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Etty Murwaningsari

Universitas Trisakti

Author-ID : 325808

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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THE ROLE OF DIGITAL MARKETING, BRAND IMAGE, AND CUSTOMER SERVICE IN INFLUENCING PURCHASE DECISIONS AT ONE STREET FOOD IN PEKANBARU Suyono Suyono; Enjelina Juniaty; Nyoto Nyoto; Etty Murwaningsari; Yvonne Augustin S; Muhammad Ridwan
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4553

The aim of this research is to determine the influence of digital marketing, brand image, and service quality on purchasing decisions at One Street Food in Pekanbaru. The population in this study consists of 19,000 visitors to OSF in Pekanbaru. The data analysis techniques used in this study include descriptive analysis and multiple linear regression analysis with the aid of statistical software. The population for this research consists of consumers who made purchases at One Street Food Pekanbaru. The sample size was determined using the Slovin formula, amounting to 100 people, and the sample will be taken using the accidental sampling method. The data analysis in this study employs multiple linear regression analysis with the help of SPSS. Based on the research findings, it was found that digital marketing has a positive and significant influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, and service quality has a positive and significant influence on purchasing decisions at One Street Food in Pekanbaru. It is recommended that One Street Food (OSF) in Pekanbaru should consistently pay attention to how to create a strong brand image to foster purchasing decisions, particularly in terms of increasing the variety of tenants available for selection, so that the brand image applied to OSF can further enhance consumer purchasing decisions. Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, citra merek dan kualitas pelayanan terhadap keputusan pembelian pada One Street Food di Pekanbaru. Populasi pada penelitian ini adalah 19.000 pengujung OSF di Pekanbaru. Teknik analisis data pada penelitian ini menggunakan analisis deskriptif dan analisis regresi linier berganda dengan bantuan software statistic. Populasi penelitian ini adalah konsumen yang melakukan pembelian pada One Street Food Pekanbaru. Sedangkan jumlah sampel yang ditentukan menggunakan rumus slovin berjumlah 100 orang dan akan diambil dengan menggunakan metode accidental sampling. Analisis data dalam penelitian ini menggunakan metode analisis linear berganda dengan bantuan SPSS. Berdasarkan hasil penelitian diperoleh bahwa digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian pada One Strett Food di Pekanbaru. Disarankan kepada One Street Food (OSF) di Pekanbaru untuk diharapkan selalu memperhatikan dengan baik bagaimana cara menciptakan citra merek yang baik agar mampu menciptakan keputusan pembelian. Terutama terkait cara meningkatkan ragam tenant untuk dipilih, sehingga citra merek yang diterapkan pada OSF dapat lebih meningkatkan keputusan pembelian konsumen.

PENDEKATAN STRATEGIS PEMASARAN SEBAGAI PENENTU KEPUTUSAN PELANGGAN UNTUK BERTAHAN: STUDI KASUS HOTEL ARYADUTA PEKANBARU Suyono, Suyono; Rachmawati, Sistya; Murwaningsari, Etty; Kudri, Wan Muhammad; Priyono, Priyono
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol. 10 No. 2 (2025): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v10i2.5659

This study aims to identify and analyze the influence of the Marketing Mix (7P)â€”product, price, promotion, place, people, process, and physical evidenceâ€”on the decision to stay at Hotel Aryaduta Pekanbaru. The population of this research consists of all consumers who purchase or use services at Hotel Aryaduta Pekanbaru. Based on the formula by Hair et al., the sample size was determined to be 145 respondents using an accidental sampling technique. The primary data were collected through questionnaires distributed to consumers. The data analysis techniques employed included descriptive analysis and multiple regression analysis using SPSS software. The findings indicate that the variables of product, price, promotion, and process have a significant influence on the decision to stay, whereas place, people, and physical evidence do not show a significant effect. Theoretically, these results reinforce the concept that certain elements of the marketing mix play a dominant role in shaping consumer decision-making, and they contribute to the development of marketing theory, particularly within the hospitality industry. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Marketing Mix (7P), yang meliputi produk, harga, promosi, lokasi, orang, proses, dan bukti fisik, terhadap keputusan menginap pada Hotel Aryaduta Pekanbaru. Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian atau menggunakan layanan di Hotel Aryaduta Pekanbaru. Berdasarkan rumus Hair et al., jumlah sampel ditetapkan sebanyak 145 responden dengan menggunakan teknik accidental sampling. Pengumpulan data penelitian menggunakan data primer yang diperoleh melalui kuesioner yang dibagikan kepada konsumen. Teknik analisis data yang digunakan meliputi analisis deskriptif dan analisis regresi berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan variabel produk, harga, promosi, dan proses berpengaruh signifikan terhadap keputusan menginap, sementara lokasi, orang, dan bukti fisik tidak memberikan efek signifikan. Implikasi teoritis temuan ini memperkuat konsep bahwa elemen bauran pemasaran tertentu memiliki peran dominan dalam membentuk keputusan konsumen, serta memberikan kontribusi terhadap pengembangan teori pemasaran khususnya pada industri perhotelan.

Influence Of Internal Control System Weaknesses And Audit Quality On The Quality Of Local Government Financial Reports In Indonesia With Good Government Governance As Moderating Pakpahan, Ramses; Murwaningsari, Etty; Mayangsari, Sekar
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.463

The purpose of this study is to investigate the impact of internal control system weaknesses and audit quality on the quality of financial reports in district and city governments in Indonesia, using Good Government Governance as a moderating variable. The Partial Least Squares-SmartPLS analytic approach is used in this study, which includes data from 2,155 observations from 508 district and municipal administrations in Indonesia since the implementation of the accrual-based accounting system from 2015 to 2019. The findings of this study show that (1) internal control system weaknesses have a positive and significant effect on the quality of local government financial reports; (2) audit quality has a positive and significant effect on the quality of local government financial reports; (3) good government governance can weaken the relationship between internal control system weaknesses and the quality of local government financial reports; and (4) good government governance can weaken the relationship between internal control system weaknesses and the quality of local government financial reports. This study sheds new light on the relationship between internal control system weaknesses and the quality of public sector audits since the adoption of the accrual-based accounting system, as well as the quality of local government financial reports, with Good Government Governance acting as a moderator.

THE EFFECT OF GOOD CORPORATE GOVERNANCE ON EARNING MANAGEMENT WITH THE BONUS PLAN AS A MODERATING VARIABLES Mayndarto, Eko Cahyo; Murwaningsari, Etty
International Journal of Social and Management Studies Vol. 2 No. 3 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.948 KB)

The purpose of this study was to determine the effect of Good Corporate Governance (GCG) on Earnings Management moderated by a Bonus Plan. Conflicts that occur due to separation of ownership are called agency conflicts that can cause agency problems between owners and managers. This tendency makes earnings management practices more frequent by management. Where earnings management is part of creative accounting which provides opportunities for managers to act opportunistically, namely obtaining personal benefits. In an effort to protect each stakeholder's interests, good and correct corporate governance is needed or commonly referred to as good corporate governance. Design / methodology / approach - This study uses secondary data in the form of financial reports on Islamic banking in Indonesia for the period 2012-2019 The analysis used in this study is a multiple regression analysis model using hypothesis testing. Findings - There is no influence of the Sharia Supervisory Board (DPS) on earnings management, there is a significant influence of independent commissioners on earnings management, there is a significant effect of the audit committee on earnings management, there is no significant effect of the sharia supervisory board with bonus plans on earnings management , There is no significant effect of the independent commissioner with bonus plan moderated on earnings management. There is a significant effect of the audit committee with bonus plan moderated on earnings management. Practical implications - The results will increase awareness of the importance of implementing Good Corporate Governance (GCG) in Islamic Banks in Indonesia to reduce earnings management practices. Originality / value - This study wants to find out whether the bonus plan can moderate Good Corporate Governance towards Earnings Management in Islamic Banking in Indonesia.

Achieving Green Competitive Advantage Through Organizational Green Culture, Business Analytics and Collaborative Competence: The Mediating Effect of Eco-Innovation Widiyati, Dian; Murwaningsari, Etty
International Journal of Social and Management Studies Vol. 2 No. 4 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

This research determines to inspect the contribution of the eco-innovation (EI) in transforming the organizational green culture (OGC), business analytics (BA) and collaborative competence (CC) to enhance of green competitive advantage (GCA). Structural equation model was developed to illustrate connection between organizational green culture, business analytics, collaborative competence, eco-innovation and GCA by escorting a survey of 169 Indonesian state-owned company managers. These results reveals that OGC has a sig. positive effect on EI, business analytics does not have a sig. positive clout on EI, CC has a significant positive clout on EI, organizational green culture has a positive clout on GCA, business analytics has no positive clout on GCA, CC has no positive clout on GCA and EI has a sig. positive clout on GCA, while EI as a partial mediator between organizational green culture and GCA, eco-innovation is not a mediating variable between business analytics and GCA and EI as a full mediator between collaborative competence and GCA. This research expands the debate by examining eco-innovation and business analytics in obtaining GCA of how companies can spring up with the well-being system.

The Effect of Systematic Risk, Operating Cash Flow and Growth Opportunities on Future Earnings Response Coefficients (FERC), Working Capital as A Moderation Variable Wiguna, Sunanta; Murwaningsari, Etty
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Purpose this research to analyze effect of systematic risk (SR), operating cash flow (OCF) and also growth opportunities (Growth) on the future earnings response coefficient (FERC) moderated by working capital requirements (WCR). This quantitative study uses 245 data on manufacturing companies listed Indonesia Stock Exchange period 2015-2019. Analysis technique utilized multiple linear regression. The Results indicate that SR has significant negative effect on FERC while growth has no effect on FERC. WCR as moderation of the effect of SR and Growth on FERC weakens the previous effect. OCF was eliminated in the study. Timeliness as control variable has significant effect on FERC while Size, Profitability and Leverage have no effect on FERC.

Integration Green Supply Chain Management and Environmental Consciousness: Direct Effects Sustainability Performance Rizki, Adam Firman; Murwaningsari, Etty; Sudibyo, Yvonne Augustine
International Journal of Social and Management Studies Vol. 3 No. 5 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i5.238

Purpose this research to determine the effect of the nine dimensional constructs of GSCM and Environmental Consciousness on sustainability performance. This study is a quantitative study that has a sample of 483 manufacturing companies in Indonesia. The data used are primary data obtained by distributing questionnaires to the middle up managers of the company. From the research results, it is known that Green Purchasing, Green Marketing, Green Manufacturing and Green Design as four constructs of GSCM and Environmental Consciousness have an influence on the company's sustainability performance. Eco-design, Intern Environmental Management, Environmental Education, Customer Cooperation, Green Information System haven’t effect to sustainability performance. This research able to be a guide for practitioners in supply chain field and also company management in an effort to company’s achievement of sustainability performance. This study has not discussed about integration information systems and the risks that may arise from environmentally friendly supply chain processes.

Derivative Instrument and Earnings Management: Does Listing on the Stock Exchange matter? Valdiansyah, Riyan Harbi; Murwaningsari, Etty; Mayangsari, Sekar
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.240

The researcher conducted this study to obtain empirical evidence of derivative instruments, on the earnings management, which was moderated by listing factors on the Indonesian Stock Exchange in banking industry for the 2015-2020 period. This study applies a quantitative approach, which highlights the analysis of numerical data processed by statistical procedures. This study applies unbalanced panel data with 268 banking data listed and non-listed on the Indonesia Stock Exchange. The results describe that derivative instrument negatively effect on earnings management, while the listing factor has a positive impact on earnings management. In addition, banks listed on the Indonesia Stock Exchange have a lower effect of derivative instruments on earnings management. This study has limitations in terms of the use of variables that have not considered the effect of implementing IFRS 9 on the provision of defaulted loans which may have different results if this is considered. In the end, the researcher hopes that the authorities will increase the effectiveness of monetary policy transmission by increasing derivative transactions with hedging purposes that can function as a tool to minimize bank profits. In addition, further research can use other variables that affect banking earnings management by adding new indicators to make this measurement robust and generally accepted.

The Influence of Green Competitive Advantage to Value Relevance of Earning and Book Value Rachmawati, Sistya; Murwaningsari, Etty; Augustine, Yvonne
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.242

The purpose of this study is to analyze the empirical evidence of the effect of green competitive advantage on the value relevance of earnings and book value in terms of the stock price model and the cumulative abnormal return model (return model). The data used in this study is secondary data derived from annual reports and sustainability reports listed on the IDX-IC (IDX Industrial Classification) and taken from the Indonesia Stock Exchange (IDX) through the website (www.idx-ic.co .id). The research sample was taken by purposive sampling with a total of 110 observations. The results showed a significant positive effect of green competitive advantage on the value relevance of earnings, both the price model and the return model. Thus, information is said to be relevant if information on green competitive advantage can contribute to profits and react positively to the market, so that it can be used as a basis for decision making. The test results show that there is no significant negative effect for green competitive advantage on the value relevance of book value with the price model. However, the green competitive advantage for the return model has a significant negative effect on the value relevance of book value. These results indicate that investors fail to recognize the potential book value in the future. Thus the information is said to be irrelevant because the green competitive advantage information reflected in the book value is not responded to by the market. The results of this study indicate that the value relevance of earning and book value is non-linear.

A The Role of Functional Imperatives in Stimulating Carbon Management Accounting By Mediating Management Accounting in Waste Management Prajogo, Budi; Murwaningsari, Etty; Mayangsari, Sekar
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.282

Abstract. The aims of this research to examine and analyze the effect of Functional Imperatives (FI) on “Environmental Management Accounting” (EMA) and “Carbon Management Accounting” (CMA), as well as to analyze the indirect effect of FI on CMA mediated by EMA. This quantitative study performed hypothesis tests on the three variables, namely CMA (5 dimensions and 16 measurement indicators), EMA (3 dimensions, 10 subdimensions, and 43 indicators), and FI (3 dimensions with 15 indicators), where all measurements used a Likert scale of 1 to 7. Furthermore, the samples were collected using the purposive sampling technique with certain criteria, including stakeholders, namely the waste bank manager and the authorized government. The samples were 445 respondents with a requirement of at least 5 times the number of indicators (370 respondents). The analytical method used was SEM-PLS. The results showed the FI had a positive effect on EMA and CMA. Also, EMA is proven to have a positive effect on CMA and mediates the effect of FI on CMA.

Co-Authors A. Casapao, Anne Lorraine Afriyanti Afriyanti Agus Bandiyono Agustina, Desy Aisyah Rahmadhina Kustianti Amanda, Muthia Amin, Muhammad Nuryanto Anastasya, Yenny Gloria Angelita, Aleyvia Sabatini Aprillia, Nur Indah Aqiila, Fani Puspa Arafah, Fikri Dwi Arda, Devid Putra As Sidiqi, Muhamad Yusron Audhitiawaty, Wiggia Augustine Sudibyo, Yvonne Augustine, Yvonne AYU NINGRUM, SEKAR Azizah, Idha Bambang Subagyo Bella, Bella Oktavia Sari Budi Prajogo Candrasari, Nandia Ifani Clarissa Tonay Darmawati, Deni Deli, Mazzlida Mat Devita Kusumawati Dewi, Alya Dewi, Syahharani Kus Amelia Diana Frederica Elizabeth Pahalasari Ellisa Putri Mita Pradhana Enjelina Juniaty Fabiola Gani, Lielani Fabiola, Livia Fadliyatin, Yenni Faisal, Yusuf Farid, Nurul Fadhilah Fatik Rahayu Ferdinand, Anthony Giawan Nur Fitria Haq, Aqamal Harahap, Sahreza Hasugian, Hotbin Hendra Hexana Sri Lastanti Hotnauli, Hanna Putri Humaira Uswatun Hasanah Humaira, Raisa Alia Husin, Hartini I Gusti Ayu Asri Pramesti Imam Nurcahyo Fambudi Indra Saputra Indra Saputra Ivana Dyah Arsanti Iwan Setiadi Jessica Jihan Fairus Jihan Fairus Jihan, Sofi Juniati Gunawan Juniati Gunawan, Juniati Karyanti, Binta Rohmah Kinanti, Syakira Azraa Kristin Utami, Resita Jeniver Kudri, Wan Muhammad Kusumaningtyas, Natasha Giovani Kusumawati, Devita Labibah, Hana Suda Lawrence Chika Milenxi Lidya Agustina Limajatini Limajatini Mai, Angelina Yuvita Todryyanti Manurung, Desra Arta Natalia Marice Br Hutahuruk Marsintauli, Frihardina Mawarti, Diara Amelia Maya Grace Basaria Mayndarto, Eko Cahyo Maysaroh, Umi Mazzlida Mat Deli Melinda Malau Melinda, Shella Millenia, Amalia Mohamad Heykal Muhammad Ridwan Mulyani, Susi Dwi Dwi MURTANTO MURTANTO Murtanto Murtanto Nainggolan, Monica Maloanda Theresia Nasution, Mario Zulfa Natasha Giovani Kusumaningtyas Nugraha, Ardhy Puma Caesa Nugraha, Erie Riza Nur Afni Nurul Nur Aeni Nurhaliza Putri, Keysa Nurhayati, Nimati Andini Nurmalasari, Putri Alika Nyoto Pakpahan, Ramses Paramita, Paramita Patuan Belt Sazar Sihombing Pertiwi Sergius, Rafaela Pradhana, Ellisa Putri Mita Pratiwi, Inugrah Ratia Pratiwi, Meilia Eka Prawati, Levana Dhia Prisila Damayanty Priyono Priyono Qadri, Resi Ariyasa Qintharah, Yuha Nadhirah Resi Ariyasa Qadri Richard Andrew Riki Sanjaya Riyan Harbi Valdiansyah Riyanti, Yulia Eka Rizki, Adam Firman Rosmawati, Wati S, Yvonne Augustin Sailendra Sailendra Sailendra, Sailendra Samosir, David Kiki Baringin M T Samosir, Marianju Sekar Mayangsari Sekar Mayangsari Sellawati Sellawati Septiani, Viona Shafira, Balkis Sherly, Sherlyana Siregar, Anitaria Sistya Rachmawati Sistya Rachmawati Sistya Rachmawati Sofie Sofie Sofie, Sofie Sudaryono, Driya Sudibyo, Yvonne Augustine Suhardi, Amelia Suharti Suryati Suryati Suryati, Adelina Suyono Suyono Suyono Tatik Mariyanti, Tatik Titik Aryati Tutik Siswanti Utami, Febriany Vinandra, Farras Atsil Wahyuni, Widiya Sri Widiyati, Dian Wiguna, Sunanta Wijayanti, Afera Will Andilla Darniaty Yamin, Tjiendradjaja Yuha Nadhirah Qintharah Yuli Anwar Yumniati Agustina Yurizka, Nadia Yusfita, Meisya Yusran, Husna Leila Yvonne Augustin S Yvonne Augustine Zulfitry Ramdan, Zulfitry

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