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All Journal IPTEK Journal of Proceedings Series Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen MODUS-Jurnal Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi dan Bisnis International Journal of Islamic Economics and Finance (IJIEF) Journal of Economic, Bussines and Accounting (COSTING) CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) At-Tadbir : jurnal ilmiah manajemen Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Business and Finance Journal Jurnal Bisnis dan Akuntansi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Jurnal Ilmu Manajemen JURNAL EKSBIS Value: Jurnal Manajemen dan Akuntansi Jurnal Dakwah dan Komunikasi Indonesian Journal of Islamic Economics and Business Oikonomia: Jurnal Manajemen Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Manajemen dan Pemasaran Jasa Journal of Economics and Management Scienties Jurnal Ilmiah Administrasi Publik
Yudi Sutarso
Department Of Magister Management, STIE Perbanas Surabaya, Surabaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pelatihan Media Pembelajaran Interaktif Berbasis AI Dan H5P Bagi Guru MAN Surabaya Yudi Sutarso; Rr. Iramani; Zubaidah Nasution; Wiwik Lestari; M. Anang Karyawan; Muhammad Al Hafidz
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 2 (2026): April 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i2.4323

Abstract

Abstract : The rapid advancement of Artificial Intelligence (AI) in secondary education demands teachers to enhance their digital competence to design adaptive and interactive learning experiences. However, preliminary observation at MAN Surabaya indicated limited AI literacy and minimal exposure to H5P-based interactive tools.This training aimed to enhance the digital competence of MAN Surabaya teachers in utilizing Artificial Intelligence (AI) and H5P platform for developing interactive learning media. Using an ADDIE model-based capacity building approach, the training consisted of four phases: (1) needs assessment through pre-test, (2) conceptual training and hands-on practice, (3) mentoring for media development, and (4) outcome evaluation. Participants included 72 teachers from various subject backgrounds. Results demonstrated significant technological proficiency improvement: AI understanding increased by 11% (from 56% to 67%), while H5P awareness surged 58% (from 8% to 66%). Teachers successfully produced diverse interactive media including physics quizzes with instant feedback, visual-based 4P marketing materials, and psychology content using storytelling techniques. Keywords: AI; digital literacy; H5P; interactive learning media, teacher Abstrak : Perkembangan pesat Artificial Intelligence (AI) dalam pendidikan menengah menuntut guru untuk meningkatkan kompetensi digital mereka guna merancang pengalaman pembelajaran yang adaptif dan interaktif. Namun, observasi awal di MAN Surabaya menunjukkan bahwa literasi AI masih terbatas serta paparan terhadap perangkat pembelajaran interaktif berbasis H5P masih minimal. Pelatihan ini bertujuan meningkatkan kompetensi digital guru MAN Surabaya dalam memanfaatkan Artificial Intelligence (AI) dan platform H5P untuk pengembangan media pembelajaran interaktif. Melalui pendekatan capacity building berbasis model ADDIE, pelatihan meliputi empat tahap: (1) asesmen kebutuhan melalui pre-test, (2) pelatihan konseptual dan praktik, (3) pendampingan pengembangan media, dan (4) evaluasi hasil. Peserta terdiri dari 72 guru dengan beragam latar belakang mata pelajaran. Hasil menunjukkan peningkatan signifikan dalam penguasaan teknologi: pemahaman AI meningkat 11% (dari 56% menjadi 67%), sedangkan pengenalan H5P melonjak 58% (dari 8% menjadi 66%). Guru berhasil memproduksi berbagai media interaktif seperti kuis fisika dengan umpan balik instan, materi strategi pemasaran 4P berbasis visual, dan konten psikologi dengan pendekatan storytelling. Kata kunci: AI; H5P; guru; literasi digital; media pembelajaran interaktif,
Essential Drivers of Payment Gateway Continuance Intention: The Moderating Role of Usage Rate Yudi Sutarso
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 2 (2021): August - November 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i2.2631

Abstract

This study aims to analyze the effect of functional and economic benefit on the perceived value of payment gateway, elaborate the role of perceived value, subjective norm, and behavior control on continuance intention, and identify the moderating role of usage rate on the relationship. The study employed Partial Least Squares to test the proposed model and corresponding hypotheses. Using the purposive sampling technique, the data collection was from 460 survey samples of Fintech payment gateway users in Indonesia. Analysis data used Two-step SEM, inner model, and outer model analysis. The findings showed that functional and economic benefits influence the perceived value of payment gateway. Moreover, perceived value, subjective norm, and behavioral control effects continuance intention. This study shows the importance of the moderating role of usage level on the relationship of subjective norm and perceived behavior control with continuance intention on payment gateway. This study recommends payment getaway providers to manage customer value, promote sustainable intentions, and consider usage rates to encourage subjective norms and behavioral control. Therefore, this study enables a better understanding of the Theory of Plan Behavior (TPB) and Expectation Disconfirmation Theory (EDT) in the payment gateway context.
The Role of Loyalty Programs and Perceived Value in Bank Customer: The Moderation Effect of Security and Gender Yudi Sutarso
Journal of Economics, Business, and Accountancy Ventura Vol. 28 No. 1 (2025): April-July 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v28i1.4288

Abstract

This study aims to develop a model to represent how LPs (loyalty programs) -policy, rewards, and usefulness of information- influence perceived value and loyalty in banking services, considering the moderating effect of perceived security and gender. Data were collected from 388 customers of two banks offering LPs in Indonesia and analyzed with partial least squares-structural equation modeling and multi-group analysis. The study validates the impact of policy and rewards on perceived value and loyalty and expands previous studies by identifying the role of security and gender. Perceived security moderates the influence of the usefulness of information on perceived value. Additionally, the study identifies significant differences in the effect of LPs by gender: the impact of policy on perceived value and loyalty is higher amongst males; rewards are a determinant of perceived value for males but of loyalty for females; and the effect of information usefulness on loyalty occurs only amongst males.
Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust Yudi Sutarso; Djoko Budi Setyawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13897

Abstract

This study examines the role of customer knowledge and trust in the technology acceptance model (TAM) on internet banking (IB) in Indonesia. It proposes a hypothesis that customer knowledge and trust moderate the relationship between perceived usefulness and ease of use with attitudes toward IB, which in turn, it can also influence intention to use IB. The sample was taken by purposive sampling technique from the customers of the three largest banks in Indonesia, namely Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI). There were 280 respondents from these banks, and the data were analyzed by using the Structural Equation Model with the Partial Least Square approach. The significant finding in this study is that customer knowledge moderates positively the relationship between perceived ease of use and usefulness with customers’ attitudes. In addition, trust moderates negatively the relationship between perceived usefulness and attitudes toward IB. These findings extend the TAM model by adding the moderating role of customer knowledge and trust to the bank and recommend managers to increase customer adoption of IB.
THE INFLUENCE OF CO-CREATION, SERVICE QUALITY, AND QUALITY FUNCTION DEPLOYMENT ON SATISFACTION: EVIDENCE FROM APARTMENT HOUSING Alfiah Indasah; Yudi Sutarso
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 13 No. 1 (2026): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/h8k23858

Abstract

This study aims to examine the influence of co-creation behavior, service quality, and the implementation of Quality Function Deployment (QFD) on resident satisfaction at Dian Regency Apartment Surabaya. The research employed a quantitative approach with an explanatory design. Data were collected through questionnaires distributed to 175 residents and analyzed using Partial Least Squares (PLS). The findings reveal that co-creation behavior has a positive effect on service quality and the implementation of QFD. Furthermore, both service quality and QFD implementation significantly affect resident satisfaction. These results highlight that active resident involvement in co-creation enhances service quality and strengthens the effectiveness of QFD implementation, ultimately leading to higher satisfaction among apartment residents. The study contributes theoretically by integrating co-creation theory, SERVQUAL, and QFD in the context of vertical housing, while also providing practical implications for apartment management in developing resident-based service improvement strategies.
Peningkatan Keterampilan Kepemimpinan dan Manajemen Anggota DWP melalui Pelatihan Capacity Building Shinta setia; Anggraeni Anggraeni; Yudi Sutarso; Basuki Rachmat; Linda Purnamasari
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): Desember
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v8i2.3079

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan kepemimpinan dan manajemen organisasi bagi anggota Dharma Wanita Persatuan (DWP) Kota Surabaya melalui pelatihan peningkatan kapasitas. Pelatihan ini dirancang untuk membekali anggota DWP dengan pengetahuan dan keterampilan praktis dalam merumuskan visi dan misi, berkomunikasi secara efektif, memotivasi anggota, mengambil keputusan, mengelola konflik, merencanakan dan mengorganisasikan kegiatan, mengelola keuangan organisasi, dan memanfaatkan teknologi dalam administrasi. Metode kegiatan yang meliputi 1) sesi interaktif, 2) diskusi kelompok, dan 3) pemberian tugas kelompok. Kegiatan pengabdian kepada masyarakat ini dilakukan dalam beberapa tahap, mulai dari 1) analisis kebutuhan, 2) penyusunan kurikulum, 4) pelaksanaan pelatihan, hingga 5) evaluasi. Dengan peserta sebanyak 47 orang dari  para ibu Dharma Wanita Persatuan (DWP) Pemerintah Kota Surabaya. Hasil dari kegiatan ini dapat disumpulkan bahwa program pelatihan kepemimpinan dan manajemen organisasi ini telah terbukti efektif sebagai instrumen strategis untuk meningkatkan kapasitas individual anggota DWP Kota Surabaya. Peningkatan kompetensi ini tidak hanya bersifat teoretis, tetapi juga termanifestasi secara praktis dalam perbaikan proses perencanaan dan kualitas program kerja, yang secara langsung berkontribusi pada pencapaian visi dan misi organisasi.
PENGARUH EDUKASI NASABAH, AKTIVITAS PELINDUNGAN KEAMANAN, DAN REPUTASI TERHADAP KEPERCAYAAN BANK DI SURABAYA Mohammad Zildan Faturrohman; Yudi Sutarso
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/k6hcb738

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh (1) edukasi nasabah dan (aktivitas perlindungan keamanan terhadap kepercayaan nasabah terhadap bank dengan reputasi bank sebagai variabel mediasi. Data diperoleh dari 114 nasabah bank di Surabaya dan dianalisis menggunakan pendekatan Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui program WarpPLS 7.0. Hasil penelitian menunjukkan bahwa edukasi nasabah berpengaruh negatif terhadap reputasi bank, sedangkan aktivitas perlindungan keamanan berpengaruh positif terhadap reputasi bank. Reputasi bank juga terbukti berperan penting dalam meningkatkan kepercayaan nasabah terhadap layanan digital perbankan serta bertindak sebagai variabel mediasi antara edukasi nasabah dan kepercayaan, serta antara perlindungan keamanan dan kepercayaan nasabah. Temuan penelitian ini menegaskan bahwa kepercayaan nasabah terhadap layanan digital lebih banyak terbentuk melalui reputasi positif yang berasal dari kinerja keamanan digital, bukan semata dari aktivitas edukasi keuangan.
The Role of Loyalty Programs and Perceived Value in Bank Customer: The Moderation Effect of Security and Gender Yudi Sutarso
Journal of Economics, Business, & Accountancy Ventura Vol. 28 No. 1 (2025): April 2025
Publisher : Research Center and Community Services (PPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v28i1.4288

Abstract

This study aims to develop a model to represent how LPs (loyalty programs) -policy, rewards, and usefulness of information- influence perceived value and loyalty in banking services, considering the moderating effect of perceived security and gender. Data were collected from 388 customers of two banks offering LPs in Indonesia and analyzed with partial least squares-structural equation modeling and multi-group analysis. The study validates the impact of policy and rewards on perceived value and loyalty and expands previous studies by identifying the role of security and gender. Perceived security moderates the influence of the usefulness of information on perceived value. Additionally, the study identifies significant differences in the effect of LPs by gender: the impact of policy on perceived value and loyalty is higher amongst males; rewards are a determinant of perceived value for males but of loyalty for females; and the effect of information usefulness on loyalty occurs only amongst males.
Ergonomi dan Pemasaran Daring pada Industri Produk Kerajinan Kulit melalui Intervensi Analytic Hierarchy Process Eko Nurmianto; Yudi Sutarso; Arif Z. Djuned; Yudha Delonix Renzina; Alfiah Indasah; Dimas Panji Satrio; Ida Bagus Made Khrisna Dharma Laksana; Priyatama Febrian Nurachman; Fikri Nurfauzan Nurmianto; Fahmia Nur Fauziah
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 6 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/0mt1rx44

Abstract

Program pengabdian kepada masyarakat pada industri kerajinan kulit CV CMP dan UD DJA di Kabupaten Sidoarjo bertujuan meningkatkan kapasitas ergonomi, kesehatan keselamatan kerja, dan pemasaran daring guna mendukung ekspansi pasar ekspor. Kegiatan diawali dengan identifikasi permasalahan mitra yang meliputi pemasaran konvensional, rendahnya kesadaran keselamatan kerja, keterbatasan bahasa Inggris, dan minimnya pemanfaatan media daring. Empat pelatihan dilaksanakan, yaitu pemasaran daring, kesehatan keselamatan kerja, bahasa Inggris praktis, dan pendampingan pembuatan situs web. Untuk menentukan prioritas pelaksanaan program secara sistematis, diterapkan metode Analytic Hierarchy Process yang menyusun lima kriteria dan empat alternatif strategi berdasarkan penilaian pemangku kepentingan. Hasil pengabdian menunjukkan kriteria keberlanjutan program memperoleh bobot tertinggi (0,482), sedangkan alternatif perbaikan ergonomi dan keselamatan kerja menjadi prioritas utama (0,456) dengan rasio inkonsistensi 0,03. Setelah program berjalan, kedua mitra menunjukkan peningkatan kemampuan berbahasa Inggris, tersedianya situs web sebagai media promosi, serta tumbuhnya kesadaran keselamatan kerja dibandingkan kondisi sebelum program. Kegiatan ini memberikan model prioritas intervensi yang dapat direplikasi pada program pendampingan UKM kerajinan sejenis.
Co-Authors Adinda Ridhia A.N Ainun Ainiyah Alfiah Indasah Amorita Azizah Alpha Andariksa, Hane Andik Setiawan Anggraeni Anggraeni Anggriatama, Dendi Vio Arif Z. Djuned Bagus Suminar Bagus Suminar Basuki Rachmat Basuki Rahmat delonix, yudha Dimas Haidar Kusumajaya Dimas Panji Satrio Djoko Budhi Setiawan Djoko Budi Setyawan Dwi Nina Agustin, Diana Edi Susanto Eko Nurmianto Fahmia Nur Fauziah Fania Rahmadina Fania Rahmadina Ferdiansyah Hari Saputra Figo Alimbel Fikri Nurfauzan Nurmianto Firdaus, Fika Fahmi Fuad, Maf Tuhul Hartoyo, Yulia Nuraeny Hidayati, Ersa Annisatul Himalia, Ika Hiqmah, Faizatul Ida Bagus Made Khrisna Dharma Laksana Ilfitiah, Aniek Maschudah Infanta Fazaaqbil Ridanti Iqbal Ramadhani Mukhlis Kartikawati, Era Khalisha Rizky Bani Rachmad Kurniawan, Nathasya Pramesthi Maheswari Kusuma Ningtyas, Adisty Lavenia, Windi Mega Linda Purnama Sari, Linda Purnama Linda Purnamasari M. Anang Karyawan Magalhaes, Cancio Andhika Irawan Maharani, Ganestiana Diah Martha, Laila Saleh Maytita Zafira Putri Mohammad Zildan Faturrohman Muhammad Al Hafidz Muhammad Ilham Mandrata Nasution, Zubaidah Natasya, Alya Rizky Oktafia, Vita Priyatama Febrian Nurachman Putri, Meytita Zafira Putri, Nazhira Zattira Melati Risky Amalia Hanum Rr. Iramani Sawitri, Elly Sekarsari, Larasati Ayu Setia, Shinta Setiawan, Djoko Budhi Shinta setia Sinarring Azi Laga Sungkana, Bachtiar Eka Kaca Suprianto, Gaguk Taufik Fajar Hidayatullah Wahyuni, Ayu Putri Wiwik Lestari Yuana, Irkhamnah Aisyah Yudha Herlambang Cahya Pratama