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All Journal Animal Agricultural Journal JEJAK Forum Agribisnis Jurnal Peternakan Indonesia Journal of Consumer Science AGRARIS: Journal of Agribusiness and Rural Development Research Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jurnal Pengembangan Penyuluhan Pertanian Jurnal Olympia Bedelau: Journal of Education and Learning Jurnal Litbang Provinsi Jawa Tengah Jurnal Ekonomi dan Manajemen Indonesia CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Mediagro Jurnal Manajemen dan Bisnis Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Nexus Synergy: A Business Perspective paradigma agribisnis
Mukson Mukson
Program Studi Magister Agribisnis Program Pasca Sarjana UNDIP
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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The Effect of Service Innovation on Public Satisfaction at the Office of Population and Civil Registration of Pekanbaru City Kurnia, Dedi; Mukson, Mukson; Fuaddi, Husni
Nexus Synergy: A Business Perspective Vol. 1 No. 4 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v1i4.86

Abstract

The purpose of this study was to determine the effect of service innovation on public satisfaction at the Population and Civil Registration Office of Pekanbaru City. The sample in this study was the community at the Population and Civil Registration Office of Pekanbaru City totaling 100 people. The data analysis used was validity test, reliability test, normality test, heteroscedasticity test, simple linear regression, determination coefficient test and partial test (t test). Based on the results of the study, it is known that the determination coefficient of the Service Innovation variable as a whole has an influence of 57.5% on Public Satisfaction while the remaining 42.5% is influenced by other factors not studied by the author. The results of the hypothesis test show t count (11,514)> t table (1.984) with sig 0.000 <sig 0.05, so it can be concluded that there is a significant influence on Service Innovation on Public Satisfaction at the Population and Civil Registration Office of Pekanbaru City.
Analisis Bauran Pemasaran Terhadap Keputusan Pembelian Buah Melon di Super Indo Ngesrep, Kota Semarang Sitompul, Putri Ruth Aprilia; Mukson, Mukson; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16622

Abstract

Melon is the holticultural that is popular with people because of its distinctive taste and aroma. The aim of the research was to identified purchasing decision process and analyze the influence of marketing mix on the decision purchase melons at Super Indo Ngesrep. The research was carried out in May-June 2024. The research location was in Super Indo Ngesrep, Semarang. The research method was case study. Sampling was taken by accidental sampling of 100 respondents who had bought melons at Super Indo Ngesrep, Semarang . Data analysis method used descriptive and linear regression. Product, price, location and promotion variables simultaneously influence purchasing decisions. The product, price and location variables have a partial influence on purchasing decisions, while the promotion variable has no partial influence on the decision to purchase melons at Super Indo Ngesrep, Semarang City.
Analisis Pengaruh Pendapatan dan Jumlah Anggota Rumah Tangga Petani Kelapa Sawit Terhadap Pola Konsumsi Pangan Berbasis PPH di Desa Bagan Sapta Permai Kabupaten Rokan Hilir, Riau Sinambela, Sarah Patresia Arauli; Gayatri, Siwi; Mukson, Mukson
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16749

Abstract

The income of oil palm farmers is inseparable from the selling price of palm oil, where the price fluctuates so that it will have an impact on farmers' income and will affect the food consumption of farmers and their families. Food consumption can be measured through the achievement of values, composition, food patterns and nutrition that are balanced with the Desirable Dietary Pattern (PPH) indicator in order to achieve food standards. This study aims to calculate the income of oil palm farmers, calculate the farmers' expected food pattern (PPH) score, and analyze the influence of income and the number of household members on the food consumption pattern based on PPH of oil palm farmers. This research was carried out in May – June 2024 in Bagan Sapta Permai Village, Rokan Hilir Regency, Riau using a survey method. The data collection method used was an interview with a 2 x 24-hour food recall questionnaire tool and sampling was carried out using a purposive sampling technique of 53 farmers. The data analysis method used for this study is the multiple linear regression method to determine the influence of oil palm farmer income (X1) and the number of household members (X2) on food consumption patterns based on PPH (Y). The results of the study showed that the average income of farmers was Rp 7,512,339.62 per month with the average score of PPH-based food consumption patterns was 88,53. The income variable (X1) and the number of household members (X2) simultaneously affect the PPH-based food consumption pattern (Y). The income variable partially had an inverse effect on the PPH-based food consumption pattern and the variable the number of household members had an direct influence on the PPH-based food consumption pattern.
Analysis of the Determinants of Purchasing Decisions for Traditional Herbal Medicine in Nguter District Sukoharjo Regency Enggarbudi, Putri Arimbi; Mukson, Mukson; Prastiwi, Wahyu Dyah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16614

Abstract

Traditional herbal medicine is a product made from medicinal plants that are still very popular among the public. This study aimed to analyze the internal and external factors that influence consumer decisions in purchasing traditional herbal medicine products in Nguter District, Sukoharjo Regency. This research was conducted from January to March 2024. The research method used was the survey method. The research location was chosen purposively with the consideration that Nguter District is the center of traditional herbal medicine production. The sampling method used was accidental sampling. The sample size was determined using Purba's formula and 100 respondents were taken. The data collected consisted of primary data through interviews based on structured questionnaires and field observations, meanwhile secondary data were obtained from various relevant literature sources. The data analysis method was statistical analysis using logistic regression analysis. Hypotheses were tested with a significance level of 5%. The results showed that the factors of motivation, perception, attitude, product, price, place and promotion simultaneously have a significant effect on decisions to purchase traditional herbal medicine, while the factors that have a partially significant effect are attitude, product and place. This research was recommended to pay attention to internal and external factors to encourage consumer sustainability to utilize traditional herbal medicine, and the herbal medicine industry should pay attention to these factors.
Analisis Pengaruh Tingkat Pengangguran, Tingkat Pendidikan dan Investasi Dalam Negeri Terhadap Pertumbuhan Ekonomi Riau Aswanto, Aswanto; Hsb, Mhd Suleman; Mukson, Mukson; Edward, Yurnal; Zulfitri, Zulfitri; Ikhsan, Wandi Nur
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i1.720

Abstract

Economic growth is the development of activities in an economy that causes goods and services to increase from year to year and the prosperity of society to increase in the long term. In this study, there are several factors that influence it, namely the unemployment rate, education level and investment. Unemployment is a condition of someone who has not worked and is still looking for work. Education is a human resource capital that has a very large influence both for himself and for an economy. Investment is something that is very important in creating capital accumulation which can ultimately create economic growth. The purpose of this study is to analyze and determine the effect of the unemployment rate, education level and investment on the economic growth of Riau Province. The data analysis method uses multiple regression with the Eviews 13 application analysis tool. The results of this study indicate that the unemployment rate, education level and investment have a significant influence on economic growth as evidenced by the determination coefficient value of 0.9142 or 91.42%. So it can be interpreted as having a large influence on economic growth.
FACTORS INFLUENCING SHALLOT FARMERS' DECISION TO ADOPT LIGHT TRAPS IN DEMAK, CENTRAL JAVA Lia, Reza Siskana; Mukson, Mukson; Gayatri, Siwi; Anam, Mochammad Alawy Syaiful; Asror, Muhammad Zainul
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.24129

Abstract

The production of shallots in Demak district in 2019–2023 tends to decline and become less stable, mainly due to plant-disturbing organism attacks. Using chemical pesticides to deal with plant-disturbing organisms can damage soil and cause pest resistance, requiring environmentally friendly technologies such as insect light traps. In adopting light trap technology, it is interesting to study farmers' decision-making processes and the factors influencing them. We conducted the study in January 2024 in Demak District, Central Java, Indonesia, using survey and purposive sampling methods to identify factors influencing farmers' decision-making when using light trap technology to increase shallot productivity. The sample consisted of 165 farmers using light traps, with primary and secondary data. We used Smart-PLS 3.0 software to analyze the variable measurement using a Likert scale (1–5). With path coefficients of 0.460, 0.199, and 0.398, respectively, the study indicated that internal variables, external factors, and innovation features much influenced farmers' choice to adopt light trap technology. With a path coefficient of 0.649, light trap adoption favored agricultural productivity, hence driving a 42.1% rise in output. The model was generally good, with significant predictive power, with a GoF score of 0.65617 and an R-square value of 0.633. Therefore, this study accepts the hypotheses and finds that internal, external, and innovative aspects influence farmers' decision to utilize light traps. This study adds essential theoretical and empirical data and clarifies how smallholder farmers promote sustainable agriculture by using light traps, therefore lowering the usage of chemical pesticides.
Analisis Faktor Kepuasan Dan Loyalitas Konsumen Terhadap Produk Espresso Based Coffee Di Filosofi Kopi Jakarta Gara Dhita, Sylvia; Mukson, Mukson; Setiadi, Agus
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.36-52

Abstract

Espresso based coffee has an important role in the coffee shop industry, because it served as the base for a variety of popular coffee drinks, so it would be a popular choice for consumers to enjoy while relaxing or simply spending time. Filosofi Kopi, located in several strategic areas in Jakarta, offers many kinds of popular espresso based coffee products to consumers. Unfortunately, Filosofi Kopi has not implemented a suitable marketing strategy for its business operations. This is an important thing for business owners to analyze what consumers need as target market. Therefore, marketing mix 9P analysis must be done in order to evaluate consumer satisfaction, which has an impact on consumer loyalty of competing with competitors. The purpose of this research is to analyze the level of Filosofi Kopi customer satisfaction and loyalty by using the marketing mix 9P strategy. Satisfaction and loyalty levels of consumers have been analyzed by the Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and customer loyalty pyramid methods. The research results showed that the CSI value was 83.97%, indicating that consumers are very satisfied with all the marketing mix 9P attributes in Filosofi Kopi. Based on IPA analysis using the cartesius diagram, performance and importance attributes in each quadrant should be maintained. The customer loyalty pyramid showed that espresso–based coffee consumers in Filosofi Kopi were in the “committed buyer” category with the highest percentage values of 80.71%. Consumer Satisfaction variable (Y) has dominant influence to Consumer Loyalty (Z). Through this research, it has been concluded and suggested to Filosofi Kopi that uses the marketing mix 9P to maximize “price” and “process” aspects to improve consumer satisfaction and loyalty, which has a positive impact.
ANALISIS EFISIENSI PEMASARAN BUAH SEMANGKA DI DESA BANGO, KECAMATAN DEMAK, KABUPATEN DEMAK Khoiriyyah, Iffatul; Santoso, Siswanto Imam; Mukson, Mukson
Agricore Vol 10, No 1 (2025): Volume 10 No 1, Juni 2025
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i1.61263

Abstract

AbstrakPemasaran mencakup seluruh kegiatan usaha dari penentuan harga jual produk hingga pendistribusian produk kepada konsumen. Penelitian bertujuan untuk menganalisis saluran distribusi semangka, margin, farmer’s share dan efisiensi pemasaran serta faktor-faktor yang mempengaruhi efisiensi pemasaran. Metode penelitian yang digunakan adalah metode survei. Lokasi penelitian di Desa Bango, Kecamatan Demak, Kabupaten Demak pada bulan Agustus – September 2024. Pengambilan sampel secara quota sampling dengan jumlah sampel keseluruhan 60 petani semangka dan 14 lembaga pemasaran. Metode analisis data menggunakan analisis deskriptif kuantitatif dan statistik. Hasil penelitian menunjukkan distribusi pemasaran semangka terbagi menjadi tiga saluran. Saluran I (petani – tengkulak – pedagang pengecer – konsumen), saluran II (petani– pedagang pengecer – konsumen), saluran III (petani– konsumen). Nilai rata-rata margin pemasaran pada masing-masing saluran yaitu Rp 3.405/kg, Rp 1.780/kg, dan Rp 0/kg. Nilai rata-rata farmer’s share masing-masing saluran yaitu 44%, 72% dan 100%. Nilai rata-rata efisiensi pemasaran pada saluran I, II, III berturut-turut yaitu 11,52%, 11,06%, dan 8,7% dengan standar efisiensi sebesar 33%. Berdasarkan pengujian regresi linear berganda terdapat pengaruh yang nyata baik secara simultan maupun parsial antara variabel margin pemasaran, biaya pemasaran, dan harga jual ditingkat petani terhadap variabel efisiensi pemasaran. Nilai koefisien determinasi menunjukkan hasil sebesar 96,9%.Kata kunci: Efisiensi, farmer’s share, margin, pemasaran, semangka.AbstractMarketing is the overall process of business activities in planning and determining product prices to distributing products to consumers. The research aims to analyze watermelon distribution channels, margins, farmer's share and marketing efficiency as well as factors affecting marketing efficiency. The research method used is the survey method. The research location is in Bango Village, Demak District, Demak Regency in August – September 2024. Sampling was conducted by quota sampling with a total sample of 60 watermelon farmers and 14 marketing institutions. The data analysis method uses quantitative descriptive analysis and statistics. The results of the study show that the distribution of watermelon marketing is divided into three channels. Channel I (farmers – middlemen – retailers – consumers), channel II (farmers – retailers – consumers), channel III (farmers – consumers). The average value of marketing margin in each channel is Rp 3,405/kg, Rp 1,780/kg, and Rp 0/kg. The average farmer's share value of each channel is 44%, 72% and 100%. The average value of marketing efficiency in channels I, II, III was 11.52%, 11.06%, and 8.7% respectively with an efficiency standard of 33%. Based on the multiple linear regression test, there is a real influence both simultaneously and partially between the variables of marketing margin, marketing cost, and selling price at the farmer level on the variable of marketing efficiency. The value of the determination coefficient showed a result of 96.9%.Keywords: Efficiency, farmer's share, margin, marketing, watermelon.
ANALISIS FAKTOR–FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI DAGING AYAM BROILER DI PASAR CIBINONG KABUPATEN BOGOR Ramadhanti, Sarah Faradhila; Handayani, Migie; Mukson, Mukson
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10639

Abstract

Many people consume broiler chicken meat because it is a type of animal protein source. In order to investigate the factors influencing consumer decisions to purchase broiler carcass meat at Pasar Cibinong in Bogor Regency, this study set out to identify the characteristics of consumers of broiler carcass meat. A case study methodology and an accidental sampling technique are both used in this sort of research on 210 housewives who are purchasing chicken at Pasar Cibinong. Methods of data analysis using descriptive analysis and multiple logistic regression analysis of binary. The number of family members, family income, education level, price, location, and quality are the independent variables in this study. The dependent variable in this study is the consumer's decision to purchase broiler chickens. The findings demonstrated that a number of variables, including family size, income, level of education, cost, and location, simultaneously had a significant impact on consumers' decisions to buy broiler chicken at Pasar Cibinong. Broiler chicken purchase decisions in Pasar Cibinong are significantly influenced by the variable number of family members, price, and location.
Analisis Trend dan Kontribusi Sektor Pertanian pada Produk Domestik Regional Bruto Provinsi Sulawesi Barat Aryanti, Wulan; Ekowati, Titik; Mukson, Mukson
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18181

Abstract

This study aimed to 1). analyze the trend of Gross Regional Domestic Product (GRDP) in the agricultural sector of West Sulawesi, 2). analyze the contribution of each agricultural subsector to the formation of GRDP in the agricultural sector of West Sulawesi, 3). analyze the contribution of each district to the formation of GRDP in the agricultural sector of West Sulawesi during of 2014-2023. This study was carried out in 1st-14th January 2025 using secondary data for research methods. The data used in this study is the time series data of GRDP in the agricultural sector of West Sulawesi during 2014-2023 sourced from the publications of the Badan Pusat Statistik (BPS). The data analysis method used to analyze the first purpose is the least squares method. Meanwhile, to analyze the second and third purpose, the calculation contribution between the total GRDP of each district or the total GRDP of agricultural subsector and the total GRDP of the agricultural sector of West Sulawesi during 2014-2023. The results of the study show the increasing GRDP in the agricultural sector for each year. Some potential subsectors or those with low contributions require alternative strategies such as agricultural modernization, agricultural intensification, and agricultural diversification.
Co-Authors Agus Setiadi Alisyah, Rafifa Amanda, Putri Rizkia Anam, Mochammad Alawy Syaiful Anang M Legowo Aryani, Yovita Aryanti, Wulan Asror, Muhammad Zainul Aswanto, Aswanto Atina Tafano Bayu Sasongko Daffa, Naufal Damayanti, Annisa Lutfiyah Dewi Setyaningsih Diska Mayangsari, Diska EDWARD, YURNAL Edy Prasetyo Enggarbudi, Putri Arimbi Fifin, Fifin Fitriannas, Yulvika Gara Dhita, Sylvia H Setiyawan, H Hery Setiyawan Hikmah Izzatin Nisa Hsb, Mhd Suleman Hsb, Mhd. Suleman Husni Fuaddi Ikhsan, Wandi Nur Indah Susilowati Intan Tsania Putri JOKO MARIYONO Khoiriyyah, Iffatul Kristiana, Dwi Kurnia, Dedi Kurniawati, Hesti Kustopo Budiraharjo Legia Seki Yolanda Legowo, Anang M Lia, Reza Siskana Melayu, Alfiyo Anelza Mhd Suleman Hsb Migie Handayani Muniroh, Putri Rofaida Azizatul Nurfadillah, Suryani Panzi Barza Pratomo, Muhammad Daffa Prayogi, Erwin Ramadhanti, Sarah Faradhila Reicilya, Mutiara Frida Roessali, Wiludjeng Saksono, Ariel Putra Santoso, Fellicia Etano Satmoko, riroso SI Santoso, SI Sinambela, Sarah Patresia Arauli Siswanto Imam Santoso Sitompul, Putri Ruth Aprilia Siwi Gayatri Sujatmoiko, Rides Suryatunnisak, Suryatunnisak Thahira, Zahwa Nauria Titik Ekowati Wahyu Dyah Prastiwi Wardandy, Ilham Sukma Yusnidar Yusnidar Zulfitri Zulfitri, Zulfitri