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Pengaruh Kualitas Pelayanan dan Harga terhadap Keunggulan Bersaing pada Ggehijab Store Gorontalo Sri Rahayu A. Ntuna; Idris Yanto Niode; Zulfia K. Abdussamad
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 1 No. 12 (2024): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/qvcpch93

Penelitian ini bertujuan Untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap keunggulan bersaing pada Ggehijab Store Gorontalo. Sumber data dari penelitian ini adalah data primer. Tekhnik pengumpulan data melalui penyebaran kuesioner/angket. Populasi dalam penelitian ini sebanyak 200 orang. Sedangkan sampel dalam penelitian ini adalah 67 orang. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa nilai regresi dan hasil uji hipotesis terdapat pengaruh positif pada kualitas pelayanan dan harga terhadap keunggulan bersaing pada Ggehijab Store Gorontalo. Dari hasil analisis data didapatkan nilai R sebesar 0,648 dan R Square sebesar 0,419. Artinya bahwa model regresi yang diperoleh mampu menjelaskan bahwa variabel Kualitas Pelayanan (X1) dan Harga (X2) dapat mempengaruhi Keunggulan Bersaing Pada Ggehijab Store Gorontalo Sebesar 40,1%. Sedangkan sisanya 59,9% dipengaruhi oleh variabel lain.

Pengaruh Diversifikasi Produk dan Harga terhadap Keputusan Pembelian (Studi Kasus Konsumen di Mixue Kota Gorontalo) Badaru, Defrianto; Niode, Idris Yanto; Juanna, Andi
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 1 No. 8 (2024): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Agustus 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/nsbhns82

Penelitian ini bertujuan untuk mengetahui seberapa besar diversifikasi produk dan harga berpengaruh terhadap keputusan pembelian secara parsial dan simultan. Penelitian ini menggunakan 96 sampel responden konsumen Mixue di Kota Gorontalo. Metode sampling yang digunakan dalam penelitian ini adalah teknik sampel non probability sampling dan jenis data yang digunakan dalam penelitian ini adalah data primer. Metode analisis data yang digunakan adalah analisis regresi linier berganda, uji parsial dan uji simultan. Hasil penelitian menunjukan bahwa secara parsial diversifikasi produk berpengaruh terhadap keputusan pembelian ditunjukkan dengan nilai t hitung 3,005 > 1,66088 dengan tingkat signifikansi 0,003 < 0,05. Sedangkan harga berpengaruh terhadap keputusan pembelian ditunjukkan dengan nilai t hitung 4,482 > 1,66088 dengan signifikansi 0,000 < 0,05. Kemudian hasil penelitian uji F menunjukkan nilai F hitung 86,588 > 3,09 dan signifikansi 0,000 < 0,05, artinya diversifikasi produk dan harga berpengaruh secara simultan terhadap keputusan pembelian. Nilai R Square dalam penelitian ini adalah variabel diverifikasi produk dan harga dalam menjelaskan variabel keputusan pembelian diperoleh sebesar 0,648 atau 64,8% sedangkan sisanya sebesar 0,352 atau 35,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.

Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Minat Beli dengan Kepuasan Konsumen Sebagai Pemediasi: Studi pada Warung Kopi Tropical Space Khafifah Rahmasari; Idris Yanto Niode; Andi Juanna
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6640

This study aims to determine the Influence of Store Atmosphere and Experiential Marketing on Purchase Interest with Consumer Satisfaction as a Mediator at the Tropical Space Coffee Shop. The approach in this study is quantitative with a correlational method. Data collection in this study was carried out using a questionnaire. The number of samples was 75 people obtained through a saturated sampling process. Data analysis in this study was quantitative inferential path analysis. The results of the study show that (1) Store atmosphere has a positive and significant effect on consumer satisfaction at the Tropical Space coffee shop with a path coefficient of 28.60%. (2) Experiential marketing has a positive and significant effect on consumer satisfaction at the Tropical Space coffee shop with a path coefficient of 41.90%. (3) Store atmosphere has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 19.50%. (4) Experiential marketing has a positive but insignificant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 7.60%. (5) Consumer satisfaction has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 50.40%. (6) Store atmosphere through consumer satisfaction has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 33.90%. The results of a significant influence mean that consumer satisfaction is able to be a good intervening variable in increasing the influence of store atmosphere on consumer purchasing interest at the Tropical Space coffee shop. (7) Experiential marketing through consumer satisfaction has a positive and significant influence on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 28.70%. The results of a significant influence mean that consumer satisfaction is able to be a good intervening variable in increasing the influence of experiential marketing on consumer purchasing interest at the Tropical Space coffee shop.

Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Minat Beli dengan Kepuasan Konsumen Sebagai Pemediasi: Studi pada Warung Kopi Tropical Space Khafifah Rahmasari; Idris Yanto Niode; Andi Juanna
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6640

This study aims to determine the Influence of Store Atmosphere and Experiential Marketing on Purchase Interest with Consumer Satisfaction as a Mediator at the Tropical Space Coffee Shop. The approach in this study is quantitative with a correlational method. Data collection in this study was carried out using a questionnaire. The number of samples was 75 people obtained through a saturated sampling process. Data analysis in this study was quantitative inferential path analysis. The results of the study show that (1) Store atmosphere has a positive and significant effect on consumer satisfaction at the Tropical Space coffee shop with a path coefficient of 28.60%. (2) Experiential marketing has a positive and significant effect on consumer satisfaction at the Tropical Space coffee shop with a path coefficient of 41.90%. (3) Store atmosphere has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 19.50%. (4) Experiential marketing has a positive but insignificant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 7.60%. (5) Consumer satisfaction has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 50.40%. (6) Store atmosphere through consumer satisfaction has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 33.90%. The results of a significant influence mean that consumer satisfaction is able to be a good intervening variable in increasing the influence of store atmosphere on consumer purchasing interest at the Tropical Space coffee shop. (7) Experiential marketing through consumer satisfaction has a positive and significant influence on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 28.70%. The results of a significant influence mean that consumer satisfaction is able to be a good intervening variable in increasing the influence of experiential marketing on consumer purchasing interest at the Tropical Space coffee shop.

The Determinant of The Improvement of Sales Volume by Small Medium Enterprises That Sell Processed Food in Gorontalo Regency Niode, Idris Yanto; Hinelo, Raflin
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.814

The study aims to determine the effect of partially or simultaneously the brand image of SMI products, investment through government capital assistance and zakat routines to increase the sales volume of IKM food processed products in Gorontalo Regency. The results showed (1) Simultaneously the brand image of IKM products, investment through government capital assistance and zakat routines simultaneously had a significant effect on the increase in sales volume of IKM food processed products in Gorontalo Regency. (2) partially brand image has a significant positive effect on the increase in sales volume of SMI food processed products in Gorontalo Regency. Investment through government capital assistance has not a significant positive effect on the increase in the sales volume of SMI food processed products in Gorontalo Regency. Zakat routine has a significant positive effect on the increase in the sales volume of SMI processed food products in Gorontalo Regency.

ECONOMIC POTENTIAL BY MSMES AT COASTAL AREA: EVIDENCE OF BONE BALANGO REGENCY IN INDONESIA Yusniar Mendo, Andi; Yanto Niode, Idris; Hasim, Rahmawati; R. Daud, Vivin
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 1 (2021): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i1.1013

The main aim of this research is to implement an application of the management models; micro, small, and medium-sized enterprises based on economic potential. The research applies a qualitative descriptive approach and the Analytic Hierarchy Process (AHP). This research has taken place at Bone Bolango Regency, Sulawesi, Indonesia. The result of the study shows that variable human resources and production operation are effective other three variables’ marketing, financial management, and institution are shows not that effective yet through the management model. This research finding shows that these fish farming enterprises have several challenges but through ability mind set increasing networking (AMIN) strategy, which is an effort in increasing the capacity and the ability of the businessmen in managing the productions, operational, administration management, financial and digital modernizations, and marketing network that will factually implicate in increasing the Micro, Small, and Medium-Sized Enterprises’ performance.

Pengaruh Kompensasi terhadap Implementasi Entrepreneurial Government dan Kinerja Aparatur Pemerintah Daerah (Studi pada Pemerintah Daerah Provinsi Gorontalo) Niode, Idris Yanto
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

Research aims to examine and confirm in manner of empiric (1) whether the compensation has direct and positive effect on the implementation of entrepreneurial government; (2) whether the applicationof compensation system directly and positively influences the performances of local government officers; (3) whether the implementation of entrepreneurial government effects directs and positives manners onthe performance of local government officers; (4) whether the compensation gives effect indirectly and positively on the performance of government officers through the implementation of entrepreneurial governmentas intervening variables Results of research indicate that: (1) the compensation provision system consisting of local performance benefit (TKD), promotion, self development, admission, and facility, provideseffect directly and positively to the implementation of entrepreneurial government; (2) the compensation provision system consisting of local performance benefit (TKD), promotion, self development, admission,and facility, gives effect directly and positively to the performance of local government officers; (3) the implementation of entrepreneurial government applied and prevailed into the organization life of the localgovernment of Gorontalo Province has direct and positive effect on the performance of local government officers; (4) the provision of compensation extends positively indirect effec on the improvement of theperformance of local government officers through the implementation of entrepreneurial government.

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