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Pelatihan Strategi Komunikasi Pemasaran Melalui Media Sosial untuk Meningkatkan Loyalitas Pelanggan Riyadi Nugroho; Siti Mujanah
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian masyarakat melalui program PKM dengan tema Pelatihan Strategi Komunikasi Pemasaran melaui Media Sosial Untuk Meningkatkan Loyalitas Pelanggan ini bertujuan untuk membantu memberikan solusi bagi persoalan yang dihadapi mitra, dalam hal ini persoalan pemasaran untuk menambah omzet UMKM di Kota Surabaya. Solusi yang ditawarkan dalam bentuk pelatihan pemasaran online melalui media sosial. Indikator keberhasilan dalam program ini adalah mitra yang dilatih mampu menjelaskan pemasaran online melalui media sosial dengan baik. Pelatihan terkait teknik-teknik berpromosi melalui media sosial juga akan dilakukan agar pengetahuan mitra semakin bertambah. Selain itu disediakan lembar kerja untuk memonitor aktivitas mitra dan mengukur efektivitas penyampaian materi dari tim kepada mitra. Luaran dari program ini adalah artikel yang dipublikasikan di jurnal nasional atau prosiding.
Talent Management Solusi dalam Meningkatkan Komitmen Organisasi Dina Novita; Riyadi Nugroho; I Dewa Ketut Raka Ardiana
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 19, No 2 (2023): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v19i2.2931

Abstract

The company carrying out its operations is in a complex, diverse, dynamic, very competitive, and very volatile environment, and faces various potential problems that will arise. This requires the ability of talented individuals related to talent management practices who work with organizations to attract, develop, and retain talent.  This research involved 198 employees in the city of Surabaya from various fields of work. Data collection was carried out using a questionnaire, while data analysis was carried out using Structural Equation Modeling (SEM). Based on the results of the study it can be concluded that salary satisfaction acts as a mediation for the relationship between talent management and organizational commitment, so talent management has a significant effect on organizational commitment through the mediation of salary satisfaction. perceptions of employee management talent produce a satisfactory relationship with salary, meaning that sensory policies are the main factor in shaping organizational mentality, but talent management strategies need to be developed with sensory systems to achieve greater financial effects in improving employee performance.
PENDAMPINGAN PETANI 1001 BUNGA UNTUK MENINGKATKAN KESEJAHTERAAN DI DESA BANYUURIP, KECAMATAN KEDAMEAN, KABUPATEN GRESIK Amiartuti Kusmaningtyas; Riyadi Nugroho
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Oktober 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v1i2.86

Abstract

Tujuan kegiatan Ipteks bagi Masyarakat (IbM) dilaksanakan agar petani 1001 bunga dapat meningkatkan kesejahteraannya dengan memberikan pendampingan dalam manajemen usaha dan teknologi tepat guna bagi Usaha Kecil yang bergerak di bidang tanaman bonsai, Desa Banyuurip, Kecamatan Kedamean, Kabupaten Gresik. Sasaran dari kegiatan Pengabdian Masyarakat (PKM) adalah pemilik sekaligus pengelola usaha di bidang Tanaman Bonsai. Permasalahan yang dihadapi oleh Usaha Kecil Menengah (UKM) Tanaman Bonsai ini adalah rendahnya kemampuan dalam mengelola usaha, tanpa ada perencanaan, pengorganisasian, pembukuan dan evaluasi. Disamping itu juga belum adanya strategi pemasaran, hanya menjual di sekitar lokasi dan belum tersentuh Teknologi Tepat Guna (TTG). Berkenaan dengan hal tersebut perlu ada transfer of knowledge tentang fungsi manajemen, dan memanfaatkan teknologi berupa gergaji mesin guna memberikan kemudahan dalam pengerjaan tanaman bonsai. Penggunaan mesin gergaji dan penerapan manajemen usaha yang telah dilakukan petani terbukti mampu meningkatkan pendapatan karena pengerjaan tanaman bonsai yang berkualitas dengan memanfaatkan teknologi tepat guna dan penerapan manajemen usaha yang efektif.
PENDAMPINGAN DAN PELATIHAN MANAJEMEN KEUANGAN DI UMKM BATIK SERASI MULYOREJO, SURABAYA Ida Ayu Sri Brahmayanti; Gustaf Naufan Febrianto; Riyadi Nugroho
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 1 (2024): Batara Wisnu | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i1.245

Abstract

The aim of this activity is to improve the economy of a productive society, Batik Serasi MSMEs in financial management are still not optimal and are still simple and even still mixed with personal finances. In running a business, finance is the spearhead of a business. Therefore, wise management of money, costs and budgets is very important for the continuity of a business. If money is not managed carefully, income and expenses will not be controlled properly, which can result in bankruptcy. Financial management is important to learn for those of us who want to use their money as effectively and efficiently as possible. Based on these dynamics, Batik Serasi UMKM was upgraded, especially regarding financial business management such as: Financial Recording, Understanding Cash Flow, Cost Control, Debt Management, Receivables Management, Wise Investment, Tax Planning, Financial Performance Evaluation, Training and Financial Planning Development. Long Term Future challenges will be increasingly complex and require you to be able to master everything related to current conditions, such as understanding a business's financial reports, budget planning, creating a company profile, product development, and market identification and customer communication. So that Batik Serasi MSMEs can develop and experience progress, especially from a financial perspective
THE EFFECT OF KNOWLEDGE, COMMITMENT, DISCIPLINE AND WORKLOAD ON SERVICE PERFORMANCE WITH STRESS AND BURNOUT AS MEDIATION AND ACHIEVEMENT MOTIVATION AS MODERATION OF MEDICAL PRACTITIONERS IN GROBOGAN AND KUDUS REGENCIES, CENTRAL JAVA Setyawan, Aris; Andjarwati, Tri; Nugroho, Riyadi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2324

Abstract

Improving and developing the quality of services carried out by the human resources in the hospital is the key to achieving the goals desired by the hospital as a health service provider. The purpose of this study was to determine the effect of knowledge, commitment, discipline and workload on service performance with stress and burnout as mediation and achievement motivation as moderation of medical practitioners in Grobogan and Kudus Regencies, Central Java. This research was quantitative research used 133 respondents from type B Hospital medical staff in Grobogan and Kudus Regencies, Central Java. Data analysis using SMART PLS. Based on the results of the analysis, it shows that for medical staff at Hospitals in Kudus and Grobogan Regencies, Central Java, knowledge has no significant effect on stress levels or performance, but has a significant effect on burnout. Commitment has no significant effect on stress or performance but has a significant effect on Burnout. Discipline has no significant effect on stress or burnout but has a significant effect on service performance. Workload has no significant effect on stress or burnout, but has a significant effect on service performance. Burnout has no significant effect on service performance. Achievement motivation is not able to significantly moderate the effect of stress on service performance and is unable to significantly moderate the effect of burnout on service performance in medical personnel in Hospitals in Kudus and Grobogan Regencies. The suggestions that need to be considered for future researchers can be applied to research objects that are not services, and future researchers are expected to use the same research model but use a different theoretical perspective.
PENGARUH KOMPETENSI, LINGKUNGAN KERJA DAN KERJASAMA TIM TERHADAP KINERJA KARYAWAN PT. ANUGRAH PACKAGING INDO KEMASAN SURABAYA Elen Anggraini; Riyadi Nugroho
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i3.2337

Abstract

Penelitian ini bertujuan untuk menganalisis 1). Pengaruh Kompetensi terhadap Kinerja Karyawan pada PT. Anugrah Packaging Indo Kemasan Surabaya, 2). Pengaruh Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Anugrah Packaging Indo Kemasan Surabaya, 3). Pengaruh Kerjasaman Tim terhadap Kinerja Karyawan pada PT. Anugrah Packaging Indo Kemasan Surabaya, 4). Pengaruh Kompetensi, lingkungan kerja, kerja sama tim secara simultan terhadap Kinerja Karyawan pada PT. Anugrah Packaging Indo Kemasan Surabaya. Jenis data yang digunakan pada penelitian ini adalah jenis data kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah sampel jenuh dengan sampel 61 responden karyawan PT. Anugrah Packaging Indo Kemasan Surabaya. Analisis data yang digunakan adalah analisis regresi linier berganda, Determinasi R2, uji-t dan uji-f. Hasil penelitian menunjukkan bahwa variabel kompetensi, lingkungan kerja yang kondusif, dan kerjasama tim memiliki peran kunci dalam meningkatkan kinerja karyawan di PT. Anugrah Packaging Indo Kemasan Surabaya. Oleh karena itu, perusahaan disarankan untuk terus meningkatkan dan memperhatikan aspek-aspek tersebut guna memastikan pencapaian tujuan bisnis yang optimal.
Assistance with Product Branding for MSME Players Fausta Ari Barata; Riyadi Nugroho
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i4.645

Abstract

Even though they now have very little management, MSME players in Bulakbentang Village, Kenjeran District, Surabaya, have a strong zeal for conducting their business. Among the issues at hand are low sales figures and a relatively narrow marketing reach. Due to the traditional methods of product promotion and the relatively plain nature of the product packaging, there is no compelling attraction for consumers. Business actors are still unaware of how crucial product packaging is to a marketing plan. As such, it is crucial to commit oneself to this community. MSME business actors in Bulakbentang Subdistrict have the option to select a service technique that involves counseling and packaging practices in order to address their existing issues. 36 MSME actors trained at the Bulakbentang Village Meeting Hall on September 30, 2023. After completing this program, each participant will have a better grasp of packaging, including the various materials that are used, how to choose the best packaging, and how to package their items in an eye-catching manner. As part of this service, you will receive instruction on digital product marketing and help with packaging.
The Relationship Between Leadership Style and Work Environment on Employee Loyalty Riyadi Nugroho
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.130

Abstract

Komponen terpenting perusahaan adalah tenaga kerjanya karena mereka bertanggung jawab atas ekspansi dan keberhasilannya. Peran dan fungsi tidak dapat diserap oleh sumber daya lain. Pengambilan keputusan karyawan dipengaruhi oleh berbagai faktor, salah satunya mungkin kepemimpinan dan lingkungan tempat kerja. Penelitian ini berusaha untuk menguji pengaruh gaya kepemimpinan dan budaya kerja terhadap loyalitas karyawan. Penelitian ini menggunakan teknik sampling acak. Pada tahun 2022, ada 1957 karyawan yang bekerja di perusahaan G. Dengan menggunakan rumus slovin tingkat toleransi 5%, 332 karyawan diberikan kuesioner untuk diisi guna mendapatkan data. Regresi linier berganda digunakan dalam analisis data untuk mengetahui hubungan atau hubungan antar variabel. Faktor independen penelitian meliputi lingkungan kerja dan gaya kepemimpinan demokratis. Variabel terikatnya adalah loyalitas kerja. Hasil penelitian menunjukkan bahwa jika terdapat hubungan antara gaya kepemimpinan demokratis dengan loyalitas karyawan, maka terdapat pula hubungan antara lingkungan kerja dengan loyalitas karyawan, dan kedua faktor tersebut berkorelasi positif satu sama lain. Perusahaan dapat memanfaatkan implikasi penelitian ini sebagai panduan untuk meningkatkan loyalitas karyawan.
Optimization of the Role of Waqf Bank Micro in Access to Financing, Developing Human Resources Skills, and Financial Literacy on MSME Performance to Improve MSME’s Capital in Surabaya Diana Mukhbitah Sary; Tri Andjarwati; Riyadi Nugroho
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.271

Abstract

Study This analyze the role of Waqf Bank Micro (BWM) in increase performance of MSMEs in Surabaya, with capitalization as variable mediation . Focus main covers access financing , human resource development, and literacy finance, using approach quantitative through survey against 90 MSME actors fostered by BWM Al- Fithrah Wava Mandiri . Analysis using SEM with SmartPLS 4.0 shows that third variable influential significant to performance of MSMEs, both in a way direct and through capitalization . Capitalization become the most dominant mediator ( coefficient 0.581; p-value 0.000). Findings This confirm role BWM doubles as institution financing and empowerment . In theoretical , results This support theory Resource-Based View (RBV) and its importance financing accompanied by strengthening capacity business in a way holistic.
Inovasi dan Literasi Ekonomi untuk UMKM Ukiran Kayu Pasuruan Sitohang, Arga Christian; Gunawan, Kridho Hery; Nugroho, Riyadi
AKM Vol 6 No 1 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v6i1.1533

Abstract

Program pengabdian ini bertujuan memberdayakan UMKM ukiran kayu di Kota Pasuruan melalui inovasi bisnis dan peningkatan literasi ekonomi. Metode yang digunakan adalah Participatory Action Research (PAR), dengan melibatkan pengrajin secara aktif dalam identifikasi masalah, pelatihan, dan evaluasi. Kegiatan difokuskan pada penguatan branding, pemasaran digital, manajemen keuangan, dan penggunaan teknologi sederhana. Hasilnya menunjukkan peningkatan keterampilan kewirausahaan, perubahan pola pikir usaha, serta perluasan akses pasar. Sebagian peserta juga mengalami peningkatan omzet. Program ini turut mendorong kolaborasi dengan komunitas kreatif, memperkuat ekosistem ekonomi lokal yang inovatif dan berkelanjutan.