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Analisis Preferensi Konsumen Industri terhadap Selada Hidroponik Produksi Kebun Bertani Agro Farm Kota Semarang Amanda, Putri Rizkia; Mukson, Mukson; Setiadi, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17899

The purpose of this study was to analyze the preferences of industrial consumers and to analyze the effect of price, quality, availability, type of processed product, sales turnover, and taste on consumer preferences of the hydroponic lettuce industry produced by Kebun Bertani Agro Farm, Semarang City. The research method used was a survey. The study was conducted in October - November 2024 in Mijen District, Semarang City. The determination of the research location was carried out purposively. The data collection method was carried out by interview using a closed questionnaire on a Likert scale. The sampling method used a census sampling technique, namely industrial consumers who had become regular customers of Bertani Agro Farm. The number of respondents used was 43 industrial consumers consisting of 18 kebab MSMEs, 5 food stalls, 5 catering, and 15 restaurants. The types of data used were primary and secondary. Data analysis used data tabulation calculations and analyzed using the SPSS program. The data analysis methods used were conjoint analysis and multiple linear regression. The test analysis used was the classical assumption (Shapiro-Wilk normality, linearity, multicollinearity, and heteroscedasticity) and hypothesis testing. Based on the research results, it was found that the most important attributes in order were price, availability, and quality, with a combination of product attributes that industrial consumers consider most for hydroponic lettuce is that it has a price of IDR 25,000, lettuce quality with green leaves, no holes and has a shelf life of ≤ 3 days, and availability that exceeds demand. Having a significance value of the t-test and F-test of less than 0.05, indicating that both partially and simultaneously all X variables have a significant effect on industrial consumer preferences. The adjusted R square value is 0.976, which means that 97.6% of the variation or change in consumer preferences is explained by the variables and the rest is not analyzed in the model.

Faktor-faktor yang Memengaruhi Keputusan Petani Mengikuti Program Asuransi Usahatani Padi (AUTP) di Kecamatan Gabus Kabupaten Pati Kurniawati, Hesti; Mukson, Mukson; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18939

This study aims to analyze the implementation of the Rice Farming Insurance Program (AUTP), describe the characteristics of AUTP participants, and examine the factors influencing farmers' decisions to participate in the program in Gabus District, Pati Regency. The research employed a survey method and was conducted from February to March 2025. A total of 180 samples were collected, comprising 126 farmers who participated in AUTP and 54 who did not, selected using a disproportionate stratified random sampling technique. Data analysis utilized both descriptive and quantitative methods, specifically binary logistic regression. The findings indicate that 1The number of AUTP participants in Gabus District for the years 2022, 2023, and 2024 were 595, 1,213, and 548 respectively, accounting for 21.6% of the total AUTP participants in Pati Regency in 2024. Claim payments amounted to IDR 861,960,000 in 2022 and IDR 40,800,000 in 2023. 2) Factors influencing farmers' decisions to participate in AUTP simultaneously include age, education, land area, farming experience, number of family dependents, knowledge about AUTP, extension agent activity level, and access to the AUTP program. Partially, the significant factors are the number of family dependents, knowledge about AUTP, and the activity level of extension agents.

Faktor Sosiodemografis dan Sosioekonomi yang Berperan dalam Ketahanan Pangan Rumah Tangga Sangat Miskin Ekstrem di Wilayah Pesisir Demak Aryani, Yovita; Mukson, Mukson; Legowo, Anang M
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18755

Food is a fundamental necessity in our lives, yet many households face challenges in accessing sufficient and nutritious food, leading to food insecurity issues. The problem of food insecurity can occur even in food-producing areas, such as the coastal areas of Demak Regency. This research was undertaken to determine the sociodemographic and socioeconomic factors influencing poor household food security status in the coastal areas of Demak Regency. This study utilizes a survey-based approach, with sub-district samples selected purposively based on the highest number of poor households, as identified in the 2023 Targeting Data for the Acceleration of Extreme Poverty Eradication (P3KE) in Demak Regency. The sample areas included Sayung District and Bonang District. Household samples were chosen through multistage random sampling, resulting in a total of 104 households. Both primary and secondary data were used, collected through observation, literature study, and interviews using open and closed questionnaires. Data were analyzed employing multiple linear regression analysis performed with SPSS. The findings of the study show that the factors which have a significant influence (p<0.05) on food security conditions (Y) in poor households in coastal areas, namely: meat expenditure, rice expenditure, rice price, food expenditure share, meanwhile the factors that don't have significant influence (p>0.05) are mother' formal education, energy consumption level, and mother' age. The R² value of 0.689 means that approximately 68.9% of the variation in the dependent variable is explained by the independent variables in the regression model.

Analisis Manajemen Rantai Pasok Tanaman Anggrek Bulan di CV Bunga Alam Lestari Kota Semarang Melayu, Alfiyo Anelza; Mukson, Mukson; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18360

The study aims to analyze the supply chain management of Phalaenopsis orchids at CV Bunga Alam Lestari, as well as examine the structure of the network and business chain in the orchid supply chain. The research was conducted at CV Bunga Alam Lestari, located in Tambangan, Mijen, Semarang City, Central Java. A case study method was employed with purposive sampling, involving 20 respondents comprising producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. Primary data were collected through observation and interviews, while secondary data were obtained from CV Bunga Alam Lestari. The analysis used descriptive quantitative methods, focusing on product, information, and financial flows, as well as supply chain management. The study applied the Supply Chain Operations Reference (SCOR) model, evaluating attributes such as reliability, responsiveness, flexibility, assets, and cost. The results indicate that the supply chain consists of six key actors: PT Eka Karya and Toko Anggrek Nambangan as producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. The performance measurements for the supply chain show that responsiveness and flexibility reached the "superior" level, reliability achieved one "advantage" level measurement, while assets and cost also performed at the "advantage" level. The study concludes that improvements are needed in order fulfillment and cost management across all supply chain activities to minimize costs effectively.

Stategi Pengembangan Agrowisata Catra Strawberry Kabupaten Wonosobo Daffa, Naufal; Budiraharjo, Kustopo; Mukson, Mukson
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18310

The research aims to analyze the strengths, weaknesses, opportunities, and threats of Catra Strawberry Agrotourism and formulate priority development strategies of Catra Strawberry Agrotourism. The research location is Catra Strawberry Agrotourism in Binangun Hamlet, Wringinanom, Kertek, Wonosobo Regency. The research method used was the case study method with purposive sampling for 8 key people and accidental for 22 visitors with a total of 30 respondents. The key persons in this research are five agrotourism administrators, one person from Wringinanom Village, one person from the Wonosobo Regency Food, Agriculture and Fisheries Service, and one person from the Wonosobo Regency Tourism and Culture Office. The data analysis methods used are the Internal Strategic Factors Analysis Summary (IFAS) matrix, the External Strategic Factors Analysis Summary (EFAS) matrix, the Strength Weakness Opportunity Threat (SWOT) matrix, and the Quantitative Strategic Planning Matrix (QSPM). The research results show that the highest internal strength of Catra Strawberry Agrotourism is the free entrance ticket price and the biggest weakness is the lack of road signs/wall signs. Analysis of external factors shows that the opportunity that has the highest prospect of being achieved is the increasing number of visitors during holidays and the biggest threat to agrotourism is the decline in tourist interest. Based on the SWOT analysis, it was found that Catra Strawberry Agrotourism is in quadrant 1 and can use aggressive or growth-oriented strategies. The priority strategy with the highest attractiveness value is optimizing social media for marketing and increasing promotions.

Valuasi Ekonomi Taman Nasional Ujung Kulon Prayogi, Erwin; Susilowati, Indah; Mukson, Mukson
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1562

The integrated development of tourism is done through cross-sectoral coordination so that the development can make a huge stride. The goals of this study are to estimate the economic valuations to measure the ability/willingness to pay of visitors; to analyze the prospects of fisheries resources management in Ujung Kulon National Park; and to formulate marine tourism model of Ujung Kulon National Park. This study was conducted on the 1.619,68 Ha area of utilization zones in Ujung Kulon National Park, covering 1.518,91 Ha land area and 100,77 Ha of water area. The used study method was survey method which was quantitative and qualitative along with questionnaires as the instrument. Purposive sampling method was applied to collect data. Data analysis used was economic surplus and willingness to pay. The result obtained was the demand of marine recreation at utilization zones in Ujung Kulon National Park was determined by cost of travel, length of visit and education. The total value of Willingness to Pay in one year was Rp 512.898.500,00. The mentioned value was the projected value of willingness and ability of people to pay for conservation area of the marine protected area and marine tourism in Ujung Kulon. The goals of marine tourism that had been enacted by people was then coordinated with central government. The process of marine tourism development was expected to be able to positively improve other regional development. The outcome of the study was hoped to provide improvement on marine tourism management at Ujung Kulon National Park Keywords: tourism, marine, Ujung Kulon National Park

Valuasi Ekonomi Taman Nasional Ujung Kulon Prayogi, Erwin; Susilowati, Indah; Mukson, Mukson
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1562

The integrated development of tourism is done through cross-sectoral coordination so that the development can make a huge stride. The goals of this study are to estimate the economic valuations to measure the ability/willingness to pay of visitors; to analyze the prospects of fisheries resources management in Ujung Kulon National Park; and to formulate marine tourism model of Ujung Kulon National Park. This study was conducted on the 1.619,68 Ha area of utilization zones in Ujung Kulon National Park, covering 1.518,91 Ha land area and 100,77 Ha of water area. The used study method was survey method which was quantitative and qualitative along with questionnaires as the instrument. Purposive sampling method was applied to collect data. Data analysis used was economic surplus and willingness to pay. The result obtained was the demand of marine recreation at utilization zones in Ujung Kulon National Park was determined by cost of travel, length of visit and education. The total value of Willingness to Pay in one year was Rp 512.898.500,00. The mentioned value was the projected value of willingness and ability of people to pay for conservation area of the marine protected area and marine tourism in Ujung Kulon. The goals of marine tourism that had been enacted by people was then coordinated with central government. The process of marine tourism development was expected to be able to positively improve other regional development. The outcome of the study was hoped to provide improvement on marine tourism management at Ujung Kulon National Park Keywords: tourism, marine, Ujung Kulon National Park

Pengaruh Minat dan Lingkungan Belajar terhadap Prestasi Akademik Mahasiswa Institut Teknologi dan Bisnis Master Mhd Suleman Hsb; Aswanto, Aswanto; Mukson, Mukson; Panzi Barza; Legia Seki Yolanda
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5634

This study aims to analyze the influence of learning interest and learning environment on the academic achievement of students in the Management Study Program at the Pekanbaru Master of Technology and Business Institute. The type of research used is quantitative research, which is research that focuses on data in the form of numbers and statistical analysis to answer research questions. The population in this study were 130 students in the 3rd and 5th semesters of management study programs, and the sample obtained in this study was 44 students. The data collection technique in this study used a closed questionnaire with a Likert scale of 1–5, where respondents were asked to provide answers according to the level of agreement with the statements given. This questionnaire was compiled based on variable indicators, namely learning interest, learning environment, and academic achievement. The data analysis technique carried out data processing using the SPSS 26 application. The results of this study indicate that learning interest and learning environment have a positive and significant influence on academic achievement. This means that the higher the learning interest and the better the learning environment, the student's academic achievement will also increase. Conversely, if the learning interest and environment are low, academic achievement tends to decrease.

Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers Santoso, Fellicia Etano; Prastiwi, Wahyu Dyah; Mukson, Mukson
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.170-186

The existence of different characteristics in each generation encourage producers to stay updated on consumer preferences. This study aimed to analyze the characteristics and preferences of Generation Z consumers for UHT Ultra Milk Flavor. The research was conducted in August – November 2022 using a case study. The sampling method was a purposive sampling of 150 respondents, aged 18-22 years who had consumed Ultra Milk Flavor and purchased at least once in the last week, with pocket money. Data was collected online using Google Forms and then analyzed by descriptive analysis and conjoint analysis. The results showed that Generation Z consumers were dominated by women and the majority of students aged 20 years, with income levels ranging from >IDR 500.000 to IDR 1.000.000, and aware of drinking milk. The type of milk consumed the most is UHT milk with a frequency of purchase of once a week at a minimarket, and is familiar with the use of social media. Overall, the preference for UHT Ultra Milk Flavor is chocolate with 250 ml packaging, price of ≤IDR 5.000 with the most prioritized taste attribute. These findings suggest that milk producers can maintain, improve, and innovate flavors.

Analisis Faktor-faktor yang Memengaruhi Pola Pangan Harapan pada Rumah Tangga di Kelurahan Ngijo Kota Semarang Reicilya, Mutiara Frida; Mukson, Mukson; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13385

A diverse food composition indicates good quality in the consumption pattern of the community. Desirable Dietary Pattern (DDP) is an indicator to assess the nutritional quality and diversity of food consumption in the community, so that the results can be the basis for evaluation in building food security. This study aims to analyze the achievement level of DDP in households and analyze the factors that influence it. The research location is Ngijo Village, Gunungpati District, Semarang City. The research method used is a survey with quota sampling of 80 housewives. The data collection methods used are 2 x 24-hour food recall, interviews, and observations. Data analysis used are DDP analysis and multiple linear regression analysis. The results showed that Ngijo Village had a DDP score of 85,07 and was classified as a good category in describing the diversity and quality of household food consumption patterns in it. Simultaneously, the variables of household income, number of household members, education of housewives, age of housewives, land utilization, and nutritional knowledge of housewives have an influence on the DDP score. While partially, the variables that influence the DDP score are household income, housewife education, and housewife nutritional knowledge.

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