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All Journal JURNAL PROMOSI KESEHATAN INDONESIA MIX : Jurnal Ilmiah Manajemen Jurnal Kebidanan Dan Kesehatan Tradisional Ekonomi Bisnis Jurnal SOLMA Jurnal Kreativitas PKM Jurnal Medika Malahayati Jurnal Doktor Manajemen (JDM) Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Empathy Pengabdian Kepada Masyarakat JUDICIOUS: Journal of Management Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Abdimas ADPI Sains dan Teknologi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Ekonomika dan Manajemen Jurnal Kesehatan Kusuma Husada Journal Of Science Education And Management Business Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat Jajama (JPMJ) Jurnal Kebidanan (JBd) Poltekkes Kemenkes Maluku Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Bukit Pengharapan Digital Innovation : International Journal Of Management Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Journal Business, Management and Innovation Review
Dewi Murtiningsih
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Effectiveness Of Oxytocin Massage In Increasing Breast Milk Production Satiyem, Satiyem; Murtiningsih, Dewi
Jurnal Medika Malahayati Vol 8, No 4 (2024): Volume 8 Nomor 4
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jmm.v8i4.16266

Abstract

One of the reasons why breastfeeding problems are caused by breast milk not coming out is because the mother is less willing to give her breast milk, some families even suggest giving formula milk as a substitute for breast milk. Postpartum mothers and their families do not know that there is a way to express breast milk quickly and can increase breast milk production, one of which is by doing oxytocin massage. This oxytocin massage method can stimulate the breasts to increase the production and smooth flow of breast milk. Subject and method: Respondents from breastfeeding mothers at PMB Yuni Wazaituni Sukoharjo. Total sampling technique for taking respondents. The number of respondents was 32 people. Quantitative research using a Quasi Experimental method research design. Results: There was an effect of giving oxytocin massage on breast milk production in PMB Yuni Wazaituni Sukoharjo, both in the treatment group with a p value of 0.000 (<0.05) and the control group with a p value of 0.000 (<0.05). There is a difference in the effect of the effectiveness of oxytocin massage on breast milk production in breastfeeding mothers in the treatment group and the control group with a p value of 0.020.
Binge-Watching and Continuation Intention in VoD Services: The Mediating Role of Cliffhangers Among Young Viewers Firman Fauzi; Agung Hudaya; Dewi Murtiningsih
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.168

Abstract

The impact of binge watching is an evolving phenomenon affecting consumers' continuation intention on video-on-demand (VOD) platforms, mediated by cliffhangers. This study targets a population of young individuals aged 17-25 years. The research design is quantitative, aiming to demonstrate the cause-and-effect relationship between binge watching and continuation intention, mediated by cliffhangers. The novelty of this research lies in not only examining the direct relationship between binge watching and continuation intention but also investigating the mediating effect of cliffhangers, providing deeper insights into the underlying mechanisms of consumer behavior. Data analysis was conducted using the Smart PLS application, utilizing primary data for the study. The findings indicate that cliffhangers directly have a positive and significant impact on the continuation intention for video-on-demand and also significantly influence binge watching. Additionally, binge watching has a positive and significant effect on the continuation intention for video-on-demand. However, indirect, binge watching has a positive but not significant effect on the continuation intention for video-on-demand when mediated by cliffhangers.
Green Marketing, Word Of Muth, And Brand Trust On Purchase Decission Coffee Drink Dewi Murtiningsih; Yananto Mihadi Putra; Firman Fauzi
International Journal Business, Management and Innovation Review Vol. 1 No. 2 (2024): May : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i2.16

Abstract

This study aims to determine the: does green marketing influence purchase decission?, does word of mouth influence purchase decission?, does brand trust influence purchase decission?, does green marketing, word of mouth, brand trust influence purchase decission?. The type of research is descriptive association; the sample of this study includes 100 respondents determined by the MLE formula, and researcher use a sample of 110 with the consideration that if there was a defect in the questionnaire then the sample size would still ben fullfilled; the sampling technique is simple random sampling; the data is obtained by distributing a questionnaire and then analyzing it using SPSS Version 26. Green marketing influence purchase decission, word of mouth influence purchase decission, brand trust influence purchase decission; green marketing, word of mouth, brand trust influence purchase decission. Future research is expected to add the number of samples, expand the research object, and add relevant topics; future research is expected to process data with different analysis tools.
PERHITUNGAN BREAK EVEN POINT SEBAGAI ALAT PERENCANAAN PENJUALAN DAN LABA PADA UMKM DI KELURAHAN KEMBANGAN SELATAN JAKARTA BARAT Silaban, Anna Christin; Murtiningsih, Dewi
Jurnal Pengabdian Bukit Pengharapan Vol. 4 No. 1 (2024)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v4i2.401

Abstract

Micro and Medium Enterprises or MSMEs in Indonesia have experienced continuous growth. To encourage business people to run their businesses so as not to experience losses, knowledge of break even point calculations is needed as a sales and profit planning tool. For this reason, training was carried out for MSME business actors in the South Kembangan area by introducing Break Even Point accounting calculations. Through this education, it is hoped that it can support the success of MSMEs which will improve the standard of living and economy of MSMEs.
Green Marketing and Green Purchase Intention: The Mediating Role of Brand Perception Murtiningsih, Dewi; Junaedi, Junaedi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3545

Abstract

Green marketing is the marketing of products that are considered safe from an environmental perspective, environmentally friendly marketing that combines various activities such as product redesign, changes in production processes, changes in product packaging used and changes in advertising. This study aims to determine the effect of green marketing on green brand awareness and green brand image, as well as its direct and indirect influence through mediation on environmentally friendly purchasing intentions. This study uses an explanatory research design with a sampling technique using purposive sampling, the number of samples determined using the maximum likelihood estimation formula, and the sample used in this study was 187. Data were processed using PLS. The results of the study indicate that marketing influences green purchasing intentions, green marketing does not influence green brand awareness, green brand awareness influences green purchasing intentions, green brand awareness mediates the influence of green marketing on green purchasing intentions, green marketing influences green brand image, green brand image on green purchasing intentions, green image mediates the influence of green marketing on green purchasing intentions.
Green Brand Awareness, Green Brand Trust Mediators Influence of Green Marketing on Green Purchase Intention Murtiningsih, Dewi; Marlapa, Eri; Putra, Yananto Mihadi; Nur, Hifizzah
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.34222

Abstract

Objective: This study aims to explore the influence of green marketing on green purchase intention and the mediating role of green brand awareness and green brand trust.Method: A random sample of 187 respondents was sampled, and PLS analysis used.Results: Green marketing positively influences green purchase intention and green brand awareness. Green brand awareness mediates the relationship between green marketing and green purchase intention. However, green brand trust has no direct effect on green purchase intention and does not mediate the relationship.Novelty: This study focuses on the mediating role of green brand awareness and green brand trust.Contribution: These findings provide insights for marketers to focus on other aspects that can increase purchase intention.
The Influence of Eating Habits on the Incidence of Anemia in Young Women in Jogosetran Village Kalikotes-Klaten Satiyem, Satiyem; Murtiningsih, Dewi
Jurnal Kesehatan Kusuma Husada Vol. 16 No. 1, Januari 2025
Publisher : Universitas Kusuma Husada Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34035/jk.v16i1.1531

Abstract

Anemia is more common in young women. Menstruation, low nutritional intake and hemolytics are risk factors for anemia in adolescent girls. The research aims to determine the effect of consuming eggs and lime on hemoglobin levels in young women. The research was conducted in August 2024. The sample in this study was 21 young women. Non-probability sampling and determining samples using inclusion and exclusion criteria. Research Place This research was conducted in Jogosetran Village, Kalikotes Klaten. Quasi-experimental research method. Giving eating habits (lime and eggs) as an independent variable and anemia status in adolescent girls as a dependent variable. The Wilcoxon T-test was used as a two-variable analysis test. Early Adolescent Stage 19 (95%) was the age of the most respondents. Before treatment the average Hb level was 10,21 gr/dL and the most moderate anemia was 17 (81%) while after treatment the average Hb level was 12,89 gr/dL namely not anemic 17 (81%). There is a significant influence of eating habits (lime and eggs) on increasing Hb levels in adolescent girls in Jogosetran Village Kalikotes Klaten with a z score of -4,016 and a p-value 0.00.
Financial Management for Business Sustainability Creating Used Goods Creations in Kembangan Selatan District, West Jakarta BADAWI, Ahmad; MURTININGSIH, Dewi; NUGROHO, Lucky; HIDAYAH, Nurul
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1094

Abstract

Financial management is the planning, management, storage and control of funds or assets owned by a business. Understanding financial literacy and how to manage finances is very important and must be a priority because it will have an impact on business sustainability. Limited financial management knowledge can result in a lack of planning and impact on welfare. On the other hand, if financial management is carried out well, it can be said that the person is responsible for the funds they own. Every business actor must have knowledge and skills in managing finances for sustainability. A business run by GoodGood for now. This won't happen. Community service activities will be carried out in the South Kembangan District area and will be attended by residents of Kembangan District. Activities are planned with good development programs in the fields of Human Resources, Marketing and Finance. The activities carried out are related to the description of business management starting from side funding, product creation and product sales to marketing strategies. The aim of this PKM activity is not only to understand the importance of utilizing the materials used, but also to create business opportunities with creativity and innovation carried out by business actors. PKM activities will end with a discussion and question and answer session as well as filling out a questionnaire. The output of PKM activities will be published in mass media, modules or journal publications.
The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable Murtiningsih, Dewi; Wulandari, Ririn; Mulyaningsih, Hendrati Dwi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.009

Abstract

Marketing using the concept of green marketing should create positive emotions so that consumers can influence product evaluation. Objectives: The problems of the study are: Does green marketing influence brand image? Does green marketing influence buying interest through brand image as a mediation variable? Does brand awareness influence buying interest? Does brand awareness influence brand image? Does brand awareness influence purchasing attention through the perception of a brand as a mediation variable? Does brand image influence buying interest? Meanwhile, the objectives of the study are to find out the influence of green marketing on buying interest, the influence of green marketing on brand image, the influence of green marketing on buying interest through brand image as a mediation variable, the brand awareness's impact on consumers' purchase intentions, the impact of brand awareness on brand image, the influence of buying interest through brand image as a mediation variable, and the influence of brand image on buying interest.Methodology: This research is part of exploration research. Participants in the research are unknown; the quantity of samples used in this research is 110. The analysis tool used is PLS.Finding: green marketing does not influence buying interests; green marketing does not influence brand image; brand image does not moderate the impact of green advertising on buying interests; brand awareness influences buying interests; brand awareness influences brand image; brand image does not mediate the impact of brand recognition on purchasing interests; and trademark image influences purchasing interests. Conclusion: Based on the findings from the conclusions of this study, these are some suggestions that can be used as research recommendations: this research focuses on the variables green marketing, brand awareness, brand image, and buying interest, so other variables such as brand trust, social media marketing, perceived quality, price, and customer satisfaction are needed to find out the buying interest; Future studies are anticipated to increase the sample size, expand the research object, and add relevant topics; future research is expected to process data with different analysis tools.
Digitalisasi UMKM Murtiningsih, Dewi; Caroline, Rona Tumiur Mauli
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 3 (2024): Volume 7 No 3 2024
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i3.13861

Abstract

ABSTRAK Pengabdian kepada masyarakat merupakan salah satu pilar Tri Dharma Perguruan Tinggi yang bertujuan untuk memberikan solusi atau membantu masyarakat terhadap permasalahan yang sering muncul tanpa mengharapkan imbalan dalam bentuk apapun. Kegiatan ini dimaksudkan untuk membuka wawasan dan juga menambah pengetahuan bagi para pelaku UMKM yang sebagian besar dalam kegiatan usahanya masih melakukan pencatatan secara manual. Kegiatan ini diikuti oleh para pengusaha UMKM Kecamatan Srengseng, pada tanggal 17 Mei 2023 secara daring dengan pelaksanaan berupa sosialisasi dan pendampingan kepada UMKM. Hasil yang diperoleh dari pelatihan singkat pembukuan sederhana menggunakan aplikasi “Akuntansi UKM” bagi pengusaha UMKM berjalan dengan baik dan lancar, yang diharapkan dapat meningkatkan kemampuan dan keterampilan pengusaha UMKM dalam mencatat keuangannya. Kata Kunci: Digitalisasi, UMKM, Akuntansi UKM, Pencatatan Keuangan  ABSTRACT Community service is one of the pillars of the Tri Dharma of Higher Education, which aims to provide solutions or help the community with problems that often arise without expecting any form of reward. This activity is intended to open up insights and also increase knowledge for MSME entrepreneurs, most of whom in their business activities are still recording manually. This activity was attended by Srengseng sub-district MSME entrepreneurs, on May 17, 2023 online with the implementation in the form of socialization and assistance to MSMEs. The results obtained from a short training on simple bookkeeping using the "Akuntansi UKM" application for MSME entrepreneurs went well and smoothly, which is expected to increase the ability and skills of MSME entrepreneurs in recording their finances. Keywords: Digitalization, MSME, Akuntansi UKM, Financial Records
Co-Authors Ade Ubaidah Agista, Shella Agung Hudaya Ahmad Badawi, Ahmad Andayani, Lies Andriansyah Bachtillah Anizar Anizar Bina Kurniawan Caroline, Rona Tumiur Mauli Daru Lestantyo Elizabeth Yohanes Eri Marlapa Faturrachman Al Rommy Feby Lukito Wibowo Firman Fauzi Junaedi Junaedi Lohana Juariyah Lucky Nugroho Mulyaningsih, Hendrati Dwi Nur, Hifizzah NURUL HIDAYAH Oties T Tsarwan Pradessty, Adzhana Dhiva Pradopo, Loeky Rono Ririn Wulandari Robby Dharma Safitri, Nadiah Eka Ayu Sariani, Sariani Satiyem, Satiyem Sih Rini Handajani Silaban, Ana Christian Silaban, Anna Christin Supriyatno Supriyatno Supriyatno Syairamesta, Gantara Shakti Syaputra, Zoel Anggara Triwik Sri Mulati Usino, Wendi Usino, Wendi Usino Vidayanti, Desiana Vidya Ayu Diporini Wahyudi, Widi Wendi Usino Wiwitwijaya, Sulung Yananto Mihadi Putra Yulita, Belfa