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KEBUTUHAN UMKM AKAN FASILITASI LEGALITAS, DUKUNGAN KAMPUS DAN INSTANSI TERKAIT MENUJU KESIAPAN EKSPOR Purwaningsih, Endang; Muslikh, Muslikh; Suhaeri, Suhaeri
Jurnal Ilmiah Galuh Justisi Vol 11, No 2 (2023): Jurnal Ilmiah Galuh Justisi
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/justisi.v11i2.11394

Abstract

UMKM sebagai mitra dalam kegiatan dosen meneliti atau pun mengabdikan ilmunya, dapat menjadi wahana mewadahi karya intelektualita civitas akademika, juga dapat diarahkan sebagai wahana implementasi kebijakan Merdeka Belajar Kampus Merdeka. Urgensi ini mengemuka ketika harmonisasi pelaksanaan penelitian, perlu terus dikembangkan, kemudian membangun perusahaan pemula (spin off), menumbuhkan kluster industri dan menarik investor industri dalam kawasan. Permasalahan yang dikaji meliputi (1) Kebutuhan UMKM terkait fasilitasi legalitas; dan (2) Dukungan stakeholders termasuk kampus dalam rangka kesiapan ekspor. Metode penelitian yang digunakan adalah participatory research approach, sosiologisch approach dan statute approach.  Terkait kebutuhan UMKM akan fasilitasi legalitas sangat jelas mereka membutuhkan, tidak hanya itu, akan tetapi perlu didampingi hingga operasionalnya dan bermanfaat bagi usahanya. Dukungan stakeholders termasuk kampus dalam rangka kesiapan ekspor sangat dibutuhkan oleh para pelaku UMKM, utamanya dari kampus,  perbankan dan CSR BUMN, Dinas Kesehatan dan BPOM, KemenkumHAM, Notaris, Dinas Pangan, Pemerintah daerah.
LEGAL PROTECTION AND LOCAL POLICY SUPPORT ON THE COMMERCIALIZATION OF EXPORT PRODUCTS AND INNOVATIVE ADVANTAGES OF MSME PRODUCTS Purwaningsih, Endang; Muslikh, Muslikh; Suhaeri, Suhaeri; Basrowi, Basrowi
Jurnal Ilmiah Galuh Justisi Vol 12, No 1 (2024): Jurnal Ilmiah Galuh Justisi
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/justisi.v12i1.12745

Abstract

The purpose of this study is to describe the direct and indirect effects of legal protection and local policy support on the commercialization of export products and their implications for the innovative advantages of MSME products. The problems explained are (1) the influence of legal protection support and regional policy support on product commercialization, and (2) the role of stakeholders in increasing innovative excellence for product commercialization.The method used in this research is a juridical approach combined with a quantitative approach, sociological especially correlational. This research was conducted in Yogyakarta and Semarang, Central Java, Indonesia. The research population is MSME actors in the two cities, totaling 300 people with a sample of 76 people. Data collection techniques using questionnaires, observation, interviews, and documentation. The quantitative data that has been collected was analyzed using a structural equational modeling (SEM) approach, used Smart PLS software. Qualitative data only used as complementary analysis. The results showed legal protection support and local policy support significantly influenced product commercialization and innovative advantage. Theoretically, this research provides insight into the product commercialization as a mediator variable. With these findings, it is expected that significant support will emerge from the government as a regulator, academics as a educator, the private sector as a catalyst, and the community as a driver for the development of law literacy as MSMEs in Indonesia.
LEGALITY ASPECTS ON EXPORT READINESS OF MSME PRODUCTS FROM UPSTREAM TO DOWNSTREAM Purwaningsih, Endang; Muslikh, Muslikh; Suhaeri, Suhaeri; Santoso, Jarot Tri Bowo; Basrowi, Basrowi
Jurnal Ilmiah Galuh Justisi Vol 12, No 2 (2024): Jurnal Ilmiah Galuh Justisi
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/justisi.v12i2.12744

Abstract

PTUPT's research partners for the 3rd year are the Yogyakarta Traditional Food and Beverage Association (ASMAMITRA), and Central Java's Anugrah Sukses Mandiri (ASM). The issues discussed are partners' efforts to prepare complete export documents in an effort to protect and commercialize their products and readiness from upstream to downstream MSME actors in export efforts. This research is applied research, using a participatory research approach and a sociological approach, focusing on applying the model made in the previous year (2022) and analyzing the legality aspect of readiness. Based on the results of the research, partners' efforts to prepare complete export documents in an effort to protect and commercialize their products have been carried out by partners, namely MSME actors by cooperating with the role of stakeholders, in this case researchers, concerned foundations , banking, and MSME associations supported by empowerment by related agencies and local governments. , likewise with regard to readiness from upstream to downstream MSME players in export efforts have not been maximally carried out, especially the readiness of legal aspects has not been completely fulfilled, and requires a helping hand as well as assistance and facilitation of various parties.
PELATIHAN KEWIRAUSAHAAN DAN KOPERASI BERBASIS SYARIAH BAGIPELAKU UMKM DI CEMPAKA PUTIH JAKARTA PUSAT Muslikh, Muslikh; Deviastri, Lily; Hidayati, Rini
Jurnal Terapan Abdimas Vol 3, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (795.016 KB) | DOI: 10.25273/jta.v3i2.2805

Abstract

Abstract.The purpose ofthisprogramis to raise awarenessandentrepreneurialskillsfor SMEs enterprise.The method usedis byapproachingthe SMEs enterpriseto identifythe problemsfaced bythem. The training methods were given by lectures anddiscussionsaboutentrepreneurship. The resultis the increasing of awarenessand understanding ofentrepreneurshipincluded:finance, banking, accounting, marketing, productionand cooperatives. Therefore,entrepreneurship training for SMEs enterprise should be donecontinuously, thus increasingsales turnover.Keyword: Training, Entrepreneurship, Cooperation, Based on Syariah, SMEs Enterprise  Abstrak. Tujuan program ini adalah untuk meningkatkan kesadaran dan kemampuan kewirausahaan dan perkoperasian bagi pelaku usaha kecil (UMKM). Metode yang dipergunakan adalah mengadakan pendekatan dengan mitra pelaku usaha kecil untuk mengidentifikasi permasalahan-permasalahn  yang dihadapi UMKM. Metode pelatihan dengan ceramah dan diskusi tentang kewirausahan dan perkoperassian berbasis dsyariah. Hasil yang dicapai adalah meningkatnya kesadaran dan pemahaman tentang kewirausahan dan perkoperasian berbasis syariah yang meliputi aspek: keuangan  syariah, perbankan syariah, akuntansi syariah, pemasaran online. Pelatihan kewirausahaan dan koperasi berbasis syariah bagi pelaku usaha kecil perlu dilakukan secara berkesinambungan untuk meningkatkan kinerja UMKM.Keyword: Pelatihan, Kewirausahaan, Koperasi , Berbasis Syariah, UMKM
Analysis Of The Influence Of Brand Equity And Social Media On Revisit Decision With Intention To Revisit As A Mediation Variable In Yarsi Teeth And Mouth Hospital Ilham Arief; Muslikh, Muslikh; Hulmansyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2293

Abstract

This research aims to provide a deeper analysis of the complex relationship between brand equity, social media, interest in revisiting, and the decision to revisit in the context of hospital services. Quantitative techniques are used in this study together with cross-sectional data gathering. Everybody in the population is a patient. This study uses non-probability sampling to acquire data. The study's sample comprised one hundred participants. A questionnaire was utilized to collect data. The SEM-PLS analytical method will be used to process the data. The study's findings support the notion that social media and brand equity positively and significantly impact both the desire to return and the decision to do so. It should be highlighted, nonetheless, that the desire to return does not necessarily affect the choice to return. In addition, although interest in returning to visit does not mediate the relationship between brand equity and the decision to visit again, this interest does mediate the relationship between social media and the decision to visit again. This shows that the influence of social media can make it easier for consumers to obtain information, thereby increasing their chances of returning to the hospital for treatment. To increase interest in repeat visits, it is necessary to organize intensively so that the hospital service brand becomes stronger in the eyes of consumers.
Pengaruh Daya Tarik Produk, Harga dan Suasana Pasar Terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Mediasi Nugroho, Irfan Afianto; Muslikh, Muslikh
Journal of Economics and Business Aseanomics Vol. 8 No. 2 (2023): JULI - DESEMBER 2023
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v8i2.4427

Abstract

Analyzing purchasing decisions influenced by several variables: product attractiveness, price and store atmosphere mediated by customer satisfaction is the aim of this research on a remote car (battery car) game rental business called 2 Putri Toys located at Koja Baru Market, North Jakarta. The SEM data analysis technique uses PLS. The respondents to this survey were 2 Putri Toys customers, totaling 107 random respondents. From the results of SmartPLS3 data, it was found that there was a positive and significant influence between product attractiveness and price on customer satisfaction. Product attractiveness has a positive and significant effect on purchasing decisions. Purchasing decisions are influenced by price and customer satisfaction positively and not significantly. The store atmosphere has a negative and significant effect on purchasing decisions but has a positive and insignificant effect on customer satisfaction. Although customer satisfaction cannot influence market conditions regarding purchasing decisions, product attractiveness and price can be influenced.
Evaluasi Kebijakan Penanganan Covid-19 Terhadap Pekerja Konstruksi Gedung di Yogyakarta: The Evaluation of the Covid-19 Handling Policy for Building Construction Workers in Yogyakarta Hidayat, Rachmad; Triwiyono, Andreas; Muslikh, Muslikh
Bentang : Jurnal Teoritis dan Terapan Bidang Rekayasa Sipil Vol 12 No 1 (2024): BENTANG Jurnal Teoritis dan Terapan Bidang Rekayasa Sipil (Januari 2024)
Publisher : Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/bentang.v12i1.7225

Abstract

In 2020, the Corona virus or Covid-19 was declared a global pandemic by the World Health Organization (WHO). This virus significantly affected and disrupted the activities of society, including the construction sector. In response to this situation, the Minister of Public Works and Public Housing (PUPR) issued a policy in Ministerial Instruction No. 02 of 2020 regarding the protocol for the prevention of the spread of the Corona Virus Disease 2019 (Covid-19) in the implementation of construction services. The purpose of this research was to measure the effectiveness level of the policy that had been established and to identify the factors influencing the compliance level of construction workers with the Covid-19 prevention policy. Data was collected from construction projects in the Special Region of Yogyakarta province through offline means using the Likert scale. The data was subsequently analyzed using SPSS and SmartPLS for the Structural Equation Modeling (SEM) method. The results indicated that the Ministerial Instruction No. 02 of 2020 issued by the Minister of PUPR had been effectively implemented throughout 2021 and 2022. It was also revealed that certain factors directly and significantly influenced workers' compliance. These factors included workers' understanding and the availability of facilities and infrastructure, with calculated t-values exceeding 1.960 and p-values less than 0.05.
DOES THE COMMUNITY'S PERSPECTIVE ENCOURAGE CUSTOMERS TO TAKE FINANCING PRODUCTS AT SHARIA BANK? Muharromah, Syahriyatul; Huda, Nurul; Muslikh, Muslikh; Rini, Nova
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 9 No. 2 (2023): JULY - DECEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v9i2.47143

Abstract

This study aims to determine community interest in financing products at Islamic banks with a modified Theory Planned Behavior (TPB) approach. These modified TPB variables consist of knowledge, religiosity, attitudes, subjective norms and behavioural control. This research was conducted in Jakarta. Islamic banks located in the Jakarta area are the object of this research, and the sample is 130 respondents. The quantitative method with the Partial Least Square (PLS) analysis model approach with SmartPLS 2.0 software is the method used in this study. The variables of knowledge, religiosity, attitudes, subjective norms and behavioural control are exogenous, while the intervening variable is community interest, and the endogenous variable is financing decisions. The variables of knowledge, religiosity, attitudes, subjective norms and behavioral control, which have a direct positive and significant effect on the community's interest in using Islamic bank financing products, are the results of this study. Knowledge, Attitude and behavioural control directly and significantly positive affect the community's decisions to choose financing products in Islamic banks. The higher people's knowledge, Attitude and behavioural control, the higher the financing decision becomes the implications of this research result. Religiosity and  subjective norms significantly negatively affect the decision to choose financing products in Islamic banks. In addition, community interest also has a positive and significant effect on financing decisions. This means that, community interest can significantly mediate knowledge, religiosity, subjective norms, attitudes, and behavioral control influence financing decisions. Based on the research results, Indonesian Islamic Banks can develop business by emphasizing the religiosity side to inspire people to prefer financing of Islamic banks over conventional banks. Furthermore, Bank Syariah Indonesia should use social-environmental reference factors like friends, family, neighbors and religious figures
Improve Marketing Performance through Marketing Relationships and Sustainable Competitive Advantage Hidayati, Rini; Muslikh, Muslikh
Research of Business and Management Vol. 1 No. 2 (2023): AUGUST 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v1i2.52

Abstract

The objective of this study was how to increase the market performance of micro and, small, medium enterprises in Kampung Wisata Tegalwaru Bogor. We examine the effect of relationship marketing and sustainable competitiveness advantage on market performance. On the other hand, this study also examined sustainable competitive advantage as moderating variables. The survey was conducted by distributing the questionnaires to 50 micro, small, and medium enterprises (MSME). The sampling method used in this study is nonprobability sampling with a purposive technique. The results indicate that relationship marketing was influenced significantly by sustainable competitiveness advantage. Relationship marketing was influenced significantly by market performance. Sustainable competitiveness advantage was influenced significantly by market performance. Sustainable competitiveness advantage was the mediate relationship between relationship marketing to market performance. This research implies that companies can create sustainable competitive advantage for company managers as a strategic step by identifying competitors who can positively influence the implementation of management strategies that are expected to improve marketing performance to achieve sustainable competitive advantage
Tantangan Pendidikan Islam Di Era Society 5.0 Muslikh, Muslikh
Al-Mau'izhoh: Jurnal Pendidikan Agama Islam Vol. 6 No. 2 (2024): Desember 2024
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/am.v6i2.11885

Abstract

Society 5.0 is a challenge for Islamic education that must be addressed wisely to achieve its goal of developing the personality of people who are faithful and devoted to Allah SWT, and can apply their knowledge for the benefit of the people. This research explains Islamic Education's efforts to face Society 5.0. This research is a literature study using qualitative-descriptive-analytic methods. data collection through study of primary and secondary sources from books, texts, journals or articles. Data analysis was carried out through exploration of Islamic Education and Society 5.0. The research results show: (1) Islamic education must be able to solve various problems, produce students who think critically and creatively; (2) The need for reconstruction and reorientation of Islamic Education to achieve educational goals through improving the quality of human resources, completeness of technology-based facilities and infrastructure, and innovative learning models; (3) Futuristic Islamic education and digital-based learning as a means of enriching information and accelerating the achievement of alearning goals for students.