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All Journal Animal Agricultural Journal JEJAK Forum Agribisnis Jurnal Peternakan Indonesia AGRARIS: Journal of Agribusiness and Rural Development Research Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jurnal Pengembangan Penyuluhan Pertanian Jurnal Olympia Bedelau: Journal of Education and Learning Jurnal Litbang Provinsi Jawa Tengah Jurnal Ekonomi dan Manajemen Indonesia CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Mediagro Jurnal Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Nexus Synergy: A Business Perspective paradigma agribisnis
Mukson Mukson
Program Studi Magister Agribisnis Program Pasca Sarjana UNDIP
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Perilaku dan Kepuasan Konsumen Rumah Tangga pada Daging Sapi saat Masa Pandemi Covid-19 di Kecamatan Banyumanik Saksono, Ariel Putra; Mukson, Mukson; Santoso, Siswanto Imam
Paradigma Agribisnis Vol 3 No 2 (2021): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v3i2.4594

Abstract

Pandemi COVID-19 menimbulkan dampak negatif bagi kehidupan masyarakat. Tatanan hidup baru diadaptasikan seperti pola konsumsi makan. Daging sapi merupakan komoditas yang baik untuk menjaga dan memenuhi kebutuhan gizi  tubuh. Penelitian ini dilakukan dengan tujuan menganalisis perilaku dan kepuasan konsumen rumah tangga terhadap daging sapi pada saat pandemi. Manfaat penelitian diharapkan dapat membantu pelaku usaha/pemasar daging sapi dalam memenuhi kepuasan konsumen. Penelitian dilakukan pada bulan September-Oktober 2020. Metode penelitian menggunakan metode survey. Lokasi penelitian ditentukan secara purposive dengan pertimbangan tingkan kepadatan penduduk cukup tinggi dan mata pencaharian penduduk beragam. Pengumpulan data melalui wawancara dengan responden rumah tangga berdasarkan kuesioner terstruktur dan  observasi.  Sampel yang digunakan sebanyak 90 dengan menggunakan quota sampling, dan sebaran masing-masing 30 sampel pada Kelurahan Pedalangan, Srondol Wetan, dan Padangsari. Analisis data  menggunakan analisis deskriptif, IPA, dan CSI. Hasil analisis deskriptif tentang perilaku konsumen terdiri dari lima tahap perilaku konsumen. Tahap tersebut diantaranya tahap pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian. Hasil analisis IPA menunjukan  bahwa kuadran I terdiri dari harga dan kandungan lemak yang merupakan prioritas utama untuk memperbaiki atribut tersebut, kuadran II terdiri dari tekstur, jenis potongan, dan ketersediaan produk yang harus dijaga kinerjanya, kuadran III terdiri dari aroma dan kemasan yang perlu sedikit perbaikan, dan kuadran IV terdiri dari warna dan kemudahan pembelian yang perlu sedikit pengurangan untuk mencegah pemborosan. Hasil analisis CSI sebesar 70,7% yang berada pada rentang 66%-80,00% yang menunjukan konsumen puas terhadap daging sapi. Kata kunci : perilaku konsumen, kepuasan konsumen, rumah tangga, daging sapi, pandemi.  
Analisis Kesediaan Membayar (Willingness to Pay) Konsumen Terhadap Pembelian Buah Impor di Pasar Swalayan Kota Semarang Pratomo, Muhammad Daffa; Mukson, Mukson; Roessali, Wiludjeng
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21264

Abstract

This research aims to analyze consumers' Willingness to Pay (WTP) for imported fruits (Fuji apple, red grape, and pear) and to analyze the influence of consumer characteristics on the WTP value in the supermarkets of Semarang City. This study employed a survey method with a quota sampling technique on 150 respondents who are consumers of imported fruits in three selected supermarkets in Semarang City. Data analysis to determine the average WTP value used the Contingent Valuation Method (CVM), while the influence of consumer characteristics—including age, education, income, health consciousness, and expenditure on imported fruits—was analyzed using logistic regression. The results showed that the majority of consumers were willing to pay more, with the highest average WTP increase for red grapes (13.30%), followed by Fuji apples (12.75%), and pears (10.50%). The logistic regression analysis indicated that the factors influencing WTP differed for each fruit. The WTP for Fuji apples was positively influenced by expenditure on imported fruits. The WTP for red grapes was negatively influenced by age and positively by health consciousness. Meanwhile, the WTP for pears was negatifvely influenced by age. The variables of education and income were not found to have a partially significant influence on the WTP for any of the three fruit types.
Pengaruh Strategi Kolaborasi Merek, Harga dan Gaya Hidup Terhadap Keputusan Konsumen Dalam Pembelian Kopi Oatside Series di Tomoro Coffee Kota Semarang Damayanti, Annisa Lutfiyah; Mukson, Mukson; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21197

Abstract

Decision-making as an important process that influences consumer behavior must be understood by marketers. A purchase decision is a decision made by an individual to choose one of several available alternatives. This study aims to describe and analyze the influence of brand collaboration strategies, price, and lifestyle on the purchase decision of Oatside Series coffee at Tomoro Coffee in Semarang City. The research was conducted from April to June 2025 at five branches of Tomoro Coffee in Semarang City. The research method used a survey approach with a quantitative approach. The sample was determined using accidental sampling, conducted directly at the research location with 100 respondents. Data collection was conducted through interviews using a Google Form questionnaire. Data analysis was conducted descriptively and quantitatively using multiple linear regression analysis. The results of the study indicate that the purchasing decision process involves the following stages: problem recognition, information search, alternative evaluation, purchasing decision, and post-purchase. The independent variables of brand collaboration strategy, price, and lifestyle simultaneously influence purchasing decisions. The variables of brand collaboration strategy and lifestyle significantly influence the purchase decision of Oatside Series coffee at Tomoro Coffee in Semarang City.
Co-Authors Agus Setiadi Alisyah, Rafifa Amanda, Putri Rizkia Anam, Mochammad Alawy Syaiful Anang M Legowo Aryani, Yovita Aryanti, Wulan Asror, Muhammad Zainul Aswanto, Aswanto Atina Tafano Bayu Sasongko Daffa, Naufal Damayanti, Annisa Lutfiyah Dewi Setyaningsih Diska Mayangsari, Diska EDWARD, YURNAL Edy Prasetyo Enggarbudi, Putri Arimbi Fifin, Fifin Gara Dhita, Sylvia H Setiyawan, H Hery Setiyawan Hikmah Izzatin Nisa Hsb, Mhd Suleman Hsb, Mhd. Suleman Husni Fuaddi Ikhsan, Wandi Nur Indah Susilowati Intan Tsania Putri JOKO MARIYONO Khoiriyyah, Iffatul Kurnia, Dedi Kurniawati, Hesti Kustopo Budiraharjo Legia Seki Yolanda Legowo, Anang M Lia, Reza Siskana Melayu, Alfiyo Anelza Mhd Suleman Hsb Migie Handayani Muniroh, Putri Rofaida Azizatul Nurfadillah, Suryani Panzi Barza Pratomo, Muhammad Daffa Prayogi, Erwin Ramadhanti, Sarah Faradhila Reicilya, Mutiara Frida Roessali, Wiludjeng Saksono, Ariel Putra Santoso, Fellicia Etano Satmoko, riroso SI Santoso, SI Sinambela, Sarah Patresia Arauli Siswanto Imam Santoso Sitompul, Putri Ruth Aprilia Siwi Gayatri Sujatmoiko, Rides Suryatunnisak, Suryatunnisak Thahira, Zahwa Nauria Titik Ekowati Wahyu Dyah Prastiwi Wardandy, Ilham Sukma Yusnidar Yusnidar Zulfitri Zulfitri, Zulfitri