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All Journal JURNAL PROMOSI KESEHATAN INDONESIA MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Kreativitas PKM Jurnal Medika Malahayati Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas JUDICIOUS: Journal of Management Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Abdimas ADPI Sains dan Teknologi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Ekonomika dan Manajemen Jurnal Kesehatan Kusuma Husada Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat Jajama (JPMJ) Jurnal Kebidanan (JBd) Poltekkes Kemenkes Maluku Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Bukit Pengharapan Digital Innovation : International Journal Of Management Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Journal Business, Management and Innovation Review
Dewi Murtiningsih
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable Dewi Murtiningsih; Ririn Wulandari; Hendrati Dwi Mulyaningsih
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.009

Abstract

Marketing using the concept of green marketing should create positive emotions so that consumers can influence product evaluation. Objectives: The problems of the study are: Does green marketing influence brand image? Does green marketing influence buying interest through brand image as a mediation variable? Does brand awareness influence buying interest? Does brand awareness influence brand image? Does brand awareness influence purchasing attention through the perception of a brand as a mediation variable? Does brand image influence buying interest? Meanwhile, the objectives of the study are to find out the influence of green marketing on buying interest, the influence of green marketing on brand image, the influence of green marketing on buying interest through brand image as a mediation variable, the brand awareness's impact on consumers' purchase intentions, the impact of brand awareness on brand image, the influence of buying interest through brand image as a mediation variable, and the influence of brand image on buying interest.Methodology: This research is part of exploration research. Participants in the research are unknown; the quantity of samples used in this research is 110. The analysis tool used is PLS.Finding: green marketing does not influence buying interests; green marketing does not influence brand image; brand image does not moderate the impact of green advertising on buying interests; brand awareness influences buying interests; brand awareness influences brand image; brand image does not mediate the impact of brand recognition on purchasing interests; and trademark image influences purchasing interests. Conclusion: Based on the findings from the conclusions of this study, these are some suggestions that can be used as research recommendations: this research focuses on the variables green marketing, brand awareness, brand image, and buying interest, so other variables such as brand trust, social media marketing, perceived quality, price, and customer satisfaction are needed to find out the buying interest; Future studies are anticipated to increase the sample size, expand the research object, and add relevant topics; future research is expected to process data with different analysis tools.
Financial Management for Business Sustainability Creating Used Goods Creations in Kembangan Selatan District, West Jakarta Ahmad BADAWI; Dewi MURTININGSIH; Lucky NUGROHO; Nurul HIDAYAH
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1094

Abstract

Financial management is the planning, management, storage and control of funds or assets owned by a business. Understanding financial literacy and how to manage finances is very important and must be a priority because it will have an impact on business sustainability. Limited financial management knowledge can result in a lack of planning and impact on welfare. On the other hand, if financial management is carried out well, it can be said that the person is responsible for the funds they own. Every business actor must have knowledge and skills in managing finances for sustainability. A business run by GoodGood for now. This won't happen. Community service activities will be carried out in the South Kembangan District area and will be attended by residents of Kembangan District. Activities are planned with good development programs in the fields of Human Resources, Marketing and Finance. The activities carried out are related to the description of business management starting from side funding, product creation and product sales to marketing strategies. The aim of this PKM activity is not only to understand the importance of utilizing the materials used, but also to create business opportunities with creativity and innovation carried out by business actors. PKM activities will end with a discussion and question and answer session as well as filling out a questionnaire. The output of PKM activities will be published in mass media, modules or journal publications.
PENGARUH KONSUMSI MADU TERHADAP KENAIKAN HEMOGLOBIN PADA IBU HAMIL Murtiningsih, Dewi; Satiyem, Satiyem
Jurnal Kebidanan Vol 3 No 2 (2023): Jurnal Kebidananan (JBd) Desember 2023
Publisher : Poltekkes Kemenkes Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32695/jbd.v3i2.497

Abstract

WHO determines normal Hb levels, the limit for pregnant women is 11.0 g for pregnant women. Honey is given to pregnant women because honey has the property of helping increase hemoglobin levels and helping the absorption of Fe. The aim of this research is to find out how honey affects increasing hemoglobin in pregnant women. This research is a quasi-experimental research with a pre test–post test design with control group. The population in this study were pregnant women in the Baturetno Wonogiri health center area. The sample in this study was 25 respondents from the control group and 25 respondents from the intervention group. Univariate analysis was carried out to determine the frequency distribution of maternal characteristics. In this study, the data that was obtained was then tested for normality using the Shapiro Wilk test. The results of the normality test obtained a p value > 0.05, so it was stated that the data was normally distributed. The results are said to be significant if the p value is <0.05, then H0 is rejected, which means there is a significant influence and if the p value is > 0.05, then H0 is accepted, which means there is no significant influence. Bivariate analysis of the independent t test resulted in a p value of 0.01 where the p value <0.05, it can be stated that it is significant for the variables studied. There is an effect of honey consumption on increasing hemoglobin in pregnant women, so from these results it is hoped that pregnant women will be recommended to consume blood supplement tablets and honey to increase hemoglobin levels and prevent anemia in pregnancy.
SOSIALISASI MEDIA DIGITAL BAGI IBU-IBU PKK TINGKAT KELURAHAN PETUKANGAN UTARA, JAKARTA SELATAN Murtiningsih, Dewi; Usino, Wendi Usino; Andayani, Lies
Jurnal Pengabdian Masyarakat Sabangka Vol 1 No 03 (2022): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v1i03.88

Abstract

Media digital kini menjadi media penting yang digunakan di setiap kalangan masyarakat. Media digital pun bahkan sudah menjadi gaya hidup modern, di samping itu penggunaan media digital telah banyak membantu setiap orang dalam melakukan rutinitas. Individu, organisasi, bahkan pemerintahan juga tidak pernah terlepas dari aktifitas menggunakan media digital. Tujuan dari tujuan yang ingin di capai dalam kegiatan ini adalah : Membantu ibu-ibu untuk memahami arti internet sehat dan lebih bisa efektif dan efisien dalam penggunaannya; Membantu ibu-ibu untuk lebih bijak dalam menggunakan internet, sehingga mendukung terciptanya internet sehat dimasyarakat; Mengenal lebih jauh Universitas Budi Luhur kepada warga di lingkungan Universitas Budi Luhur.Manfaat dari kegiatan ini yaitu: Para ibu-ibu PKK Tingkat Kelurahan Petukanagan Utara, Jakarta Selatan; Ibu-ibu dapat lebih cermat dalam menggunakan internet serta bisa memanfaatkan secara efektif dan efisien; Ibu-ibu dapat menggunakan ilmu yang didapat untuk kepentingan pribadi, misalnya untuk mengawasi penggunaan internet pada anak-anaknya.
Green Marketing, Kualitas Pelayanan, Word of Mouth, Keputusan Pembelian Minuman Kopi Murtiningsih, Dewi; Putra, Yananto Mohadi
JUDICIOUS Vol 4 No 2 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i2.1450

Abstract

This study aims to determine the: does green marketing influence purchase decission?, does servive quality influence purchase decission?, does word of mouth influence purchase decission?, does green marketing, service quality, word of mouth influence purchase decission?. The type of research is descriptive association, the sample of this study includes 100 respondents determined by the MLE formula, and researcher use a sample of 110 with the consideration that if there was a defect in the questionnaire then the sample size would still ben fullfilled; the sampling technique is simple random sampling; the data is obtained by distributing a questionnaire and then analyzing it using SPSS Version 26. Green marketing influence purchase decission, service quality influence purchase decission, word of mouth influence purchase decission; green marketing, service quality, word of mouth influence purchase decission. Future research is expected to add the number of samples, expand the research object, and add relevant topics; future research is expected to process data with different analysis tools.
Kreativitas dan Inovasi Pelaku Usaha dari Penciptaan Kreasi Barang Bekas di Kelurahan Kembangan Selatan Jakarta Barat Supriyatno Supriyatno; Dewi Murtiningsih; Andriansyah Bachtillah
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i3.975

Abstract

Waste is one of the problems that is quite difficult to deal with in Indonesia. This happens because of the people's habits as consumers who always produce waste. Therefore, changing used goods into goods that can be reused can help reduce environmental pollution. Waste management is one of the main challenges in achieving environmental sustainability. This community service program aims to develop a used goods creation business based on business and environmental sustainability in Kembangan Selatan Subdistrict. The methods used include outreach, training and assistance to local communities in processing used goods into economically valuable, creative and innovative products. Through this program, it is hoped that the community can improve their skills in processing waste, create new business opportunities and reduce the amount of waste generated. pollute the environment. The results of this activity show increased awareness and community participation in protecting the environment, as well as the formation of several new business groups engaged in recycling. Business sustainability is measured through indicators of increasing income and quality of life for the community. Thus, it is hoped that this program can become a business development model that is not only economically profitable, but also contributes positively to environmental sustainability.
Deteksi Dini Anemia Pada Ibu Hamil Dan Edukasi Mengenai Konsumsi Madu Dalam Mencegah Anemia Dalam Kehamilan Murtiningsih, Dewi; Satiyem, Satiyem
Jurnal Pengabdian Masyarakat Jajama (JPMJ) Vol 3 No 1 (2024): JPMJ Vol 3 No 1 2024
Publisher : Sekolah Tinggi Ilmu Kesehatan Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47218/jpmj.v3i1.317

Abstract

Anemia dalam kehamilan adalah kondisi ibu dengan kadar Hemoglobin (Hb) < 11 gr/dl pada trimester I dan III sedangkan pada trimester II kadar hemoglobin < 10,5 gr/dl. Prevalensi anemia pada ibu hamil adalah 14% di negara maju dan 51% di negara berkembang. Dampak anemia dapat mengakibatkan terjadinya abortus, partus imatur/prematur, dan gangguan proses persalinan (perdarahan), gangguan pada masa nifas (daya tahan terhadap infeksi dan stres kurang, produksi ASI rendah), dan gangguan pada janin hingga kematian Metode yang digunakan adalah dengan melaksanakan deteksi dini dan edukasi kesehatan secara langsung kepada ibu hamil. Edukasi kesehatan dan deteksi dini anemia dilaksanakan di balai desa Jogosetran dan Kecamatn kalikoten Klaten dan diikuti oleh 25 orang ibu hamil. Media yang digunakan adalah leaflet, power point, alat cek hemoglobin, madu dan sound. Hasil dari deteksi dini anemia dalam kehamilan ini adalah rata-rata kadar hemoglobin ibu adalah 10,7 gr/dl, dan dari hasil edukasi Kesehatan mengenai konsumsi madu dalam mencegah anemia kehamilan adalah terjadi peningkatan pengetahuan ibu hamil tentang pencegahan anemia dalam kehamilan salah satunya adalah dengan mengonsumsi madu. Selain itu, ibu hamil juga dapat berkomunikasi dan saling berbagi pengalaman selama masa kehamilan
Student Satisfaction as Mediation Variabel of Brand Image and Service Quality Influence on Student Loyalty Murtiningsih, Dewi; Usino, Wendi; Elizabeth, Elizabeth; Juariyah, Lohana
Ekonomi Bisnis Ekonomi Bisnis, Volume 26, No.3, November 2021
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v26i3p140-150

Abstract

This research aims to find out student satisfaction as a mediation variable of brand image and service quality influence on student loyalty. This research is explanatory. The total sample used in this research is 110 students. The questionnaire is used as an instrument to collect the respondent's data, which will be tested using validity and reliability test. The analysis instrument used in this research is Smart PLS. The research results show that brand image does not influence student satisfaction, the brand image does not influence student loyalty,  student satisfaction does not mediate the influence of brand image on student loyalty, student satisfaction influences student loyalty, service quality influences student satisfaction, service quality does not influence student loyalty, and student satisfaction mediates the influence of service quality on student loyalty. It seems that in private university in medium rank, brand image of university does not influence student satisfaction and student loyalty. Therefore, for next research, it is better to consider the rank of university and its status as private or state university and also age of university. Furthermore, the instrument should be specific for higher education context.Keywords: Brand Image; Service Quality; Student Satisfaction; Student Loyalty
SOSIALISASI CARA MENGGUNAKAN SOCIAL MEDIA DENGAN BIJAK BAGI IBU-IBU PKK TINGKAT KELURAHAN PETUKANGAN UTARA, JAKARTA SELATAN Dewi Murtiningsih
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 1 No. 3 (2021): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.106 KB) | DOI: 10.55606/jpkmi.v1i3.113

Abstract

Media digital kini menjadi media penting yang digunakan di setiap kalangan masyarakat. Media digital sudah menjadi gaya hidup modern, di samping itu, penggunaan media digital telah banyak membantu setiap orang dalam melakukan rutinitas. Individu, organisasi, bahkan pemerintah juga tidak pernah terlepas dari aktivitas menggunakan media digital. Tujuan yang ingin dicapai dari kegiatan ini adalah: membantu ibu-ibu PKK di kelurahan Petukangan Utara menggunakan social media dan internet dengan bijak, sehingga mendukung terciptanya internet sehat dimasyarakat; Mengenalkan lebih jauh Universitas Budi Luhur kepada warga di lingkungan Universitas Budi Luhur. Manfaat dari kegiatan ini adalah: para ibu-ibu PKK tingkat Kelurangan Petukangan Utara dapat lebih cermat dalam menggunakkan internet serta bisa memanfaatkan secara efektif dan efisien serta dapat digunakan untuk mengawasi penggunaan internet pada anak-anaknya.
The Effect of Green Marketing, Social Media Marketing, Word of Mouth And Service Quality on Purchasing Decisions Dewi Murtiningsih; Robby Dharma; Yananto Mohadi Putra
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.82

Abstract

The formulation of the problem in this research is: Does green marketing influence purchasing decisions? Does social media marketing influence purchasing decisions? Does word of mouth influence purchasing decisions? Does service quality influence purchasing decisions? The objectives of this research are: to determine the influence of green marketing on purchasing decisions, to determine the influence of social media marketing on purchasing decisions, to determine the influence of word of mouth on purchasing decisions, to determine the influence of service quality on purchasing decisions. This research is included in exploratory research. The population in this study is unknown, the number of samples in this study was 220. The analysis tool uses PLS. The research results show that green marketing has no significant effect on purchasing decisions, social media marketing has a significant effect on purchasing decisions, word of mouth has a significant effect on purchasing decisions, and service quality has a significant effect on purchasing decisions.
Co-Authors Agung Hudaya Ahmad Badawi Ana Christian Silaban Andayani, Lies Andriansyah Bachtillah Bina Kurniawan Daru Lestantyo Elizabeth Yohanes Faturrachman Al Rommy Feby Lukito Wibowo Firman Fauzi Hendrati Dwi Mulyaningsih Junaedi Junaedi Lohana Juariyah Lucky Nugroho Nurul Hidayah Pradessty, Adzhana Dhiva Ririn Wulandari Robby Dharma Rona Tumiur Mauli Caroline Satiyem, Satiyem Silaban, Anna Christin Supriyatno Supriyatno Usino, Wendi Usino, Wendi Usino Vidya Ayu Diporini Wahyudi, Widi Wendi Usino Yananto Mihadi Putra