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Sosialisasi Pentingnya Perilaku Bersih dan Hidup Sehat (PHBS) Andi Niartiningsih; Nurul Hidayah Nur; Nurfitriani; Mene Paradilla
Jurnal Inovasi Pengabdian Masyarakat Vol 2 No 1 (2025): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v2i1.67

Abstract

Community service aims to provide an understanding of clean and healthy living behavior to the community. Through socialization that has been carried out well, participants are given knowledge about the steps for healthy living so that personal awareness is formed, the family and all its members are able to help themselves in the health sector and have an active role in community activities. Interactive and participatory counseling methods are used to invite participants to be actively involved in learning. Before the socialization, participants filled out a questionnaire to measure their understanding and attitudes regarding clean living. The results of the questionnaire are the basis for an initial evaluation to determine the level of knowledge and awareness of participants before socialization is carried out. After socialization, participants were asked to fill out the same questionnaire to evaluate changes in their understanding, attitude and readiness towards clean living. The evaluation results showed a significant increase in participants' understanding of the steps for living a life that maintains cleanliness and meets health standards. This evaluation provides an indication that the PHBS socialization has had a positive impact on participants in increasing their awareness and preparedness for fires. As a further step, it is necessary to carry out regular monitoring and evaluation to ensure the continuity of the understanding and attitudes that have been improved by participants. Collaboration with related parties such as village or sub-district officials and health services can also strengthen efforts to improve the level of public health.
PENGARUH MARKETING MIX 4A TERHADAP KEPUASAN DAN LOYALITAS PASIEN Niartiningsih, Andi; Nur, Nurul Hidayah; Nurfitriani, Nurfitriani; Paradilla, Mene; Takwa, Muhammad
Jurnal Spektrum Kesehatan Vol 1 No 2 (2025): Vol. 1 No. 2 Juni 2025
Publisher : PT. Media Ilmiah Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/rum-kes.v1i2.15

Abstract

Loyalitas merupakan salah satu kunci sukses dalam memenangkan persaingan bisnis saat ini. Pelanggan yang loyal secara tidak langsung dapat membantu mempromosikan jasa kepada orang-orang terdekatnya. Penelitian ini bertujuan untuk menganalisis pengaruh Marketing Mix 4A terhadap kepuasan dan  loyalitas pasien di Rumah Sakit Beriman Balikpapan. Jenis penelitian yang dilakukan adalah penelitian kuantitatif menggunakan studi observasional dengan desain cross sectional study. Sampel pada penelitian ini adalah  perawat di Rumah Sakit Beriman Balikpapan yang berjumlah 340 responden. Hasil penelitian menunjukkan terdapat pengaruh marketing mix terhadap loyalitas pasien dan terdapat pengaruh kepuasan pasien terhadap loyalitas pasien. Disarankan kepada pihak manajemen rumah sakit agar dapat ditingkatkan dengan memastikan bahwa layanan medis dan interaksi staf sesuai dengan harapan dan kebutuhan pasien, serta menyediakan pelatihan bagi tenaga kesehatan untuk berkomunikasi secara empatik.