizky Adhirajasa Mohammad Ronald Harry Septian Mufhny Nuraeni Muhamad Yudhi Lutfi Muhamad Yusuf Barkah Muhammad Affandi Muhammad Rizky Ananda Muhammad Yusuf Ash Sidiq E Nabila Andriani Netania Emilisa Nicolas Jason Cahyadi Novita Novita Prameshwari Dinda Lisanti Prita Pramesti Putri Ramadhani Rafi Thufail Muhammad Rasyifa Shaliha Raymond Siregar Repsa Haularizki Robert Kristaung Sabina Keyla Aisha Safira Hanun Amira Santosa, Wahyuningsih Satiti Satiti Sistya Rachmawati Slamet Wiyono Soeharjoto, Soeharjoto Sofie Tiana Agnesia Tiana Agnesia Vinaliani Farida Wafa Azzahra Hassya Harahap Wendra Lim Windhy Puspitasari Yaneva Anindita Dwi Cahyaningrum