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All Journal Kontekstualita: Jurnal Penelitian Sosial Keagamaan JABE (Journal of Accounting and Business Education) Jurnal Ilmiah Universitas Batanghari Jambi SYARI'AH : Jurnal Ekonomi Syari'ah Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Bertuah : Jurnal Syariah dan Ekonomi Islam Al Dzahab ALSYS : Jurnal Keislaman dan Ilmu Pendidikan International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Jurnal Manajemen Keuangan Syariah IIJSE JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Margin : Journal of Islamic Banking Jurnal Maisyatuna International Journal of Islamic Finance (IJIF)
Agustina Mutia
Fakultas Syariah IAIN Sulthan Thaha Saifuddin Jambi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : Al Dzahab

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PENGARUH KUALITAS PELAYANAN, KELENGKAPAN PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Mutia, Agustina; Rahma, Sri; Gustina, Chairunnisa
Al Dzahab Vol. 5 No. 2 (2024): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v5i2.3094

Abstract

Purpose: This research aims to determine and analyze the influence of service quality, product completeness, and location on purchasing decisions. Design/Methodology/Approach: The method used is a quantitative method with data analysis, namely the Determinant Coefficient Test. Findings: The research results show that service quality, product completeness, and location have a positive and significant effect on purchasing decisions. Research Implications: The results of calculating the coefficient of determination show that the variables of service quality, product completeness and location are 39% and the remaining 61% are influenced by other variables outside this research.
Co-Authors Alawiyah, Rabiyatul Andriana, Nirhamni Anesa Mufaini, Lyly Anggraini, Suci Anita, Efni Anzu Elvia Zahara Armaz, Eja Auliya, Nuri Damayanti, Ardilla Dedek Kusnadi Elyanti Rosmanidar, Elyanti Fitri, Sasmita Fusfita, Nurlia Gustina, Chairunnisa Habibah, G.W.I. Awal Harahap, Vinta Deliyani Hardianti, Khustiah Ifazah, Laily Ira Setiawati, Ira Ismadharliani, Aztyara Jaker, Mohd Khotimah, Nadiah Khusnul Labaika, Ratna M. Nazori M. Subhan Majid, Nazori Mashitoh, Khilwi Maulana Yusuf Maulana, Muhammad Nur Mercyana, Sefi Monalisa, Siska Mubyarto, Novi Muhammad Husen, Muhammad Muhammad Subhan Nazori, Nazori Nikmah, Isnadiatun Ningsih, Putri Apria Nofriza, Eri Pancawati Hardiningsih Permata, Tika Agu Prakasa, Bayu Puspa Sari, Puspa Putri, Fioni Amalia Putri, Nurrahma Sari Putriana, Marissa Rafidah Rafidah Rafidah Rahma, Sri Rahman, Radiansyah Rahman, Sakinah Ramadhani, Febi Usdeldi, Usdeldi Voni, Salsa Yonie, Rika Youdhi Prayogo Yuniar, Vita ZAHARA, LISA