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Journal : Jurnal Ekonomi

Value Chain Analysis to Improve Competitive Advantage Using VRIO at RM Bu Tomo Slawi, Tegal Wildan Hilmi; Nandang, Nandang; Ismail Yusuf
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Indonesia's culinary diversity is one of the richest in the world. Satay is one of the original foods originating from Indonesia. Goat satay is a speciality food originating from Tegal, Central Java. The number of restaurants that provide goat satay in Tegal requires each business to have a strategy in order to achieve competitive advantage. The purpose of this research is to analyse RM Bu Tomo Slawi, Tegal in order to achieve competitive advantage using value chain and VRIO analysis. This research uses a qualitative case study method with data collection techniques. The results show that some activities, such as procurement, operations, and inbound logistics, have provided a competitive advantage. However, there are weaknesses in other activities, such as firm infrastructure, technology development, marketing and sales, and service, which are not fully optimised in supporting competitive advantage.
Co-Authors Adi Yadnya, I Dewa Gede Sayang Agung Cahyo Nugroho Agung Prayogo Ahdi, Ahdi Akbar, Muhamad Rizki Aldi, Deni Leo Alviyandi, Alviyandi Amelia Amelia Apriani, Zenita Aprilia, Elpa Astuti, Agustina Tri Awaludin, Ari Azizah Fauziyah Azizah, Miftakhul Bonyah, Ebenezer Clymenia, Agripina Damayanti Lestari, Wiwit Dede Kurnia, Dede Dejarlo, Jenisus O. Denni Ismunandar Dewi, Repita Disman Dwi Handayani, Riska Endrian, Muhammad Eryanti, Eryanti Fadhilah, Annisa Nur Fadila, Aldia Fathurrahman, Hanif Zirly Fauzi, Rizki Fauziah, Dela Aprilia Fauziah, Ershi Hidayanti Fikri, Hidayatul Fitriani Fitriani Ghia Ghaida Kanita, Ghia Ghaida Gultom, Juniar Pratiwi Gumelar, Bagja Hady Siti Hadijah Hakam, Fikri Hartono, Muhammad Fauzan Harun Basalamah, Salma Hendi, Ujang Ibrahim, Anzzal Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Ismail, Maulana Ismunandar, Denni Jamaludin, Asep Janah Sojanah, Janah Juliyano, Irvan Kamelia, Lulu Kamil, Indriyati Kemal, Ramdhia Khoirunisa, Khoirunisa Kuswandi, Rahayu Noviany Lesmana, Gilang Lestari, Wiwit Damayanti Madani, Abdulah Aulia Mulky Maya Sari, Nur Zeina Maydah, Sinta Rhaudatul Miftahul Jannah Mubaroq*, Rama Husni Mughni, Fauzan Dhanie Muhammad Ikhwan Muhammad Nazarudin, Muhammad Mulyana, Diki Namaradzani, Fiqri Ikbal Nita Kanya Nofisks, Dara Jingga Puti Noor, Farhabi Ahmad Noviana, Najwa Novie Indrawati Sagita Nugraha, Riky Nur Jamil, Siti Alifah Nurfalah, Siva Sri Marwatun Nurfauziyyah, Siti Maritza Nurfitriya, Mira Nurhayani, Siti Nurhidayat, Pimas Rajab Obelafu, Philip Panuli, Ari Perdiana, Rizal Hendri Permana, Imam Persada, Citra Pranata, Rengga Madya Prasetyo, Kukuh Wahyu Pratami, Anggiet Rachmatya Puri, Ita Duhita Rachmani , Nizza Nadya Rachmani, Nizza Nadya Rahmani, Nizza Nadya Rahmawati, Linda Raihan, Muhammad Ramadhani, Dimas Bagus Ramdani, Dwi Riswanto, Tiyo Rizky Maulana, Rizky Rosalia, Indah Rosyadi, Rosyadi Runisah, Runisah Setiawati, Novianti Amalia Silvia Fajari Rasyieda Siti Rohmah Sopiati, Yulia Sudirman Sudirman Susanti, Ela Tajul, Ujang Taufan, Mochammad Tri Prasetyo Utari, Reka Tri Wanta, Wanta Widodo, Casmita Wildan Hilmi Wulandari, Melanda Yadyana, I Dewa Gede Sayang Adi Zuliyantini, Zuliyantini