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Strategi Promosi Untuk Keberlangsungan Usaha Dari Penciptaan Kreasi Barang Bekas di Kelurahan Kembangan Selatan Jakarta Barat Andriansyah Bachtillah; Supriyatno Supriyatno; Dewi Murtiningsih
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i3.491

Abstract

Waste management is one of the main challenges in achieving environmental sustainability. This community service program aims to develop a used goods creation business based on business and environmental sustainability in Kembangan Selatan Subdistrict. The methods used include outreach, training and assistance to local communities in processing used goods into products of economic value. Through this program, it is hoped that the community can improve their skills in processing waste, create new business opportunities, and reduce the amount of waste that pollutes the environment. The results of this activity show an increase in public awareness and participation in protecting the environment, as well as the formation of several new business groups engaged in recycling. Business sustainability is measured through indicators of increasing income and quality of life for the community. Thus, it is hoped that this program can become a business development model that is not only economically profitable, but also contributes positively to environmental sustainability
The Influence of Eating Habits on the Incidence of Anemia in Young Women in Jogosetran Village Kalikotes-Klaten Satiyem, Satiyem; Murtiningsih, Dewi
Jurnal Kesehatan Kusuma Husada Vol. 16 No. 1, Januari 2025
Publisher : Universitas Kusuma Husada Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34035/jk.v16i1.1531

Abstract

Anemia is more common in young women. Menstruation, low nutritional intake and hemolytics are risk factors for anemia in adolescent girls. The research aims to determine the effect of consuming eggs and lime on hemoglobin levels in young women. The research was conducted in August 2024. The sample in this study was 21 young women. Non-probability sampling and determining samples using inclusion and exclusion criteria. Research Place This research was conducted in Jogosetran Village, Kalikotes Klaten. Quasi-experimental research method. Giving eating habits (lime and eggs) as an independent variable and anemia status in adolescent girls as a dependent variable. The Wilcoxon T-test was used as a two-variable analysis test. Early Adolescent Stage 19 (95%) was the age of the most respondents. Before treatment the average Hb level was 10,21 gr/dL and the most moderate anemia was 17 (81%) while after treatment the average Hb level was 12,89 gr/dL namely not anemic 17 (81%). There is a significant influence of eating habits (lime and eggs) on increasing Hb levels in adolescent girls in Jogosetran Village Kalikotes Klaten with a z score of -4,016 and a p-value 0.00.
HUBUNGAN TINGKAT PENDIDIKAN DAN USIA DENGAN KEJADIAN HIPERTENSI Satiyem, Satiyem; Murtiningsih, Dewi; Pradessty, Adzhana Dhiva
Jurnal Kebidanan Vol 4 No 1 (2024): Jurnal Kebidanan (JBd) Juni 2024
Publisher : Poltekkes Kemenkes Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32695/jbd.v4i1.532

Abstract

Background: Hypertension is a non-communicable disease which is a health problem that can cause the highest number of deaths in the world. Lack of education and knowledge means a person will be more susceptible to hypertension due to a lack of knowledge about healthy food. where individuals with a better level of education will make efforts to maintain health more appropriately. As age increases, the body's immune system decreases and unhealthy eating patterns will result in hypertension. Objective: To determine the relationship between education and age with the incidence of hypertension. Research Methods: This research is a quantitative cross-sectional research. The research location is Kedungwinong Nguter Village, Sukoharjo. The sample in this study was 45 people. The sampling technique uses a nonprobability sampling method with random sampling technique. Univariate data analysis and bivariate person correlation with an error rate of 5% (α = 0.05). Results: There was a significant positive relationship between education level and the incidence of hypertension (p 0.000; r 0.806) and age and the incidence of hypertension (p 0.000; r 0.740). Among the two variables that are most at risk is education. Conclusion: There is a significant relationship between education level and age and the incidence of hypertension
Effectiveness Of Oxytocin Massage In Increasing Breast Milk Production Satiyem, Satiyem; Murtiningsih, Dewi
Jurnal Medika Malahayati Vol 8, No 4 (2024): Volume 8 Nomor 4
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jmm.v8i4.16266

Abstract

One of the reasons why breastfeeding problems are caused by breast milk not coming out is because the mother is less willing to give her breast milk, some families even suggest giving formula milk as a substitute for breast milk. Postpartum mothers and their families do not know that there is a way to express breast milk quickly and can increase breast milk production, one of which is by doing oxytocin massage. This oxytocin massage method can stimulate the breasts to increase the production and smooth flow of breast milk. Subject and method: Respondents from breastfeeding mothers at PMB Yuni Wazaituni Sukoharjo. Total sampling technique for taking respondents. The number of respondents was 32 people. Quantitative research using a Quasi Experimental method research design. Results: There was an effect of giving oxytocin massage on breast milk production in PMB Yuni Wazaituni Sukoharjo, both in the treatment group with a p value of 0.000 (<0.05) and the control group with a p value of 0.000 (<0.05). There is a difference in the effect of the effectiveness of oxytocin massage on breast milk production in breastfeeding mothers in the treatment group and the control group with a p value of 0.020.
Binge-Watching and Continuation Intention in VoD Services: The Mediating Role of Cliffhangers Among Young Viewers Firman Fauzi; Agung Hudaya; Dewi Murtiningsih
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.168

Abstract

The impact of binge watching is an evolving phenomenon affecting consumers' continuation intention on video-on-demand (VOD) platforms, mediated by cliffhangers. This study targets a population of young individuals aged 17-25 years. The research design is quantitative, aiming to demonstrate the cause-and-effect relationship between binge watching and continuation intention, mediated by cliffhangers. The novelty of this research lies in not only examining the direct relationship between binge watching and continuation intention but also investigating the mediating effect of cliffhangers, providing deeper insights into the underlying mechanisms of consumer behavior. Data analysis was conducted using the Smart PLS application, utilizing primary data for the study. The findings indicate that cliffhangers directly have a positive and significant impact on the continuation intention for video-on-demand and also significantly influence binge watching. Additionally, binge watching has a positive and significant effect on the continuation intention for video-on-demand. However, indirect, binge watching has a positive but not significant effect on the continuation intention for video-on-demand when mediated by cliffhangers.
Green Marketing, Word Of Muth, And Brand Trust On Purchase Decission Coffee Drink Dewi Murtiningsih; Yananto Mihadi Putra; Firman Fauzi
International Journal Business, Management and Innovation Review Vol. 1 No. 2 (2024): May : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i2.16

Abstract

This study aims to determine the: does green marketing influence purchase decission?, does word of mouth influence purchase decission?, does brand trust influence purchase decission?, does green marketing, word of mouth, brand trust influence purchase decission?. The type of research is descriptive association; the sample of this study includes 100 respondents determined by the MLE formula, and researcher use a sample of 110 with the consideration that if there was a defect in the questionnaire then the sample size would still ben fullfilled; the sampling technique is simple random sampling; the data is obtained by distributing a questionnaire and then analyzing it using SPSS Version 26. Green marketing influence purchase decission, word of mouth influence purchase decission, brand trust influence purchase decission; green marketing, word of mouth, brand trust influence purchase decission. Future research is expected to add the number of samples, expand the research object, and add relevant topics; future research is expected to process data with different analysis tools.
PEMBERDAYAAN MASYARAKAT DENGAN PEMANFAATAN SOCIAL MEDIA UNTUK KEBERLANGSUNGAN USAHA DI KELURAHAN KEMBANGAN SELATAN, JAKARTA BARAT Dewi Murtiningsih; Rona Tumiur Mauli Caroline; Ana Christian Silaban; Vidya Ayu Diporini
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27181

Abstract

Pemilihan penggunaan pemasaran melalui social media menjadi pilihan utama yang dilakukan oleh pelaku usaha, sekarang ini penggunaan media sosial telah menjadi pilar utama dalam penyampaian informasi. Social media memiliki dampak besar pada keberlangsungan bisnis usaha mikro kecil dan menengah (UMKM). Dampak yang terjadi ini antara lain penurunan penjualan, permodalan, distribusi terhambat. Di era industri 4.0 konektivitas internet merupakan sesuatu yang tidak dapat terpisahkan dalam segala bidang. Mengingat hal tersebut, maka sudah selayaknya UMKM mengadaptasi beragam hal yang penting agar mampu memanfaatkan era Industri 4.0 dengan baik. Para pelaku usaha harus memahami teknologi informasi, minimal dapat memanfaatkan gadgetnya. Tujuan dari kegiatan pengabdian masyarakat ini adalah memberi sosialisasi terkait pemanfaatan media sosial sebagai sarana pemasaran digital guna peningkatan penjualan produk guna keberlangsungan usaha. Adapun manfaat dari kegiatan pengabdian masyarakat ini adalah untuk membantu pelaku UMKM di Kelurahan Kembangan Selatan Jakarta Barat, sebagai dukungan kegiatan pendidikan bagi kita sendiri sebagai sarana dalam melakukan tri dharma perguruan tinggi, yaitu mengimplementasikan social media sebagai pemasaran digital dimana akan terus memberikan sifat yang up to date sehingga dapat memberikan layanan informasi produk yang ditawarkan secara jelas dan mudah terhadap konsumen. Luaran dari kegiatan pengabdian kepada Masyarakat yang di laksanakan di Kelurahan Kembangan Selatan Jakarta Barat yaitu: Publikasi ilmiah pada jurnal ber ISSN/prosiding, Publikasi pada media masa cetak/online/repocitory perguruan tinggi, Peningkatan daya saing (peningkatan kualitas, kuantitas, serta nilai tambah barang, jasa, diversifikasi produk, atau sumber daya lainnya), Peningkatan penerapan iptek di masyarakat (information technology, dan manajemen), Perbaikan tata nilai masyarakat (pendidikan).
PERHITUNGAN BREAK EVEN POINT SEBAGAI ALAT PERENCANAAN PENJUALAN DAN LABA PADA UMKM DI KELURAHAN KEMBANGAN SELATAN JAKARTA BARAT Silaban, Anna Christin; Murtiningsih, Dewi
Jurnal Pengabdian Bukit Pengharapan Vol. 4 No. 1 (2024)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v4i2.401

Abstract

Micro and Medium Enterprises or MSMEs in Indonesia have experienced continuous growth. To encourage business people to run their businesses so as not to experience losses, knowledge of break even point calculations is needed as a sales and profit planning tool. For this reason, training was carried out for MSME business actors in the South Kembangan area by introducing Break Even Point accounting calculations. Through this education, it is hoped that it can support the success of MSMEs which will improve the standard of living and economy of MSMEs.
Green Marketing and Green Purchase Intention: The Mediating Role of Brand Perception Murtiningsih, Dewi; Junaedi, Junaedi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3545

Abstract

Green marketing is the marketing of products that are considered safe from an environmental perspective, environmentally friendly marketing that combines various activities such as product redesign, changes in production processes, changes in product packaging used and changes in advertising. This study aims to determine the effect of green marketing on green brand awareness and green brand image, as well as its direct and indirect influence through mediation on environmentally friendly purchasing intentions. This study uses an explanatory research design with a sampling technique using purposive sampling, the number of samples determined using the maximum likelihood estimation formula, and the sample used in this study was 187. Data were processed using PLS. The results of the study indicate that marketing influences green purchasing intentions, green marketing does not influence green brand awareness, green brand awareness influences green purchasing intentions, green brand awareness mediates the influence of green marketing on green purchasing intentions, green marketing influences green brand image, green brand image on green purchasing intentions, green image mediates the influence of green marketing on green purchasing intentions.