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All Journal English Education Journal BAHASA DAN SASTRA P2M STKIP Siliwangi PREMISE: Journal of English Education and Applied Linguistics Jurnal Sosioteknologi English Review: Journal of English Education IJoLE: International Journal of Language Education Indonesian EFL Journal UICELL Conference Proceeding Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) BASIS (BAHASA DAN SASTRA INGGRIS) ICoTE Proceedings Loquen: English Studies Journal Gramatika: Jurnal Ilmiah Kebahasaan dan Kesastraan Jurnal Bahasa Lingua Scientia Wiralodra English Journal (WEJ) English Language and Literature International Conference (ELLiC) Proceedings Deiksis BAHTERA : Jurnal Pendidikan Bahasa dan Sastra JET (Journal of English Teaching) Getsempena English Education Journal English Teaching and Linguistics Journal (ETLiJ) Ethical Lingua: Journal of Language Teaching and Literature Indonesian Journal of Social Research (IJSR) ENGLISH FRANCA : Academic Journal of English Language and Education International Journal of Educational Research and Social Sciences (IJERSC) JURNAL ILMIAH GLOBAL EDUCATION Journal Of World Science Al-Hijr: Journal of Adulearn World J-LEE - Journal of Law, English, and Economics Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Kajian Linguistik dan Sastra Jurnal Pengabdian Masyarakat Jurnal Bahasa Asing Lililacs Journal TELL - US JOURNAL Jotika Journal in Education Asian Journal of Applied Education Stairs: English Language Education Journal International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Prosiding International Conference on Sustainable Innovation (ICoSI)
Ratna Dewanti
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Rhetorical Persuasion Strategies in Presidential Campaigns: A Comparative Study in Two Countries Paris, Atika Salman; Iskandar, Ifan; Dewanti, Ratna
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4585

Abstract

This study aims to analyze and compare the rhetorical persuasion strategies in the presidential campaign speeches of Donald Trump in the United States and Prabowo Subianto in Indonesia. The approach employed is descriptive qualitative, using a comparative case study design. Data were collected from the official speech transcripts of both candidates and analyzed through classical rhetorical categories, ethos, pathos, and logos, complemented by framing analysis, agenda-setting, and critical discourse analysis. Findings reveal that Donald Trump employed a confrontational and populist rhetorical strategy. He constructed an image of himself as the people's protector against the political elite, evoked collective emotions such as fear and anger, and used hyperbolic logic to reinforce his political arguments. His rhetorical style was dominated by metaphors of battle and national crisis. In contrast, Prabowo Subianto employed a more nationalistic and integrative rhetorical style. He built credibility through narratives of nationalism, conveyed messages of hope and unity, and promoted a development and self-reliance agenda as the logical framework of his campaign. The analysis indicates that campaign speeches are not merely tools of political communication but also practices of meaning-making that reflect power structures, political identities, and issue priorities. This study offers a deeper understanding of the dynamics of political rhetoric within different cultural contexts and contributes to the development of cross-national political communication studies.
Co-Authors Aceng Rahmat Agnesia, Floren Agusprayuningtyas, Nadila Farah Arip Hidayat Arip Hidayat, Arip Arjulayana Arjulayana Asnur, Muhammad Nur Ashar Astari, Triesa Gina Begovic Yahya, Aliya Izet Berliana Febri Bontisesari Bontisesari, Bontisesari Chatarina Umbul Wahyuni Dadang Solihat Darmahusni Darmahusni Darmahusni, Darmahusni Dieni Nurhasanah Dimas Anugrah Adiyadmo Dini Fitriani Ellis Tamela Emzir Emzir, Emzir Endry Boeriswati Fanisa Salma Maida Feira Fajar Kariena Felicia Azzahra Kusdinar Fernandes Arung Ferry Kurniawan Hafizh Nurul Huda Herawati, Atika Herdian, Irvan Hidayati, Istiqlailah Nurul Hyunbim Im Ifan Iskandar Ilza Mayuni Im, Hyunbim Iskandar Rosyidin Jaelani, Alan Khaessar Indra Perkasa Lailatul Maya Larra Semyanov Liliana Muliastuti Maharani, Suci Marsandi Manar Mia Utami Putri Muchlas Suseno Muhammad Fadil Radifan Mulawarni Mulawarni Munibi, Ahmad Zaki Ninin Herlina Ninuk Lustiyantie Novi Anoegrajekti Nugrahani, Riemas Dina Nurrudin Nurrudin Octa Pratama Putra Oktariyani Oktariyani, Oktariyani Oktavyana, Annisa Paris, Atika Salman Parlindungan Pardede Pitriyah Purba, Lenni Novrianti Purnama Putra, Purnama Purwanto, Anim Putri, Rizky Syahra Rabbani, Bariq Hammam Ramadhanty, Fadhilah Rasyid, Yumna Retno Dwiwulandari Retnomurti, Ayu Bandu Risa Mufliharsi Rizdika Mardiana Rizky Riski Riski Semyanov, Larra SITI DRIVOKA SULISTYANINGRUM Siti Wachidah Situmorang, Rayhan Khairunnisa Sri Sumarni Sri Sumarni Sukarton Sukmatanti, Rizki Sulistyaningrum, Drivoka Sya, Mega Febriani Tomson Sabungan Silalahi Uzma, Fauziyatul Yumna Rasyid, Yumna Yunarni Siregar Zainal Rafli, Zainal