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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Kebidanan Dan Kesehatan Tradisional Ekonomi Bisnis Jurnal SOLMA Jurnal Kreativitas PKM Jurnal Medika Malahayati Jurnal Doktor Manajemen (JDM) Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Psyche: Jurnal Psikologi JUDICIOUS: Journal of Management Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Abdimas ADPI Sains dan Teknologi Jurnal Ekonomika dan Manajemen Jurnal Kesehatan Kusuma Husada Journal Of Science Education And Management Business Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Publikasi Ilmu Manajemen Jurnal Pustaka Dianmas Jurnal Kebidanan (JBd) Poltekkes Kemenkes Maluku Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Bukit Pengharapan International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Journal Business, Management and Innovation Review Jurnal Pengabdian Kepada Masyarakat Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara IJEMA
Dewi Murtiningsih
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Social Media Marketing, Brand Image, Brand Awareness on Brand Loyalty Dewi Murtiningsih; Loeky Rono Pradopo; Supriyatno Supriyatno; Wahyu Anggraini; Hardiansyah Hardiansyah
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6854

Abstract

This study investigates the influence of green perceived risk, green perceived value, and green word of mouth on green purchase intention. This research employed a causal associative approach to examine the relationships among the variables. The population consisted of consumers of Indomaret Point SPBU BP AKR in Joglo, West Jakarta. A total of 165 respondents were selected as the sample through a Google Form questionnaire using a purposive sampling technique. Data were analyzed using the structural equation modeling (SEM) approach based on partial least squares (PLS), with SmartPLS 4.1 as the analytical tool. The results indicate that green perceived risk, green perceived value, and green word of mouth have significant effects on green purchase intention. These findings suggest that consumers’ perceptions of environmental risks, the benefits associated with environmentally friendly products, and information communicated through interpersonal or consumer-based recommendations can influence their intention to make green purchases. Therefore, companies should consider strengthening green product value, reducing perceived environmental risks, and encouraging positive green word of mouth to increase consumers’ green purchase intentions and support more sustainable purchasing behavior among consumers.  
Influence Green Perceived Risk, Green Perceived Value, Green Word of Mouth to Green Purchase Intention in Con-sumers Indomaret in Joglo, West Jakarta Miracle Clementine Chrysaberyl Kapatow; Dewi Murtiningsih
International Journal of Economics, Management and Accounting Vol. 3 No. 3 (2026): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v3i3.1300

Abstract

This study investigate the influence of green perceived risk, green perceived value, and green word of mouth on green purchase intention. This research employed a causal associative approach. The population of this study consisted of all consumers of Indomaret Point SPBU BP AKR in Joglo, West Jakarta. A total of 165 respondents were selected as the sample through the distribution of a google form questionnaire using a purposive sampling technique. Data analysis was conducted using the structural equation modeling (SEM) approach based of on partial least square (PLS) with SmartPLS 4.1 as the tools. The results of this study indicate that green perceived risk, green perceived value, and green word of mouth have significant effect on green purchase intention.
Co-Authors Ade Ubaidah Agista, Shella Agung Hudaya Ahmad Badawi, Ahmad Alda Ambarsari Al Barkah Ananda Putri Andayani, Lies Andriansyah Bachtillah Putra Anizar Anizar Anizar Anizar Aqila Nashwa Belfa Yulita Nur Asifah Caroline, Rona Tumiur Mauli Desiana Vidayanti Dharma, Robby Elizabeth Yohanes Eri Marlapa Fakhri Ramadhan Said Fatma Nuraqmarina Faturrachman Al Rommy Feby Lukito Wibowo Firman Fauzi Gantara Shakti Syairamesta Hardiansyah Hardiansyah Hendrati Dwi Mulyaningsih Junaedi Junaedi Loeky Rono Pradopo Lohana Juariyah Lucky Nugroho Lutvy Adella Suprapto Maura Davina Salsabila Miracle Clementine Chrysaberyl Kapatow Nur, Hifizzah NURUL HIDAYAH Oties T Tsarwan Padma Suryani Wijaya Pradessty, Adzhana Dhiva Ririn Wulandari Rosmawaty Hilderiah Pandjaitan Santa Lorita Sariani, Sariani Satiyem, Satiyem Silaban, Ana Christian Silaban, Anna Christin Supriyatno Supriyatno Supriyatno Supriyatno Triwik Sri Mulati Ulumuddin Nurul Fakhri Usino, Wendi Usino, Wendi Usino Vidya Ayu Diporini Wahyu Anggraini Wahyudi, Widi Wendi Usino Wiwitwijaya, Sulung Yananto Mihadi Putra Yulita, Belfa