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Journal : Avant Garde

PERANCANGAN KAMPANYE KOMUNIKASI KALENDER TANAM (KATAM) DALAM UPAYA ADAPTASI PERUBAHAN IKLIM Azis, Abdul; Isnaini, Muhamad; Fahrimal, Yuhdi; Alhafidz, Mohammad Alhabieb
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3158.332 KB) | DOI: 10.36080/avg.v5i1.614

Abstract

Background of this review is the fact that the campaign of InformationSystem of Integrated Planting Calendar/KATAM has been done on a massivescale. Notwithstanding, just many peasant know and use KATAM as aguideline.Purpose of this reviewis to determine the design of KATAMcommunication campaigns. Thisreview using secondary data,then analyzed withAISAS method. The results show, the communication through the campaign onKATAM basically already done by Balitbangtan. The campaign was carried outby using the internet and social media. KATAM campaign is quite effective.Further study need to be done to determine share of KATAM to others.
Rekonstruksi Maskulinitas dalam Kerangka Kapitalisme Yuhdi Fahrimal; Asmaul Husna
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.971

Abstract

The meaning of masculinity changes along with the development of technology, media growth, and social change in society. This has become a factor influencing the increasingly deep grip of global capitalism. Within the framework of global capitalism masculinity is commodified into a consumptive lifestyle. The purpose of this study is to understand the reconstruction of male body masculinity that is influenced by global capitalism. The proposed research design is a desk study method where researchers use various concepts related to (1) male body construction; (2) capitalism and the reconstruction of the male body; (3) media frame and male body image; (4) reconstruction of masculinity; and (5) gender construction in the media frame. The results of the document review show that in global capitalism, the concept of masculinity shifts to consumption which is intervened through the media. The shift in meaning and indicators of masculinity ultimately force men to change their lifestyle by consuming certain symbols, signs and values. The most extreme form of masculinity reconstruction is hyper-masculinity.
Rekonstruksi Maskulinitas dalam Kerangka Kapitalisme Yuhdi Fahrimal; Asmaul Husna
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.971

Abstract

The meaning of masculinity changes along with the development of technology, media growth, and social change in society. This has become a factor influencing the increasingly deep grip of global capitalism. Within the framework of global capitalism masculinity is commodified into a consumptive lifestyle. The purpose of this study is to understand the reconstruction of male body masculinity that is influenced by global capitalism. The proposed research design is a desk study method where researchers use various concepts related to (1) male body construction; (2) capitalism and the reconstruction of the male body; (3) media frame and male body image; (4) reconstruction of masculinity; and (5) gender construction in the media frame. The results of the document review show that in global capitalism, the concept of masculinity shifts to consumption which is intervened through the media. The shift in meaning and indicators of masculinity ultimately force men to change their lifestyle by consuming certain symbols, signs and values. The most extreme form of masculinity reconstruction is hyper-masculinity.