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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ketahanan Nasional JURNAL PENGABDIAN KEPADA MASYARAKAT PROFIT : Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Mirai Management YUME : Journal of Management Jurnal Ekonomi dan Manajemen Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Ilmiah Wahana Pendidikan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS BISMA (Bisnis dan Manajemen) Jurnal Cakrawala Ilmiah International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of International Conference Proceedings Jurnal Manajemen dan Pemasaran Jasa Innovative: Journal Of Social Science Research Mopolayio : Jurnal Pengabdian Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian dan Pengkajian Ilmiah Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Business (IJEB)
Idris Yanto Niode
Fakultas Ekonomi Dan Bisnis, Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Improvement of Village Productive Economy Through Village Funds Financing Hambali, Imran Rosman; Niode, Idris Yanto
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.688

Abstract

This study aims at finding out the actual condition of community empowerment activity and improvement of productive economic activities through village funds financing and gaining information on Village Funds management to increase productive economy in the village level. This is a descriptive study with a qualitative approach using Milles and Huberman as its method of analysis. This study finds that village funds financing is able to improve people’s welfare. This is evident from various achievement of the government of Bone Bolango regency. The success of this village funds in improving people’s welfare has made the central government to increase the village allocation funds for this regency annually. This village allocation fund is distributed through two channels: 1) direct disbursement for productive economic activities (grant), (2) fund disbursement for productive economic activity through Village Owned Enterprise (Hereinafter will be referred as BUMDes). To optimize this village funds management, several strategic steps such as: 1) increasing the capacity of village institution; 2). Establishment of Business Units as a joint working group needs to be done.
Pengaruh Pendidikan terhadap Kualitas Dosen di Fakultas Ekonomi dan Bisnis Universitas Negeri Gorontalo Gani, Sri Yeyen; Umar, Zainal A.; Niode, Idris Yanto
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 1 No. 6 (2024): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juni 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/3mr21050

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pendidikan terhadap kualitas dosen di Fakultas Ekonomi dan Bisnis Universitas Negeri Gorontalo. Pendekatan dalam penelitian ini yakni kuantitatif dengan metode korelasional. Pengumpulan data dalam penelitian ini dilakukan dengan kuesioner. Adapun jumlah sampel sebanyak 84 orang yang diperoleh proses sampling jenuh. Analisis data dalam penelitian ini yakni analisis regresi linier sederhana. Hasil Penelitian menunjukan bahwa pendidikan berpengaruh positif tidak signifikan terhadap kualitas dosen di Fakultas Ekonomi dan Bisnis Universitas Negeri Gorontalo dengan nilai koefisien pengaruh sebesar 24,70%.
Pengaruh Digital Marketing terhadap Keputusan Pembelian melalui Brand Awareness pada McDonald’s Gorontalo Razak, Mohamad Ichlasul; Taan, Hapsawati; Niode, Idris Yanto
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 1 No. 6 (2024): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juni 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/9kzpkp07

Abstract

Penelitian ini bertujuan untuk menguji pengaruh digital marketing terhadap keputusan pembelian melalui brand awareness pada McDOnald’s Gorontalo. Sampel dalam penelitian ini merupakan konsumen McDonald’s Gorontalo yang ditentukan menggunakan metode snowball sampling, dengan jenis data yang digunakan adalah data primer. Penelitian ini menggunakan analisis kuantitatif dari data yang diperoleh dengan distirbusi kuesinoner kepada responden. Teknik analisis data dalam penelitian ini meliputi analisis regresi linear, analisis jalur, dan uji sobel. Hasil penelitian ini menunjukan bahwa digital marketing memiliki pengaruh positif dan signifikan terhadap brand awareness; brand awareness memiliki pengaruh positif dan signifikan terhadap keputusan pembelian; digital marketing tidak berpengaruh secara langsung terhadap keputusan pembelian; dan digital marketing memiliki pengaruh terhadap keputusan pembelian melalui brand awareness sebagai variabel intervening dengan kategori full mediation. Dalam penelitian ini, ditemukan bahwa digital marketing mampu untuk membentuk brand awareness yang kemudian akan meningkatkan keputusan pembelian di McDOnald’s Gorontalo. Tanpa terbentuknya brand awareness, keputusan pembelian tidak akan langsung meningkat lewat digital marketing yang dilakukan oleh McDonald’s Gorontalo.
Pengaruh Kualitas Pelayanan dan Harga terhadap Keunggulan Bersaing pada Ggehijab Store Gorontalo Ntuna, Sri Rahayu A.; Niode, Idris Yanto; Abdussamad, Zulfia K.
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 1 No. 12 (2024): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/qvcpch93

Abstract

Penelitian ini bertujuan Untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap keunggulan bersaing pada Ggehijab Store Gorontalo. Sumber data dari penelitian ini adalah data primer. Tekhnik pengumpulan data melalui penyebaran kuesioner/angket. Populasi dalam penelitian ini sebanyak 200 orang. Sedangkan sampel dalam penelitian ini adalah 67 orang. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa nilai regresi dan hasil uji hipotesis terdapat pengaruh positif pada kualitas pelayanan dan harga terhadap keunggulan bersaing pada Ggehijab Store Gorontalo. Dari hasil analisis data didapatkan nilai R sebesar 0,648 dan R Square sebesar 0,419. Artinya bahwa model regresi yang diperoleh mampu menjelaskan bahwa variabel Kualitas Pelayanan (X1) dan Harga (X2) dapat mempengaruhi Keunggulan Bersaing Pada Ggehijab Store Gorontalo Sebesar 40,1%. Sedangkan sisanya 59,9% dipengaruhi oleh variabel lain.
Pengaruh Merek dan Country of Origin Terhadap Sikap Konsumen dalam Memilih Handhone Iphone Di Kota Gorontalo Rivaldy Ardin, Mohamad Nur; Niode, Idris Yanto; Juanna, Andi
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9691

Abstract

Penelitian ini bertujuan mengetahui seberapa besar pengaruh Merek Dan Country Of Origin Terhadap Sikap Konsumen Dalam Memilih Handphone Iphone Di Kota Gorontalo secara parsial dan simultan. Penelitian ini menggunakan 96 sampel responden pengguna handphone iphone di Kota Gorontalo. Metode sampling yang digunakan dalam penelitian ini adalah sampel accindetal sampling dan jenis yang digunakan dalam penelitian ini adalah data primer. Metode analisis data yang digunakan adalah analisi regresi linier berganda, uji parsial dan uji simultan. Hasil penelitian menunjukkan bahwa secara parsial Merek berpengaruh terhadap Sikap Konsumen ditunjukan dengan nilai Thitung 4,178>1,661, sedangkan Country Of Origin berpengaruh terhadap Sikap Konsumen dengan nilai Thitung 3,840>1,661. Sedangkan hasil penelitian uji F menunjukan Fhitung 49,936>3,09 dengan taraf signifikan 0,05. Artinya Merek dan Country Of Origin secara simultan mempengaruhi Sikap Konsumen Dalam Memilih Handphone Iphone Di Kota Gorontalo. Nilai R Square dalam penelitian ini adalah variabel Merek dan Country Of Origin dalam menjelaskan variabel Sikap Konsumen sebesar 0,518 atau 51,8%, 48,2% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.
Pengaruh Kepercayaan dan Kualitas Informasi Terhadap Keputusan Pembelian Di Aplikasi Shopee Djuko, Nurhayati S.; Umar, Zainal Abidin; Niode, Idris Yanto
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10396

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan dan kualitas informasi terhadap keputusan pembelian online di aplikasi Shopee. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner dengan populasi masyarakat yaitu pelanggan yang sering belanja online di aplikasi Shopee. Teknik pengambilan sampel pada penelitian ini yaitu non probability sampling dengan teknik purposive sampling, sampel yang didapatkan berjumlah 96 responden. Alat uji analisis yang digunakan dalam menguji penelitian ini yaitu uji validitas, uji reliabilitas, uji asumsi klasik, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa secara parsial kepercayaan berpengaruh terhadap keputusan pembelian di aplikasi Shopee, kualitas informasi berpengaruh terhadap keputusan pembelian di aplikasi Shopee, dan secara simultan kepercayaan dan kualitas informasi berpengaruh terhadap keputusan pembelian online di aplikasi Shopee.
The effect of management capability and entrepreneurial orientation on business performance through business strategy as an intervening variable Niode, Idris Yanto
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13802

Abstract

This study aims to analyze and know the role of management capability and entrepreneurial orientation on business performance through business strategy in the micro and small food industry (IMK) in Gorontalo Province. The population is all business people/owners of IMK in Gorontalo Province, with a total sample of 377 respondents. This study applies a non-probability method using purposive sampling and proportionate stratified random sampling techniques. Furthermore, this study uses PLS (Partial Least Square) to analyze the data. The findings show that Management capability has a significant positive effect on business strategy and has a significant positive effect on business performance. Entrepreneurial orientation has a significant positive effect on business strategy and has a significant positive effect on business performance. Business strategy is proven to have a significant positive effect in mediating the effect of management capability and entrepreneurial orientation on business performance. Thus, the theoretical and managerial implication is that all variables involved in this study have a positive and significant direct and indirect influence on business performance. This research is expected to provide understanding and knowledge for Gorontalo food SMEs and local governments in terms of increasing competitive advantage. and IKM business performance can be done through the implementation of entrepreneurial orientation, management skills, and business strategies.
Peningkatan Produksi Dan Pemasaran Usaha Ikan Asap Desa Tongo Kec. Bone Pantai Kab. Bone Bolango Saputra, Dimas Eko; Niode, Idris Yanto; Mendo, Andi Yusniar
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10485163

Abstract

Abstract The purpose of this research is to learn more about the development of the smoked fish industry in Tongo village, Bone coast subdistrict. Bolango of bone. This research takes a phenomenological, qualitative approach. This study's data was gathered using a combination of in-person interviews, written records, and informal observations. Reducing data, displaying data, and generating conclusions are the data analysis strategies used in this research. Qualitative descriptive research, in which a specific technique is recorded in order to characterise or describe the status of the item under investigation on the basis of known facts, is what this study is. In addition to the information gathered via interviews, observations, and written records. The findings indicated that Tongo Village produces high-quality smoked fish. This can be seen in several interviews with many consumers who said that the quality of smoked fish in Tongo Village was quite good. even though it has good smoked fish, it still has deficiencies in effectiveness and efficiency in the smoked production process and so does the marketing concept used in the process of selling smoked fish, Tongo village still does not use social media assistance as a marketing tool, where smoked fish sales are still Traditionally, it is marketed in markets and also at street stalls. Suggestions for future study might provide producers valuable insight into how to best use social media for smoked fish promotion. Production and Marketing Improvement, Smoked Fish MSME
Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Minat Beli dengan Kepuasan Konsumen Sebagai Pemediasi: Studi pada Warung Kopi Tropical Space Khafifah Rahmasari; Idris Yanto Niode; Andi Juanna
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6640

Abstract

This study aims to determine the Influence of Store Atmosphere and Experiential Marketing on Purchase Interest with Consumer Satisfaction as a Mediator at the Tropical Space Coffee Shop. The approach in this study is quantitative with a correlational method. Data collection in this study was carried out using a questionnaire. The number of samples was 75 people obtained through a saturated sampling process. Data analysis in this study was quantitative inferential path analysis. The results of the study show that (1) Store atmosphere has a positive and significant effect on consumer satisfaction at the Tropical Space coffee shop with a path coefficient of 28.60%. (2) Experiential marketing has a positive and significant effect on consumer satisfaction at the Tropical Space coffee shop with a path coefficient of 41.90%. (3) Store atmosphere has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 19.50%. (4) Experiential marketing has a positive but insignificant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 7.60%. (5) Consumer satisfaction has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 50.40%. (6) Store atmosphere through consumer satisfaction has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 33.90%. The results of a significant influence mean that consumer satisfaction is able to be a good intervening variable in increasing the influence of store atmosphere on consumer purchasing interest at the Tropical Space coffee shop. (7) Experiential marketing through consumer satisfaction has a positive and significant influence on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 28.70%. The results of a significant influence mean that consumer satisfaction is able to be a good intervening variable in increasing the influence of experiential marketing on consumer purchasing interest at the Tropical Space coffee shop.
STRATEGI PENGEMBANGAN DESA WISATA BUBOHU UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA BONGO KECAMATAN BATUDAA PANTAI KABUPATEN GORONTALO Paudi, Syntia R.; Umar, Zainal Abidin; Niode, Idris Yanto
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34315

Abstract

Penelitian ini bertujuan untuk menganalisis dan merancang strategi pengembangan desa wisata bubohu untuk meningkatkan kesejahteraan masyarakat desa Bongo Kecamatan Batudaa Pantai Kabupaten Gorontalo. Pendekatan dalam penelitian ini yakni kuantitatif dengan metode deskriptif. Pengumpulan data dalam penelitian ini dilakukan dengan kuesioner. Adapun jumlah expert dalam penelitian ini sebanyak 12 orang. Analisis data dalam penelitian ini yakni Analitycal Hierarchy Process (AHP). Hasil Penelitian menunjukan bahwa strategi pengembangan Desa Wisata Bubohu di Desa Bongo, Kecamatan Batudaa Pantai, Kabupaten Gorontalo, sangat dipengaruhi oleh peran dominan Kelompok Sadar Wisata (Pokdarwis) dan masyarakat sebagai aktor utama. Faktor kerja sama dan kolaborasi menjadi kunci keberhasilan, mencerminkan pentingnya sinergi antar pemangku kepentingan dalam mendukung pengembangan desa wisata. Strategi integrasi dengan bobot kepentingan tertinggi terbukti paling relevan, menggabungkan potensi atraksi alam, budaya, dan peran aktif masyarakat serta integrasi UMKM dengan pariwisata dalam menciptakan pengalaman wisata yang unik dan berkelanjutan. Melalui pendekatan ini, Desa Wisata Bubohu mampu meningkatkan kesejahteraan masyarakat secara inklusif, dengan memberdayakan pelaku lokal, mempromosikan identitas budaya, dan memperkuat jaringan kerja sama untuk mendukung pertumbuhan ekonomi yang berkelanjutan.
Co-Authors Abd Rahman Pakaya Abd. Rahmat I. Lakoro Abdulrahman Putra Palilati Abdussamad, Zulfia K. Adelia Sahrain Alansyah H. Mantu Alpianto Zakaria Amirudin Ramli Saleh Andi Juanna Andi Yusniar Mendo Anggit Usuli Anraini Mulya Anggai Arista Adam Asnawi, Melan Angriani Badaru, Defrianto Dicky Fahriansyah Rasyid Dina Nurhidayah Angio Djoko Lesmana Radji Djuko, Nurhayati S. Endi Rahman Fadel Muhammad, Fadel Faradila Wulandari Potabuga Gani, Sri Yeyen Hais Dama Hapsawati Taan Hasim, Rahmawati Heni Pujiastuti Herwin Mopangga Imran Rosman Hambali Imran Rosman Hambali Imran Rosman Hambali, Imran Rosman Indrijani Naksir Isa, Ramlan Amir Khafifah Rahmasari Moh. Fitrandi Mooduto Mohamad Rizki Hasan Mohamad, Riry Nada Alzaniah Anjali Santana Nggilu, Adrian Saputra Nilawati Harun Ntuna, Sri Rahayu A. Nur Ihsan Nue Paudi, Syntia R. R. Daud, Vivin Raflin Hinelo Rahman, Fadali Rahmawaty Hasim Razak, Mohamad Ichlasul Rezkiawan Tantawi Rifki Mohamad Risky Ismail Rivaldy Ardin, Mohamad Nur Rizan Machmud Rizma, Rizma Saputra, Dimas Eko Saring, Ayu Astuti Sue, Muazhar Tineke Wolok Tinneke Wolok Tirta Mulyadi Tohopi, Rustam Umar, Zainal A. Widyawati Husain Yahya, Moh Vijay Yulinda L. Ismail Zainal Abidin Umar Zulfia K. Abdussamad