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All Journal Animal Agricultural Journal JEJAK Forum Agribisnis Jurnal Peternakan Indonesia Journal of Consumer Science AGRARIS: Journal of Agribusiness and Rural Development Research Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jurnal Pengembangan Penyuluhan Pertanian Jurnal Olympia Bedelau: Journal of Education and Learning Jurnal Litbang Provinsi Jawa Tengah Jurnal Ekonomi dan Manajemen Indonesia CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Mediagro Jurnal Manajemen dan Bisnis Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Nexus Synergy: A Business Perspective paradigma agribisnis
Mukson Mukson
Program Studi Magister Agribisnis Program Pasca Sarjana UNDIP
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Daging Ayam Broiler Wardandy, Ilham Sukma; Mukson, Mukson; Prastiwi, Wahyu Dyah
Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Vol 18, No 1 (2022): Juni
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah (BAPPERIDA) Kabupaten Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33658/jl.v18i1.286

Abstract

ENGLISHChicken meat has a significant role to fulfill community nutrition needs, especially animal protein. The study aimed to describe the charactheristic of consumers and the decision making process of purchasing broiler chicken meat and to analyze the influencing factors on consumer decisions in chicken meat broiler purchase at Puri Traditional Market, Pati District. The factors were analyzed in this study are cultural, social, personal, price, quality and location. Data collection was carried out in March-April 2021, located in Pasar Puri, Pati District. The number of sample was 100 people whom were chosen through accidental sampling method. The data were collected through observation, questionnaires and interviews. Then they were analyzed using multiple linear regressions. The results of the study were (1) Majority samples were women aged 17-25 years old; (2) Most of them have finished high school or bachelor degree and worked as enterprisers. The monthly expense for broiler chicken meat ranged Rp100.000,00 to Rp500.000,00; (2) simultaneously, cultural, social, personal, price, product quality, and location factors had significant effects on consumer decisions in broiler chicken meat purchases; (3) meanwhile the factors partially influenced the consumer behaviours were social factors, price, product quality, and location. INDONESIADaging ayam berperan penting dalam pemenuhan gizi masyarakat, khususnya protein hewani. Konsumsi daging ayam yang relatif masih rendah dipengaruhi oleh beberapa faktor. Tujuan penelitian ini adalah menggambarkan karakteristik konsumen dan proses pengambilan keputusan pembelian daging ayam broiler dan menganalisis pengaruh faktor budaya, sosial, pribadi, harga, kualitas, dan lokasi terhadap keputusan konsumen saat membeli daging ayam broiler di Pasar Tradisional Puri, Kecamatan Pati, Kabupaten Pati. Pengambilan data dilaksanakan pada bulan Maret-April 2021. Sampel penelitian berjumlah 100 orang yang dipilih dengan metode aksidental. Pengumpulan data dilakukan melalui observasi, penyebaran kuesioner, dan wawancara. Data yang diperoleh selanjutnya dianalisis menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan (1) Responden penelitian didominasi oleh perempuan yang berusia 17-25 tahun. Tingkat pendidikan sebagian besar responden adalah SMA dan S1 dengan pekerjaan wiraswasta. Sebagian besar responden mengeluarkan biaya Rp100.000,00 hingga Rp500.000,00 untuk membeli daging ayam setiap bulannya; (2) Secara simultan faktor budaya, sosial, pribadi, harga, kualitas produk dan lokasi berpengaruh sangat nyata terhadap keputusan konsumen dalam pembelian daging ayam broiler ; (3) sementara itu, secara parsial faktor yang berpengaruh adalah faktor sosial, harga, kualitas produk, dan lokasi.
Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers Santoso, Fellicia Etano; Prastiwi, Wahyu Dyah; Mukson, Mukson
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.170-186

Abstract

The existence of different characteristics in each generation encourage producers to stay updated on consumer preferences. This study aimed to analyze the characteristics and preferences of Generation Z consumers for UHT Ultra Milk Flavor. The research was conducted in August – November 2022 using a case study. The sampling method was a purposive sampling of 150 respondents, aged 18-22 years who had consumed Ultra Milk Flavor and purchased at least once in the last week, with pocket money. Data was collected online using Google Forms and then analyzed by descriptive analysis and conjoint analysis. The results showed that Generation Z consumers were dominated by women and the majority of students aged 20 years, with income levels ranging from >IDR 500.000 to IDR 1.000.000, and aware of drinking milk. The type of milk consumed the most is UHT milk with a frequency of purchase of once a week at a minimarket, and is familiar with the use of social media. Overall, the preference for UHT Ultra Milk Flavor is chocolate with 250 ml packaging, price of ≤IDR 5.000 with the most prioritized taste attribute. These findings suggest that milk producers can maintain, improve, and innovate flavors.
Analysis of Prime Rice Seed Sales Volume in PT. Pertani (Persero) Semarang, Central Java Alisyah, Rafifa; Handayani, Migie; Mukson, Mukson
JURNAL LITBANG PROVINSI JAWA TENGAH Vol 21 No 1 (2023): Jurnal Litbang Provinsi Jawa Tengah
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36762/jurnaljateng.v21i1.987

Abstract

This research aimed to perceive the trend of sales volume and to analyze the correlation of sale’s factors with prime rice seed sales volume in PT. Pertani (Persero) Semarang in 2016-2020. This research was conducted at PT. Pertani (Persero) Semarang, Central Java. The locus of this research was chose using purposive sampling method. This research used case study as a research method where researcher did the research intensively, deeply, and detailed about the sales of prime rice seed in PT. Pertani (Persero) Semarang. Primary data was collected from an interview with PT. Pertani (Persero) Semarang’s employees. Secondary data including monthly production report, monthly sales report, marketing report of prime rice seed product at PT. Pertani (Persero) Semarang was collected through a time series method for 5 consecutive years from 2016-2020. Data was analized with trend analysis and pearson correlation method. The result of trend analysis shows a positive trend of prime rice seed sales volume in 2016-2020. The result of pearson correlation analysis shows that prices and marketing expenses are strongly correlated.
ANALISIS EFISIENSI PEMASARAN KENTANG DI KECAMATAN GETASAN KABUPATEN SEMARANG Muniroh, Putri Rofaida Azizatul; Budiraharjo, Kustopo; Mukson, Mukson
MEDIAGRO Vol 18, No 2 (2022)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v18i2.6524

Abstract

Obstacles marketing activities for agricultural commodities especially aspect of marketing efficiency is unstable price, many marketing agencies and disproportionate marketing costs and profits between agency. This study aims to analyze pattern of marketing channels, marketing efficiency and factors that affect the efficiency. The research location is in Kopeng Village and Batur Village Getasan District, Semarang Regency. The research was conducted in January-February 2022. The research used survey method and the location was chosen deliberately. The sampling technique at the farmer by quota sampling totaling 40 people and snowball sampling at the marketing agency totaling 18 people. The research used primary data and secondary data. The data analysis method used descriptive quantitative methods and statistical analysis (one sample t-test and multiple linear regression). The results of the potato marketing channel in Getasan District are 4 channels, with each marketing margin of pattern I IDR 3,847/kg, pattern II IDR 2,250/kg, pattern III IDR 4,155/kg and pattern IV IDR 4,220/kg, while the farmer's share values were respectively: 63% for pattern I, 79% for pattern II, 62% for pattern III and 61% for pattern IV. Potato marketing in Getasan District is efficient. The results of one sample t-test is a significant difference between the value of marketing efficiency (0.000 <0.05) with the standard of marketing efficiency. Simultaneously, the producer price, consumer price, marketing cost, marketing channel pattern, and sales volume have a very significant effect (p<0.01) on marketing efficiency. Partially, the producer price and consumer price have a very significant effect on marketing efficiency.Keywords: efficiency, marketing, potato
Valuasi Ekonomi Taman Nasional Ujung Kulon Prayogi, Erwin; Susilowati, Indah; Mukson, Mukson
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1562

Abstract

The integrated development of tourism is done through cross-sectoral coordination so that the development can make a huge stride. The goals of this study are to estimate the economic valuations to measure the ability/willingness to pay of visitors; to analyze the prospects of fisheries resources management in Ujung Kulon National Park; and to formulate marine tourism model of Ujung Kulon National Park. This study was conducted on the 1.619,68 Ha area of utilization zones in Ujung Kulon National Park, covering 1.518,91 Ha land area and 100,77 Ha of water area. The used study method was survey method which was quantitative and qualitative along with questionnaires as the instrument. Purposive sampling method was applied to collect data. Data analysis used was economic surplus and willingness to pay. The result obtained was the demand of marine recreation at utilization zones in Ujung Kulon National Park was determined by cost of travel, length of visit and education. The total value of Willingness to Pay in one year was Rp 512.898.500,00. The mentioned value was the projected value of willingness and ability of people to pay for conservation area of the marine protected area and marine tourism in Ujung Kulon. The goals of marine tourism that had been enacted by people was then coordinated with central government. The process of marine tourism development was expected to be able to positively improve other regional development. The outcome of the study was hoped to provide improvement on marine tourism management at Ujung Kulon National Park Keywords: tourism, marine, Ujung Kulon National Park
Analisis Pengaruh Bauran Pemasaran 7P terhadap Keputusan Pembelian Produk Selada Hidroponik CV. TFP Fitriannas, Yulvika; Mukson, Mukson; Budiraharjo, Kustopo
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 9 No. 3 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v9i3.1127

Abstract

This research aims to ascertain the 7P marketing mix achievement rate of respondents and examine how the 7P marketing mix influences consumers' decisions to buy hydroponic lettuce products of CV. TFP. The research was conducted in August 2022, located at Jl. Tejosari Raya No. 1 Gedawang, Kec. Banyumanik, Semarang, Central Java. The location was selected purposefully based on the consideration of the CV. TFP is a hydroponic plant cultivation and marketing business with its superior products of hydroponic fruits and vegetables. The survey method was the research method that was used. The process of selecting the respondents involved using an accidental sampling technique of as many as 100 samples who were consumers purchasing CV. TFP hydroponic lettuce products directly at CV. TFP. Primary data was collected through consumer-distributed questionnaires used in interviews. Secondary data were obtained from BPS and other relevant sources. Multiple linear regression statistical tests and descriptive analysis are used for data analysis. In a multiple linear regression analysis, price, location, product, promotion, physical evidence, people, and process are independent factors (X), and the purchase decision is dependent (Y). The findings demonstrated that the Respondent Achievement Rate (TCR) value for the seven marketing mix factors (7P) is in the excellent range. The factors influencing purchasing decisions are people / human resources, process, product, price, place, and physical proof. Promotion is the only variable that has no effect. With a Standardized Coefficients Beta value of 0,241, the place variable is the most prominent 7P marketing mix variable.
THE RELATIONSHIP OF COOPERATIVE ROLE TO MILK PRODUCTION AND INCOME OF CORPORATE FARMS IN SEMARANG DISTRICT Fifin, Fifin; Mukson, Mukson; Gayatri, Siwi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): June 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.20470

Abstract

Dairy cooperatives play an important role in improving the welfare of member farmers. Working together increases dairy farming and farmer income. However, farmers' income is low despite rising production due to individual sales. The cooperative is expected to increase income through its role with group strength and efficiency. Cooperatives are utilized to increase income through joint milk production. This study analyzes the role of cooperatives in milk production and income generation of farmers in Semarang. The research was carried out by survey method with questionnaires as a research tool. This research was conducted in 3 cooperatives active in Semarang Regency, Andini Luhur KUD, Nusantara KSU and Mekar KUD. Sampling was carried out through the proportional quita sampling method, with 120 breeders as respondents. Data processing was carried out using path analysis as the analysis method. The average ownership of lactating dairy cows was 2,825 heads/farmer, while milk production per head per day increased to 9.92 liters. Dairy income increased from the previous year and was above minimum wage both in 2022 and 2023, which was Rp2,804,300.53 per month. The results of the path analysis show that the role of cooperatives as marketing guarantors has a major role in increasing income through milk production. Thus, to increase the income of dairy farmers, it is necessary to improve the quality of milk production and the development of cooperatives as marketing guarantors. The implementation is expected to increase the income of dairy farmers so that it has implications for the economy of the national dairy farming sector.
FARMER SATISFACTION WITH THE FARMER CARD PROGRAM IN KENDAL REGENCY, CENTRAL JAVA Mukson, Mukson; Ekowati, Titik; Prasetyo, Edy; Handayani, Migie
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): June 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.18136

Abstract

The subsidized fertilizer distribution program through farmer card (Kartu Tani), initiated since 2016, requires evaluation and improvement in its implementation. The use of subsidized fertilizers must be precise in its dose and timing in order to increase productivity.  The purpose of this study is to analyze the level of satisfaction of farmers with the farmer cardprogram related to subsidized fertilizers. This research employs the survey method. The location was determined by purposive sampling with five urban villages based on the number of distributed cards and each of them represents three regions; lowlands, midlands, and uplands. The respondents to this study were 100 people; 20 people from each urban village were selected using the random sampling method. The data were taken using the interview method based on questionnaires distributed to farmers. The collected data was then analyzed using the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. The results showed that most of the farmers who received the card in Kendal Regency were predominantly male, had high school education, and with an average land ownership of 0.5-1.0 hectares. The IPA analysis showed that in quadrant I (8 attributes need improvement), quadrant II (there are 16 achievement attributes that need to be maintained), quadrant III (11 low priority attributes) and quadrant IV (7 redundant attributes). Farmers' satisfaction with the farmer card program is at 71.69%, which is in the range of 61%-80.99%. In other words, the farmers are satisfied with the farmer ard services provided by the government.
Pengaruh Brand Image Dan Perceived Quality Terhadap Keputusan Pembelian Kopi Starbucks di Kabupaten Sleman Intan Tsania Putri; Mukson, Mukson; Roessali, Wiludjeng
JURNAL LITBANG PROVINSI JAWA TENGAH Vol 22 No 1 (2024): Jurnal Litbang Provinsi Jawa Tengah
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36762/.v22i1.1058

Abstract

Purchase decisions for a product of goods and services are heavily influenced by various factors including brand image (brand image) and perceived quality (perceived quality). This study aims to analyze the effect of brand image and perceived quality on purchasing decisions for Starbucks coffee products in Sleman Regency, Special Region of Yogyakarta. This research was carried out in August - October 2022. The research method used a survey method. Coffee shop locations were determined by a simple random method. Sampling used a purposive sampling technique of 100 people, with a minimum age of 17 years and having bought Starbucks coffee products. Data analysis used descriptive analysis methods and Structural Equation Modeling (SEM) with the PLS (Partial Least Square) approach using Smart PLS 3.3.9 software. The results showed that brand image and perceived quality variables influenced the decision to buy Starbucks coffee products in Sleman Regency.
INCOME AND RISK DETERMINATION OF SHALLOT FARMING BUSINESS IN WANASARI DISTRICT, BREBES REGENCY, INDONESIA Roessali, Wiludjeng; Mukson, Mukson; Prastiwi, Wahyu Dyah
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.24751

Abstract

In every agricultural business, farmers face the phenomenon of farming risk. Climate-related production risk, market risk, financial risk, and institutional risk are some of the dangers faced. This study aims to analyze the level of risk and risk mapping faced by farmers and its impact on shallot farming income. This study was conducted in the shallot center area in Wanasari District, Brebes Regency, Central Java, Indonesia from April to May 2023. The survey was conducted using semi-structured interviews and questionnaires on the level of shallot farming risk and factors that influence farmers' income. The analysis was carried out using risk mapping and multiple regression techniques. The results of the study showed that the production risk, market risk, and financial risk of shallot farmers in the study area were included in the high category, while institutional risk was included in the moderate group. The shallots produced per hectare reached 12.76 tons. The factors that influence shallot farming income are land area, productivity, total costs and shallot farmers' risk awareness. Meanwhile, the price of shallots and the level of risk did not significantly affect shallot farming income.
Co-Authors Agus Setiadi Alisyah, Rafifa Amanda, Putri Rizkia Anam, Mochammad Alawy Syaiful Anang M Legowo Aryani, Yovita Aryanti, Wulan Asror, Muhammad Zainul Aswanto, Aswanto Atina Tafano Bayu Sasongko Daffa, Naufal Dewi Setyaningsih Dhita, Sylvia Gara Diska Mayangsari, Diska EDWARD, YURNAL Edy Prasetyo Enggarbudi, Putri Arimbi Fifin, Fifin Fitriannas, Yulvika Gara Dhita, Sylvia H Setiyawan, H Hery Setiyawan Hikmah Izzatin Nisa Hsb, Mhd Suleman Hsb, Mhd. Suleman Husni Fuaddi Ikhsan, Wandi Nur Indah Susilowati Intan Tsania Putri JOKO MARIYONO Khoiriyyah, Iffatul Kristiana, Dwi Kurnia, Dedi Kurniawati, Hesti Kustopo Budiraharjo Legia Seki Yolanda Legowo, Anang M Lia, Reza Siskana Melayu, Alfiyo Anelza Mhd Suleman Hsb Migie Handayani Muniroh, Putri Rofaida Azizatul Nurfadillah, Suryani Panzi Barza Prayogi, Erwin Ramadhanti, Sarah Faradhila Reicilya, Mutiara Frida Roessali, Wiludjeng Saksono, Ariel Putra Santoso, Fellicia Etano Satmoko, riroso SI Santoso, SI Sinambela, Sarah Patresia Arauli Siswanto Imam Santoso Sitompul, Putri Ruth Aprilia Siwi Gayatri Sujatmoiko, Rides Suryatunnisak, Suryatunnisak Thahira, Zahwa Nauria Titik Ekowati Wahyu Dyah Prastiwi Wardandy, Ilham Sukma Yusnidar Yusnidar Zulfitri Zulfitri, Zulfitri