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Yasin Mohamad
Elektro Universitas Negeri Gorontalo
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Journal : International Journal Of Science, Technology

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Emotional Experience On E Wom Swiss Bell Silae Hotel In Palu City, Central Sulawesi Idham, Idham; Yasin, Mohamad; Bin Muhtar, Dzulkifli; Wahab, Abdul
International Journal of Science, Technology & Management Vol. 5 No. 4 (2024): July 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1156

Abstract

Service Quality (SQ), Customer Satisfaction (CS), and Positive Emotional Experience (PEE) have the effect of increasing the positive eWOM of hotel visits. Positive eWOM is a review of the experience felt by consumers who have had a good experience after staying at a hotel. The aim of the research is to test whether Service Quality, Customer Satisfaction (CS), and Positive Emotional Experience, have an influence on increasing positive eWOM visits to Swiss Bel Hotel Silae Palu, based on the Traveloka hotel reservation application site. The aim of the research is the influence of customer satisfaction on eWOM Swiss Bel Hotel Silae Palu. identify the influence of service quality on eWOM of Swiss Bel Hotel Silae Palu. What is the influence of positive emotional experience on eWOM Swiss Bel Hotel Silae Palu. Service quality is important for companies facing competition in the market, satisfying consumer needs and desires, paying attention to service quality (Maulana, 2016). Using quantitative uses numerical measurements. The influence of the Independent Variable on the Dependent Variable is concluded, Customer Satisfaction of the Swiss Bell Silae Hotel in Palu City, has a significant influence on the eWOM of the Swiss Bell Silae Hotel in Palu City. Service Quality provided by the Swiss Bell Silae Hotel in Palu City has a significant influence on the eWOM of the Swiss Bell Silae Hotel in Palu City, Positive Emotional Experience of Swiss Bell Silae Hotel customers in Palu City has a significant influence on Customer Satisfaction of the Swiss Bell Silae Hotel in Palu City. Positive Emotional Experience of Swiss Bell Silae Hotel customers in Palu City has a significant influence on the eWOM of Swiss Bell Silae Hotel in Palu City.
Co-Authors Abdi Gunawan Djafar Abdul Azis Abdul Kadir Abdul Wahab abdusammad, Syahrir Ade Irawaty Tolago Adnan, Sri Reski Agung Anwar Akhmad Akhmad Amali, Kamil Amali, Lanto Aminuddin Aminuddin Amirudin Y. Dako Aprina, Aprina Arafat, Muhammad Yasser Arifin Matoka Astuti, Erlina Tri Azis, Abd Bagus Wijaya, Bagus Bambang Panji Asmara Bin Muhtar, Dzulkifli Budianto Budianto Cahyono, Ari Dwi Dionixius, Dionixius Djabir D, Muhammad Djalamang, Zulfikar Jakaputera Dongka, Rahmat Hidayat Eka Cahyani, Denis Elysiantobuo, Nova Ervan Harun Ervan Hasan Harun H, Haeriani Hafidzni, Nihayatul Hidayat, iksan Idham Idham Idrus, Talhah Al Ifan Wiranto Ikhsan Hidayat Ikhsan Hidayat Ilham Amu Indah Oktaviani Iskandar Z Nasibu Iskandar Zulkarnain Nasibu Jofanda, Achmad Naufal Wijaya Jumiati Ilham JUNUS, ALYA PRATIWI PUTRI Kamil Amali , Lanto Mohamad Kamil Amali, Lanto M. Karim, Aco Komang Arya Utama L.M Kamil Amali LAHABU, FIRMANSYAH Lanto M. Kamil Amali Lanto Mohamad Kamil Amali Maulana, Muhammad Irfan Maulidaningsih, Ranti Mimiep Setyowati Madja Mirna Mirna Moh. Rafli A. Bolilio Muhammad Yunus Mutmainnah, Nur Nadifa, Ulfatun Nirmalasari Nirmalasari Nova Elysia Ntobuo Nurapiah Nurapiah, Nurapiah Ode Asri, Aristi Ayuningsi Palakua, Hendra Pratiwi, Amelya Indah Pratiwi, Niniek Qurrotul Aini R. Dako, Rahmat Dedi Rahayu, Olga Cindi Rahayuningsih, Farid Tri Rahmat Deddy Rianto Dako Rahmat Dedi Rianto Dako Rianto Dako, Rahmad Dedi Rifaldi, Mohammad Ritin Uloli Ruth Debora Salmawaty Tansa Samalam, Abdul Gafar Sangkota, Megawati Sangkota, Megawaty Sapti Wahyuningsih, Sapti Saputra, Guntur Hadi Sardi Salim Setumin, Samsul Solikhudin, Ahmad Sri Ayu Ashari Sujarwadi, Sujarwadi Surayya, Surayya Surusa, Frengki Susanto, Setya Egha Syahrir Abdussamad Taufik Ismail Yusuf Taufiq Ismail Yusuf Taufiq Ismail Yusuf Tri Oktoviana, Lucky Umar A, Muhammad Wahab Musa Wahab, Abd Wahyu Saputra Wrastawa Ridwan Yahja Igirisa Yasmine, Nabila Putri Yasser , Muhammad Yuslizar E.P. Bachari Z Nasibu, Iskandar Zainudin Bonok Zhai, Zhiqiang John