Article Per Year (5 Year)
p-Index From 2021 - 2026
4.267
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Komunikasi Makna INFORMASI Interaksi : Jurnal Ilmu Komunikasi Mimbar PGSD Undiksha Jurnal Studi Komunikasi dan Media Komunikator Jurnal The Messenger Jurnal Manajemen Pendidikan Communicare : Journal of Communication Studies Indonesian Journal of Community Services PREPOTIF : Jurnal Kesehatan Masyarakat PUTIH JURNAL PENGETAHUAN TENTANG ILMU DAN HIKMAH Tuturlogi: Journal of Southeast Asian Communication Journal of Advanced Multidisciplinary Research Jurnal Litbang Kota Pekalongan Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pendidikan, Sains dan Teknologi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Jurnal Media dan Komunikasi Berbakti
Mubarok Mubarok
Communication Science, Universitas Islam Sultan Agung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
TRANSFORMASI SIKAP MAHASISWA MENJADI GARDA TERDEPAN ANTI KORUPSI Mubarok Mubarok; Diah Wulandari
Jurnal Media dan Komunikasi (MEKAS) Vol. 1 No. 1 (2023): Jurnal Media dan Komunikasi (MEKAS) Edisi November
Publisher : LodDos Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/mekas.v1i1.18

Abstract

This research explores and analyzes the transformation of student attitudes as the vanguard in the anti-corruption movement. This phenomenon is the subject of research because of the key role of students in creating social change and building a society that is clean from corrupt practices. This research uses qualitative methods with in-depth interviews and content analysis of data related to student attitudes towards anti-corruption. The results showed a significant change in students' attitudes regarding anti-corruption, which included a deep understanding of the negative impacts of corruption, increased awareness of their role as agents of change, and an active commitment in fighting corruption. Factors such as education, participation in student organizations, and social interaction on campus have a great influence in shaping their attitudes. The transformation of student attitudes is not only limited to theoretical understanding, but also includes practical implementation through various initiatives, including anti-corruption campaigns, integrity training, and participation in policy reform advocacy. Students are perceived as frontline because of their role in voicing demands for transparency, accountability, and fairness. This research contributes to a further understanding of changing student attitudes in the context of anti-corruption, with important implications for the design of educational programs and anti-corruption advocacy in higher education environments. The transformation of students' attitudes is not only as a result of knowledge, but also as a tangible form of their active involvement in building a society free from corruption.
Pengaruh Terpaan Iklan dan Kredibilitas Celebrity Endorser Biore UV X Stray Kids di Tiktok terhadap Keputusan Pembelian di Kota Semarang Dwi Indrawati; Mubarok Mubarok
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b4511492

Abstract

The development of social media, particularly TikTok, has transformed marketing communication strategies, including the use of celebrity endorsers to promote beauty products. One example is the Biore UV x Stray Kids advertising campaign, which targets young consumers. This study aims to examine the effect of advertising exposure and celebrity endorser credibility of Biore UV x Stray Kids on TikTok on consumers’ purchasing decisions in Semarang City. This study employed a quantitative approach involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that advertising exposure has a positive and significant effect on purchasing decisions (t = 12.502; sig. = 0.000), while celebrity endorser credibility also has a positive and significant effect (t = 6.227; sig. = 0.000). Simultaneously, both variables have a significant effect on purchasing decisions (F = 111.154; sig. = 0.000), with an R² value of 0.696. This indicates that advertising exposure and celebrity endorser credibility explain 69.6% of the variation in purchasing decisions, while the remaining 30.4% is explained by other factors. Advertising exposure has a greater influence than celebrity endorser credibility. This study uses the Stimulus–Organism–Response (S-O-R) theory as the grand theory to explain that advertising exposure and celebrity endorser credibility as stimuli can generate a consumer response in the form of purchasing decisions.
Strategi Komunikasi Diskominfo Kota Semarang dan Mahasiswa Ilmu Komunikasi Universitas Diponegoro dalam Kampanye Sosialisasi Lapor Semar Solusi AWP Kaka Mahardika Asoka Wardana; Mubarok Mubarok
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2h36f076

Abstract

The digital public complaint service Lapor Semar Solusi AWP faces challenges regarding the low awareness and understanding among Semarang residents following repeated rebranding processes. Furthermore, public participation remains critically low because 98% of surveyed respondents doubted that their submitted complaints would be resolved effectively. This study aims to describe the collaborative communication strategy between the Semarang City Communications and Informatics Office (Diskominfo) and Diponegoro University Communication Science students in the public socialization campaign. Additionally, it analyzes how the application of a strategic communication model addresses barriers related to public awareness, trust, and action.  This research employed a descriptive qualitative approach, collecting data through in-depth interviews, direct observation, and document analysis. The data were analyzed interactively based on Hafied Cangara’s five-stage communication planning model, comprising research, planning, execution, measurement, and reporting. The campaign combined digital channels—such as Instagram and E-Radio—with face-to-face outreach via Goes to School, Goes to Campus, Goes to RW, and a main event at the Simpang Lima Car Free Day. This integrated communication strategy successfully exceeded key performance indicators (KPIs), achieving an Instagram Ads reach of 81,190 accounts alongside significant increases in new user registrations and public comprehension. The collaboration combining bureaucratic authority with creative student-led engagement proved effective in bridging public communication gaps and boosting civic awareness. Nonetheless, sustained socialization efforts and faster technical follow-ups across municipal agencies remain essential to foster enduring public trust.
Analisis Resepsi Millenial terhadap Narasi Iklan "Gue Tunjukin Rumah Sudah Jadi dan Siap Huni" Hasib Mukhlis; Mubarok Mubarok
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/186pbm66

Abstract

The rapid growth of social media has transformed marketing communication strategies, including those in the property sector, where digital platforms such as TikTok are increasingly utilized to reach potential consumers. One advertisement that has gained significant public attention is the video featuring the narrative "I'll Show You a House That Is Already Built and Ready to Occupy," promoted by Adrie Febriansyah. It’s simple, straightforward, and relatable storytelling has generated diverse interpretations among audiences, particularly millennials. This study aims to analyze millennials' reception of the advertisement narrative by applying Stuart Hall's Reception Theory. This study employed a descriptive qualitative approach within a constructivist paradigm. The research participants were selected through purposive sampling, consisting of millennials aged 18–35 years who had watched the advertisement "I'll Show You a House That Is Already Built and Ready to Occupy" on TikTok. Data were collected through in-depth interviews, documentation, and literature review, and analyzed using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. Data credibility was ensured through source triangulation. The findings indicate that the encoding process of the advertisement successfully conveys messages of convenience, certainty, and trust through the use of casual language, straightforward narration, and visuals of completed houses ready for occupancy. Meanwhile, the decoding process reveals that most participants occupy the negotiated reading position, accepting the primary message while adapting its meaning to their financial conditions, personal experiences, and housing readiness. Several participants also demonstrate an oppositional reading, perceiving the advertisement as presenting an overly idealized portrayal that does not fully reflect the realities faced by millennials. The study concludes that social background, personal experience, and economic conditions are the primary factors influencing how millennials interpret the advertisement narrative
Co-Authors Agus Triyono Ahmad Suriansyah Aldy Ferdiyansyah Alhaj, Ahmad Farid Amirudin, Fajar Angeliqa, Fitria Arta Mulya Budi Harsono As-Sajid, Habib Hassan Billy K. Sarwono Atmonobudi Diah Wulandari Diah Wulandari Dian Marhaeni K Dina Irsalina, Dina Dwi Indrawati Eka Cahya Sari Putra Fikri Shofin Mubarok Fransisca Lusianora Fuadi, Muhammad Azhar Genta Maghvira Githa Fungie Galistiani Hasib Mukhlis Hega Satriya Hutama Indri Hapsari Intan Vicky Azzarah Iskandar, Bagus Aulia Kaka Mahardika Asoka Wardana Kurdaningsih, Dian Marhaeni Latifa Putri Ridhaningtyas M. Ziyan Takhqiqi Arsyad MADE DWI ADNJANI Made Dwi Adnjani Made Dwi Adnjani Made Dwi Adnjani Madrah, Muna Yastuti Mulyadi, Urip Noorhapizah Pradana, Arsil Bayu Prasanda Adinda Shelvira Qudus Al Faruq, Abdul Saputra, Yoga Trimanah Trimanah Trimanah Trimanah Trimanah, Trimanah Urip Mulyadi Urip Mulyadi Urip Mulyadi Yulandra, Rianty Zulparis, Zulparis