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All Journal JURNAL SAINS PEMASARAN INDONESIA SOROT: Jurnal Ilmu-ilmu Sosial Berkala Ilmiah Pertanian Jurnal Sosial Ekonomi Pertanian JEJAK AGRIEKONOMIKA Pelita Perkebunan Jurnal Ketahanan Nasional Jurnal Ilmu Ternak Veteriner Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi UNEJ e-Proceeding Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Jurnal Agribest Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science) Jurnal Pengabdian Magister Pendidikan IPA Agro Bali: Agricultural Journal INTEGRITAS : Jurnal Pengabdian Jurnal Bioindustri International Journal on Food, Agriculture and Natural Resources (IJFANRES) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jumat Pertanian: Jurnal Pengabdian Masyarakat Progresif : Media Publikasi Ilmiah Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi MIMBAR INTEGRITAS Journal Of Agribusiness, Social and Economic InSTEM Journal of Bioindustry DIGIMAS: Jurnal Transformasi Digital Masyarakat
Joni Murti Mulyo Aji
Program Studi Agribisnis Fakultas Pertanian Universitas Jember
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
Perilaku Konsumen Gula Putih Bermerek dan Tidak Bermerek di Kabupaten Jember Safira, Maulida Rachma; Aji, Joni Murti Mulyo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.33-52

Abstract

The purpose of this study was to determine the factors that influence consumer decisions in buying branded and unbranded white sugar, to determine the level of consumer satisfaction with branded and unbranded white sugar and to determine the factors that influence the level of consumer satisfaction with branded and unbranded white sugar in Jember Regency. This research was conducted using 200 respondents. The analysis tools used are logistic regression analysis, CSI analysis (Customer Satisfaction Index) and factor analysis. The results showed that the factors that significantly influence consumer decisions in buying branded and unbranded white sugar are income and number of family members. The CSI measurement results show that the consumer satisfaction index of unbranded and unbranded white sugar is in the fulfilled criteria, with a CSI value of 74.48% for branded and 70.30% for unbranded sugar. The results of the factor analysis show that there are three new factors related to the satisfaction level of consumers of branded and unbranded white sugar, namely the money value factor (product cleanliness and sugar prices), availability considerations factor (house distance, the ease of obtaining sugar, advertising, information from friends and information from family), and brand attribute factor (brand, color, packaging design and packaging weight).
Persepsi Konsumen dan Strategi Pemasaran dalam Pengembangan Agroindustri Tiwul Instan Produksi KWT Kenanga Ponorogo Agnes Ayu Rahmawati; Joni Murti Mulyo Aji
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 1 (2022): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.1-29

Abstract

KWT Kenanga is an agro-industry driver made from cassava in Sidoharjo Village by processing cassava into instant tiwul. However, the number of production and sales of instant tiwul product "KWT Kenanga" tends to fluctuate and the remaining product is relatively large every month. Promotion of their products is not intensively carried out so that the market share of instant tiwul is relatively narrow. The purpose of this study was to determine consumer perceptions to formulate a marketing strategy with the application of STP and marketing mix. The analytical methods used are IPA analysis, CSI analysis, crosstabs analysis, cluster analysis, and biplot analysis with a sample of 85 people. The results showed that: 1) Based on the IPA analysis, the attributes whose performance had met consumer expectations were the attributes of taste, price, and benefits, then the attributes that needed to be improved were the attributes of packaging design, texture, and color. Based on the CSI analysis, the overall consumer perception is classified as "satisfied" with a CSI value of 78.4%, 2) Based on the cluster analysis, the groups formed are 3 segments. Based on crosstabs analysis, significant variables include age, occupation, frequency of purchase, interest in re-consuming, so that the selected target market is cluster 1 and cluster 3. Based on the biplot analysis, the positioning that can be arranged is "Instant tiwul is an alternative food to replace rice that is sold at affordable prices but has several health benefits".
Co-Authors AA Sudharmawan, AA Achmad Budi Santoso Adinda Tissa Rachmasari Putri Adyanti, Amanda Sekar Agnes Ayu Rahmawati Agung Widodo Agung Widodo Agus Hadi Prayitno Agus Supriono Ahmad Fatikhul Khasan Aini, Lailika Nur Alvin Dwi Hariyono Dede Cristantoa Amaliya, Arina Angga Deviyanto Anik Suwandari Annona Emhar Annona Emhar Arum Putranti Ati Kusmiati Cahyaningrum, Kurnia Mega Damascena, Cindera Rosa Deby Chyntia Wahyu Febriani Dede Haryono Deny Kurnia Sisti Dewi Churva H. Sholihah Dimas Ageng Sudrajat Dimas Bastara Zahrosa Dina Epriliyanti Djoko Soejono Ebban Bagus Kuntadi Evita Soliha Hani farionita, inge mayusi Fauziah, Diana Firadayana Laksmita Friska Firdaus, Ragel Fithroh Wahyu sulistyo Akbar Fitriyaningsih Fitriyaningsih Friska, Firadayana Laksmita Hapsari, Triana Dewi Hasan, Ilham Hasanah, Julita I Nyoman Adi Winata Ibanah, Indah Ika Oktavianawati Imaniar Agustina Imaniar Agustina Imelda, Sisca Jani Januar Julian Adam Ridjal Khasanah, Elisa Uswatun Landy, Savero Lawado, Nadhira Maulida Rizdanti Lenny Widjayanthi Linda Laila Zahasfana M Sunarsih Marhamah Marhamah Meidiana Purnamasari Mochamad Hafezd As'ad Moh Hanafi Mohammad Rondhi Mohammad Rondhi Mustapit Mustapit Muta ‘Awifa Nany Ela Susanti Nany Ela Susanti, Nany Ela Nurul Dwi Novikarumsari, Nurul Dwi Pamuji, Mutiara Balquis Patricia Sembiring Meliala, Susan Barbara Patricia, Susan Barbara Pradiptya Ayu Harsita Prasetyo, Atwindarsyah Aries Pratama, Angga Muhammad Aprianto Eka Puspaningrum, Diah Rabbana, Muchsin Auda Ratih Apri Utami Ratih Indah Hairani Ratih Indah Hairani Robiatul Adawiyah Rokhani Rokhani Rokhani, Rokhani Rudi Hartadi Rusman Rusman Safira, Ilmiana Safira, Maulida Rachma Sembiring Meliala, Susan Barbara Patricia Setyawan, Hendrik Shafira, Alivia Nur Soetriono Soetriono Soetriono Soetriono Sri Hartatik Sri Subekti Subchan Dwi Arisandy Suci Nurdiastuti Sudarko Sudarko Sugeng Raharto Sunarsih Sunarsih Suryanto, Edi Syaiful Anwar, Agus Setiadi, Suwali, T A Siswoyo T Lindrianti Titin Agustin Titin Agustin Trias Primadani Urbano Maria Tilman Suri Widaningrum, Ines Widya Kristiyanti Putri Yanuarti, Rizky Yanuarti, Rizky Yohana Tyas Sulistiowati Yuli Hariyati Yuli Hariyati Yuny Erwanto Zahasfana, Linda Laila